Heads Up Hollywood

Generally speaking, TV stations have to pay a certain amount of copyright fees for broadcasting MVs, especially when the MV has just been released, the attention is extremely high, and the copyright fee is not a small amount.

But the MV for the song "Just Want This Way" is a bit special.

Not only a MV, but also an advertisement!

It is a super commercial created by Twain for Marvel by inviting great director Zack Snyder to spend 4.8 million US dollars!

For this reason, Tang En authorized the MV to the four major TV networks CBS, ABC, NBC, and FOX, and signed an agreement. As long as the number of broadcasts reaches a certain number, the copyright fee can be waived!

Under such circumstances, the promotional video of this Marvel movie landed on all major TV networks at the same time, and was bombarded continuously. In just one day, the momentum swept the country.

Many cable TV networks also called in one after another, inviting them to take advantage of the momentum and play the MV of this song.

"This time I made a lot of money!"

Tang En was very satisfied as he watched the ratings reports from major TV stations.

Originally, he spent a lot of money to shoot a MV, but he was also questioned by some media people and the public.

He thought he was squandering Dun En Pictures' funds.

Tang En Pictures is already a joint-stock company, and it is no longer Tang En's personal enterprise. His unscrupulous behavior seriously damaged the interests of other shareholders.

But what happened?

Slap in the face!

You don't need to look at the future effects, the short-term effects have already appeared, and you can make a lot of money!

I want to do a wave of long commercials of more than 4 minutes in the four major TV networks, and it is still in prime time. Without 50 million US dollars, I can't get it!

However, Twain recorded a song, spent another 4.8 million US dollars, and filmed a MV, which saved this promotional fee of no less than 50 million US dollars.

What kind of profit return is this?

Not to mention the impact of the movie, the single release of the song "Just Want This" and the radio station's on-demand broadcast are enough to earn back all the expenses.

This wave of publicity by Tang En has directly become a legend in the marketing world! Later, it even became a classic marketing case of many universities and research institutions.

This idea is great!

Under this momentum, the superheroes appearing in the lyrics of "Spiderman", "Daredevil", "Ant-Man", "Ghost Rider", "Iron Man" and "Thor" have become household names. .

Marvel's comic book subscriptions also increased five times overnight.

The market is the most sensitive, and they have already felt that these superheroes are completely on fire!

Even the name "Hulk" that didn't appear in the lyrics, because in the last shot of the MV, two slaps slapped Dunn Walker and Natalie Portman in the intoxicated duet, and it became a big hit, "Hulk" The name is mighty and strong.

Marvel Pictures also responded immediately, confirming many project rumors to the public for the first time.

Marvel Pictures will continue to produce a series of superhero movies in the next few years, which will be divided into two major teams: one is the "Avengers" and the other is the "Heroes for Hire".

"Iron Man", "Ant-Man", "Captain America", "Ghost Rider", "Daredevil", "Aquaman Namor", "Black Widow", "Eleika", "Doctor Strange" and other super heroes Heroes will have the opportunity to land on the big screen.

Marvel Pictures will usher in an era of movies!

For a while, during the hot release stage of "Spider-Man 2", the popularity of Marvel was like a nuclear bomb explosion, and the radiation spread to North America.

In the third week of the release of "Spider-Man 2", "Star Wars Episode 2: Attack of the Clones" will open with 3161 theaters and will be released on Thursday.

Unexpectedly, on Tuesday, Twain released the MV, and on Wednesday, there was only one voice left in the United States—Marvel Heroes!

Twentieth Century Fox invested more than 60 million US dollars in publicity in the early stage, and its influence is not even as influential as a song MV released by Tang En Pictures...

Tom Rothman is heartbroken!

George Lucas is helpless!

Tang En's methods are varied and unpredictable!

On Thursday, "Star Wars Episode 2" was released on the first day, and only received 28 million US dollars in the North American market, while "Spider-Man 2", which was released in the third week, exceeded 20 million US dollars in a single day!

Stand against each other! Evenly matched!

On Friday, "Star Wars Episode 2" grossed $23 million in North America, and "Spider-Man 2" $14 million;

On Saturday, "Star Wars Episode 2" grossed $31 million in North America, and "Spider-Man 2" grossed $21 million;

On Sunday, "Star Wars Episode 2" grossed $24 million in North America, and "Spider-Man 2" $16 million...

As a result, "Star Wars Prequel 2: Attack of the Clones" received a total of 106 million US dollars in 4 days in the first week of its release; in the third week of "Spider-Man 2"'s release, within 7 days, the box office only shrank by 30%, and received 100 million US dollars. $84 million!

