I Can Hear The Voices Of The Reborn Tablemates

"Follow Guomei?"

Yanzhu was completely stunned and looked at Zhao Feng in shock.

"Mr. Zhao, do you know what's going on in Guomei now?"

"what's the situation?"

Yanzhu smiled bitterly, thinking that Zhao Feng was a novice in the industry.

Therefore, he explained: "There are thousands of Guomei stores across the country. In almost all prefecture-level cities, you can see at least one Guomei store, while in provincial capitals and important first-tier cities, there are at least three. The above directly-operated stores. In Shuning, we have at least one in provincial capitals and first-tier cities, and at most one in a few prefecture-level cities. And even in our base camp of Jinling, we only have five stores, so there is no way to compete with them. compare!"

"What is your main business now?"

"Air conditioners, refrigerators, color TVs, washing machines and other home appliances!"

"Where's Guomei?"

"They sell everything from refrigerators and air conditioners to a pair of headphones, tapes and CDs, everything!"

"This is the end."

Zhao Feng spread his hands and said with a smile: "Do you know where the gap is?"

"Hey, but there's really nothing we can do!"

Yanzhu said speechlessly: "Even if we change now, it's too late. Their products are cheaper than ours, and they also come with a warranty. I heard that someone bought a damaged tape and they can still report it for repair!"

"Haha, you don't have to study to solve problems, you have to learn to find another way!"

Zhao Feng pointed at his brain and said: "You have to use your brains and don't blindly pursue price wars. You know that the shipment volume is large, so the price can naturally be cheaper. To win with quantity, you still have to use your own strength to win." If you take advantage of others' shortcomings, it will be strange if you don't lose!"

"What do you mean?"

Yanzhu naturally understood this truth, but she couldn't think of any other good way.

Guomei's biggest advantage is its one-stop pre-sales and after-sales services, coupled with the rapid expansion of loans, which has enabled Guomei to have many stores, sell a wide range of goods, and gain good credit.

Now we rely on lowering prices and shipping a large number of stores to raise funds. Although the net profit of a product is relatively low, it is a big deal that they have stores all over the country!

Wanting to break this situation, Yanzhu tried her best but did not expect that even Zhang Jingdong, the founder of Shu Ning, had no choice but to give up the company.

"Let's go another way~!"

Zhao Feng narrowed his eyes. This was a method he had already thought of when he was waiting for the advertisement.

However, later on, he did not concentrate on studying on the consumer side of the market, but mostly on the production side and the Internet, so he never had much opportunity to show off!

Now that he has the opportunity, Zhao Feng is also preparing for a head-on confrontation with Fang Xu!

He is no longer Wu Xia Amon, he already has his own ideas, and Fang Xu is going further and further away. In order to defuse this bomb, he is determined to remove the landmine of Fang Xu and the Meng family!

In order to avoid being attacked from both sides and being plotted against when dealing with the Xiangjiang Li brothers in the future!

When Yanzhu heard this, she couldn't help but frown: "Another way? What way?"

"You should have many manufacturers and suppliers, right?"

"Yes!"

"What about logistics?"

"I know a few of them too!"

"Can it be used?"

"Well, generally provincial capitals and some prefecture-level cities will be fine."

Zhao Feng nodded. He knew that logistics was also very important, so he thought he could do something about it!

After letting go of this thought, Zhao Feng continued: "What do you think if you find a TV station to create a special program?"

"Program? What program?"

"Shopping show!"

"Um, this, is this okay?"

"why not?"

Zhao Feng cracked his mouth and said with a smile: "Their programs are broadcast in the same way. Let's buy a time slot and make it a program specifically for selling things. Let customers call to place orders. You let the manufacturer directly ship the goods to customers, isn't it? Finished?"

"But, what if something goes wrong?"

"Haha, if something goes wrong, isn't there at least one Shu Ning store in every provincial capital now? If they have a problem, just go to that Shu Ning store and return it!"

"This, is this okay?"

Yanzhu was a little confused.

She had heard of the ad.

Doing a show?

She really hasn’t tried it yet!

She is not sure about this kind of marketing method!

"Oh, you can't do this!"

Zhao Feng shook his head and said speechlessly: "Guomei is already so strong. If you continue, you will perish. "Are you still worried about whether it will be effective? How can you be the general manager like this?"

Yanzhu's heart beat hard.

She knew what Zhao Feng said was right!

She is so annoying!

Looking forward and backward has led to Shu Ning's deterioration step by step. If you think about it carefully, no matter how bad things get, isn't it just bankruptcy?

If you wait, you will be bankrupt. It is better to give it a try and come back to life if you win. If you lose, you will be bankrupt at best!

Moreover, she is a general manager with strong sales skills, so she is still worried about not being able to find a job?

The one who is most worried about failure should be Zhao Feng!

Gritting her teeth, Yanzhu nodded and said: "Okay, I'll do it right away!"

"What to do? Do you know what to do?"

"Um, do you have any requests?"

"."Hey, look at you, you don't even have a plan!"

Zhao Feng sighed and shook his head. Shu Ning had been forced by Fang Xu until now, and there really was no talent left!

But Yanzhu seems to be relatively honest and a veteran in the industry. He should only need to come up with ideas and let the other party do things.

"Mr. Zhao, please make it clear!"

"In this case, you first contact the people at the TV station and see if they can give you some program time!"

"Ah? How many more time slots are needed? This, this is also..."

"What are you afraid of? It doesn't have to be too long, like twenty minutes to half an hour. It doesn't have to be a long program like forty-five minutes or an hour."

Zhao Feng thought for a while and ordered: "For example, it will be broadcast at nine or ten in the morning, one or two in the afternoon, and after the golden short time in the evening, it will be broadcast at ten or eleven."

"I see."

Yanzhu is also an industry insider after all, and she immediately understood the secret of Zhao Feng's choice of time period!

At nine or ten in the morning, it happens to be the time when people are tired from work and study, and they may take a break and watch TV (okay).

At one or two o'clock in the afternoon, they had just finished eating, and there were many people taking a lunch break watching TV!

As for the evening, needless to say, I lay in bed, watched TV and went to sleep.

These time periods are not popular times for popular dramas or programs, because the dramas and programs are designed to attract people to watch.

And what about them?

It's for advertising!

Even if someone occasionally sees a certain product that they want and calls to place an order, they will make a fortune!

"As for the format of the program? Each program promotes one or two products of each type. Products of the same type should not appear in the same program! You can find one or two hosts and demonstrate them through various experiments or other things. Our products. You know? Find a few actors, or do street interviews or other forms."

Zhao Feng thought for a while and reminded Yanzhu: "By the way, you must make people think that we are very popular. Do you know? Our products are being robbed. If they don't call to order, they will be. It’s not here!”.