I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

a day ago.

Sunday, ten o'clock at night.

A poker table.

Four middle-aged men were sitting around the poker table, chatting while playing mahjong.

"Mr. Wang, I heard that your barbecue restaurant with a few hundred square meters has been transferred? How about it, did you sell it for a good price?" A middle-aged man asked.

"What a good price. I lost some money and transferred it out. The location is not good. I have been working for more than a year, and the business is not good." The man called Mr. Wang shook his head with a smile and said:

"And to be honest, I'm tired every day I use that thing."

"So in fact, I have already had the idea of ​​​​transferring in my heart. No, what a coincidence, someone just came to the door. I think the other party is very sincere. Why don't you take this opportunity to simply transfer it out, so as not to be so worried every day?" Tired, isn't it because I feel uncomfortable."

"That's right. After all, Beicheng District has just been withdrawn from the county and changed into a district for a few years. Those who like to go shopping are more willing to run to the city center. Those commercial streets in Beicheng District are not very prosperous. In my opinion, you should have transferred it long ago. , there was no need to open a store in Beicheng District." Man C answered with a smile.

"What you said is not so absolute." Man A on the side suddenly shook his head and said with a smile:

"How did I hear recently that there is a commercial street in Beicheng District that is very lively. It is said to be crowded with tens of thousands of people in a day alone. It seems that there are hundreds of thousands of people on the most day."

"Crap, how can there be a commercial street with tens of thousands of traffic in Beicheng District? Hundreds of thousands? You don't even make drafts for bragging." Man C laughed as if he had heard a big joke:

"The most famous pedestrian street in the city center has more than 100,000 visitors a day, and that has to be in time for the holidays."

"So, it's not a holiday yet. When will there be such a lively street in Beicheng District? Why haven't I heard of it?"

Man B on the side immediately nodded in agreement: "Yes, most of the hearsay is false. Compared with the other four districts, the business in Beicheng District is very backward. This is an indisputable fact."

"In a few years of development, there may be such a lively and prosperous main commercial street in Beicheng District, but it is definitely not now, because there are too many vacant shops on each commercial street, and there are few big brands settled in, so it is attractive. and influence are far inferior to those mature commercial streets that have been developed for many years.

"

"Huh? Look at the meaning, you don't even know?" Hearing the rebuttals of the two, man A smiled unexpectedly:

"For such a big event, my circle of friends is maxed out, and I thought you were doing the same!"

"Moments? I don't pay much attention to that thing. What WeChat means to me is that it's more convenient to make appointments." Man B shook his head and smiled.

Man C answered with a helpless face: "When it comes to the circle of friends, I have a big head. I blame me for being old. I make middle-aged and elderly friends. I always forward some chicken soup, anti-fraud screenshots, and I don’t know where. I was curious about the 'big news' that was forwarded, where did they get so many big news? They can't tell the truth from the fake? If I read too much of those things, I feel like I'm going to be stupid, so I'm going to kill them now I don’t click on the circle of friends anymore, quit.”

"Then it's no wonder you don't know." Man A said with a smile: "Let me tell you this, what you said just now is from the previous Beicheng District. Now our Beicheng District is different."

"What's the difference?" Seeing what the other party said was convincing, the other people became interested.

Man A asked: "Do you know about the commercial street of Dream City? Over there on Hai'ao Road, the street below the Dream City community."

"I've heard of it, but I haven't been there. There seem to be several large communities over there, right? There seem to be tens of thousands of households in total, which is quite a large-scale living circle." Man B answered.

"Yes, that's right." Man A nodded: "The commercial street with tens of thousands of people I just mentioned is Dream City Commercial Street! It just happened a few days ago!"

"Really? How is it possible?" Man B shook his head in disbelief.

"Really, at that time I was dragged by my daughter to apply for a membership card..." Man A said, "There were a lot of activities there a few days ago, and many network anchors came over, and they gave you a subsidy to apply for a membership card." You can get a hundred yuan for nothing."

"Speaking of this, I feel a little regretful. I applied for the card early that day, and I only got a one-hundred-yuan membership card for nothing. If I were a day later, I could get two or three hundred yuan membership card directly later, alas."

"Subsidized membership card? That is, you can get a membership card with a certain amount of money without paying?" Man B raised his eyebrows and said, "Can you still get two or three hundred dollars a day later?"

