Hollywood Road

"Where is the "Fifty Shades of Grey" project?"

Gal Gadot said a long time ago that she wanted to run this project, and Murphy also agreed. Now that she heard her mention it, she couldn't help but ask, "Is the script finished?"

He remembers that he just gave Gal Gadot a script he wrote at will, and then he became a hands-off shopkeeper.

"I've hired a screenwriter."

Because of the subject matter, Gal Gadot is very interested in adapting "Fifty Shades of Gray", "I hired a three-person screenwriter team, and I'm going to start writing the script based on the original book and your script outline."

"Yes." Murphy nodded, "You can do whatever you think is appropriate."

Since the copyright was obtained very early, the copyright fee of "Fifty Shades of Gray" is not high, and the type of film is also determined not to be a big investment and big production, so it is perfect for Gal Gadot to practice.

Frankly speaking, if the two of them starred in this film in person, they would undoubtedly be the most suitable actors.

Of course, that's all Murphy's thinking. It's his own business how the two of them play in private. If they mess around on the screen, it would be ridiculous.

"Won't you give me some advice?" Gal Gadot asked.

"First, the actors." Murphy specifically reminded, "This is a story about Mary Sue and the domineering president. The actress must be sexy and beautiful, while the actor must be handsome. This is very important."

The former heroine, no matter her appearance or figure, was a little bit worse.

Gal Gadot nodded, keeping these in mind.

"By the way, dear." Murphy asked, "Do you have a suitable director?"

The director's role in the film is self-evident, even this kind of bloody commercial film is no exception.

"There is a potential candidate that I think is more suitable." Gal Gadot didn't hide anything, and directly expressed his thoughts, "What do you think of Sofia Coppola?"

"Female director?" Murphy shook his head without hesitation, "This is not a good candidate."

Without waiting for Gal Gadot to say anything, he added, "I think it's best not to use a female director."

Hearing Murphy's last words, Gal Gadot couldn't help frowning, "Honey, you're sexist."

Murphy spread his hands quite innocently, "This has nothing to do with sexism. If you are going to operate an independent film, I will definitely not object to you using a female director, but the typical "Fifty Shades of Grey" It is better not to use female directors for commercial films."

Although there is no shortage of successful examples of female directors directing commercial films in Hollywood, they are rare cases. After so many years of development in Hollywood, a consensus has been reached that female directors are more suitable for independent films rather than mainstream commercial films in Hollywood. .

Seeing Gal Gadot, she still didn't understand. Murphy briefly said a few words to her, and Gal Gadot also gave up the idea of ​​using a female director.

This is definitely not Murphy's bias.

After more than 130 years of exhibitions, it has experienced many changes, and generations of filmmakers have also witnessed technological progress: from Edison movie cameras to B1ackmagic movie cameras to Imax3d cameras; from exhibition event movie projectors to smart phone exhibitions and so on.

However, there is still one phenomenon in the film industry that has not changed-the presence of female directors is not so strong.

There is no doubt that there are many female directors. Murphy is sure that many people have heard of several famous female directors such as Katherine Bigelow and Sofia Coppola, but a large number of female directors is unheard of, let alone appearances such as World-renowned directors like Martin Scorsese or James Cameron.

Compared with Hollywood experience, it is easier for female directors to find a sense of presence in independent films and achieve "relative success".

Murphy has seen a statistic, in the 10 years from 2002 to 2012, the Sundance Film Festival has nearly 24% female directors,

But women directors made up less than 3 percent of the top 100 grossing films.

Looking at Hollywood as a whole, the proportion of female directors was 9 percent in 1998, 7 percent in 2010, and 5 percent in 2011.

Even though the feminist movement is booming, there are fewer and fewer women in the film director industry.

Let’s talk about Oscar, which favors independent films. In the past 85 years, female directors have only been nominated for Oscar for Best Director 4 times.

While some statistics may not be entirely accurate, the general trend has not changed, and there are very complex reasons for this.

On the one hand, most famous films are shot by well-known male directors, especially well-known male directors have inherent advantages in breaking the rules and adapting scripts; director's competitiveness.

In fact, every year, half of the men and women graduate from major film academies in North America. This means that something seems to have happened from the graduation ceremony to the downtime celebration, causing such a large gap in the number of male and female directors. One of them is the industry There are a lot of people who are "misogynistic", they think that women can't do filming at all, and they will cause a lot of trouble.

