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Since the editing of "Inglourious Basterds" had to be completed in his own style and form, rather than presented in a typical Quentin-Tarantino-style chapter, Murphy was quite strict in the final fine-cutting process. If there is any dissatisfaction, it will be called back to redo, which leads to a long delay in the entire post-production.

Fortunately, he has enough time to polish it carefully and try to minimize the flaws.

Until the end of July, when the post-production of "Inglourious Basterds" came to an end, Murphy was able to find energy to cooperate with 20th Century Fox's promotion and marketing.

Murphy began to work closely with Fox's media outlets to release publicity materials in a planned way.

"James Franco's appearance in Murphy Stanton's new film "Inglourious Basterds" has recently been exposed, and this photo shows him playing Lieutenant Aldo Reina, a character nicknamed 'The Bastard' in the film. From the exposed photos, not only can we see the overall shape of James Franco, but we can also see the obvious scar on his neck."

The report from Fox TV made a key promotion of this film.

"It is reported that the story of the film took place during World War II. A group of American soldiers who committed crimes were about to be sentenced to death, but extraordinary policies were adopted in extraordinary times, and they were allowed to commit crimes and perform meritorious deeds. The role played by James Franco is the leader of this group of soldiers , he led a group of soldiers into Nazi-occupied France on a dangerous mission to ruthlessly murder Nazis in order to create a climate of panic in the Third Reich."

Starting with this, the pre-screening promotion of "Inglourious Basterds" has entered an intensive stage, and various materials have been continuously transferred from Murphy and the crew to major media platforms.

After the exposure of the modeling pictures, James Franco no longer kept a low profile before, and frequently appeared in public together with Lily Collins.

This is also conducive to the promotion and marketing of "Inglourious Basterds".

At the same time, James Franco and Lily Collins, with the cooperation of 20th Century Fox and the brokerage company aa, staged an off-and-on drama, creating the biggest gossip scandal in Hollywood at the end of July and early August.

The two of them are also willing to cooperate. In fact, from the process of getting together, it is not difficult to find that this pair cannot be measured by normal thinking.

How can a girl who is a pedophile and is willing to fall in love with a pedophile be judged by the standards of ordinary people?

The first stage of the pre-screening promotion of "Inglourious Basterds" was completely focused on James Franco as the core of the promotion. It is not too much to be in the front position of the second-tier stars.

Such actors naturally have certain popularity and appeal.

However, it is impossible for any film's promotion and marketing work to be carried out around one person. If it takes too long, it will easily become fried rice, and the promotion work of the crew is also advancing step by step.

In mid-August, Murphy asked the crew to release three teaser posters, showing a strong violent style. There are no characters on the posters, only close-ups of blood-stained sticks, rifles, daggers and other weapons. Rich in visual impact.

"These three posters have a typical Murphy-Stanton dark style, and the cult style of "Inglourious Basterds" has finally begun to take shape."

Comments in the media and on the Internet also hit the nail on the head.

Taking advantage of this popularity, Twentieth Century Fox then released the first trailer of "Inglourious Basterds". The trailer is only 1 minute and 40 seconds long. James Franco's solo show, where his character Aldo Reina lectures the bastards for most of the scene.

Of course, on the online version, there are also bloody and violent scenes, showing fans that the bloodthirsty Murphy is back.

From the original "Hard Candy" to the later "Deadpool", to "Game of Thrones" and "Gone Girl", all of these films directed by Murphy have the finishing touch of almost crazy violent and bloody shots. "Man of Steel" was somewhat restrained because of its grading, but it also turned the blood into violence, allowing Superman and Wonder Woman to have a super demolition battle with Doomsday.

"Man of Steel" is also Murphy's only pg-13 rated film. Once the online trailer of "Inglourious Basterds" is released, it will undoubtedly announce to the fans of ult films that Murphy has returned to the ranks of R-rated films. .

These are all conventional methods of publicity, and in today's era, Hollywood's publicity has become more and more diverse.

In mid-August, some major media outlets in North America successively reported, "Too violent and bloody, Murphy Stanton's new film "Inglourious Basterds" was boycotted before it was released."

