I Want To Be a Rich Man on Hong Kong Island

  Chapter 81 The power of the brand (seeking a monthly pass!)

  Lao Fengxiang jewelry under Wu Guangyao's recent development has been limited and has reached a bottleneck.

  I am afraid that it has been fixed in 8 stores in the past few years, and it is difficult to develop again.

  Another store was opened on Hong Kong Island, reaching seven stores, plus one store in Macau, for a total of eight stores.

  As for Star City (Singapore)’s plan to open a store, it’s already dead.

  The people who were sent to investigate the market came back to tell everyone that the consumption level of Star City at this time was very low, the purchasing power was not strong, and the Chinese were busy fighting for power.

   Wu Guangyao also remembered that Star City had not yet developed at this time, and the market was definitely not good.

  I take it for granted, and it’s not as risky as Hong Kong Island.

  Wu Guangyao decided to postpone the plan to open stores abroad, and then implement the evaluation after three years.

  In this way, Rong Bensheng basically took over the big and small things of Lao Fengxiang, and Wu Guangyao basically got away and concentrated on the development of PG zipper and Uniqlo.

  Of course, I still go several times a month, hold meetings, and summarize.

  Getting out does not mean letting go. After all, Lao Fengxiang's future market value is hundreds of billions, and there is no problem.

   can also be regarded as a large enterprise reserved for children and grandchildren.

  Thinking of this, Wu Guangyao remembered the future king of the cup-Zheng Zhigang, who has become the hottest young generation in China.

As Zheng Yutong's grandson, Zheng Zhigang has inherited a lot of shares in New World and Chow Tai Fook. It is enviable to live the small days every day!

  In this life, my grandchildren or great-grandchildren, I hope they will keep a low profile!

   But then again, such a huge wealth, it is impossible to keep a low profile!

  Of course, maybe some children and grandchildren don’t like doing business, but they are low-key.

   "It's time to show the copycats and rogue merchants a little bit of color, otherwise they thought we would just leave it alone!" Wu Guangyao made an angry voice to all the executives in Uniqlo.

  The mood of being looked down upon is uncomfortable, everyone is holding back, and they have long wanted to beat those fake garment factories.

  "Manager Fu, first report the situation, encourage everyone, and refresh everyone, otherwise we will not let go of this grievance!" Wu Guangyao continued.

"Yes, Mr. Wu. Dear colleagues, all ten Uniqlo stores have been renovated and you can enter the venue today. At the same time, radio stations, newspapers, flyers, and posters are also ready to be distributed. This time, it will be a hit. Uniqlo this time A total of more than 50 styles of clothing have been designed and produced to ensure that people can come and return with joy." Fu Hongru’s passionate voice spread to all the management.

  In order to give those imitators a big surprise this time, Wu Guangyao specially hid the whole plan.

  The people who know the truth of the matter and all the plans are just some senior management.

  Wu Guangyao had long suspected that Uniqlo had an insider, but he didn’t know whether it was the middle and low-level cadres or the workers.

  This kind of thing is difficult to find out. After all, people are so messy, who knows who these people have seen at night.

  There are hundreds of people in Uniqlo!

"Boss, it's not good. Uniqlo announced the opening of ten stores and publicized them on Hong Kong Island. Now outside, they are everywhere with their promotional slogans." The steward of Shunyou Garment Factory ran to Jiang Xiaodong's office out of breath. Said breathlessly.

   "What are you panicking? What kind of system is it? They can open the store, and we can open the store. Could it be that we can still be afraid of them!" Jiang Xiaodong was dissatisfied with the appearance of his subordinates imminent.

  I’ve been in business for decades, and it’s unreasonable to be afraid of a hairy boy, but now I still need to go outside to find out.

  At this time, there are more than a dozen garment factories on Hong Kong Island, and half of these more than a dozen companies have imitated Uniqlo's clothing styles, and they are imitations.

   One can imagine how rampant cottages are in this era.

  "Every piece of clothing is the designer's painstaking effort to protect originality and resist counterfeit products!" This is a newspaper advertisement.

  "Visit Uniqlo four times a year, every time there are new discoveries!" This is a radio advertisement!

  As for the poster, I found a few spokespersons on Hong Kong Island to shoot.

  Uniqlo’s advertisement seems to warn those imitators, so that those imitators should feel ashamed.

  Fortunately, soon everyone threw away their shame and wondered about plagiarism.

  But this time, they are destined not to succeed, because the power of the brand is huge.

  Uniqlo itself makes mid-to-high-end ready-to-wear, and the audience has also read books, so they can naturally understand these advertisements.

  Soon those garment factories discovered that the three words UNIQLO were deeply rooted in the hearts of the people, which made them puzzled!

  Why do you only look for Uniqlo for the same clothing!

  Actually, this question is easy to explain, but those people don’t want to admit it.

  Since ancient times, there have been word-of-mouth sayings, for example, whose pork stall never lacks a little bit, and that restaurant is exceptionally delicious.

  These are also the power of the brand, but no one has systematically summarized it.

  Uniqlo’s brand is undoubtedly made, advertising and word-of-mouth publicity

  The unique markings make it impossible for those manufacturers to start, and the citizens of Hong Kong Island are ashamed of buying fake products!

   "It's not good, boss. Those clothing stores have canceled purchases. They said that the clothing we produced is difficult to sell recently, and there is still a lot of inventory!" The steward of Shunyou Garment Factory ran into the office again in a panic.

   "What, is it to reduce orders or cancel orders? Didn't you tell them that the clothes we produce are exactly the same as Uniqlo!" Jiang Xiaodong also said silently.

  "It is the cancellation of orders. They said that Uniqlo is the only one in the mid-to-high-end market of ready-made clothing. And many people only look for Uniqlo's brand."

   Called to leave the steward, Jiang Xiaodong paced in the office anxiously, thinking about countermeasures.

"In addition to recruiting designers by myself, I am also opening stores myself, I am afraid that there is no other way. Forget it, if the investment is larger, then the investment is larger. Anyway, a lot of money has been made in recent months." Jiang Xiaodong muttered to himself. road.

  Uniqlo has regained the market, and Hong Kong Island garment factories have transformed themselves to produce low-end shorts, sackcloth and other clothing for the poor.

  Wu Guangyao didn't feel sorry for these people, because they didn't come to the end.

  In another year, Wu Guangyao will encounter another challenge, that is, the garment factories opened by the big capitalists in Shanghai.

  The market on Hong Kong Island is so small. If everyone wants to make money, they must expand outward.

  Export trade is undoubtedly the only choice.

  For example, the demand of any state in the United States is more than ten times the output value of Hong Kong Island.

  At present, there are still three years before the United States blocks trade on Hong Kong Island. I have to take advantage of this time to earn more foreign exchange.

  I recently started preparing to export ready-made garments to open up trade channels in Europe and the United States.

  When those people in Shanghai come to Hong Kong Island with machines and funds, they will find a market, and they will definitely come to themselves for help.

  At that time, I will take the opportunity to set up the Hong Kong Island Apparel Chamber of Commerce. It shouldn’t be a big problem to get a president myself.

  Who told you to be familiar with foreign trade!

  You can also authorize the styles to them and let them process them as your own agent. Isn’t it possible that you can go further!

  (End of this chapter)