Although "Spider-Man 2" is an "old movie" released for 3 weeks, it is not impossible to fight back against the powerful and invincible "Star Wars Episode 2: Attack of the Clones"!

Under the strong influence of the song MV, the publicity effect of "Spider-Man 2" is still fermenting, word-of-mouth is still soaring, and its influence is still expanding.

And once "Star Wars Episode 2" was released...it was unanimously criticized by the media and film critics.

The tone is very strict!

The New York Times: "It's a 2-hour, 12-minute action hero commercial, a template that marks the latest in digital filmmaking technology, and one that has talented actors say the worst lines of their lives, but for that The chance to get paid well. It's basically not a movie - if you define a movie as 'the characters are vivid, the plot is dramatic, and the story is told visually.'"

"Chicago Sun-Times": "The film is just a technical attempt, and lacks fun and vitality. The title "Attack of the Clones" is simply a rigid portrayal of the entire film."

"Newsweek": "Director Lucas's work is full of old age. Compared with "The Lord of the Rings 1" with a smooth rhythm and full of emotion, it is lengthy and its narrative technique is also rigid; "Spider-Man 2" is mediocre by comparison, and the camera language is old and flat."

"Entertainment Weekly": "George Lucas is gone! He created Star Wars, but this film almost made him destroy the series. After watching this film, we can better understand Dunn. The charm of Star Wars directed by Walker. There is no doubt that under the impact of "Spiderman 2" and "Lord of the Rings 2" this year, this will be the only Star Wars movie that failed to become the box office champion of the year!"

"Hollywood Reporter": "Oscar actress Natalie Portman is still in charge of acting, but Ben Affleck has completely turned into a zombie face without the guidance of Dawn Walker, and his acting skills are mediocre."

Although individual media also have praises, "a two-hour exciting and serious entertainment", "another classic of Star Wars", "a technology that can't look or sound better" milestone"……

But overall, the reputation of this movie is over!

George Lucas has had a brilliant film career for half his life, and it is very likely that he will encounter Waterloo because of this film.

...

Three weeks after its release, the North American box office of "Spider-Man 2" has exceeded 400 million US dollars!

Once again broke the box office record and became the fastest film in Hollywood history to break through $400 million.

Tang En Pictures and Universal Pictures jointly organized a grand celebration reception at the Hilton Hotel.

Director Ridley Scott was naturally congratulated and respected by all the guests present.

The market response to "Spider-Man 2" is great!

Although the overseas market has not yet exerted its strength, the North American market is already amazing enough. The global box office of 1 billion US dollars will come naturally without any suspense.

Ridley Scott himself will also become the third great director with a single film whose global box office exceeds 1 billion US dollars after Dunn Walker and James Cameron!

But Ridley Scott is as low-key and humble as ever.

Is he really capable of making a $1 billion movie?

He is very self-aware. The success of "Spider-Man 2" is due to Dunn Walker, followed by the brand of "Spider-Man", and the production team of Marvel Studios. He, the director... is just a creative executive By.

It's just a false name, everyone likes it.

Ridley Scott looked calm and calm on the surface, but he was proud of himself in his heart. He was very fortunate that he did not accept the filming of "Black Hawk Down" after listening to Tang En's advice.

His eyes wandered around the reception, trying to find Twain, and stepped forward to express his respect and gratitude, only to find that Twain was standing in front of Jessica Alba, the heroine of "Spider-Man 2", talking vividly.

Very happy look.

Ridley Scott immediately stopped the thought of stepping forward.

Tang En's reputation is known to everyone in the circle.

At this time, no one wants to be a light bulb.

...

"Have you had breast augmentation? It feels bigger than it was two years ago." Tang En's eyes looked at her chest unscrupulously.

Jessica Alba was not yet 19 years old when she "dated" with Twain two years ago. Unexpectedly, she has developed a lot in the past two years.

"No."

The girl's pretty face was slightly red, and her eyes were watery.

Tang En smiled slightly, leaned over and whispered in his ear, "I booked a room upstairs, and the reception will be over in a while, follow me up."

The box office of "Spider-Man 2" exceeded his expectations. He was in a good mood and was very interested in eating some "game" outside.

Jessica Alba pursed her red lips, nodded slightly, and said in a crisp and sweet voice, "Okay."

She accepted Tang En two years ago, and it is even more impossible to refuse now.

The audience was full of female guests, competing for beauty.

Just like the concubines in ancient palaces, Tang En can basically bring anyone he likes to the private room on the top floor.

The next target is Julia Stiles, the female companion brought by "Ant-Man" director Doug Liman.

She's the supporting actress in "The Bourne," which happens to be directed by Doug Liman, which is a Universal Pictures movie.

Tang En touched his chin, his eyes were sly, his mouth curled up, and he walked towards her.