Twentieth Century Fox's navy deliberately released a short script on the Internet, instigating a protest overseas, which attracted the attention of quite a few movie fans around the world.

The North American media, especially the media controlled by Fox and News Corporation, have been hyping up and reporting the protests on a large scale.

"Scheduled for release later this year, the script for Inglourious Basterds, directed by Murphy Stanton, has recently leaked, starring James Franco as the Jewish bastard warrior Ranger captain who is brutal and a family group from Australia trying to Boycott the film's release in the country."

"Judging from the leaked script and the trailer that has been released, Murphy Stanton continued his dark, violent and bloody style in "Inglourious Basterds", James Franco's 'Bastard Chief' Al Lieutenant Do-Reina organized a detachment of Jewish fighters to sneak into Nazi-occupied France and assassinate the Nazis, and at this time France was full of people who were persecuted by the Nazis."

"The distributor of this film also announced three teaser posters. There are no characters on the posters, only the daggers, bats and rifles that are dripping blood, full of vicious killing spirit."

"However, a script that circulated on the Internet is more murderous. There is a scene in which Lieutenant Aldo Reina, played by James Franco, stands on a boulder and lectures Jewish soldiers: Be cruel to the Germans and let them know that we Who. You each owe me 100 Nazi scalps, and now I'm going to get mine. There's also a scene where Rye Rose's soldier blows a Nazi's head off with a bat, The scene can only be described as brains splattering; bloody shots of submachine guns shooting at close range also appear frequently in the trailer..."

"According to the news from 20th Century Fox, "Inglourious Basterds" is expected to have its world premiere at the Toronto Film Festival in September. December."

"The Victorian Family Council from Australia publicly stated that James Franco is a behavioral idol for young people. Such a bloody and violent character would be a very bad example. Some Jewish organizations are also disturbed by the film's excessive violence. This new Murphy-Stanton film doesn't reflect the truth."

"But Murphy Stanton himself said in an interview with "Empire" magazine that the actions of these 'bastards' are similar to the heroic Apaches of North America. Even if the defeat is certain, they will still fight to the last moment. They're bastards, and they're fighters!"

In order to meet the needs of publicity, Murphy also stood up and responded to this protest. For this reason, he accepted an interview with "Premiere".

"Should movies be responsible for social violence? I think this is a very broad topic, and I, as a director, cannot fully answer it."

With an attitude of not being surprised and endless, Murphy first threw out a gimmick, and then said, "We now have complete legal protection, and the rating system can also prevent minors from entering theaters showing "Inglourious Basterds."

He then threw out another big news, ""Inglourious Basterds" tells the story of a group of American Jewish soldiers who committed a crime and were supposed to be sentenced to death, but they were allowed to commit crimes and make meritorious deeds, go deep into Nazi-occupied France, and engage in crimes. Spoiler. However there may be a slight misunderstanding here that needs to be cleared up, the story actually centers on Australian actress Margot Robbie as Soshana."

In the next step, the focus of publicity will shift to Margot Robbie, and Murphy is doing this to help her attract the attention of the media.

Today's Margot Robbie is not an unknown actress. She has been playing the important role of Sansa Stark in the "Game of Thrones" crew. This drama has always maintained a high popularity. The main Actors received more attention than ever before.

In particular, Margot Robbie is younger and more beautiful than the stout three idiots, and she is also more spiritual, so she is naturally more popular.

Especially in the third season, which started airing in May, the almost crazy "Blood Wedding" shocked countless audiences and media. Game" reached a peak.

The actors in it also benefited a lot.

If you want to arouse people's appetite, you must not throw enough bait at once, but must add it again and again.

"Miss Robbie's Sosanna is the core character." Murphy kept throwing out new topics, "She is not only an ordinary female character, but also a bastard who crazily killed Nazis."

After the post-production of "Inglourious Basterds" was completed, Murphy, like other well-known members of the crew, also began to make high-profile appearances at various events, and attended this month's Saturn Awards ceremony.

Attending with him was not Gal Gadot, but Robert Downey Jr.

"I am the guest of honor." The reason for Robert Downey Jr.'s presence is simple, "Michael Douglas is also the guest of honor."