Indulge in Life in America

Chapter 731: Anfield expansion

? Zheng Jiaxuan's euphemistic refusal made Yang Cheng feel a little disappointed in the heart that Yang Cheng just mentioned, but he did not escape his expectation.

Maybe Zheng Jiaxuan still doesn’t know. He already knows a thing or two about his background, especially the recent actions of his home in Hua Hin, and he knows well about it. At the critical moment when he is trying his best to mobilize funds to acquire the shares of Polar Bear National Petroleum, he has used a portion of the funds to purchase oil storage. For the business, Yang Cheng would not do it herself.

It’s just that Zheng Jiaxuan’s words didn’t seem to be finished, he hesitated for a while, and reluctantly said, “However, I have to keep Brother Yang and Prince William busy for so long, and I can’t help but say that this does not meet my standards of life. I have a small profit here. , I don’t know if you are interested."

   Yang Cheng raised her eyebrows in surprise, unexpectedly there would be unexpected gains, she stood up and listened, "Of course I am interested, Lao Zheng, your gift will not be small."

   At the same time, he was also speculating whether this'accidental' gift might be related to the mysterious boss behind Zheng Jiaxuan.

   The mystery of Hua Hin is well known, just like the mysterious Bermuda Triangle, but no one can clear the fog to see the truth. Even the resources that Yang Cheng has now are just a few more legends than ordinary people.

But the most credible statement at present is that the big Hua Hin boss is the descendant of a certain marshal. In order to avoid strong competition with domestic leading companies, the big Hua Hin boss relies on the connections of his ancestors to work at home and abroad, especially in oil terminals and important oil producing countries. , Established a solid high-level business relationship, and focused on investing in upstream oil and gas equity in Central Asia, the Middle East and Africa.

   At present, it has more than 1,000 gas stations and oil depots in the Black Sea and Mediterranean regions such as Spain, France, etc., and established a European headquarters in the Czech Republic two years ago to facilitate overseas investment.

This statement is relatively reliable. Otherwise, there is no way to explain why the boss rose so suddenly, let alone how he kept this mystery. It is impossible without a senior background. It is really impossible to start from scratch and appear on the list of the richest people. Find, there are almost all on it.

   But no matter how mysterious this Hua Hin is, Yang Cheng does not intend to have too much overlap with the other party. It is better to not touch some things or not to get burned.

   But Zheng Jiaxuan's words made Yang Cheng relieved. This gift seems to have nothing to do with Hua Hin's core business.

"Recently, my friend has made a series of investments in the Czech Republic. Among them, the acquisition negotiations for TravelService, the largest travel service company in the Czech Republic, went smoothly. It will be announced soon that TS also holds the second largest airline in the Czech Republic. Nearly one-third of the shares, this investment will greatly boost TS’s share price. Brother Yang and Prince William may wish to invest some spare money if they are interested."

   Yang Cheng was disappointed. Zheng Jiaxuan said so mysteriously. He thought it was a great gift, but it was just some inside information. Did he and William lack the source?

   may be the reason for drinking, self-control has greatly decreased, and the disappointed expression on his face can be seen.

   It's a pity that this expression was not seen by Zheng Jiaxuan, who had finished speaking and hurriedly ate the food and suppressed the wine, otherwise he must make up for it.

   Hesitating to get drunk, Zheng Jiaxuan simply stayed in the castle and left the next day. After waking up, the two of them returned to the state of mutual respect and respect as if they hadn’t talked about anything last night.

   sent away Zheng Jiaxuan, Yang Cheng was originally going to fly back to New York directly, but temporarily received a call from Ian Al, had to temporarily change the route and transfer to Liverpool.

   In the morning, it was rainy and rainy in Liverpool. Yang Cheng was wearing an orange engineering cap. Accompanied by staff and bodyguards such as Ian Al, he boarded the construction site of Anfield's expansion.

"Boss, the expansion project of the main stand at Anfield took 3 months. It is expected to be completed half a month before the start of the new season. At that time, we will invite many famous players including the legendary Robbie Fowler of the Red Army, as well as a certain number of places. Liverpool fans came to this new stand together to watch the internal match between Liverpool Women’s Football and the U23 team, which is regarded as a preview for the arrival of the new season’s Premier League game.” Ian Ayer pointed to the main stand who was working with the help of a crane. Tao.

   Yang Cheng put up a canopy in his hand, frowned, and asked with concern, "The weather in Liverpool hasn't been so good recently. The rain may greatly delay the progress of the project? And the safety of the construction workers is not guaranteed."

Ian Ayre smiled and explained, “Boss, don’t worry, this **** weather in the UK has always been like this. Everyone is accustomed to it. How to work on rainy days has its own set of procedures. We also took the impact of rain into account and extended the construction period. Otherwise, One and a half months is enough for this project. We deliberately consulted with the meteorological department. There will be good weather for nearly half a month in the future. We will step up to use this rare sun to complete our work and will never delay the team's new season."

