I Just Can Score

The process of negotiating Zhen Shaolong's sports endorsement contract was not easy. The first contact was Nike, but the two parties have been unable to agree on the endorsement fee.

The commercial value of Zhen Shaolong is very high. He played for St. Pauli for one season and has great popularity in Germany. After moving to Newcastle United, his performance has been crazy.

In the summer, Alice was negotiating with Nike. At that time, Nike was only willing to come up with a four-year contract with an endorsement fee of 13 million US dollars.

Four years, $13 million, an average of only $3.25 million a year.

This price can only be barely enough to reach the 'first-line level', and there is a big gap with the top stars.

Business negotiations are similar to shopping on the street, and bargaining is also necessary. At that time, Alice’s request was to increase by 2 million US dollars, a total of 15 million US dollars in four years, and Nike has been considering it.

Then……

In the Premier League, Zhen Shaolong keeps scoring goals and keeps going, especially against Arsenal and Liverpool. He has performed extremely well. Alice’s asking price is getting higher and higher, from 15 million US dollars to 28 million US dollars Ten thousand U.S. dollars.

Nike's bottom line also became $25 million.

At this time, the competitor Adidas made a move, and they immediately offered a four-year contract of 29 million US dollars. However, during the negotiation process, Zhen Shaolong scored four goals at Old Trafford and became the focus of European football. Covered throughout Europe and the world.

Things have changed.

Alice's asking price became 40 million U.S. dollars for four years, an average of 10 million U.S. dollars a year. "This is in line with Zhen's performance. You should know how influential he is!"

The "influence" Alice mentioned is not only in Europe, but also in China, a third of the world away. Zhen Shaolong is the star of China. The market of 1.3 billion people is what Nike and Adidas value. , On the contrary, it is only Germany, the United Kingdom, and even the European market. There is no need for them to give such a big contract to a Chinese player. Even if the opponent performs well, they will only play for Newcastle United.

Newcastle United's influence is too small. Instead of playing for Manchester United and Real Madrid, they made a decision without hesitation as early as last summer.

Now the two companies have also regretted it.

Alice contacted both parties separately, and in the end Adidas was more sincere, and they were willing to provide a "2+ contract\

,"A total of $30 million worth of contracts.

Adidas also has considerations, the risk lies in Zhen Shaolong's performance.

Zhen Shaolong's performance is indeed very good, he can even be said to be the best striker in the world, he can score 27 league goals in half time, the Premier League Golden Boot and even the European Golden Boot can be said to be "booked in advance" .

But how long can his good form last?

This is hard to say.

Adidas has a lot of evaluation experts, each one can be said to be a football expert, and their abilities are not inferior to European professional scouts. All evaluation experts cannot be sure that Zhen Shaolong can continue to perform well.

"If we only consider the current influence, once he is not in good condition, we will suffer huge losses." This is the result of internal discussions at Adidas.

In the end, Adidas decided to only sign for two years. In the future, depending on performance and influence, it will decide whether to increase or reduce the endorsement fee. The contract they offered is called the "2+ contract".

'2+ contract' means, first sign for two years, the total endorsement fee is 25 million US dollars, after two years there is a priority to renew the contract, but the endorsement fee has to be renegotiated, two years ago it was decided not to sign a contract, and Zhen Shaolong did not sign a contract with a competitor , Adidas will compensate 5 million US dollars.

So the total contract value is $30 million.

This heavy endorsement contract made Zhen Shaolong a player with "commercial income higher than salary".

When the "Daily Mirror" exposed the value of the contract, the media's focus of public opinion once again focused on Zhen Shaolong. The annual endorsement fee of 12.5 million US dollars is really scary. It can be compared with the top superstars of the American NBA. Far more than most football stars.

Many people were shocked by this news.

The media and fans are just discussing and analyzing the reason why Adidas signed Zhen Shaolong. It must not only be an excellent performance, it must be inseparable from his status as a "Chinese football star".

"Adidas' signing Zhen Shaolong is equivalent to advertising twice: one in Europe and one in China."

"The Chinese market is very important to Adidas. Signing Zhen Shaolong will help them take the initiative in the competition with their rival Nike."

"Zhen Shaolong's influence in Europe cannot be ignored..."

Some people are related to Zhen Shaolong's signing, such as Michael Ashley, chairman of Newcastle United Club, he was surprised when he saw the news, and then deeply annoyed.

When talking about Zhen Shaolong's contract, Ashley was a direct participant. After all, it was a big contract of 50 million pounds, but he spent most of his time thinking about annual salary, and he didn't think much about portrait rights. The club can do relevant publicity, such as some events, such as the sale of jerseys, and so on.

In terms of advertisements and sales of jerseys and supplies, Zhen Shaolong can also get 50% of the income.

