Heads Up Hollywood

Tang En recognized Robert Iger's words very much.

Even if the funds are sufficient, he can't wait to put the "Harry Potter theme park", "Marvel World theme park", "Pirate League theme park", "Jurassic World theme park" and "Pixar theme park" in one breath. build up.

There are also "Transformers theme parks", "Avatar theme parks", "Star Wars theme parks", "Game of Thrones theme parks" and so on that may exist in the future.

This is the same as movies.

Ten small-budget movies may only be able to earn as much as one big production.

The difference is that once a big production fails, it is a failure.

But among the ten low-cost movies, one or two lost, and the others were still profitable.

The small project integration mode of Disneyland has lower risks.

Universal Studios wants to develop a large-scale theme park model, which is more risky and should be considered carefully.

However, "Harry Potter theme park", there is no risk.

With the serialization of novels and the popularity of movies, "Harry Potter" has gradually become a global culture.

"I agree with this idea!"

Soon, Tang En gave a positive result.

Robert Iger was overjoyed.

"However, why not put this theme park in the UK? That's the hometown of Harry Potter." Tang En developed a fantastic idea.

Robert Iger said: "Universal Orlando Resort features the 'Island of Adventure'. There are already five islands. If a Harry Potter theme park is built here, it happens to match the theme and can be integrated into it." MapleStory' marketing, becoming the sixth island."

Tang En said: "This Harry Potter theme park, I agree. Bob, you are in charge of this project and let J.K. Rowling participate."

"No problem!" Robert Iger was very excited, "Then for investment...do I need to find an investment bank?"

Finding an investment bank is not a loan, but financing cooperation, joint development, and risk reduction.

Tang En waved his hand, "No, let's do it ourselves! It doesn't matter if it's $700 million or $800 million, 'Harry Potter' is worth the price! This is a big project, Bob, you have to supervise the whole process."

"I see."

"By the way, let them study whether the European tourism market should be developed or not?"

Tang En's question made Robert Iger very difficult.

As the world's second largest economy, the European Union has only one American amusement park - Disneyland Paris.

Moreover, since the park opened, it has been in constant trouble and has been losing money year after year.

there are many reasons.

American culture is not accepted by the French, they think the United States is culturally deserted and vulgar; French employees are too lazy, have short working hours, high salaries, and go on strike from time to time; Paradise in it, like a drop in the ocean, very inconspicuous...

Why do Universal Studios and Disneyland like to run Japan/Benjian Park?

In addition to factors such as the large population of Japan/Japan and the booming Asian economy, because of Asian employees, they can be exploited unscrupulously. Even in the dedication culture of Japan/Japan, it is also advocated to actively work overtime and squeeze yourself for better performance in the amusement park.

In addition, there is one more important reason.

It's brutal.

In the eyes of Europe, looking down on the United States is full of contempt. I sneer at the Americans, come if you want to come, and get out if you don’t want to. No one welcomes American culture!

In the eyes of Asia, they look up to the United States, are full of reverence for American culture, hold their hands high, and welcome them out of their own pockets. In order to attract American investors, they are not only willing to pay more real money and preferential policies, but also distribute profits very unevenly.

For example, the three Disneylands in Tokyo, Hong Kong, and mainland China.

Disney only paid the least amount of money and got half of the equity. Not to mention that, within the equity company, there is also a management company embedded, which is personally in charge of Disney, and the share allocation of the management company is seven to three.

In other words, Disney took 70% of the real profit distribution!

The Japanese/people may be able to bear with it, but the people of the Hong Kong government can't bear it anymore. Members of Parliament yelled at the parliament and openly bombarded the Hong Kong government's Disney, which is a "traitorous act."

Of course, this is looking for trouble.

The development benefits that Disneyland can bring to the local tourism industry and the surrounding economy are far lower than the benefits of compromising with Disney.

Tang En was not worried about the Asian market.

His focus is on the European market.

It is true that Disneyland Paris has been losing money year after year, but the situation has improved, which has boosted the popularity of the "Disney" brand in Europe.

Disneyland can't play in Europe, and of course Universal Studios can't.

But brand value is too important to Universal.

If you want to promote your brand and make money in the park.

Maybe... It's really what Tang En said just now.

There is only one "Universal Studios Harry Potter Universal Theme Park".

Build this paradise in England.

This is the real British native culture, so it's impossible to be rejected, right?

"Twain, Universal Studios is still in its infancy, and there is a lot of market space we need to seize. If it is not necessary, we don't have to reach out to Europe in a short time. In addition to improving the local amusement park, we can set our sights on Asia. These regions have better return on investment ratios.”

