Hero of the Penalty Area

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Chen Yingxiong spent his vacation with Cabrera and had a great time. They went to South America for a vacation. There, the two of them enjoyed a life without interruption.

Then he sent Cabrera back to Italy, and Cabrera’s vacation was shorter than his vacation. From Italy, Chen Yingxiong flew back to China, and first went to Shanghai. As the boss of "hero" Clothing Co., Ltd., he always had to inspect his own industry.

I had a brief meeting with my parents by the way, and then went to Beijing to sign an endorsement contract with tcl, and at the same time attended a business event that Nike prepared for him-"face to face with heroes." The young players selected from all over the country will meet in Beijing. Chen Yingxiong spent a four-day training camp together. During these four days, Chen Yingxiong and the young players ate and lived together, taught them to play football and play with them.

In the end, the two lucky winners with the best performance in the training camp will get the chance to watch the Chen Yingxiong match live in Liverpool.

At the same time, Chen Yingxiong also shoulders another task, which is to bridge the Liverpool club and Nike.

As early as a season ago, due to Liverpool's unsatisfactory performance, even the European qualification was not obtained, the team was in a precarious situation. At this time, Adidas has fallen into trouble again, intending to no longer sponsor Liverpool's sports equipment after their sponsorship contract with Liverpool expires. Liverpool had to find another sponsor.

For a giant like Liverpool, the cancellation of the sponsorship contract by the main sponsor is obviously a humiliation. Generally speaking, jersey sponsors are different from other sponsors, and they will change very well. Often, one cooperation is to remember for ten years. For example, Adidas sponsors Real Madrid and ac Milan, Nike sponsors Barcelona and Manchester United. How many seasons have it been?

What's more, the reason why Adidas canceled its continued sponsorship was that Liverpool felt that Liverpool's performance was too poor and its performance did not match their brand image.

This is simply a slap in the face naked... But at that time Liverpool really lacked convincing performance and made people complain about them, so this breath was only swallowed.

Unexpectedly, not long after this decision was made, the news of Chen Yingxiong's transfer to Liverpool spread, and Adidaston understood what changes would happen if Liverpool had Chen Yingxiong. They had already missed an opportunity to sign with Chen Yingxiong before, because Chen Yingxiong was not well-known at the time, and his agent's price was too high, they thought it was not worth it. But later, Chen Yingxiong's performance was like a slap in the face, constantly beating them on the face.

At this time, Adidas is all regretful.

Now that Chen Yingxiong is about to move to Liverpool, even if they can't sign with Chen Yingxiong, they can use another way to take advantage of the star's influence and fame. For example, sponsoring Liverpool, then in every game, shouldn't Chen Yingxiong wear an Adidas jersey to participate in the game? This also helped promote the Adidas brand.

Maybe you can take advantage of the opportunity of cooperation with the Liverpool club to dig Hero Chen from the Nike camp?

So Adidas found Liverpool again, intending to sign a new five-year contract with them.

Although Adidas did not say that they came for Chen Yingxiong, Niang who was in charge of this matter was not a fool. He knew that if it were not for Chen Yingxiong, Adidas would not change his mind.

To put it bluntly, people value Chen Yingxiong, but not Liverpool.

This is the second humiliation.

After the first humiliation, Niang has made up his mind, at least in his own post, he will not sign any cooperation agreement with Adidas.

So he refused Adidas without hesitation.

He would rather look for sponsors again, and never accept Adidas' food.

Adidas touched a gray nose, and reluctantly retracted it reluctantly.

Niang began to look for jersey sponsors again.

In the end, the cooperative relationship between Chen Yingxiong and Nike played a key role. Nike took the initiative to find Liverpool through Chen Yingxiong and told Niang that they could sponsor Liverpool's jersey.

But the prerequisite of this contract is that as long as Chen Yingxiong is in the team, they will continue to sponsor. If Chen Yingxiong transfers, they will also suspend the sponsorship.

People still came to Chen Yingxiong, but the conditions they put forward were much easier to accept than Adidas. Niang is also meaningless, because in at least five years, he is confident that Chen Yingxiong will remain in Liverpool.

In this way, both parties began to discuss the specific matters of cooperation.

This time Chen Yingxiong was in Beijing, in fact, attending the signing ceremony of Nike sponsoring Liverpool. At the same time, as the first cooperation project between Liverpool and Nike, it is also the first step for Liverpool to explore the Chinese market. The first Liverpool merchandise franchise store will also open in Beijing. This store sells various styles of Liverpool jerseys, training clothes, Sports suits, scarves, gloves, hats, tea cups... all kinds of things that are closely related to life are sold here, but they have to be marked with the Liverpool team logo. Chen Yingxiong and Niang, general manager of the team, will also be there to congratulate.