"Yes!" Man A nodded in confirmation.

"There is such a good thing..." Everyone looked shocked.

"I'm also surprised. How could someone pay for other people's membership cards? I heard from my daughter that it was given by an Internet celebrity. After listening to it for a long time, I didn't understand it." Man A explained, saying: "But there are cheap membership cards. Occupy, if you don’t take it, don’t take it.”

After a pause, man A smiled again: "Besides, this is not over yet, that brand also launched a campaign, which is a circle of friends accumulating likes campaign, where as many likes as you accumulate, you can give away as much money. The scene at that time was quite spectacular. ..”

"Accumulating likes is a very common operation in store operations. I also did it for the store's traffic at the time, sending out small gifts or small discounts, and the effect is very good." Mr. Wang nodded first, and then he was surprised. : "But it's impossible to give away as much as you save like this, isn't it stupid? How can you make money?"

"I don't know if I'm stupid or not. Anyway, this thing really happened..." Man A curled his lips and said, "But I didn't join in the fun, but my daughter was very active in begging for praise. In the end It seems to have accumulated more than 500 likes."

"How is it? You don't really give away more than 500, do you?" Mr. Wang asked with a look of disbelief.

"It's really a gift!" Man A nodded: "But to redeem this reward, you have to recharge the same amount."

"Hiss~" Boss Wang gasped, and said, "Even if it's the same amount as the recharge, it's not a loss, it's equivalent to a 1:1 discount, 50% off!"

"Well, it's not a loss. My daughter now has more than 1,000 yuan in her membership card." Speaking of this, man A worried:

"The problem now is that it is very troublesome to spend this money, because there are too many people, and there seem to be six stores of that brand, but I heard that five more stores will be opened soon, but it still feels not enough Useful! Every time I go there, I have to queue or something, it’s always difficult.”

"I still have 100 in my card. There are too many people, and I don't like to go! You say I'm old, and it doesn't look good to go to line up with young people, right?"

"In addition, the price of this brand is still very cheap, especially the service. I heard from my daughter that it is better than some high-end places. I am thinking about going to experience it when there are fewer people."

"The price is cheap, the service is good, and there have been so many activities before... If it's what you said, then there should be so many people in the commercial street of Dream City!" Hearing this, Mr. Wang nodded thoughtfully and asked: "And what brand are you talking about? Which brand will open six stores on one commercial street? Will it open five stores in the future? Why haven't I heard of it?"

"That's right, aren't chain brands settled in one commercial street? Why are they concentrated in one commercial street? Isn't this against me?!" Hearing this, man B immediately came to his senses and asked.

"The ones you are talking about are traditional chain brands, but this chain brand is a bit different." Man A explained with a smile: "To be honest, I didn't expect this kind of chain brand at first, but I found out later that they The stores opened are not of the same type at all, but several completely different types of stores.”

"There are restaurants of steamed dishes, hot pot, stone pot fish, etc."

"There are also Internet cafes, video game centers, billiard shops and other types of entertainment stores."

"What?" Mr. Wang, who has been engaged in the operation of physical stores, exclaimed, and said in surprise, "There is such a chain brand?"

"That's right!" Man A nodded: "I saw with my own eyes that every store has a unified brand logo on the signboard, and there is also a serial number."

"Awesome, this is a chain store across fields." Mr. Wang clicked his tongue secretly. Although he has been in the physical industry for many years, this is the first time he has heard of this type of chain store.

In the eyes of an insider like him, the reason why no one does this kind of cross-type chain store is because it is not flattering.

Because the more fields involved, the more difficult it will be for store management.

And the most important point is that each store is different, which means that the number of stores of a single type is limited, which means that for chain brands, the biggest price advantage will be lost.

Because the more stores you have, the more bargaining power you have. If there are only one or two stores, it will be difficult to attract the attention of suppliers.

This is only one aspect, and there are many, many advantages of a single type of chain brand.

But it is obvious that this kind of cross-field chain brand will completely lose those advantages.

How could anyone open such a chain store?

Can this make money?

Mr. Wang was a little puzzled.

Withdrawing his thoughts, Mr. Wang asked, "What's the name of that brand?"

"It seems to be called the Shiwang brand." Man A thought for a while, and then responded: "I didn't pay much attention to it, but I often heard my daughter mention it, saying it is a brand under the Shiwang Group."

