Heads Up Hollywood

After the third week, the single-day box office of "My Big Fat Greek Wedding" dropped by more than 50% year-on-year. The box office in the third week was only 23.5 million US dollars, and the cumulative North American box office reached 130 million US dollars.

However, Tang En Pictures and 20th Century Fox are not worried about the box office trend.

"My Big Fat Greek Wedding" is a slow-heating movie that can go through a long period of theater screenings. After Christmas and the Oscars, it is likely to set off another wave of craze.

So far, the highest-grossing film in North America this year is "Peerless Catastrophe", with a North American box office of only 190 million US dollars. Including "Saving Private Ryan", which is currently being screened, the North American box office of these three films may exceed US$200 million.

Even, many forecasting agencies believe that "My Big Fat Greek Wedding" is likely to create a miracle, locking in this year's North American box office champion position!

"Peerless Heist" invested 140 million US dollars, "Saving Private Ryan" invested 70 million US dollars, and "My Big Fat Greek Wedding" invested only 15 million US dollars!

In contrast, "Blade Warrior" produced and distributed by New Line Cinema was disappointing. After three weeks, the North American box office was only 31 million US dollars, and the overseas box office was only 28 million US dollars.

In this passive situation of internal and external difficulties, Marvel Entertainment Group and Tang En Pictures launched the first cooperation negotiation.

Marvel was once listed, but because of the debt crisis, it fell into bankruptcy and almost became a plaything in the hands of Wall Street.

Avi Arad and Ike Patham did not have strong capital, but through ingenious management buyouts, they quickly controlled Marvel, successfully delisted, and privatized Marvel.

In the current Marvel, the shares are in the hands of these two major shareholders, which is good news for Twain.

In comparison, the shares of capitalists are always easier to acquire than the shares of entrepreneurs.

But Avi Arad and Ike Patham are not absolute capitalists, they have ambitions, and they are full of hope for the future.

This also led to the first negotiation is not smooth.

For the cooperation strategy and share expansion financing proposed by Marvel, Tang En Pictures invested 20 million US dollars to occupy 20% of Marvel's shares and enjoy a directorship.

This obviously couldn't satisfy Tang En's appetite. He had only one goal - to buy Marvel in full!

After three hours of negotiations in the morning, the two sides could not reach a consensus.

Tang En was a little impatient, so he stood up directly, frowned and said: "Mr. Allard, Mr. Patham, I know what you think, don't you just want to make a movie? But I'm sorry, you are all strangers to Hollywood Strangers don't want to play Hollywood!"

Then he pointed to his chest, "If Marvel wants to enter Hollywood, they have to find a leader. And I have this ability, and I am willing to help Marvel tide over the difficulties! To be honest, I am very disappointed in today's negotiations !"

Brian Lord, who was in charge of contacting the two parties, also sighed, "Hollywood is by no means as simple as imagined, and listen to me, superhero movies are dead. At this time, no one wants to take over Marvel, except Twain. Walker! And he is the only great director who can bring superhero movies to life!"

As far as Marvel is concerned, it is dignified.

Apart from the two owners, Avi Arad and Ike Patham, the management was obviously more inclined towards Dunn.

Most of them are veterans of Marvel, and they hope that a person with strong strength and abundant resources will lead Twain.

Avi Arad and Ike Patham did help Marvel survive the bankruptcy crisis, but... Their ignorance of Hollywood is likely to bring Marvel into the next abyss.

In terms of personal emotions, cartoonists hope that the superheroes they create can be on the big screen, just like DC Comics' Superman and Batman.

But Avi Arad and Ike Patham don't have this ability, only Dunn Walker!

The first negotiation broke up unhappy.

Tang En was in a good mood, because after this negotiation, conflicts had been created between Marvel's controlling party and management. It is conceivable that in the next few rounds of negotiations, the advantage will become more and more obvious to Tang En Pictures.

"Twain, a full acquisition is not a trivial matter, we need to give Marvel some time." Brian Lord was afraid that Tang En would be too impatient due to his young age, so he pushed Marvel instead.

Tang En smiled and said, "Don't worry, I understand."

Brian Lord nodded and lowered his voice, "You also got support from Endeavor and Warner Brothers?"

"Bryan, it's not that I don't believe you, it's just...you know, I don't want this acquisition to have an accident, I must get Marvel!"

"Of course, I understand." Brian Lord laughed dumbfounded, shaking his head frequently, "I just didn't expect, how could you have such a sharp wrist at such a young age."

...

Bill McNick said that Tang En Pictures could withdraw 50 million US dollars in advance for the company's operations, and Tang En naturally accepted the offer.

He went to 20th Century Fox to find out about the future earnings of "My Big Fat Greek Wedding."

According to the current trend, overseas box office revenue has basically run out, totaling about 160 million U.S. dollars, and Fox Films took a share of 65.6 million U.S. dollars.

According to Tang En's estimate, the North American box office will reach at least 240 million US dollars, and Fox Pictures will share about 127 million US dollars.

A total of $193 million was awarded.

According to the commission of the distribution agreement, Fox Pictures will take 15% of the total box office of 400 million US dollars, a total of 60 million US dollars.

After excluding 25 million US dollars of publicity fees, 10 million US dollars of film copying fees, 5 million US dollars of labor costs, public relations fees, insurance fees, transportation costs and other miscellaneous expenses, the total is 40 million US dollars.

In the end, Tang En Pictures can obtain a net income of 1.93-0.6-0.4=93 million US dollars through box office distribution.

Of course, this is just box office revenue.

In Hollywood right now, box office revenue only accounts for 27% of total revenue, and peripheral revenue is as high as 73%!

Although "My Big Fat Greek Wedding" is a family romance film with low peripheral income, it is amazing enough.

According to Fox Films, before the Oscars next year, the copyright of the TV pay channel PPV will be sold, and there will be about 10 million US dollars in revenue.

After the movie is released in theaters, there will be sales and rental of DVD/video tapes.

Then there will be the first round of screening rights for pay TV stations, the screening rights for free TV stations, and the second round of screening rights for pay TV stations...

This window-based marketing model is the only one in Hollywood in the whole world!

And the price discrimination caused by this windowization also reflects the integrity and development of the Hollywood film industry, which is magnificent.

It is speculated that Tang En Pictures will earn at least US$150 million in net profit from the movie "My Big Fat Greek Wedding" in the next year, and Fox Pictures, the distributor, will even earn nearly US$100 million in income. (both long-term profits)

This made Dunn a little jealous.

He fully invested 15 million US dollars to shoot the movie, Fox Pictures is only responsible for the global distribution, the net income is not much less than him, it is too unbalanced!

Of course, if the movie fails at the box office, the US$40 million in publicity costs invested by Fox Films will also be in vain.

High risk brings high reward.

No wonder Hollywood is monopolized by the six major film companies. The huge benefits and potential risks of global distribution are beyond the reach of ordinary people.

Enthusiastically took back 50 million US dollars, Tang En's eyes suddenly brightened.

I feel that the sun is shining brightly and the autumn air is refreshing.

The pattern of Hollywood is finally set!

It's just... which movie is going to be cast next?

In Tang En's mind, there are at least dozens of good ideas that sell well at the box office!