I Have 100 Million Stores

The latest website: Xie Jianlin was a little distracted for a while.

Obviously, he didn't expect this scene to happen at all!

He just woke up, he was still a little sleepy, but he lost all sleepiness in an instant, and suddenly became refreshed!

"You're not mistaken, are you?" Relieved, Xie Jianlin confirmed in disbelief.

"Mr. Xie, it's absolutely true. This has aroused heated discussions on the Internet and has become the headlines of various platforms! There are countless people discussing it!" Lu Ren's family affirmed:

"Only taking Weibo as an example, Shiwang Group has already created history, contracting eight positions in the top ten most searched lists at its peak!"

"There are even two hot searches that are 'explosive'! It has reached seven or eight million search values!"

"And just now, there were five trending searches related to Shiwang Group, and two of them firmly occupied the top two seats!"

"This is just a microcosm on the Internet! Other platforms are also very lively around Shiwang Group!"

"How could this be..." Xie Jianlin was extremely shocked.

Originally, he didn't take it seriously, thinking that Shiwang Group couldn't do anything big.

Whoever imagined it, but each one is more amazing than the other!

It was completely beyond his imagination!

"Mr. Xie, after this time, I reckon that Shiwang Group is really famous, and countless people know the existence of such a company in an instant!" Lu Ren's family judged, with a very firm expression on his face. appearance.

"Being famous or not is the next best thing." Hearing this, Xie Jianlin frowned and waved his hands.

In his opinion, this is not the point, the point is the intention behind the other party's series of actions!

Although popularity is very important for a company and can play a role in many cases, for Shiwang Group, Xie Jianlin feels that the help is limited.

After all, the business scope of Shiwang Group is too small!

All of them are concentrated in Sansha City, and such a high reputation won't convert much!

Unlike his Xie Group,

There are businesses all over the country, and the higher the popularity, the greater the potential help.

For example, Qianda Plaza, relying on the popularity and word-of-mouth established by the Xie Group for many years, has quickly become a landmark building in each city every time.

No matter how hot the Internet is, it will eventually turn into nothingness. This is the characteristic of the Internet.

There are countless similar examples, and as time goes by, sooner or later they will not be mentioned again.

unless...

Shiwang Group can go out of Sansha City!

Expand to more cities!

In this case, the role of popularity can be truly reflected!

Will Shiwang Group expand externally?

According to its model, how much will it cost if you want to go to more cities?

This expansion model, this speed of development, is beyond his imagination!

Subverted his cognition!

Want to expand this model to more cities...

To put it bluntly, Xie Jianlin didn't think the other party could have that strength!

It's too difficult, there are too many places to spend money in this mode, it can be called a bottomless pit.

If you want to expand externally, it is tantamount to fantasy!

'But according to the current momentum, will Shiwang Group be satisfied with the Sansha market? ’ All of a sudden, Xie Jianlin thought a lot.

Originally, in his opinion, this was a definite matter, but now he was a little uncertain.

The speed of the opponent's expansion is really too fast!

And the strength and commercial intentions displayed are really exaggerated!

"Okay, I know about this, you go down first." After a pause, Xie Jianlin waved his hand.

"Okay." Lu Renjia nodded, turned and left.

As the assistant left, Xie Jianlin quickly digested the news in his heart.

'The opening of a thousand stores... I expected this, but I didn't expect that there would be so many stores! The expansion speed of the Shiwang Group...is it crazy? How can it expand like this? ? ? '

‘If there are really a thousand stores, counting those that have already opened, the total number of stores of Shiwang Group will be almost two thousand? '

'This speed... is unbelievable! '

‘This company has only been established for less than three months! '

Xie Jianlin thinks he is well-informed. He has seen all kinds of business miracles in the past decades of business, but it is the first time he has encountered such a fast opening of a store like Shiwang Group!

That alone is amazing!

If you give them another three months, what will happen then? ? ?

Xie Jianlin felt incredible!

‘The city that never sleeps is fine. I heard from Ah Qing before that he has bought a whole commercial street and is planning, designing and decorating it. From the looks of it, it should be officially open soon! '

'I just have to admit that this method is a bit interesting, and I turned my attention to corporate users! '

'Use the existing members to influence the enterprise, and expand the number of members through the enterprise channel. '

'I have to say, very thoughtful! '

'If it goes well, the number of users of the Shiwang brand will increase tremendously! '

‘The person who came up with this plan is not simple! '

Xie Jianlin saw through the essence of this matter and Cao Xingyu's real intention at a glance, and gave a high evaluation.

