Heads Up Hollywood

Finally saw Dunn get dressed and come out, Tosca Musk was a little speechless and said, "Aren't you tired of dealing with so many women?"

"Tired?" Tang En looked at her strangely, "Why do you say that? Don't you think this is very interesting? It's like there are hundreds of men chasing you."

Tosca Musk covered his head, a little crazy, "Then I will definitely go crazy!"

Tang En smiled, "You are a woman, I am a man, we are different."

"You are really sexist." Tosca Musk pouted again and again.

Tang En waved his hand, "Okay, let's get down to business, the animation industry!"

"Um."

Tosca Musk quickly turned serious, watching Tang En return to his desk and sit down, she stood quietly aside, with an air of listening to teachings.

She had already seen it.

Don't look at Tang En's usual nonsense, his private life is even more absurd. But when it comes to business, he always has a pair of wise eyes and amazing thinking.

It has to be admired.

"Our buildings are all built and cannot be empty. Since Sillywood is sold, why don't we get another one."

"What?"

Tosca Musk was taken aback, thinking he had heard wrong.

Get another one?

Computer animation studio?

Isn't this idle tossing around!

Tang En nodded: "Well, one Pixar animation is not enough, let's set up another animation studio."

Tosca Musk laughed angrily.

One Pixar is not enough, why sell Sillywood?

For that little money?

With such a large size, New Global Group lacks that little money?

"Do you think that animation studios create when they say creation? Not to mention anything else, excellent computer animators are rare. There are even fewer creative and passionate ones. Do you think the success of Sillywood animation is so simple? "Tosca Musk was angry, and his angry eyes were moist.

She felt that Tang En was wasting her feelings.

"Okay, okay, what are you excited about?" Tang En hurriedly comforted him.

Tosca Musk choked up and said: "Can I not be excited? How can you bully people like this?"

Tang En said: "Tosca, don't be in a hurry, listen to me. I sold Sillywood Animation Studio because I couldn't see its future and prospects, and I couldn't find a suitable strategic route to plan its development. .But this new studio that we're going to create, will shine with great brilliance."

Tosca Musk stared at him, viciously.

"Do you know Lego?"

"Lego?"

Tosca Musk blinked.

This is a toy company, what are you talking about?

Tang En said: "Nowadays, there are three main production methods of animated films - hand-drawn animation, computer animation and stop-motion animation. Needless to say, hand-drawn animation has been eliminated by the market, led by Disney. Computer animation, with Pixar, DreamWorks and Blue Sky Studio mainly..."

"And Sillywood!"

"Okay, well, there is Sillywood, this market has basically been divided up. Don't look at Sony and Warner who are secretly engaged in computer animation, but they entered the game too late, and it is difficult to have a chance to dominate one side. "

Tang En's words are well-founded.

In the previous life, at the beginning of the 21st century, Pixar, DreamWorks and Blue Sky Studios dominated the computer animation market. Later, the rapid rise of Disney Animation Studios and Illumination Entertainment Animation Studios caused the sinking of Blue Sky Studios and the sluggishness of DreamWorks Animation.

The market is so big, it must be the truth of ebb and flow.

At this time, competing for the computer animation market is not only risky, but also low in benefits.

Why not find another way.

"So you took a fancy to the niche stop-motion animation?"

Tosca Musk's eyes were no longer red, and he regained the capable side of a strong woman, pulled his hair down, and meditated.

"That's right! Popular products will have trends, and if they become outdated, they will lose their market. Smaller products tend to have longer vitality in the market. Stop-motion animation, that's it!" Tang En said with a smile.

The lifespan of stop-motion animation has been one hundred years, and it is the earliest form of animation. It refers to shooting objects frame by frame, and then showing the photos in rapid succession to achieve the purpose of coherence.

Using the niche stop-motion animation to break new ground in a market dominated by computer animation was certainly not Tang En's first initiative.

In the previous life, in 2005, director Tim Burton made a stop-motion animation "Corpse Bride" for Warner, and it was an unexpected success.

In 2012, Tim Burton once again cooperated with Warner to achieve another success with a stop-motion animation "Frankenstein".

At that time, Warner had repeatedly hit the wall in computer animation production and was disheartened, but it did not expect that it would open up the animation market through stop-motion animation.

It was an unexpected surprise.

Then, Warner Bros. quickly transformed and entered the stop motion animation market.

Cooperated with Lego, based on Lego toys as a freeze-frame prototype, successively launched animated films such as "The Lego Movie", "The Lego Batman Movie", "The Lego Ninjago Movie", and finally occupied a place in the animation market .

Tosca Musk blinked his eyes and said hesitantly: "But don't you think the 'stop-motion' stop-motion animation technique is too time-consuming and labor-intensive? I heard that Director Burton is helping Warner has produced an animated film, which has been approved since 1995 and has not yet been filmed."

