I Have 100 Million Stores

Rongchuang Group? Sun Binhong?

Hearing this, Cao Xingyu thought about it carefully, and found that he didn't have any impression of this company or this person in his mind.

It's kind of familiar, but I can't remember the kind.

"Who is this? What do you want from us?" Since Liu Ting said this matter so grandly, it must be that this person is not simple, Cao Xingyu asked immediately.

"Ah." Liu Ting was slightly taken aback for a moment, she thought Mr. Cao knew him!

After all, Rongchuang Group is well-known in China!

Sun Binhong is a well-known boss in the business world!

Mr. Cao didn't know him, so how could that person come?

After a pause, putting aside the doubts in her heart, Liu Ting introduced: "Rongchuang Group is a well-known giant in the field of cultural tourism in China, with total assets of hundreds of billions."

"Basically, every first-tier city and provincial capital city in China has their cultural tourism projects."

"They are involved in many businesses, including cultural tourism cities, cultural tourism ancient towns, amusement parks, shopping malls, high-end hotels, etc."

"Among them in our city of Sansha, they have two five-star hotels."

"Speaking of hotels, Rongchuang Group is currently the largest high-end hotel operator in China, with more than 100 high-end hotels under its umbrella."

"This is mainly due to their cooperation with the Xie Group in the past few years, which brought nearly 90% of the hotels under the Xie Group under its umbrella, making it the largest player in the high-end hotel market."

In fact, Liu Ting was not familiar with it before. After Sun Binhong came, she went to check the basic information.

"Oh, so it's them." Hearing this, Cao Xingyu immediately understood.

No wonder it sounds familiar.

It turned out to be another protagonist in the tens of billions of acquisitions that caused a stir all over the country.

This can be called a veritable big boss.

Actually came to his company in person?

What kind of wind is this...

Cao Xingyu was amazed, very surprised, and said:

"Is it because the measures of our Shiwang Hotel alarmed him?"

"Not at all,

It's just a hotel, how can it affect him? Worth a visit in person? "

"I don't know." Liu Ting shook her head:

"I was having a meeting at noon, so I didn't go to the reception. Mr. Xie went, and it happened to be lunch time. It seemed that I was entertaining the other party outside for dinner and talking."

"What happened later, I haven't asked about it, because Mr. Xie hasn't returned to the company yet."

"Oh, okay, I see. I'll ask Xie Qing when I get back. Don't worry about this matter." Hearing this, Cao Xingyu responded.

Obviously, he didn't take it too seriously.

Perhaps because of the measures taken by Shiwang Hotel, the other party came to persuade them to surrender?

Do you want Shiwang Hotel to follow the market conditions and not break the rules?

Not without this possibility.

When Shiwang Group got involved in food delivery before, Meituan and Are you hungry are the best examples.

If this is the purpose, then Cao Xingyu can only say that he is embarrassed, and he obviously will not change his measures in the hotel.

After a pause, Cao Xingyu waved his hands and said, "Go and do your work."

"Okay." Liu Ting nodded, turned and left.

...

After Liu Ting left, Cao Xingyu closed his eyes, leaned on the sofa, and meditated.

He was reviewing his thoughts just now.

See if you can stand up.

After all, those thoughts just now were all because of what Liu Ting said, which suddenly aroused his thinking and flashed across his mind.

That temporary idea is certainly not perfect.

So he's checking for leaks.

At the same time, it is also to see if there is any place that can be improved.

The biggest change in thinking of Cao Xingyu this time is to abandon the idea of ​​only making one APP.

Before, he wanted to put everything in the Shiwang Member APP.

Now it has launched three new APPs at once.

Logistics, travel, supply chain.

This shift in thinking is not insignificant.

The main reason is that the characteristics and target users of these three softwares cannot be perfectly matched with the Shiwang brand APP, which made Cao Xingyu change his previous thinking.

And now he feels that having more products is actually a way to expand the reputation of Shiwang Group.

There's nothing wrong with that.

After a pause, Cao Xingyu first began to think about the supply chain and logistics.

‘Logistics will expand and integrate sooner or later, especially the warehouse, which will be done sooner or later. '

'And it won't be long before warehouses are needed. Let's not talk about the distance, but look at the near ones. Industries such as the clothing industry and the mother and baby industry are likely to be the next development goal of the Shiwang Group. '

This is a new little plan that Cao Xingyu settled down in his heart not long ago.

When the catering industry has reached a certain level, he wants to choose the clothing industry, mother and baby industry and other types of industries as new development directions.

As for stores in the entertainment industry, Cao Xingyu may let them go.

Obviously, this is a bit different from Cao Xingyu's original plan. Originally, he wanted to concentrate on developing the catering industry and increase the amount of subsidies. After the catering industry developed to a certain level, he would turn around and invest in the entertainment industry.

The reason for making such a change now and choosing industries such as clothing, mother and baby, is because this type of store is relatively common.

It can be said that there are all streets and alleys, and its proportion should be second only to the catering industry.

And the threshold is relatively low. There are a large number of mature clothing factories and various sources of goods in China.

