Hollywood Road

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After getting off the plane and walking out of Hongkou International Airport accompanied by Warner China staff, Murphy looked around deliberately. It was completely different from what he expected. They came up to ask for autographs and group photos. Except for a few Mercedes-Benz commercial vehicles, everything seemed extremely ordinary.

Before coming here, if Murphy didn't have any expectations, it would be a lie.

Seeing this unknown scene, although it didn't show on his face, Murphy still felt a little disappointed in his heart.

"It seems that you are not very famous here." Gal Gadot, who was holding Murphy's arm, seemed to be able to see what he was thinking, "You have to work harder in the future."

Murphy shrugged his shoulders, and gradually felt relieved that he was a second-tier director in Hollywood before, and the market and influence of black films here were far less than that of ordinary commercial popcorn.

Thinking of this, he suddenly realized that the Chinese box office of "Man of Steel" may not be much better.

Of course, it is only 2007 now, and the Chinese film market has just entered the track of development, far from being as crazy as it was later.

"Let's go." Murphy pulled Gal Gadot and said, "Get in the car."

Gal Gadot nodded, but didn't get into the car immediately. Instead, he asked the staff next to him to help him buy a Chinese newspaper, and then got into the commercial vehicle after receiving it.

Murphy tilted his head and glanced at the familiar square characters on the newspaper, "Can you understand?"

"I don't understand." Gal Gadot shook his head and handed over the newspaper, "Didn't you brag that you can understand Chinese?"

"It's not bragging, I can really understand."

Murphy took the newspaper and glanced at it. Gal Gadot only said to buy a newspaper at the time, but did not explain what kind of newspaper to buy. The staff member probably thought that people in the entertainment industry were interested. For entertainment newspapers, I bought a copy of the entertainment periodicals here.

He opened it and looked, and unexpectedly saw news related to himself in the front position.

"What's wrong?" Gal Gadot asked concerned.

Murphy pointed to the poster picture of "Man of Steel" under the headline of the news, and said, "News related to us."

"I know, the picture is very clear." Gal Gadot said deliberately, "Don't you know Chinese? Can you read the specific content?"

"no problem."

After clearing his throat, the square words that fell into his eyes changed from Murphy's mouth to American English with a local Los Angeles accent, "The main creator of "Superman: Man of Steel" attended the Shanghai International Film Festival. The famous Hollywood director Murphy Stein Greetings to Chinese movie fans."

Since Chris Evans went to South Korea and Megan Fox was doing pre-promotion for "Transformers", the main creators of the crew here are currently only Murphy and Gal Gadot.

"Why did you add Superman to the title of Man of Steel?" Gal Gadot didn't quite understand, "Didn't you deliberately remove Superman's name from the title?"

Murphy shrugged, "It should be for commercial gain, right? I'm afraid not many people in Man of Steel know what it's talking about. Superman's words are still very influential."

Even if you haven't read comics, many people here know that there is a superhero in the United States who likes to save the world.

In fact, many of the naming methods of the China Film Group here are very troubling. The most famous is undoubtedly that almost all the animated films produced by Pixar Animation Studios are named General Mobilization. The Chinese translation, like "Superman: Man of Steel", is more suitable for the market here.

"Do you still want to listen?" Murphy gestured to the newspaper in his hand, and Gal Gadot nodded, "Continue."

Murphy had to become a newscaster again.

"News from our newspaper: Warner Bros.' annual superhero masterpiece "Superman: Man of Steel" will land in mainland China on June 20,

New Hollywood director Murphy Stanton said hello to the Chinese audience through a short video a few days ago, and revealed that he will go to Shanghai this week to participate in the Shanghai International Film Festival. At the same time, a new Chinese version of the poster was also revealed. "

The poster is the one below the title, and it's all about Superman as a selling point, and as early as in London, Murphy specially recorded a promotional video, and specially showed a Chinese in the video, I believe this can also win a lot Loved by Chinese fans.

"In the short film, Murphy revealed: 'I am very excited to come to China to promote our new movie "Superman: Man of Steel". We are looking forward to meeting Chinese audiences in Shanghai next week." It is understood that the "Superman: Man of Steel's promotional schedule in Shanghai can be described as a strong alliance. Director Murphy Stanton and Gal Gadot, who plays Wonder Woman in the film, will both appear at the Shanghai International Film Festival, aiming to form the strongest combination in the film and go all out Go out and promote the movie.”

