I Have 100 Million Stores

Chapter 198 Financing (Part 1)

(Six thousand chapters, including 170 are all ordered and updated.)

Thinking of what Xie Qing asked to invest in before.

Cao Xingyu was shocked immediately.

The dark eyes emitted a dazzling light, as if they suddenly found some delicious prey!

Because at this moment, he thought of the possibility that he could borrow other people's funds to develop himself rapidly.

That is to raise funds for Shiwang Group and introduce investors!

Before that, Cao Xingyu obviously would not consider financing for Shiwang Group.

But today is different.

With the upgrade of the system last night, he was able to purchase stores by himself and a series of expansion plans based on the card rewards he obtained.

A lot of money was needed in all aspects, which made Cao Xingyu realize that the money on hand was a bit too little, and it was not enough for him to flex his muscles.

It is also based on this that Cao Xingyu's previous idea of ​​not accepting investment was shaken.

"Before, I couldn't buy stores independently, and it was useless if I had money..."

"But now, if you want to expand faster, the more funds you have on hand, the better, the more the better!"

"Especially in my actual situation, the actual profit of each store is actually not high, and it is not bad to maintain a balance of payments at ordinary times, so it is obvious that it is impossible to rely on the real income of the store at this stage. There is a possibility of making money.

Therefore, at present, it is mainly relying on system subsidies to accumulate funds, and as long as the scale of the store is rapidly expanded, there will be more subsidies based on the store!

This is a very simple logic! "

In other words, Cao Xingyu realized that his previous structure was still a bit too small.

It is an unattainable goal that is almost impossible to encircle the Internet with entities. This goal requires a huge amount of funds to support, and even this amount of funds will be an amount that ordinary people cannot imagine. It is a bottomless pit!

In this case, if you just accumulate funds step by step, you don't know when you will have to wait until you realize your dream!

Therefore, the layout should be enlarged a little bit, and borrow all the power that can be borrowed to speed up the accumulation of one's own funds!

"More importantly, the company's shares and so on actually didn't have much effect in the early days...or in other words, it was just a useless number, and there was no possibility of dividends! "

"By exchanging stocks for funds, you can expand quickly and increase system subsidies! As the system subsidies increase, you can invest in them again for expansion. Over and over again, the money will naturally grow bigger and bigger!"

This method is obviously faster than accumulating funds step by step by himself!

The more he thought about it, the more excited Cao Xingyu became, as if he had discovered a new continent.

Although it is said that to attract investment, it must sell the shares, but so what?

As long as the number of its stores can grow rapidly, it is completely worthwhile to sell some shares.

What's more, the transfer of shares does not mean that they cannot be recovered...

On the one hand, he has a compulsory share acquisition card!

When you have spare money later, just buy back the shares at will.

On the other hand, due to the need to continue to expand and increase stores in the future, the company's income alone is definitely not enough, so he will definitely continue to use system subsidies to invest in Shiwang Group in the future!

When he made additional investments, would those investors have to follow?

If you don't follow, then wait for the shares to be diluted!

round after round down,

In the end, there is no need for Cao Xingyu to torment, the opponent is likely to be diluted to the point where there is no scum left!

And if the other party follows up with the investment, it means that there will be more cash flow available for Shiwang Group, which is naturally a situation that Cao Xingyu is happy to see.

Single win!

He is the biggest winner!

In a word, as far as his current situation is concerned, the advantages of financing must outweigh the disadvantages!

There is no doubt about this!

"When I receive the investment, as long as there is still time, I might even get it in the stock market to earn a few daily limit!"

"This is another large amount of money entering the account!"

"The speed of wealth accumulation will naturally become faster!"

"It is not a distant thing to acquire a listed food and raw material supplier..."

Thinking of this, Cao Xingyu couldn't help but smile.

"However, there must be prerequisites for financing."

"That is, it is not appropriate to have too many shares in each financing."

"And it can only be a financial investment. Any investor who wants to intervene in the company's management is not allowed to come in."

"In this way, I can always ensure my right to speak in the company."

That...

The key question now is, how to persuade others to invest?

Or directly, how to convince that big boss Xie Qing?

Cao Xingyu thought about it.

Financing, especially for start-up companies just starting out,

To put it bluntly, financing is to describe to investors a beautiful blueprint and future prospects of the market, as well as the company's plans, goals and profit models, etc.