"What? Shiwang Group?" Mr. Wang suddenly exclaimed loudly when he heard the last word.

"What's the matter? Have you heard of it?" Mr. Wang's exaggerated reaction immediately caused the other three people to look sideways.

"It's not just that I've heard of it..." Mr. Wang frowned, and said word by word: "The one who bought my shop is this Shiwang Group!"

"What?" This time, the other three exclaimed in unison.

"I really didn't expect... This Shiwang Group has some background. When I first signed the contract, I felt strange. How could it be a group company? Logically, this kind of small business is all self-employed. ..." Mr. Wang suddenly thought a lot, and said:

"According to the current situation, does this chain brand mean to expand to other commercial streets?"

Speaking of this, Mr. Wang didn't care about playing cards, so he quickly took out his mobile phone and made a call.

After all, his store has been open there for a year, and he still has some friends on that commercial street.

"Hey, Lao Zhu, has your store been transferred?" Mr. Wang asked bluntly.

And the old Zhu he was talking about was the owner of a large barbecue buffet, and the two had dealt with each other a lot before.

"Hey, you are very well informed. I just transferred out today. How did you know?" Old Zhu's hearty laughter came.

"Sure enough..." Mr. Wang muttered, and after the guess in his heart was verified, he was even more shocked in an instant, and asked impatiently, "Is it acquired by a company called Shiwang Group?"

"Yes, that's right." Lao Zhu joked with a smile: "Okay, I can't see that you, Lao Wang, have such a good news channel, and even you know this? Tell me honestly, did you arrange for you in my shop?" people?"

"Nothing." Mr. Wang explained: "It's because I also transferred the store, and the Shiwang Group bought my store."

"Huh? You transferred too? Are you still in the same company as me?" Now it was Lao Zhu's turn to be surprised.

"Yes." Lao Wang nodded.

"This...I didn't expect this company to be quite powerful. Does this mean that we are going to do something big in our commercial street?"

"I don't know the specifics. I'll ask again. Old Zhu, you should do your work first." After Mr. Wang replied, he hung up the phone.

Immediately afterwards, he made several more phone calls, all of which were friends he knew on the commercial street.

And as more and more calls were made, the shock in his heart became more and more intense.

Because the replies I got were surprisingly uniform!

Transferred!

And the buyer is Shiwang Group!

After a long time.

After Mr. Wang contacted all the small bosses he knew, he got a final exact number, which made him a little distracted.

"On this commercial street, this company has acquired eight or nine stores..."

"And it all happened this weekend..."

"The key is that the scale of these stores is not small..."

"This speed, this movement, this financial resources... a bit outrageous!"

Of course, what Mr. Wang couldn't think of, what he knew was only the tip of the iceberg. This was also because he didn't know those small shop owners, or the final figures would be even more astonishing than what he knew!

Not only Mr. Wang, but the other three people who witnessed the whole process were also dumbfounded and shocked.

No one expected that after casual chatting, they would unexpectedly learn such amazing news!

A multi-disciplinary chain store has quietly started a large-scale acquisition!

"Old Wang, you have to regret it." The man A on the side smiled and said, "Judging from the sensation that the Shiwang brand has caused in the commercial street of Dream City, they can bring huge traffic to the commercial street!"

"No, the transfer is the transfer, there is nothing to regret!" Mr. Wang shook his head and continued:

"Although this chain brand can bring traffic to the commercial street, it is undeniable, but you have to understand that this is not the kind of chain store in the traditional sense. Their chain brand has a variety of stores. Yes!"

"You know what that means? It means they have the ability to serve more customers and be able to cater to a variety of different needs!"

"In this case, even if the flow of people increases, most of them will go to them!"

"You can't take advantage of anything at all!"

"It makes sense for you to say that." Man A nodded, then shook his head and said:

"However, it is an indisputable fact that the flow of people has increased. Judging from the situation on the commercial street of Dream City, their shops simply cannot accommodate so many customers. Some customers are tired of queuing up, and maybe they don't want to wait. What about going to other shops to eat? In the end, those other shops can more or less get a piece of the pie!"

"You're right, the normal situation will indeed be as you said..." Mr. Wang agreed and asked indifferently:

"But, have you ever thought about what it would be like if that chain brand had stores in multiple commercial streets?"

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