Hero of the Penalty Area

. Chen Yingxiong ended his first season in Liverpool with a golden boot and a League Cup champion. This season was a success for him. Although the team did not qualify for the Champions League, it still returned to Europe. In addition, he also won the top scorer, which is his sixth league top scorer since his debut.

You must know that these six top scorers have all been won consecutively, which means that since 2007, he has not let the league's top scorer pass. This is a very remarkable achievement. The whole of Europe was surprised by his performance. Many media have exclaimed that European football has not had such a dominant center for a long time... No, perhaps such an abnormality has never occurred.

Generally speaking, a striker can be regarded as the top scorer in the league he plays for again.

If you can get the top scorer in another league, it will be world-class. However, Chen Yingxiong not only changed the three leagues but also got the top scorer, but also for six consecutive years, he has never let the league's top scorer be left behind.

I really don't know what level it is.

Maybe a separate level must be re-established, called the "hero level"?

In addition, because he played in the Premier League, his influence has been greatly improved than when he played in Serie A.

The Premier League is indeed the most mature football league on the planet, with the highest media attention and the highest degree of commercialization. Players playing here are more likely to be exposed in the media than players in other leagues. The only one comparable to the Premier League may be the Western Premier League, but the Western Premier League has only two teams, some of which are weak.

Chen Yingxiong played in the Premier League this season and won a lot of commercial contracts alone.

And they are all big and valuable contracts, but they are not the kind of petty jokes they used to be.

When he first joined Liverpool last summer, he signed a four-year business endorsement contract with Vodafone, a well-known telecommunications company in the UK and even the world. This is an important step for Vodafone to enter the Chinese market. The signing of Chen Yingxiong, who is very popular in China, will help Vodafone promote its brand image in the Chinese market. And there is a precedent for Vodafone's sponsorship of football. The most famous sponsorship is the chest advertisement of the Manchester United jersey.

This endorsement contract can bring Chen Yingxiong an annual income of 2 million euros.

In addition to Vodafone, he also endorsed Gillette razor, a three-year contract, an endorsement income of 1 million euros per year.

In addition, the Land Rover off-road vehicle that accompanied him from Russia to Italy and to England also became his sponsor. The contract lasts for three years and is 1.5 million Euros per year.

He also reached an endorsement agreement with Red Bull Beverage and became the image spokesperson for Red Bull throughout the world. Four-year contract, one million euros per year.

In 2011, Chen Yingxiong's career was a bumper year. He won his first Champions League title, second Champions League top scorer, first Serie A champion, and third Serie A best scorer in his career. A good scorer, he defeated Messi in the Champions League and broke the single-season scoring record after the restructuring of the Champions League. In Serie A, he broke the Serie A single-season scoring record that Nadal has maintained for more than 60 years... so many The honor made his popularity last for a while, and the limelight was in full swing. Naturally, a lot of commercial endorsement contracts will be found.

Merchants are always chasing profits, and whoever is legitimately popular will favor them. At present, the world's No. 1 center is Chen Yingxiong, and he is naturally going to win over him to endorse.

In China, Chen Yingxiong has also won several valuable commercial contracts.

He signed an exclusive contract with Weibo, China's most influential portal website, and officially entered Sina Weibo. Sina Weibo offered him 18 million yuan a year, but Sina spent the money willingly. Because of Chen Yingxiong's meager opening day, he gained 4 million fans, and this number is still increasing rapidly. The first Weibo post by Chen Yingxiong: "Hello everyone, I am Chen Yingxiong." It's just a single sentence, and it didn't follow the current Weibo model with photos. The number of reposts exceeded 100,000, and there were many comments. At 70,000, most of the messages are congratulations to Chen Yingxiong for opening a Weibo in Loveland, expressing support for Chen Yingxiong. Chen Yingxiong's popularity is evident.

In addition to the network business contract, Chen Yingxiong has also become the spokesperson of Lenovo Computer at an annual value of 10 million yuan. The contract is valid for four years. The Chinese can already see Chen Yingxiong kicking the football out of the Lenovo notebook screen on TV stations, various newspapers, magazines and outdoor advertising posters, bus stops, and subway cars.

In addition, the banking industry, which seems to be out of touch with football players, has also found Chen Yingxiong to sign an endorsement contract with him. In fact, the characteristics of Chen Yingxiong's body have nothing to do with banking and finance. The other party purely Chen Yingxiong's reputation. Chen Yingxiong’s brokerage team is based on the idea that if you have money, you are a fool, and signed a three-year contract with the other party. During these three years, Chen Yingxiong became the brand spokesperson of China Merchants Bank, with an annual cost of 10 million yuan.

Xie Nang, "2011 was really a great harvest year for him. This sentence is not about his honor, but about his income." In Liverpool, his weekly salary is £120,000 after tax, and in half a year he earned £3.12 million, which is about 3.73 million Euros.