If it was him, he would most likely do the same.

This is called rational use of resources to create greater room for improvement and possibilities.

'A centralized mid-to-high-end gourmet city...'

'No wonder you want me to evict the tenants, so you have such a plan? ! '

Xie Jianlin pursed his lips, showing surprise on his face, which he never expected before.

He guessed that the other party might want to operate on his own, but he didn't expect such a result.

'Are you going to enter mid-to-high-end catering? '

A very bold move!

Because there is a world of difference between ordinary catering and mid-to-high-end catering.

It's not just about raw materials, there are many aspects involved.

Especially in terms of taste, what people pursue in ordinary restaurants is to be able to eat enough, and they don't care too much about flaws, but this is not the case for mid-to-high-end restaurants, and people's requirements will be higher.

This means that higher investment is required in terms of catering quality, taste, taste and so on.

Simply put, there is nothing in common between the two!

'The scope of coverage is getting wider and wider, and the span of fields is getting bigger and bigger! Can this company really survive in this way? ’ Xie Jianlin was skeptical.

Shiwang Group has completely abandoned the characteristics of chain brands, discarded the biggest "single" advantage of chain brands, and walked a road that no one has ever traveled.

It completely subverts people's cognition!

Ordinary restaurants, mid-to-high-end restaurants, hotels...

By the way, there are dozens of entertainment-type shops!

What's even more outrageous is that he also owns several real estate rights!

This is already an investment in real estate!

By the way, there are Meituan shares too!

The coverage is really more and more, more and more extensive!

Can this be called a traditional chain brand?

Xie Jianlin has never seen such a chain brand! It has crossed several fields!

In his opinion, this behavior is crazy.

The point is, I haven't seen any profit yet!

Is it because the capital behind it has sufficient self-confidence, or is it too blind?

Xie Jianlin was a little uncertain!

"Huh?" At this moment, Xie Jianlin frowned suddenly, and suddenly came back to his senses: "Those 50% off measures in the Shiwang Hotel have such a deep meaning!"

Why launch a 50% discount, live 5 get 1 free, flash kill...

At this time, Xie Jianlin suddenly realized!

Food City!

In order to guide the flow of customers to this gourmet city!

Xie Jianlin knows this shopping mall and hotel very well, they are next to each other, and even the underground parking lot is connected together!

As long as the hotel's measures are launched, there is no doubt that the hotel's rooms will be full!

Will the huge flow of people brought by the full rooms go to this so-called food city?

The answer is obvious!

The country's first centralized mid-to-high-end gourmet city, since it is right next to it, few people will refuse it!

In addition, five-star hotels, even with a 50% discount, are more expensive than ordinary express hotels, and those who can stay are those with a certain financial foundation.

It is not difficult for this kind of people to occasionally consume and experience mid-to-high-end food!

"So that's how it is!" Xie Jianlin thought he had fully understood the intention of Shiwang Group's move.

It's all connected!

And I have to say, it's very clever!

In this way, the hotel's losses are nothing at all! They can all be made up from the food city!

"This game of chess is huge..."

After understanding, Xie Jianlin couldn't help but sigh with emotion.

When everyone thought that the 50% discount at Shiwang Hotel was a little brainless and incomprehensible, who would have thought that the other party had already prepared a countermeasure?

The mid-to-high-end food city itself is a big gimmick. As long as all aspects are in place, it is already expected to become a hot spot in the city.

Now there is Shiwang Hotel to provide a stable passenger flow, plus a safety lock, it is hard to think that this food city will not be popular!

"The person who made the plan is a master, and he has brought out the linkage to the extreme." Xie Jianlin commented: "Of course, it is also a very courageous performance to dare to do this."

After all, who knows if it will work in the end?

And so much money has been invested in the early stage, if the expected situation does not happen by then, then all the money will be lost!

Finally, what shocked Xie Jianlin the most was that the Shiwang brand wanted to attract investment from takeaway merchants in the entire Sansha City!

"This is going to completely compete for the takeaway market! Strange, so strange!"

"Obviously a big shareholder of Meituan, why do you want to grab the food delivery market?"

"Isn't this suppressing Meituan?"

"If you really fight, it will probably be a lose-lose situation!"