More importantly, this type of store has the characteristic that the store area is generally not large.

The store area is not large, which means that the cost of acquiring a store will be much lower, making the expansion of this type of industry faster.

In addition, this type of store does not require too many facilities and equipment, and mainly focuses on the supply of goods, and the investment in one store is quite low.

Unlike stores in the entertainment industry, there are high requirements for the size of the store, as well as a large demand for facilities and equipment, which can easily cost several million.

Cao Xingyu had a deep understanding of this point when he was a real king in the city that never sleeps.

There are more than 20 entertainment stores, with an average of three to four million yuan, and the total investment is almost 100 million yuan.

Therefore, it is precisely because of the experience of being a city that never sleeps that Cao Xingyu changed his original thinking of developing the catering industry and then engaging in the entertainment industry.

He feels that the cost-effectiveness of stores in the entertainment industry is too low. It is not worthwhile to invest several million to increase the subsidy of a system.

Of course, there will be no one-size-fits-all, and if there is a strategic need, it will still be done.

Just like the city that never sleeps, it needs shops in the entertainment industry to set off and enrich its functionality. In this case, Cao Xingyu will naturally do it without hesitation.

'The establishment of the warehouse can also be regarded as laying a small foundation for subsequent involvement in other industries. '

Obviously, Cao Xingyu's warehouse is not only for the catering industry, it is not the single warehouse in people's traditional cognition,

In his plan, the role of this warehouse is diversified, and it is to meet all the storage needs of Shiwang Group in the future.

No matter what industry it is in the future, as long as there is a storage demand, the central warehouse must provide support.

It is conceivable that the area and scale of this warehouse will be quite large.

Take the apparel industry as an example.

If there is only one or two shops, the warehouse must be a bit redundant.

But if the quantity is large, then these central warehouses are necessary.

Not only is it possible to achieve unified management and unified allocation of resources, but this centralized and standardized management of all aspects of supply can also save a lot of money for the future.

As the Shiwang Group continues to grow, the more money it will save.

At the same time, it can also be used to accumulate experience in advance, and through this process to strengthen the joint adjustment and coordination capabilities within the Shiwang Group.

After thinking about it this way, Cao Xingyu felt that it would be no problem at all to take advantage of the opportunity of the supply chain to take this step ahead of schedule.

‘As for investment, there are mainly two aspects. '

‘One is the construction of warehouses. '

‘One is labor cost, which also includes warehouse management, category expansion and construction of raw materials, logistics and distribution, etc. '

‘The warehouse is rented first. The capital required in the early stage is not large, and no matter how much labor costs are, the early stage will be tens of thousands. Where the scale is, no matter how high it is, it will not be too high. '

'So the total investment for one month is actually completely within the acceptable range. '

Cao Xingyu nodded to himself.

Compared with the future strategic goals, at this time, even if he spends tens of millions here every month, he is completely acceptable.

The good thing is that this matter does not need to spend hundreds of millions or billions at the beginning, and it can be expanded step by step according to demand.

And when Shiwang Group needs a larger warehouse, Cao Xingyu's strength must also become stronger, and it is nothing at all to continue to invest in it.

‘This move must be right! '

'Now think about the road and direction behind...'

Cao Xingyu thought for a while.

Integrating the logistics team and giving the logistics team more functions is one of the most important purposes.

The second is to improve the supply chain and integrate as many different upstream and downstream as possible!

And the first batch must be the upstream and downstream of the catering industry!

Increase the category list of the catering industry as much as possible.

'The focus of future work is actually to increase the category! '

‘Establish cooperative relations with various upstream manufacturers, and try to get the lowest price! '

Thinking of this, Cao Xingyu muttered: "With the current strength of the Shiwang Group, plus the number of third-party catering merchants, there are quite a few. In terms of catering related categories, we should be able to get a suitable price." '

‘The question is how to expand other categories? This should be the most important consideration for future expansion. '

'And this matter should not be far away. '

'When entering the next industry, there is a high probability that there will be demand for this! '

Cao Xingyu thought for a while.

Two preliminary plans came to mind.

First, according to the catering model, wait until there is a certain amount, and you have a certain confidence and bargaining power before considering establishing a category supply chain in related fields.

Second, acquire or invest in mature middlemen, and turn their complete category library resources into Shiwang Group's own resources.

Regarding this aspect, the first thing Cao Xingyu thought of was——

Backgammon Group, Duan Xiaoping!

Before this period, the boss also came to visit the door.

It's just that Xie Qing went to receive them, and Cao Xingyu didn't attend.

And as we all know, Backgammon owns hundreds of large department stores!

Hundreds of convenience stores!

These are assets on the bright side.

There are actually valuable soft assets secretly.

For example, supply chain resources!

With more than 20 years of development, the category library established must cover all aspects.

It is estimated that there must be tens of thousands, or even more than 100,000 various categories, right? !

It must have a close relationship with various manufacturers, and the purchase price must be very low!

These are intangible and valuable assets!

It is also Cao Xingyu's most important thing!