To put it bluntly, it's actually just cheating and drawing cakes.

It's just that the requirements for painting cakes are very high, and it can't be done without some technology.

Because those investors have eaten too many cakes, and their appetites have changed.

Those investors have seen all kinds of entrepreneurs.

Investors don't know how many times they have heard such words as "I want to subvert the XXX industry and change the XXX pattern."

For example, if you go to investors and say, "My project is to make the world easy to do business!".

He will definitely be called a fool + mentally retarded by investors.

So in this case, ordinary cakes are obviously ineffective for them. Your cakes must have a complete recipe and the final sales crowd.

"There must be room for imagination...and a tangible business model...and Xie Qing's investment purpose is a bit different..." Cao Xingyu fell into deep thought.

About fifteen minutes later.

Cao Xingyu had a rough "cake" in his mind.

wrong.

To be precise, there should be two "cakes".

One was tailor-made for Xie Qing.

One is customized for other normal investors.

Obviously, since he decided to introduce investment and speed up the development, Cao Xingyu naturally wouldn't focus on Xie Qing alone.

Cast a wide net, that's his style.

"Now that Xie Qing is here, she can be used as a guinea pig first, and I don't know if she will be satisfied with the cake I made for her?"

After Cao Xingyu smiled meaningfully, he immediately picked up his mobile phone and dialed Liu Ting's number.

"Mr. Cao, you are finally done!" Liu Ting said pleasantly, but her voice was very low, as if there was someone beside her.

"Well, I saw the information, and the things in the store are doing well." Cao Xingyu first praised with a smile, and then asked:

"Xie Qing has come to our company, right? Are you still there?"

"Yes, we have been chatting since ten o'clock in the morning and now, more than four hours!" Liu Ting responded.

"Oh? We've been chatting for so long?" Cao Xingyu thought for a moment and asked, "She's asking about our store, right?"

"Well, yes! Mr. Cao, you don't know, it was Xie Qing who bought our store's information yesterday!" Liu Ting replied, "I am providing consulting services for them now."

"Hehe, I already knew." Cao Xingyu was not surprised.

Who can spend that big price to buy materials at this time, combined with the scene that happened in the video game city, who else can it be except Xie Qing?

"Ah?" Liu Ting was stunned for a moment, and then exclaimed: "Since Mr. Cao knows that Xie Qing bought the materials, why did you sell them to them?"

Speaking of this, Liu Ting expressed her worries: "I just heard from Ye Xiufei that when we were in the video game city, Xie Qing threatened us? Said he wanted to compete with us?"

"Then let's sell her the store information and teach her how to open a store..."

"Will that create a strong competitor for us?!"

"It's just that Xiaoye said it too late. If I had told me about this earlier, I wouldn't have said so much in detail just now!"

"It's all right now, Xie Qing and the others not only know about it, but a bunch of people are sitting in the office studying it!"

Hearing this, Cao Xingyu smiled meaningfully: "It's okay, maybe it's not a competitor, but a partner."

"Ah, Mr. Cao, what do you mean?" Liu Ting was stunned for a moment, unable to react for a while.

"I'll go to the company right away, let's talk about it when I get to the company. Oh, yes, I haven't eaten yet, you can order me a takeaway to the company, and wait for me to come to eat." Cao Xingyu didn't explain too much, after saying this sentence , he hung up the phone.

Afterwards, Cao Xingyu got up and packed up.

After a while, he went out and went straight to Shunjie Building.

...

"Not a competitor...but a partner..."

After hanging up the phone, Liu Ting was lost in thought.

"Could it be that Mr. Cao intends to accept Xie Qing's investment? But Mr. Cao clearly rejected it before!"

"Maybe there can be cooperation in other fields?"

"It doesn't matter, since Mr. Cao is not worried, it must be fine!"

"By the way, I have to order takeaway for Mr. Cao quickly! Mr. Cao hasn't eaten yet!" Liu Ting slapped her head fiercely.

He didn't even eat at this point, it seems that Mr. Cao is really too busy!

As a big boss, he even forgot to sleep and eat so much for his work, doing it himself!

Compared with Mr. Cao, I still eat on time every day with peace of mind? !

Where did I have a face!

I'm really ashamed of Mr. Cao's heavy responsibility to me! !