"If you really want to develop food delivery, then there is no need to buy shares in Meituan at the beginning, there is no need to make this investment at all!"

"Or, you can also clear the Meituan shares now!"

"But none of them!"

"This kind of behavior is completely incomprehensible!"

"It's fascinating!"

Such a company made Xie Jianlin feel a little overwhelmed.

"What other food safety alliance?"

"Hey, this is purely looking for trouble!"

"Why do you do something that is not beneficial?"

"The key is that this has the potential to offend countless people! It has touched the cake of many people!"

"It will definitely get a lot of resistance, and maybe someone will use dirty tricks behind the scenes."

"It's not that simple to change the status quo of the catering industry and gain a certain reputation..." Xie Jianlin can understand the intention of Shiwang Group to launch this point.

It is nothing more than trying to find another way to build the reputation of Shiwang brand.

Isn't it a good way to promote and improve food safety in the catering industry?

As long as it is done, it will be a great thing to be famous in history!

Not only can it leave a deep impression in people's minds, but it is also very likely to gain more support from people.

The benefits are still obvious.

But the disadvantages are also obvious.

First of all, unnecessary investment will be greatly increased. If you really want to ensure food safety, you can't just talk about it.

The investment in various aspects, the loss of raw materials, etc., will be much higher than before!

In addition, being the first bird is not necessarily a good thing!

It's not just for fun!

Then everyone will be watching your every move!

The crisis we face will invisibly increase a lot!

If one is not done well, it is very likely that the river will be flooded, eroding one's own reputation!

"This company is becoming more and more incomprehensible. If it continues like this, there will be more and more places to spend money..." Xie Jianlin concluded.

"The key is that there is no profit!"

"This is the most annoying problem!"

"Are you planning something?"

"I can't see through it at all!"

It is too contrary to some conventional thinking in the market, and it can even be said to completely subvert the previous business principles.

At least from Xie Jianlin's point of view, his decades of experience in the past are simply useless when applied to the Shiwang Group.

This is the first time in his life that he has encountered such a situation!

According to this rhythm, the capital gap of Shiwang Group will be greatly increased. Will it be chasing investment next?

Xie Jianlin couldn't help rubbing his temples.

'This company is a bit difficult to deal with! '

Will you follow me when the time comes?

If you follow along, you will have no idea.

With so much funding gap, how much money do you have to invest?

The main reason is that there is no profit support!

It seems that it is still in the stage of market layout!

Don't follow, and I'm reluctant to part with the lucrative gambling agreement.

It's rare that Xie Jianlin, who usually acts cleanly and neatly, lost his mind for a while.

what to do? ? ?

...

Guangcheng.

Rongchuang Group Headquarters.

"Mr. Sun." A young and beautiful woman walked into Sun Binhong's office and shouted.

The woman's name is Lin Li, and she is the deputy manager of the public relations department of Rongchuang Group.

"Oh, Xiaoli." Sun Binhong raised his head and looked up, then smiled and said, "Is the matter settled? Has the wind of public opinion on the Internet been controlled?"

"It's about the same." Lin Li nodded, and said with a weird face: "Everyone doesn't talk about that hotel much..."

"Oh, you haven't talked about this yet?" Sun Binhong said with satisfaction:

"That's a good job. Originally, I thought it would be good if I could divert public opinion, but I didn't expect you to do it even better."

"This is directly suppressing the matter!"

"Very good! Well done!"

"Uh...Mr. Sun, I didn't really contribute much..." Lin Li smiled awkwardly.

"Xiao Lin, you're still so humble, it's good, keep it up." Sun Binhong nodded in praise.

As a capable general, I am not greedy for merit, not to mention my outstanding ability in the field of public relations!

This quality is very precious!

"Mr. Sun, I'm not humble this time..." Lin Li shook her head in embarrassment again, and explained: "This company suddenly launched several things, directly suppressing the matter of Shiwang Hotel , distracted a lot of online public opinion.”

"To be precise, everyone is paying more attention to this company."

"Oh? How many things have been announced?" Sun Binhong said with a look of surprise: "The hotel incident has already aroused such a big public opinion on the Internet, and it can be immediately covered up by other incidents? What is it?"

"Several of them are incredible." After Lin Li pursed her lips, she immediately described in detail what just happened online.

"Hiss~" After hearing one thing after another, Sun Binhong suddenly took a deep breath.

Fuck!

Is this the company that Xie Jianlin said was established less than three months ago?

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