No matter how much Cao Xingyu invests, it is estimated that it is impossible to reach the height of backgammon in a short period of time.

‘The acquisition of BBK has obtained a huge number of categories and supply chain resources, and it can also greatly supplement the experience and management capabilities of the supply chain. '

‘The key is to get involved in a new industry! Should this belong to [Fast Consumer Industry]? Or [retail industry]? 【Daily necessities industry】? '

'It doesn't matter, anyway, it can increase the subsidy! '

'There are many benefits! '

Thinking of this, Cao Xingyu silently raised the priority of Backgammon to the highest.

This company, in his opinion now, is really a sweet potato!

You must not let it go later!

It must be included in the territory of Shiwang Group!

But it's still a bit early.

First stick to plan one, independently establish categories, and establish a corresponding mechanism.

When the time is right and more industry resources are needed, then implement this plan two!

In Cao Xingyu's mind, he has formed a complete and relatively mature idea for the future development of supply chain categories.

"As for Travel Pass..." Cao Xingyu began to review this matter.

'There is nothing wrong with the overall idea. '

'At this stage, we can use this trick to influence those potential users in other places, increase the number of our potential members, and convert those people into members of our Shiwang brand. '

'In the long run, the emergence of TravelPass can bring greater room for imagination to Shiwang Group. '

On the one hand, it can effectively integrate the resources of Shiwang Group to stimulate the greater potential of each business, achieve the effect of 1+1 greater than 2, and bring some unexpected benefits.

Creating new revenue is one of the most intuitive benefits.

On the other hand, tourism actually has a strong topicality.

To put it simply, travel can easily arouse some people's discussions, especially for some people who have travel needs, there is a high probability that they will go around to ask questions or look up information before travel.

So Cao Xingyu has a bold idea in this regard.

That is to make travel pass into a real social circle with tourism as the core!

Let some people who like to travel and plan to travel can find a place to communicate.

The tourist route is the first base point he built.

And is unique.

Because of the business and excellent reputation created by Shiwang Group, no one else has it!

This uniqueness is the guarantee of the largest number of users!

In addition, including what he said before, allowing members to customize routes is actually a starting point for people to start some discussions.

'In order to realize the idea of ​​a social circle, the main development direction of TravelTour will follow. '

'The first is the function of customizing travel routes mentioned earlier. '

'The second is to improve the role and value of travel routes. '

‘In the early stage, the travel itinerary may be just an itinerary, which lists the timeline, attractions and so on. '

‘To put it bluntly, it is to use the bundled sales of the business under the Shiwang brand, and use some privileges to lure others to buy. '

‘It’s barely feasible in the front, but in the later stage, it definitely can’t be like this. '

'It is best to create a travel itinerary map that can automatically complete all ticket purchases, reservations and other things on the travel list for members in one stop, so that members can truly travel easily without having to do those trivial things thing. '

'The most perfect situation is that when a member reaches any point in the travel route, he only needs to open our travel pass to enjoy the trip! '

‘This is a veritable travel guide! '

'This is the only way to truly reflect the value of this travel software! '

‘Otherwise, it is not a long-term solution to only rely on bundled sales. '

'Based on this, we need to strengthen the connection with various attractions in the follow-up, establish a ticket purchase channel, ticket inspection channel, and open up data. '

'This matter is relatively long-term...It can be regarded as the ultimate goal! '

'The third is to open up social functions, and gradually develop some forums for discussion and communication, such as discussions, likes, and comments around travel routes. '

‘We can even open up some rich and diverse popular customized routes for everyone to choose from. '

'Then give some rewards to those who make the itineraries, and stimulate everyone to make more distinctive and exquisite travel routes. '

'Fourth, we have to consider the cross-city travel route map in the later stage. This will be considered when we leave Sansha City...'

'fifth...'

The more Cao Xingyu thought about it, the more he devoted himself, and he found that there is not a small room for maneuvering in travel!

If it is really going to be done, for Shiwang Group, it will not only add an APP with tens of millions or billions, but also become a new landscape in the tourism industry!

Unknowingly, half an hour later.

The review was finally over, and Cao Xingyu probably had a relatively complete plan in his mind.

In general, the plan has a certain degree of subversion.

In particular, logistics and tourism have not followed the existing models of these two industries at all.

It can be said that two brand new models have been created.

Whether it will be successful, to be honest, Cao Xingyu has no idea.

It's just that he has nothing to worry about, he's just playing anyway.

Even if it fails in the end, it won't lose much money.

But if it succeeds, it will create two new business models!

It's exciting to think about!

‘Let’s slowly implement it step by step later. ’ Cao Xingyu was not in a hurry, and muttered to himself.

After thinking about it for a long time, Cao Xingyu was a little dizzy.

Still have to combine work and rest!

Cao Xingyu got up and walked to the desk, ready to play a few games to relax.

...

Shortly after.

Xie Qing entered the office carrying a handbag.

'Ok? ’ Xie Qing first scanned the office cautiously, and when she found that Cao Xingyu was alone, a trace of disappointment appeared on her face.