In the new season, Liverpool will play in the Premier League wearing a Nike-sponsored jersey.

Nike is very happy to be able to grab the sponsorship rights of Liverpool from Adidas, but Adidas, who voluntarily gave up, must regret it... They have already missed Chen Yingxiong once, and this time he fell in the same pit again. It's decayed.

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When participating in various business activities in Beijing, interviews by reporters are also indispensable. Chen Yingxiong participated in no fewer than three press conferences. At the press conference, Chen Yingxiong's most frequently asked question was his evaluation of the two head coaches.

It sounds normal. The media has to use this method to understand the evaluation of the two coaches in the players' minds. But in fact, this is a kind of provocative question. If you say good things to your ex, what will the current post think? You praise and welcome the incumbent, whether it will give people a feeling of "ingratitude" and "people take the tea cold" is too snobbish and despised. However, the players nowadays have learned their skills, and both sides are not guilty and have done so well, so this kind of problem is often a formality, and it has really become a common problem.

But I still have to ask.

What's more, the subject of the question is Chen Erbi, who has a big mouth and a heartless mouth? There may be unexpected gains.

There is really a windfall.

"...Dalglish is a very good coach. It was just a bad luck to leave get out of class... We all miss him very much. As a legend of the club, he did everything he could for the team... I regret that I was suspended for six games when he needed help the most, and it didn't play the role as it should..."

Niang, who was sitting next to Chen Yingxiong, smiled bitterly in his heart. He knew that Chen Yingxiong had some opinions about his dismissal of Dalglish, but he couldn't help it. He didn't expect Chen Yingxiong to understand this kind of thing. Chen Yingxiong is very loyal. Who treats him well, he treats him well, otherwise how could they get him to Liverpool? Therefore, now I have to bear the negative impact of his heavy loyalty...

"I think I will miss him often."

The reporters were happy-finally a fish got the bait!

Strike the iron while it's hot!

"If you are not banned for six games, will Dalglish no longer have to leave get out of class?"

This time Chen Yingxiong didn't overdo it. He shook his head: "I don't know."

It's somewhat regrettable that Chen Yingxiong didn't fall into the pit, but that's okay. The reporters are not alone in preparing for this one.

"Then what do you think of the new coach Martin O'Neal? Can he lead Liverpool back to where people expect it?"

Chen Yingxiong shrugged and told the truth: "I don't know him. Now you want me to evaluate him. I can't say anything of value. Can he lead Liverpool back to the top? This is not my responsibility. The matter, if I know, I won’t play football, I should do fortune-telling. So you should ask him this question."

Chen Yingxiong pointed to Niang beside him.

Niang quickly took over the topic with a smile on his face and talked about Martin O'Neal: "He is a very competent coach. I believe Liverpool can return to the top under his leadership... We are very confident in him. , I also believe that the cooperation between the hero and him will be very pleasant..."

In fact, in his heart, Niang was saying: You see the personality of a hero now, Martin?

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What Chen Yingxiong said in Beijing was quickly transmitted back to Liverpool by the English media.

And the English media are really picky. The headline they chose was: "Martin O'Neill? I'm not familiar with him."

This title is actually correct, but when they say it and use another tone, it feels like Chen Yingxiong disdains Martin O'Neill.

As for whether Chen Yingxiong hates O'Neal with disdain, I don't know.

Anyway, when other Liverpool players such as Gerrard and Scotter were asked the same question, they were very smooth, thanking Dalglish and expressing their welcome and support to O'Neal. Only Chen Yingxiong insisted that he didn't understand O'Neal, and then kicked the ball to Niang.

So if it arouses other people's reverie, it is Chen Yingxiong who asked for it.

Martin O'Neill held the newspaper, saw the headline on it, and shook his head helplessly.

It seems that this Liverpool's number one star is far more difficult to deal with than he thought.

But he must also deal with Chen Yingxiong, because he is the absolute core of the team. If he has a bad relationship with Chen Yingxiong, his job at Liverpool will be difficult. He had heard that Chen Yingxiong, as the fourth captain appointed by Dalglish, also had a certain influence and voice in the locker room.

So if you want to work smoothly in Liverpool, you must get the support of Chen Yingxiong.

But now it seems that he is quite nostalgic...

It seems that the influence of "King Kenny" is not as easy to remove in this dressing room as he thought... From the perspective of an outsider, Dalglish's coaching at Liverpool was a failure, and the team's performance was so good. Poor, he felt that the team might be looking forward to his departure. Looking at him now, he was wrong. He is indeed a legend of the club and his influence is extraordinary.

This incident of Chen Yingxiong is just a reminder, reminding him that it is not so easy to win the hearts of these big players.

In the locker room in Liverpool, who will support him, who will oppose him, and who will be on the fence, watching indifferently, and then deciding which one to choose?

The head coach of giants is not that simple...