I have decided that starting tomorrow, I will arrange my daily work plan, and I will never eat if I do not complete the work plan!

While opening the takeaway app, Liu Ting made a secret decision in her heart.

...

The meeting room of Shiwang Group.

Seven or eight people are gathered around a conference table, and these people are investment professionals brought over by Xie Qing.

Sheets of paper filled with words or numbers were scattered on the conference table. Based on the information received, everyone was quickly analyzing the business model of Shiwang Group.

The entire discussion process has been nearly two hours.

Not long.

"Mr. Xie, we have come to a conclusion. We don't think this company has any investment value!" A senior analyst said first.

"Oh?" Xie Qing, who was chatting with Jia Yuena, immediately put down his teacup and said, "Tell me."

Hearing this, the consultant continued: "Based on the data of each store they provided, we made a calculation."

"Taking Zhenniu Steamed Restaurant as an example, the turnover rate of the whole day is 7.5. This turnover rate is quite amazing in the catering industry. It can be called the top, but it is not the same."

"Because taking into account the store's rent, labor costs, food purchases, and the cost of opening the store in the early stage, this store actually doesn't make any money at all! In other words, the profit is very low!"

"According to our estimates, the daily profit margin of catering is about 5%-10%. The profit margin of alcoholic beverages will be slightly higher, about 15%,"

"Calculating based on this profit margin, and deducting the basic operating costs such as manpower, water, electricity, and rent, we estimate that it will take 3-5 years for this store to recover its costs."

"It will take more than three years just to recover the cost. One can imagine how long it will take for this store to really make money."

"Not only this store, but all other stores are similar. They are all pitiful ones with high costs and low profits."

"Not to mention the kind of billiard shop like Zhuo Fan. The main business is free. A loss situation!"

"In short, these shops seem to be full of people and very lively, but the real truth is that there are no people and water, but they don't have much profit!"

"So, we don't see any need to invest in this company."

"If you want to invest in this company, it's better to deposit your money in the bank for five years. Maybe it's more profitable than investing in this company, and the risk is lower."

It is better to invest in this company than to deposit regularly...

It can be heard that these senior investment consultants have a bad feeling for Shiwang Group.

Hearing this, Xie Qing pursed his lips, and said in a deep voice: "I guessed all this before, and asking you to come here is not to analyze this conclusion for me."

"I want to know why this company spends so much money on it without making money? Is there any answer to this? Could it be that everyone in this company is an idiot?"

There was one thing Xie Qing didn't say in his heart, that is, the other party invested 100 million to promote it on the Internet!

If you don't make money, who would spend such a large amount of money?

If there is no moth behind it, I can write my name upside down!

Xie Qing thought so.

"This..." After a pause, the consultant said: "Mr. Xie, we have also analyzed this, and conducted in-depth research from multiple angles from their efforts to develop the number of members and the membership app they are developing. for a moment."

"We speculate that the real business intention of this company to operate the store may be to use cost-effective stores to quickly accumulate members.

Then divert the accumulated members to that member APP, and finally use the APP to expand other benefits. "

"This income may be advertising or selling some of their own brand peripherals."

"But no matter what it is, even if their idea is realized, the benefit will not be much."

"Because their existing user numbers are there."

"One hundred thousand users, in Internet products, this order of magnitude is not even an entry-level,"

"Not to mention the combination of the characteristics of the physical store, no one will come to consume every day, and the number of stores in this company is only six, which further limits the customers who can spend every day."

"Under such circumstances, the number of daily active members of their member apps is basically less than 10,000. This is still my calculation. I feel that the actual situation may be one or two thousand."

"So, what kind of decent advertisements can an APP with a daily activity of one or two thousand? Is it possible to expand any other revenue points? Obviously not."

"Yeah." Xie Qing pursed her lips, accumulating members coincided with her previous thoughts, and she also believed that the real intention of Shiwang Group was the number of members.

Only in this way can it make sense why those shops operate without remembering the cost.

Xie Qing thought for a while, and said, "Then if this company can continue to expand the number of stores, increase the number of members, and wait for the number of members to reach an exaggerated level, then this model is still very interesting."

"Theoretically yes, if the number of members increases, the operability will naturally increase in the future." The consultant first agreed, then shook his head and said:

"However, it's impossible."

"Because the initial investment cost of this model is too high, and it is the kind that cannot be recovered within a few years, so this means that there is a need for continuous capital investment."