In Liverpool, Chen Yingxiong's weekly salary is very high, but his bonus is not high, and the calculation method is not as complicated as in Naples. He is rewarded with seven thousand pounds for every goal he scores. As for consecutive goals, scores, hat tricks, and consecutive goals, there are no additional rewards. At first, Chen Yingxiong felt that he and Chen Xing were considered brothers. He still had to consider the other party. He knew that Liverpool had spent 70 million pounds to buy himself, which had already made the team's financial situation very nervous, so he also paid the bonus. No special requirements.

If Liverpool hadn't been driven by his own elder brother, he would have asked for a sky-high salary plus a sky-high bonus. In the second half of 2011, he got 70,000 pounds in scoring bonuses, plus some other winning bonuses, and he took a total of 150,000 pounds in bonuses. About 180,000 euros.

He spent the first half of 2011 in Naples, but the Naples club will pay him. His weekly salary in Naples was initially determined at 50,000 euros after tax. This week’s salary is not high, but the various bonuses are scary, especially when these bonuses are linked to football... Everyone who understands Chen Yingxiong and the club’s contract is thinking that Chen Yingxiong has a monopoly on his life. Serie A's top scorer for three consecutive seasons, are these bonuses also one of his motivations?

Counting all kinds of messy bonuses and salaries in Naples, his income for 20 and a half years is also around 2.4 million euros.

For those powerful professional players and big-name stars, the money they get in the team will never be the vast majority of their annual income.

In the summer of 2011, Chen Yingxiong and Nike signed a four-year endorsement contract worth 12 million euros. Every year the hero can get 3 million euros from Nike, which is a fixed income. In addition, there are supplementary clauses in the contract. If Chen Yingxiong scores more than 25 goals per season, Nike will give another one million euros in bonuses.

If you get one million euros for the top scorer in the league, if you get 1.5 million euros for the top scorer in the Champions League.

Chen Yingxiong met the standards for these three additional rewards.

So in 2011, the only reward from Nike was 3 million euros in endorsement fees plus 1 million euros in advance and 25 bonuses, plus 1 million euros for the league’s top scorer. , And 1.5 million euros for the top scorer in the Champions League. Equal to 6.5 million euros.

But Nike’s money is basically about three times his annual salary in Naples. It is estimated that when Nike signed the contract, he did not expect that Chen Yingxiong would be so vigorous. In the first season, he got all the bonuses he could get... In addition, he also prepared the i-page commercial endorsement. Earn a lot of income-Versace casual wear 800,000 euros, Golden Voice 1.5 million euros, Vodafone 2 million euros, Gillette 1 million euros, Land Rover 1.5 million euros, Red Bull 100 Ten thousand euros, Sina Weibo two...140,000 euros, Lenovo 1.19 million euros, China Merchants Bank 1.19 million euros.

In this way, the total income of Chen Yingxiong in 2011 is as high as 23.81 million euros, which is about 200 million yuan! This is not counting his investment, the income from the "er" brand clothing business that his father manages. Chen Yingxiong has become the most gold-sinking athlete in China's sports world, surpassing Li Na, who won the French Open championship and the Australian Open runner-up. In 2011, the Chinese sports sister's advertising revenue was 17 million U.S. dollars and the game bonus income 3.7 million U.S. dollars, which is equivalent to 15.5 million Euros in total, which is more than 8 million Euros less than Chen Yingxiong. The gap is obvious. It can be seen that although Li Na became the first Asian player to win a Grand Slam championship, the influence of tennis is indeed inferior to the world's number one sports football.

With the rise of Chen Yingxiong in world football, Dracula’s agent team also revised Chen Yingxiong’s endorsement contract standards. Newly signed contracts should be at least three years and no less than… tens of millions of RMB or one hundred. Ten thousand euros, the brand must be the first-line big name in their respective fields.

On the other hand, Chen Yingxiong's endorsement contract when he first debuted is a world of difference.

Thinking that he endorsed Qingyang shampoo back then, and brought him half a million euros in a year, it is already a high endorsement.

He endorsed the clothing brand Sala, only 300,000 euros a year, and Pulse gave him 1.5 million yuan a year. Even so, he was happy.

No matter how small a mosquito is, it is meat.

The current Chen Yingxiong team has completely looked down on this kind of endorsement of small orders.

His performance is getting better and better, he has become a world-class shooter, his commercial value has naturally increased, and he has a world-class influence.

When my dad borrowed 100,000 yuan to let him go abroad to play football, the days when the whole family shrank and dieted to pay off their debts are gone.

The fate of Chen Yingxiong and his family has been completely changed.

In the way of attracting money to make money, he is still continuing to climb the peak.

In the summer of 2012, Dracula had already negotiated several endorsements for him, and his annual income was about to reach a new high.

To be continued