I Have 100 Million Stores

Chapter 257 Precursors of a Great Change in the Food Delivery Market

"What do you mean?" Hearing this, Liu Jian frowned.

"They have opened more than a hundred now..." The other end of the phone replied.

"Huh?? More than a hundred? What nonsense are you talking about? How long has it been?" Liu Jian immediately said displeased.

He clearly remembered that a week or two ago he had visited the store owned by that company.

Obviously there are 11 companies!

In such a short period of time, how could it be possible to multiply ten times directly? ?

"Mr. Liu, I'm not talking nonsense. There are really more than one hundred stores. To be precise, Shiwang brand currently has 111 stores that have opened!"

"You mean, they added a hundred stores in a week or two?" Hearing this, Liu Jian immediately laughed and said:

"Is it possible? Did you not wake up or did I not wake up?"

"It's true, Mr. Liu! I know it's a bit exaggerated to say this, and I didn't believe it at first, but it really happened! They really opened a hundred new stores at once!"

"They also organized a campaign to open hundreds of stores, which caused a sensation in our entire Sansha City!"

"Not only that, I heard that there will be a second batch soon! It seems that a hundred new stores will be opened in three days! Now their new store warm-up activities have begun!"

"All stores open at once? Will there be another hundred?" Hearing this, Liu Jian was stunned for a moment.

how is this possible?

He has been in the field of food delivery for five or six years, and he has contacted hundreds of merchants. He has heard and seen all kinds of things.

But this is the first time I've heard of such a thing.

There are also fast-expanding chain brands in China, and it is not uncommon for them to expand thousands of stores a year.

One of the more typical ones is Ruixin Coffee. Before the orders were falsified and thundered, the development momentum in the first two years was very strong.

Two or three thousand stores a year are just like playing.

The speed of opening a store has really broken many records in the physical industry.

This is also due to Ruixin Coffee's store model, most of which are takeaway stores and small stores with low investment, so it can expand so fast.

But no matter what, the expansion speed of Ruixin Coffee shocked many people at the beginning.

In just over a year, it surpassed the number of stores that Simbucks had only developed in China in the past 10 or 20 years.

One can imagine how terrifying this speed is.

And even for Ruixin Coffee, there has never been a situation where a hundred stores opened at the same time.

Not to mention which chain brand will concentrate its stores in one city?

Isn't this nonsense!

This is the first time Liu Jian has heard of a Shiwang brand that opened a hundred new stores in one city at once!

"Mr. Liu, what should we do now? Of the 100 newly opened stores, 60 to 70 were originally merchants on our platform."

"Now that the store has changed hands, the previous contract has automatically expired, and I think Shiwang brand means that they still have no idea of entering the food delivery platform!"

"I just went to their company,

Don't bother us at all! "

"Huh..." Liu Jian took a deep breath, trying to digest this amazing news in his mind.

At this point, he didn't think the other party would dare to joke with him on this matter.

Unless the other party doesn't want to do it anymore.

And the person in charge of a city is still very generously paid, and there is no reason why he would have trouble with money.

Therefore, Liu Jian has basically believed the other party's words now.

Hundreds of stores...

This exaggerated amount made the brows on Liu Jian's face unknowingly twisted into a rope.

The fact that a chain brand of 11 stores did not enter the store is actually not a big deal for their food delivery platform, and the impact will not be too big.

But if there are more than one hundred stores, and there are new stores in the back, then the impact will be great...

"How are their new stores distributed this time? Are they all restaurants?" After a while, Liu Jian asked in a deep voice.

"Yes, they are all restaurants! And they also cover a variety of meals!" The other end of the phone responded:

"As for the distribution, I've counted. At present, Shiwang brand stores are concentrated in ten commercial streets, and they are all in Beicheng District!"

"Are they all restaurants? Ten commercial streets concentrated in Beicheng District? Or are they in different catering fields?" Hearing this, Liu Jian's face turned ugly.

For their platform, the sudden loss of dozens of merchants is not a big deal.

In such a large market across the country, a large number of merchants withdraw from the food delivery platform every day, and at the same time, a large number of new merchants join every day.

The numbers themselves are constantly fluctuating in a small range.

This is a normal market phenomenon of a food delivery platform.