Nothing else.

Zhen Shaolong's portrait rights are all in his own hands, he has signed a big contract, and the income is naturally all his own.

Ashley regretted it!

If they could have spent more money, such as increasing their annual salary by two million dollars, the club would definitely be able to secure a certain percentage of portrait rights.

Even if it's only 30 percent!

"This deal is a loss!" As a successful businessman, the saddest thing is to put money in front of you, but let them go away lightly.

Ashley also immediately adjusted his mentality, took the initiative to let the club contact Adidas, and organized Zhen Shaolong's signing ceremony with the other party.

The signing ceremony is also an award ceremony.

The 'European Golden Boot' is an award sponsored by Adidas. Before conducting negotiations, Adidas considered combining the award ceremony with the formal signing, and also consulted Zhen Shaolong for his own opinion.

Of course, Zhen Shaolong was all right.

In fact, what he hopes most is that the trophy will be mailed automatically, so that there is no need to attend any ceremonies and ceremonies, but after the contract is formally negotiated, he is still very energetic to participate in the ceremony.

That's $25 million!

Zhen Shaolong couldn't close his mouth with joy, he felt very excited when he thought that such a large sum of money would slowly flow into his pocket.

————

"Calm down!"

"It's nothing!"

"Adidas signed a contract with Lao Tzu, and they earned it!"

Before the signing ceremony started, Zhen Shaolong used continuous reminders to keep himself calm, and then followed the staff to the stage to meet with many media reporters.

It was like a press conference, but in Newcastle Plaza.

First of all, Zhen Shaolong received the trophy representing the "European Golden Boot" from the guests. He kissed the trophy in public, and then delivered a thoughtful speech.

"Thanks to St. Pauli. Although I was at Newcastle, I still miss St. Pauli very much. It was where I started and brought me many happy memories."

"This trophy was also won with the St. Pauli teammates."

"..."

Zhen Shaolong said a lot like reading his lines, and the award ceremony was over.

The next signing ceremony is important.

Although the signing ceremony was just a matter of writing and showing the contract to the audience, the handshake between him and the manager of Adidas has great symbolic significance. A large group of media used the photo of the two shaking hands as the background picture of the report. It's secondary, after all Zhen Shaolong's winning of the European Golden Boot was confirmed in May.

Let alone last season's European Golden Boot, this season's European Golden Boot will most likely belong to him.

This is nothing to report.

After the formal signing process was completed, the ceremony came to the final stage. Zhen Shaolong answered the reporter's questions in public, because there were many audiences, and when the effect of "Privilege" was activated, he showed it to everyone. He also has a certain amount of public relations. Capable, the official speech can also be one set after another--

"Adidas' brand philosophy is very consistent with my football beliefs. Nothing is impossible. As long as you believe in yourself and work hard, you will be able to do it. Therefore, today's signing, for me personally, I feel Very happy."

"..."

"Now I am still improving, the most important thing is the improvement of self-confidence. When I played for St. Pauli, I just entered the professional league, and my confidence is not as strong as it is now. Now I have a better grasp of my own strength. I have encountered some opponents in the world, and I know how to deal with them!"

"..."

"At Newcastle United, I obey the head coach's arrangement. No matter what happens to the team or other people, I will use my way to help the team as much as possible!"

"..."

"The results of the entire team are the most important, and personal glory is second..."

After the free questioning session ended, it was time for the final entertainment of the signing ceremony.

The entertainment activities were organized by Adidas (UK) to promote the brand of Adidas in Newcastle, just like Pepsi (Germany), they also used signed stars to organize activities to achieve the purpose of promoting the company's brand in Hamburg.

Adidas is a sporting goods company, and the entertainment activities of signing football stars must be related to football.

Before the event started, the official personnel introduced the rules of the event to the media and fans. Zhen Shaolong was also listening on the spot. He really didn't know what the specific content of the event was.

The rules of the event are simple.

In the center, the staff lifted up a delicate metal circle with a diameter of less than half a meter, and handed Zhen Shaolong a football, "All you have to do is kick the ball into the metal circle eleven meters away. This distance is the point." ball distance."

"So simple?"

"right."

The fat manager of Adidas smiled shrewdly, "As long as you can score one goal, you can share 20,000 pounds with the audience, and you can get 10,000 pounds, and you can kick unlimitedly."

Zhen Shaolong repeatedly confirmed, "Are you sure?"

"Yes." The fat manager said with a smile, "but there is also a limit on the number of times. In the first ten goals, if two misses are scored, the activity will end. After ten goals, if one goal is missed, the activity will also end. "

"Understood."

Zhen Shaolong took a deep breath and stared carefully at the center of the circle. He liked the fat manager so much that he even helped prepare Christmas presents.