"This investment will be a bottomless pit."

"No one can take it."

Xie Qing nodded and expressed his previous thoughts: "In fact, the essence is to burn money. There are many examples on the Internet before. As long as it can truly reflect its value, are you afraid that you will not be able to attract funds?"

"It's different." The consultant answered:

"Previous money-burning wars on the Internet were based on a clear business model and conceivable future consumption scenarios."

"So the real purpose of burning money is to grab users, establish a market position, and use price wars to defeat competitors."

"And at the moment when the competitors are defeated, after one company dominates or divides the world in the same field, they can immediately change their measures, and they can quickly see the benefits and turn losses into profits."

"But obviously, this company is not like this."

"Because he is involved in the real industry!"

"His competitors are thousands of stores, endless stores!"

"If this kind of market situation wants to accumulate members, it is impossible to change their operating measures. If they change, it means that word of mouth, number of members, etc. will all drop like a cliff."

"After all, there are too many choices in the physical industry, and customers are also very realistic. If you are out of the crowd, why should customers choose you first?"

"Unless you can have a certain monopoly position in the industry like the Internet burns money! Then you have the pricing power!"

"However, it is not easy to form a monopoly or a monopoly in the physical industry. It is absolutely impossible to see thousands of stores in the physical industry."

"So, their money-burning model will last for a long time, and even needs to be maintained."

"It's a truly bottomless pit."

Hearing this, Xie Qing had no choice but to nod his head in agreement.

These words made her realize instantly.

In fact, the goal of Shiwang Group can be understood immediately by those who have a deep understanding of it.

In fact, it is to accumulate the number of members.

Then use this number of members to create some additional new profit points.

In layman's terms, it is "traffic realization", a set that is used badly on the Internet.

But the problem is that the industry background in front of me is different!

Can the Internet and entities be compared?

Obviously it can't, and it's a world of difference.

"No matter how much money is burned, there is no way to form a monopoly in the real industry..."

"That also means that the profit is far away..."

"Or, there is no way to see the profitable situation at all!"

I understand the truth, and I understand it, but what Xie Qing can't understand is...

In this case, why did the investors behind Shiwang Group still invest?

And according to the current situation, at least 100 million has been thrown into it!

"If it were me, would I invest so much money knowing that I can't do it?" Xie Qing asked himself, and immediately had an answer: "Absolutely impossible!"

"Unless there are some other points that can impress me."

Thinking of this, Xie Qing blinked:

"So, to be able to spend so much money in it, behind this incident, there should be something else that we haven't seen and seen through!"

...

At this moment, two figures sneaked into the conference room, whispering in the corner of the conference room.

"Brother, did you see that? Here, that's Xie Qing, so I'll ask you if you're pretty." Ye Xiufei pouted at Xie Qing who was in the center of the desk, and whispered.

"Oh, it's really beautiful. It's even more beautiful than it looks on the video. The key is the temperament. It's extraordinary at first glance. It gives people the impression of noble birth." Cai Qiang nodded and responded in a low voice.

"That's not it." Ye Xiufei agreed, and said regretfully, "It's just a pity."

"What a pity?" Cai Qiang asked curiously.

"It's a pity that this is a woman we can't get." Ye Xiufei looked melancholy: "I can only see it."

"Little brother, you really dare to think, you dare to put your idea on Xie Qing." Cai Qiang raised his eyebrows.

"Oh, that's it." Ye Xiufei laughed.

"I'm not saying, your physique probably won't satisfy the other party." Cai Qiang glanced at the other party with contempt, and continued.

"Brother, don't just think about those things all the time, I'm almost being led away by you, I wasn't like this before." Ye Xiufei curled his lips, in other words: "Okay bro, Xie Qing, you've seen it too , let's go out."

"Yeah." Cai Qiang smiled and nodded.

These two people appeared here because they discovered after discussing in Dream City Commercial Street that the new store is still in the stage of renovation and layout at this stage, and there seems to be no video to shoot.

So, with Cai Qiang wanting to see Xie Qing, the two returned to Shiwang Group together.

And just as the two were about to sneak away, someone suddenly stopped them.

"Hey, you two come here." It was Xie Qing who called.

"Forehead?"

"what?"

The two stopped in their tracks, looked at each other, and then turned around.

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