But the problem is that the merchants who quit this time are all concentrated in one area!

This problem is a bit serious!

The more critical issue is that the store of this brand does not operate in a single field!

Instead, it covers a variety of different catering areas!

This has an even greater impact on the food delivery platform!

For example, Ruixing Coffee has thousands of stores, and they have launched their own official apps and mini programs. However, this kind of coffee drinks only has little impact on the food delivery platform. of.

Therefore, for similar chain brands like Ruixing Coffee, the food delivery platform basically has no worries, because even if the other party expands to 10,000 stores, their market cannot be shaken, and the attributes of the two basically do not form a positive relationship. Conflict, rivalry is almost nonexistent.

But the momentum shown by the Shiwang brand is not a concept at all.

Because they have too many catering categories!

Everything is covered!

There are takeaway platforms, and there are basically Shiwang brands!

So it is conceivable that this model can pose a direct threat to the food delivery platform!

The two parties are in direct competition!

For food delivery platforms, because of the emergence of the Shiwang brand, their influence on the regional market will plummet!

If this trend continues, if nearby users can’t find the store they like on their platform, over time, those users will switch platforms and go to Shiwang brand app instead!

This is why the food delivery platform has a dedicated merchant promotion, merchant maintenance and other teams.

Merchants are actually the only core competitiveness of food delivery platforms.

Whether a platform can have more and larger markets is directly related to the quantity and quality of merchants that enter the platform.

If the number of merchants in a certain area is too low, the most serious result is that they will lose that market!

The reason why Meituan can occupy 65% of the market share of the food delivery market today is also due to the fact that they have more merchants and higher quality.

This advantage has led to the fact that no one can shake Meituan's position in the food delivery field. After all, Meituan has accumulated deep business resources during the group buying battle.

These are all resources that were spent to open the way with real money.

"How many stores have withdrawn from our platform? Are there any statistics? Also, how many stores do we still have in those ten commercial streets? Are you hungry? Is there a big impact?" Liu Jian asked a series of questions.

"There are actually a total of 187 merchants that have withdrawn."

"What? Damn, didn't you just say sixty or seventy families?" Hearing this, Liu Jian's voice became sharper unconsciously.

"This is Mr. Liu. What I just said is that out of the 100 new stores opened this time, 60 or 70 have withdrawn from our platform..." The other end of the phone explained weakly:

"In fact, there are 187 stores in total, some of which are being closed for refurbishment. I investigated and found that those may be the second batch of 100 stores to be opened under the Shiwang brand."

"???" Hearing this, Liu Jian was stunned for a moment, then said:

"Even if there is a second batch of 100 new stores, it won't mean that more than 180 stores will withdraw from the platform?"

"So, I suspect they may have a third batch of 100 new stores..." the other end of the phone speculated.

"WDNMD!" Liu Jian exhaled fragrantly.

He was stunned!

Opening a hundred stores three times at the same time, open three hundred new stores all at once?

This is so outrageous, right? !

When did you open a new store in this form?

Do you want to do wholesale here?

There are hundreds of stores, do you really think that opening a physical store is going to the vegetable market? !

"By the way, Mr. Liu, there is one more thing I forgot to say..."

"Why can't you finish it all at once?" Liu Jian said with a dissatisfied face. From the tone of his voice, his mentality was a little out of balance.

It is no exaggeration to say that he has realized that this matter is a bit serious!

"That's right. Didn't they recruit a hundred delivery personnel with high benefits in Dream City Commercial Street before? This time, the nine commercial streets they newly expanded are also recruiting takeaway riders, and they still have the same treatment."

"Because of the high treatment they give, and the fact that the number of merchants we have settled in that area has continued to decrease, the number of our orders in that area has also dropped sharply at the same time, causing many of our riders to have some complaints. , Now that I heard that they are recruiting people, many people have rushed over to sign up..."

"Mr. Liu, what should we do now? If this trend continues and we wait until all their new stores open before launching takeaways, then our market in that area may be completely taken over by the other party."

"The key issue is that their reputation is really super good..."

"Is it possible that their new store is still the same as the previous batch of stores?" Hearing the word of mouth, Liu Jian asked, thinking of the incredible measures of Shiwang brand stores.

