I Can Turn into a Fish
Chapter 286 Building a Brand
The chef cooked portions of large white fish, one fish was divided into two portions, and basically two to three hundred people tasted it. ???Bayi Chinese?Net W?W?W?. ㈠8㈠1㈠Z?W. COM
No one who can come here to participate in the expo is poor. More or less, they have also eaten high-end fish. Some people may not be able to taste it, but more people can still taste the difference.
Many people praise these large white fish without hesitation. They are delicious and delicious, and they are rare high-quality fish.
At this moment, Chu Xian was sitting in a small conference room in the expo. In the room were not only Zhai Yu and her uncle, but also a dozen middle-aged and elderly people, all of whom were responsible for some hotels and cities.
What surprised Chu Xian was that among them was the person in charge of purchasing of Leize Hotel of Guli's family.
"Everyone, you have tasted our big white fish. What do you think? Can I enter your store and hotel?" Chu Xian sat at the front and asked everyone.
"Mr. Chu, there is nothing wrong with your fish, but I would like to hear some prices from Mr. Chu." A middle-aged man raised his eyes and looked at him and asked.
"First, I want to explain something first." Chu Xian looked at everyone and smiled: "There are almost 10,000 large white croakers in my fishing ground, and there are also 15,000 large yellow croakers. As for the large yellow croaker, you haven’t tried it yet, so let’s not talk about it for now. If you are interested tomorrow, we can talk about the large yellow croaker.”
"Although my big white fish is farmed, everyone knows its quality. It is no exaggeration to say that even if you sell it as wild, there will be no problem."
Some people present nodded silently. They could sell the big white fish as wild as it is.
"Yes, Mr. Chu, your fish can indeed be sold as wild fish, and we are willing to cooperate with you because of this." A middle-aged man replied.
Chu Xian was stunned when he heard what he said, and then waved his hand: "I don't want you to sell them as wild ones, even if my fish are the same as wild ones."
"Mr. Chu, you have to know that there is a big price difference between wild and farmed fish. Even if your fish tastes the same as wild fish, consumers instinctively think that wild fish is better." A woman frowned and reminded road.
Chu Xian shook his head slightly: "Sister, it is indeed okay to sell them as wild animals, but once consumers know about it, it will have a great impact on the fish market. I don't want the reputation of the fish I farm to change. Smelly.
"
Chu Xian has thought about the issue of raising wild fish for a long time. The fish he farmed can indeed be sold as wild ones, but once it is discovered that they are farmed one day, even if his fish are exactly the same as wild ones, then it will not be the same. will be boycotted by consumers.
Once such a thing happens, it will first have an impact on the market of big white fish, and even cause the price of this fish to drop significantly. If this day happens, then his two golden mountains will be completely destroyed, without any trace. value, which he didn't want to see.
Therefore, Chu Xian quickly dismissed the idea of selling his fish as wild, but other than that, he had only one way to sell it at a high price, and that was to establish a brand.
Create a synonym for luxury fish. Once someone hears the name, they will instinctively think that this is a brand of fish that is no less than wild. In this way, it will be easy to launch new fish in the future. accepted by consumers.
"Mr. Chu, it's okay if your fish is not labeled as wild, but the price will undoubtedly be much lower." A middle-aged man said.
"Yes, the price will be lower." Chu Xian nodded in agreement, and then looked at the middle-aged man: "So the sales price I suggest will be about three hundred yuan lower than the wild price, which is about a thousand yuan lower. Yuan."
Several people present frowned when they heard Chu Xian's words. An old man with a work sign shook his head: "If it is farmed, the price is a bit high."
"Yes, the price is a bit high for breeding."
"In the minds of consumers now, farmed products are several levels lower than wild ones."
Chu Xian nodded in agreement after hearing their words: "I know it's normal for consumers to have this kind of mentality, but what if I make a brand, what if I create a luxury fish, a fish with wild quality and What about fish brands with equivalent nutritional value?”
"Huh?" The faces of everyone sitting at the table showed thoughts.
When they come here, they are actually psychologically inclined to purchase his fish at a low price, and then take it to their own market to create a reputation as wild. Consumers cannot tell the difference due to the quality of the fish, so they There will be great profits.
"First of all, if you want to build a brand, you must have enough products, otherwise it will be difficult for you to make a name for yourself in the market if you only ship once every two years." At this time, Zhai Yu's uncle who was sitting next to him spoke. said.
"Secondly, brand promotion, you need to let more consumers know your brand. This is a very critical link. The last thing is the quality of the product. The fish you farm can meet this point."
"Yes." Chu Xian nodded when he heard what he said, and smiled at a few people in the venue. At the venue, there were giants in the world's retail industry, people from domestic boutique markets, and bosses from seafood markets. There are also purchasing managers for five-star hotels.
"Everyone here is a person with a big platform. As long as you create a brand and a name that is guaranteed to be no less than wild, I think it can still be sold. The specific operating procedures may be clearer than me."
Chu Xian said with a smile to everyone at the table.
Everyone present frowned, and a middle-aged man hesitated and said, "Mr. Chu, if you do this, it will definitely affect sales, and our sales price will definitely be lowered."
"That's right, I'm afraid that consumers won't recognize it when the time comes." Several people present expressed their opinions one after another.
"Everyone, it is normal for the price to be affected. Besides, the price I give you will be much lower than the price of wild products. As for selling it under the name of wild products, it is better not to be discovered by consumers. Once discovered, I believe It will have a great impact on your company. I think you don’t want to ruin your brand for a dish. Brand promotion is very simple. You should have done this kind of farmed fish, and you should have it in terms of promotion and sales. Did it.”
"We can discuss the price, but what I can guarantee is that your interests will not be affected."
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