After reading this, Murphy stopped. The following are all content for publicity and praise. There is nothing to say, and he also fully proved to Gal Gadot that he is proficient in Chinese.

The car soon arrived at the Hilton Hotel. After arranging accommodation and other matters, Murphy politely declined a banquet. He and Gal Gadot both needed to rest and adjust the market after a long-distance flight.

However, what they saw and heard along the way, as well as the plans made by Warner China, all show the importance they attach to this market.

Just like those well-known cross-border companies and large groups, the six major Hollywood companies are not fools, how could they fail to see the potential of the Chinese market.

"There is a large population here, and the demographic dividend brought about by economic development is not difficult to analyze," Murphy said to Gal Gadot who asked about it. "Of course it will attract Hollywood snooping. Think about it, this With a population of 1.3 billion or more, and the economy is developing rapidly, as long as one-tenth of the population can become frequent visitors to movie theaters, what kind of explosion will there be in the future?"

"Hmm." Gal Gadot nodded, "By the way, it is said that Walt Disney has been operating the Disneyland in this city, is it also planning for the market here?"

"That's right." Murphy thought for a while, and then said, "Disneyland can be said to be a stepping stone for the Walt Disney Group. If such a huge investment is implemented, they will definitely receive preferential treatment in some aspects. "

The treatment of Disney's films and a series of products in the past undoubtedly proves this point.

Indeed, most of the Disney parks in the world, if you only look at the ticket revenue, are almost all making huge losses. It will be difficult for the future Shanghai Disneyland to get rid of this situation, but Disney Park is more about selling tickets, just like Mexico As Fei said, its role is mainly reflected in other aspects.

From preferential policies to copyright income to peripheral products, if all these are included, it is not difficult to find that Walt Disney is the real winner of the film industry.

Although Murphy believes that the style of "Man of Steel" is not suitable for the current Chinese market and will not achieve much good results, Warner Bros. has cooperated with China Film Group to promote this film with great fanfare, and will also be the first in China. The screening was specially placed on the Shanghai International Film Festival to attract more attention from Chinese audiences.

In fact, Murphy is very clear that Warner Bros. is more planning for the future of the series. After all, any market or film is not naturally popular. Behind the big hits are all meticulous planning and operations.

Since there are still two days before the Chinese premiere of "Man of Steel" and it coincides with the Shanghai International Film Festival, Murphy and Gail walked around several famous places in Shanghai after overcoming the jet lag. Naturally, the films shown during the festival, especially Chinese films.

What impresses him the most is "Wu Qingyuan" directed by Tian Zhuangzhuang. It's not how good the content and storyline are, but the film's photography style is impressive. After all, let a person who doesn't know Go watch this film. It's also hard to say that it resonates too much elsewhere.

Another harvest is that Murphy found that his reputation here is really not very big. Maybe those fans who like movies know that there is a director with a unique style like him in Hollywood, but the general public basically doesn't know it.

Not to mention the general public, Murphy also met several reporters who specialize in entertainment during this period, and the reporters here also did not recognize him.

It is no exaggeration to say that his fame here is not even comparable to that of Nicolas Cage who played Lex Luthor.

Murphy knew what kind of reputation and charisma Nicolas Cage had here, so he deliberately brought Uncle Cage here, but he had to arrive in Shanghai on the day of the premiere.

Murphy is not too clear about other things. He only knows that any film starring Nicolas Cage, as long as it does not involve sensitive issues on this side, no matter how bad the film itself is or how poor the box office is in other parts of the world, it will basically be fine. Appeared in theaters in the Chinese market.

This is definitely a very peculiar place in the Chinese film market. Anyway, Murphy didn't understand it before, and he still doesn't understand it now.

Perhaps the rumor that a certain big shot here is a die-hard fan of Nicolas Cage may be true.

On June 20th, Nicolas Cage arrived in Shanghai. According to Murphy’s news, hundreds of movie fans made a special trip to the airport to pick him up. There were even fanatical fans who accompanied Nicolas Cage’s special car all the way from the airport. Arrived at the scene where the premiere of "Man of Steel" was held.

In the afternoon of this day, Murphy was finally no longer unnoticed. The film named "Superman: Man of Steel" by the publisher China Film Group was officially held in the Shanghai Film City, the main venue of the Shanghai International Film Festival. premiere.