   Yang Cheng felt relieved when he heard that Ian El was confident. If someone died because of construction, there would always be something in his heart.

   This expansion was planned long before Yang Cheng took over. It is divided into two phases. The first phase currently underway can add about 8,500 seats to Liverpool’s home stadium, bringing the total number of seats in the stadium to 54,000.

   In addition to the increased number of seats in the main stand, some other on-site facilities including bars, elevators and player entrances will also be updated inside Anfield Stadium.

I have twice invited tens of thousands of fans to investigate on the Internet. Everyone generally praised the expansion project of the main stand. It is really old Anfield, which cannot meet the needs of the increasing number of fans. Must do.

In fact, for the next ten or even twenty years, the lack of home stadium capacity has always been a major headache for the club. As early as the mid-1990s, Liverpool began to gradually purchase properties around Anfield to prepare for the stadium expansion plan at that time. However, due to the difficulty of the expansion project, this plan has been shelved, which instead caused an economic downturn in this part of the region due to vacancy.

After that, the club also began to consider finding a new location. In 2002, Liverpool announced that it would relocate to Stanley Park. This plan was later approved by the city’s ZF, but after American bosses Hicks and Gillette took over, The poor management of the team fell into a debt crisis, and financing was difficult to complete. The £300 million funding gap made the plan to build a new stadium aborted again. It was not until 2012 that Fenway Group bought the club and decided to return to the expansion plan instead of building a new stadium.

Moreover, after fully considering the needs of the team and the opinions of the fans, the current plan is still quite smart. In order to avoid affecting the normal watching of the fans, Liverpool has arranged the expanded part above and behind the original main stand. After most of the projects are completed, it only takes another off-season to completely renovate the original seats on the lower side. The expanded main stand will become one of the largest full-seat stands in Europe, with approximately 21,000 seats.

So far, the construction cost of the new grandstand has reached 75 million pounds, and there are 40 million pounds of other costs. This is only part of the entire project. In the future phase two, the grandstand on the Anfield Road side will also With an increase of 4800 seats, it is estimated that after the completion of all expansion projects, the total cost will reach 260 million pounds.

   The investment is a bit big. Yang Cheng was still hesitant at the beginning. Anyway, it cost nearly 300 million pounds. Why not add more and just look for a new site and build a bigger and newer Anfield.

   Later, Ian Ayre settled the account for Yang Cheng, and only then agreed to the expansion project.

  According to Ian El’s prediction, the additional 8,500 seats will bring in an extra game day income of 20 million pounds, which will increase after the completion of the 4,800 seats in the second phase of the project.

In addition, the club is actively seeking title sponsors for the main stand, and it is estimated that it can bring in income of about 5 million pounds per year. After the expansion, Anfield will also be qualified to host large-scale events such as the 2020 European Cup. These additional income will add With the substantial increase in the broadcast share of the Premier League in the next few seasons, this expansion project will not only put too much pressure on the club’s finances, it will not need to wait too long to pay back, and it will even generate unexpected profits.

One of the important points is the ticket agreement between the club and the company's customers. As a rough estimate, assuming there are 22 home games in a season, the average ticket price per seat per game needs to reach 107 pounds~www.wuxiaspot. Com~ can achieve the income goal of 20 million pounds. Compared with the average season ticket price of 36 pounds last season and the normal ticket price of up to 77 pounds, this seems like an impossible task.

However, the revenue from receiving large company customers will directly offset two-thirds of the cost. This is the reality. Compared with ordinary fans, top clubs, including Manchester United, are actively liaising with major companies for cooperation. With these multinational corporations, a casual publicity campaign, the price of tickets paid by them is enough to offset the contribution of an entire stand of ordinary fans.

Therefore, Red Army fans always complain about not being able to buy tickets. This is the last resort of the club for profit. However, this phenomenon will be greatly alleviated with the completion of the expansion of the new stands, which not only meets the needs of major customers. , And won't make ordinary fans who spend money to buy tickets sad, do two things with one stone.

   Besides, the expansion of the stadium is not only exclusive to Liverpool. Now the Premier League attendance rate is more than 95% all year round. The expansion or new stadium has been put on the agenda of many Premier League teams.

But this is still a risky investment. After all, accidents are unpredictable. Arsenal has suffered nearly 10 years of repayment pressure because of the 470 million pounds investment in the Emirates Stadium. The subprime mortgage crisis has made it even more so. Its original Highbury strategy of selling houses was hit, which indirectly led to the team's helplessness in the transfer market, so that it had no championship for many years.

  Well, this problem does not exist for Liverpool, because Yang Cheng, a big local tyrant, is the guarantee, and they have no loans at all for this expansion project!

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