In addition, for female directors, the hardest thing about making movies in Hollywood is not in making movies, but constantly dealing with external factors such as sexism and sexual harassment.

I believe everyone knows that this is a common little trouble in Hollywood.

Although the data show that as a woman, if she wants to directly shoot a film, she will definitely encounter more rejection and less respect than her male counterparts, and it will take a long time to walk on a thorny road, but the emergence of independent films has made female directors become more more and more open.

A large number of female directors have also devoted themselves to the independent film circle.

As far as Murphy knows, since Catherine Bigelow won the Oscar for Best Female Director in 2010, she has inspired countless female directors, and even many female directors still had tears in their eyes when they heard the news, saying: "My God, we done!"

In short, whether it is Sofia Coppola or Catherine Bigelow, if they are going to shoot standard commercial films and want Stanton Studios to invest, Murphy will definitely stay away. too big.

On the contrary, if it is an independent film for the awards season, Murphy will definitely invest.

The matter of "Fifty Shades of Gray" was basically operated by Gal Gadot, and Murphy continued his post-production work.

In the studio of the Fox Building, Murphy stood in front of the monitor and looked at the camera. The first shot was a long shot, and then the glass of a building was suddenly shattered. Looking from the outside to the inside, two figures were revealed. .

"Stop!" Murphy said very decisively, "All the rear part of the second shot is cut out. After the window is smashed, the shot must immediately switch to the indoor close-up, and it must be clean and tidy."

Jody Griffith immediately edited according to Murphy's request. After just a few minutes, the screen continued to play, and Murphy kept asking himself, "Shoot the hook gun, don't wait for it to land, just To switch to the back of James, the camera continues to push, in the same way, use the push mirror to mobilize the rhythm and mood of the film."

Instead of asking other assistant editors to help, Jody Griffiths did it himself, fulfilling Murphy's requirements one by one, and the two would exchange a few words from time to time.

"Murphy, I think the car that suddenly broke into James Franco can break the rhythm of the mirror."

Looking at the picture, Murphy rehearsed the possible scenes in his mind, and finally nodded, "Good idea, the same processing method can be used for the next shot, and switch immediately after James gets into the car." The bandits on the other side got up."

Switching from one unfinished action to another just started doesn't follow the logic of editing, but it's a great way to speed up the pace of the film.

While Murphy was busy with the post-production of "Dark City", the promotion of this film was also going on, especially the viral marketing, which never stopped.

Before Thanksgiving in November, all those who had registered their mobile phone numbers and email addresses on the website received an email from the magician at the same time. In the email, the magician claimed: "Friends, our goal is not only New York , but all of them!"

There was also an attachment attached to the email, which contained the head portraits of previous US presidents, but all the presidents had blood-dripping daggers stuck in their eyes, and a colorful magic ball stuffed into their mouths!

These promotional materials also show step by step the madness of the little magician.

On the other hand, the previously announced Jay-Rachel's election website began to accept voting. The specific voting results will be announced in April next year, and it will be announced whether Jay-Rachel can be elected as the New York City Attorney.

The magician is also in action, sending a message to all phone users saying that if Jay-Rachel is elected, he will immediately take action against her.

Although there are many kinds of viral marketing activities in "Dark City", they generally revolve around two basic points. One is the magician played by James Franco, and the other is Jay Rachel in the film. Participated in the New York City Attorney's casting.

A major social hotspot in 2012 is the US presidential election. All the media and Americans are paying attention to this four-year event. Everything related to the election has become popular. It is in this social atmosphere that The marketing staff of "Dark City" took out the part of the New York City prosecutor's election in the film, and made a lot of articles about this virtual election.

They have produced no less than 20 websites, large and small, including the website of the elector, the website of the prosecutor election, the personal website of Jay Rachel, etc., and each website is full of content, enough to be fake.

In addition, the marketers also specially produced Jay-Rachel's campaign advertisement, with pictures and videos, creating an election atmosphere as intense as in reality, and giving fans a strong sense of participation.

"Dark City" closely follows social hotspots to do viral marketing, which can be said to be a smart move to leverage strength and get twice the result with half the effort. 8 For more exciting novels, welcome to visit our Reading Academy