Tang En knew that the cartoon she was talking about was "Corpse Bride". He smiled and said confidently: "So, we are looking for Lego to cooperate!"

"not understand."

Tosca Musk shook his head again and again.

Tang En said: "Think about it, what is the image of Lego toys? It is mainly a block model. If you want to reflect the image of Lego toys, the best way is stop-motion animation?"

"But how to solve the technical problem?"

"It's very simple, computer simulation."

Tosca Musk was a little dumbfounded, surprised by Tang En's bold idea, his eyes widened: "What? Computer simulation? Simulated stop-motion animation?"

Tang En snapped his fingers: "That's right!"

"Is this okay?"

"why not?"

Tang En paused, and said slowly: "First of all, LEGO has extremely high brand value. Last year, because of a management error, the CEO was just replaced. We are waiting for a lot of waste. This is the best time for us to buy the bottom; second, use Using computer cg to imitate the effect style of stop-motion animation is easy to use, much easier than pure computer animation; third, it is a remake of popular movies.”

Tosca Musk understood Tang En's meaning and nodded.

As early as 1998, Lego experienced a financial crisis and hired Paul Bragman, a Danish enterprise transformation expert, as coo.

Lego immediately began to transform, tightened the low-end product line, vigorously promoted the Lego theme park, started games again, and opened the Lego animation studio. Deliberately use digital games to replace Lego bricks, build a Lego 3D database, make animations, TV commercials, etc.

As a result, by 2003, Lego had a negative cash flow of $180 million. The company's product sales fell by 30%, and operating costs consumed $250 million.

So far, Lego has fallen into the darkest moment.

At the beginning of this year, Lego replaced a new CEO and re-formulated its strategy. On the one hand, it cut operating costs, and on the other hand, it withdrew from the direct operation of many derivative products.

Yep, that's the point!

Starting this year, LEGO will not enter the animation industry directly!

This is the opportunity!

Lego toys have a very rich brand authorization. Almost famous Hollywood movies have IP authorization, such as the "Star Wars" series, such as the "Jurassic Park" series, such as the "Teenage Mutant Ninja Turtles" series, such as DC comics , such as Marvel Comics...

That's right, if anyone in this world can combine DC and Marvel, only Lego can do it.

In the past few years, LEGO has launched the cartoons of "Star Wars" alone, but the Danish animators have limited skills, and the cartoons are scumbags.

If it were made by Hollywood, it would definitely be different.

"Even so, in a short period of time... there will definitely be no big movies. If the studio can operate normally, it needs at least two or three years of running-in, just like Sillywood."

"I know, actually, I'm in no hurry."

"Start with cartoons?"

"Yes." Tang En smiled, "Anyway, there are so many LEGO copyrights, and we also have many high-quality copyrights, such as Marvel Comics. You can test the waters with cartoons first, hone your skills and accumulate experience, and wait five or six years , It’s not too late to start an animated film! The current Lego company is in crisis, and after a few years, Lego toys will become popular again, so we can strike while the iron is hot.”

It was only then that Tosca Musk realized that Tang En had already planned everything out and thought of everything.

Especially the idea of ​​simulating stop-motion animation with computer...it's amazing!

This can not only show the effect of stop motion animation, but also make the characters in the film look like real Lego toys. It can also greatly reduce the amount of engineering, and it will be much simpler to operate than real stop-motion animation.

"Of course, this LEGO animation studio has new uses, which is an advantage that studios like Sillywood and Pixar don't have." Tang En saw her face getting brighter and clearer, and threw out another bait.

"what?"

Tosca Musk has now been completely convinced by Tang En's thinking.

Tang En said: "Before every movie is released, there will be trailers, especially blockbuster blockbuster movies, there will be many different types of trailers. Didn't our "Ant-Man" last year also compete with Real Madrid Football Club?" Stars, did you shoot a player version of the trailer?"

Tosca Musk's eyes lit up, "You mean... to make a trailer for the Lego version?"

This is also the usual method of Warner in the previous life. It can be said to make the best use of everything, and it has greatly tapped the potential of Lego.

Tang En smiled and said: "That's right! Lego animation, stop-motion effect, doesn't need to be as smooth as Pixar animation, low cost, high efficiency, and easy to make. Relying on Lego toys, this simple and funny version of the animation trailer , will definitely be a clear stream in the movie trailer world."

Tosca Musk took a deep breath and nodded heavily: "Okay, that's the decision! Lego, I'll get it done!" I want to chat with more like-minded people about "Heads Up to Hollywood", WeChat Pay attention to "Youdu Literature", chat about life, and find a confidant~