Robert Iger said earnestly.

Tang En waved his hand, "I see, you go to work."

In any case, after a few years, when the cash flow is sufficient, he will definitely reach out to Europe!

Then, start the "brand" battle with Disney!

Right now, let's honestly cooperate with Disney and deal with Viacom together.

...

"Twain, Mr. Doug Morris is here."

"Let him come here."

Soon, Tang En was in the office and met Doug Morris, chairman and CEO of Universal Music.

"Doug, are you done?"

Tang En smiled, pointed at the high chair opposite the desk, and didn't even get up to greet him.

The status gap between the two was a bit big, and Doug Morris didn't even have the qualifications to report to Tang En.

This time, Doug Morris had the opportunity to come to the door in person. The boss, Tang En, was really a monster.

After he finished the single record of "Song of Marvel", he wanted to create a complete music record in a whimsical way!

Moreover, he has to work with ten different female singers.

To be honest, Doug Morris was not optimistic about Tang En's decision.

However, this was an opportunity to show his face in front of Tang En, and he had to seize it.

"It's a bit troublesome."

Doug Morris sat across from Dunn, shook his head and said.

Tang En frowned, "What's going on?"

Doug Morris said: "Avril Lavigne is just a newcomer. It is easier to poach her from Sony Records. But Britney and Beyoncé, there is currently no possibility of poaching. Britney's liquidated damages exceed 300 million Dollars, as for Beyoncé...although her liquidated damages are not high, she is working hard to release her first album, and it is impossible to jump ship at this stage."

Avril Lavigne belongs to Arista Records, Britney Spears belongs to Jive Records, and Beyoncé belongs to Columbia Records. All three record companies belong to Sony Records.

Tang En's face became a little displeased, "Forget about Britney, can't Beyoncé do it?"

"I can't do it! Beyonce has already started to participate in the recording of her first album, and she can't be distracted at this time." Doug Morris said helplessly.

Tang En waved his hand, "Forget it, since this is the case, I won't invite Beyoncé for my album. But! Doug, you must keep in touch with Beyoncé at all times. As long as she wants to change jobs, she will hire me!"

"Okay! I will pay attention to this matter myself!"

"Is there any more?"

"Cheryl Tweedy, Shakira Ripple and P!nk..."

Tang En asked in a deep voice: "Huh? They are just three newcomers, so they still can't figure it out?"

Doug Morris quickly said: "Boss, they can handle it. But I think it's easy to recruit three new singers, but it's definitely inappropriate to have a deadlock with EMI."

Cheryl, Shakira and P!nk are all artists under EMI.

Tang En gave him a deep look, "Continue talking."

Doug Morris, with his back on his back, bit the bullet and said: "Boss, the sluggishness of the record industry has already been revealed. The impact of Internet downloads on traditional records is fatal. If record companies want to survive in the new structure , There must be a new round of reshuffle. Universal Music accounts for 25% of the global market share, and is the largest record company, so it must be deployed as soon as possible.”

Tang En has already understood.

Doug Morris came over today, talking about the album record is fake, talking about his "talent" is true.

After all, opportunities to report to the big boss are rare.

In particular, Doug Morris was the CEO of Universal Music in the previous Vivendi era. Although Tang En didn't replace him after buying Universal Music, he must be uneasy.

I just want to take this opportunity to show my face and make a good impression.

Such small calculations are also human nature. Tang En didn't blame him. After pondering for a while, he stared at him and asked, "Then what do you think should be done?"

Doug Morris was overjoyed, and immediately said seriously: "I think we should start as soon as possible and strive for more market share!"

"You mean..."

"Buy EMI Records!"

"Sure enough!" Tang En realized in his heart.

In the previous life, Doug Morris led Universal Music at a critical moment, contributed to the stingy Vivendi investment, acquired EMI, and maintained the survival of Universal Music.

Because of such outstanding performance, after completing the acquisition, Doug Morris was quickly poached by Sony Records, the world's largest music group at the time, as chairman and chief executive officer.

Tang En remained calm and said calmly: "If I remember correctly, EMI's market share is as high as 16%, right? Adding in Universal's 25% share, wouldn't it have crossed the red line of monopoly? Will the European Union approve this transaction? "

Doug Morris said: "Boss, I have already checked. Most of the copyright library of EMI Records is old-fashioned European music. Except for the Beatles, it is of little value. Our acquisition target is the music department!"