"Yes, it's similar to the 11 stores that Mr. Liu looked at earlier, and the price/performance ratio is exaggerated." The other end of the phone confirmed.

"..." Hearing this, Liu Jian fell silent.

Everyone else is a little bit stupid.

Are all stores cost-effective?

What the hell is this brand doing?

Are you really not ready to make money?

Liu Jian really couldn't understand it!

But if you don't understand it, you don't understand it. Liu Jian knows that this matter is no longer a trivial matter.

Hundreds of such high-quality stores, what is this concept? ?

Not to mention that there are suspected to be two hundred more in the future! !

If it's true, that's outrageous! !

And it is no exaggeration to say that in the field of food delivery, the series of events that happened this time is a blockbuster!

Therefore, this is obviously not something he can handle at this level.

With the strength to open so many stores at once, who knows what kind of big shot is behind this company!

And with the astonishing price-performance ratio of those stores, there must be a steady stream of customers!

In particular, the move of Shiwang brand to recruit takeaway riders on ten commercial streets, its purpose has been clearly revealed!

This is to compete head-on for the takeaway market!

"Go and sort out the information right away. Collect all the information about the type, area, location, etc. of the store, and collect them for me right away! Just make a document and send it to me!" Liu Jian ordered in a deep tone.

"Okay, I'll arrange someone to do it right away." The other end of the phone replied:

"Those shops are actually the same as before, so we have ready-made specific information on many of them."

"I will send the information to Mr. Liu within half an hour!"

"En." Liu Jian answered, and hung up the phone directly.

After hanging up the phone, he didn't stop for a moment, and directly dialed the number of his immediate boss.

That is, the vice president in charge of the marketing department.

This kind of thing has to be reported as soon as possible and let the leaders make decisions.

Whether it is to negotiate and cooperate with the other party, or fight a price war with the other party to suppress it.

It was no longer something he could make a decision about.

Then, as soon as the call was connected, he reported the matter to the vice president in a rather serious tone.

In the end, I made a conclusion in an almost alarmist tone: If this situation continues, we may lose most of the market in Sansha City!

To make this conclusion, on the one hand, Liu Jian really felt the crisis.

On the one hand, it is more likely that the blame will be thrown on his head later.

There is still a way to survive in the workplace to be able to mix in the middle management in Meituan.

When the vice president on the other end of the phone heard this, he was taken aback for a moment.

Is it that serious? ? ?

This suddenly made the vice president who hadn't taken it seriously before suddenly become serious.

After all, Sansha City is also one of the top provincial capital cities in central China.

If this market is lost, then he, the vice president, will have to do it too.

Soon, the vice president made a decisive decision: "You sort out the relevant information, and I will hold a departmental meeting right away to discuss it internally!"

"If the matter is as you said, then I will report the matter to the board of directors later!"

"Okay." As if he had expected it, Liu Jian responded immediately: "I will prepare the materials within half an hour."

...

And a similar scene is also being staged at the headquarters of Are You Hungry in Shanghai.

Because of the astonishing operation of a distinctive chain brand, the movement caused by it caused two large companies, one of the best in the field of food delivery, to hold an emergency high-level meeting.

What followed was a series of investigations against the Shiwang Group.

Both companies began to pay attention to this little-known Shiwang Group!

As for how to deal with it, neither company has a final conclusion until the investigation is clear.

However, in theory, the cooperation will be discussed first. If it is impossible to discuss, there will inevitably be a big disturbance!

Although Meituan and Are You Hungry are constantly fighting openly and secretly, the two platforms have surprisingly consistent views on the matter of third parties wanting to get involved in the food delivery field!

That is absolutely prohibited, suppressed!

Even if the war of burning money is set off again, a third food delivery platform will never be allowed to appear again!

In the field of takeaway, the undercurrent is surging.

...

At night, near 0:00.

Cao Xingyu was lying on the bed and had just completed a small operation.

He bought the products that were restricted for this week.

First, three shops were exchanged.

In addition to the three stores hoarded last week, he now has six more stores under compulsory acquisition.

The industry subsidy base random increase card was then used.

No surprises, only 3000 was added this time, which is lower than last time.

At this time, the subsidy base for [catering industry] has reached 18,000.