Heads Up Hollywood

The United States has a very sound anti-monopoly law. Because of this layer of restrictions, film production companies and movie theaters cannot be integrated.

In other words, Tang En Pictures must not own theaters!

However, the ownership of imax theaters belongs to the cinema chain, not the imax company.

What imax provides is technical support, brand naming, and charges a certain naming fee and revenue sharing.

The same is true for Dolby Cinema.

Both imax and Dolby are asset-light technology companies and will not own such heavy assets as movie theaters.

When Tang En said this, the current Dolby Laboratories CEO, Dolby Jr., understood, "Mr. Walker, do you mean that the main business direction of Dolby Laboratories in the future is movie theaters?"

Tang En said: "Dolby Laboratories is a technology company, and the core must be technology. The Dolby Axon voice technology and Dolby 5.1 digital surround sound technology you are developing are very good. But for a company, what is the most important? It’s a brand! If Dolby wants to develop more business and cooperate with more big companies, it must build a strong brand.”

"Fortunately, Tang En Pictures has this ability - movies! With the rise of the Internet, traditional tapes, video tapes, discs, and recently Toshiba's hot HD-DVD, will be defeated by the Internet. But the film and television industry Among them, there is one thing that the Internet will never be able to achieve, and that is the movie theater viewing experience!"

"Watching a movie like "A Beautiful Mind" in front of a computer screen or in front of a TV may not be much different from a movie theater. But watching movies like "Spiderman" and "Star Wars" is very different! Only Only in the movie theater can you enjoy the pleasure brought by the explosive special effects of commercial blockbusters."

"The Internet will defeat many traditional industries. Movies can rely on special effects to save themselves, and movie theaters... also need new technologies that keep pace with the times to enhance the movie viewing experience and to match the perfect display of movie special effects. The imax giant screen is one of them. ;In my opinion, the sound system of Dolby Laboratories is also the key point!"

Little Dolby was thoughtful: "Dolby's business direction in the past was mainly home entertainment, but now..."

Tang En smiled and said, "Imax theaters have existed for a long time, don't you want to create Dolby theaters?"

"Dolby Cinema?"

Dubi and his son looked at each other, both showing a bit of uncontrollable excitement.

The imax brand is so famous because it is associated with movies, and imax theaters are very famous!

Disney's brand value is so high, but also because of animated films.

Movies are king!

As long as the "Dolby" brand can be launched, then Dolby audio will quickly penetrate into many aspects such as mobile communications, the Internet, film and television entertainment, and electronic games.

So as to completely defeat audio companies such as rival DTS.

"Dolby Cinema" is indeed a wonderful idea that can materialize brand value.

At this moment, Dolby and his son's heart was agitated.

They finally felt the personal charm of this young boss.

A business genius indeed!

But... Of course, this was not Tang En's personal idea.

In the previous life, when Dolby’s market capitalization peaked, it was when Dolby Vision and Dolby Atmos technology matured and Dolby Cinema was launched with a high profile.

Dr. Dolby said: "The Dolby directional logic surround sound system uses the left, center, right, and surround channels to make the sound image's sense of positioning, direction, movement, and reproduction of the original appearance of the sound field to a large extent. It can be strengthened, thus realizing the 'theater' effect in the home. If you follow this idea..."

Tang En immediately waved his hand, "4 channels are too few, if we want to promote it to movie theaters, we need at least 12 channels, or 22 channels! The sound system of movie theaters in the past is too backward. If we want to make Dolby Cinema famous, It must present an epoch-making sound effect! It is necessary to truly integrate the sound system with the theater design and seat layout, increase the number of sound systems, stereoscopic sound layout, and combine the content of the film to present a dynamic sound effect.”

Little Dolby took a deep look at Tang En, "So... the imax theater is for visual effects, and Dolby Theater is for auditory effects."

Tang En said with a smile: "The technology of imax cinema is relatively simple, and it has been formed for many years. But Dolby Cinema... If you want to produce amazing effects, you need professional technical personnel. There is no rush, you can take your time, first The first step is to follow my thinking and bring Dolby Cinema to the market."

"What about the second step?"

"3D."

"What about the third step?"

Tang En twitched his lips and smiled slightly, "When the 3D, imax giant screen and Dolby sound effects technologies are all mature, I will let imax and Dolby cooperate to create a real super theater!"

In the previous life, imax theaters and Dolby theaters were competitors.

Both the film imax giant screen and the digital imax giant screen have many problems, and they are not very competitive in the market. What can really compete with Dolby Cinema is the top-of-the-line large RGB laser imax giant screen theater.

The brightness and clarity of Dolby Vision and the laser giant screen are comparable, the only difference is the screen size.

Of course, the bigger the screen, the more shocking the effect.

However, Dolby Cinema has a Dolby Atmos system, that trinity sound effect is invincible in the world!

It also makes up for the disadvantages.

Both have pros and cons.

If the business strengths of imax and Dolby are integrated, the imax vision giant screen, or the laser imax giant screen is launched, and then combined with Dolby Atmos, this kind of super theater is destined to sweep the world once it is launched!

Tang En Pictures cannot own theaters.

But in this way, it can affect all theaters around the world!

...

After coming to Silicon Valley, Tang En went to inspect two other companies - Pixar and Netflix.

Especially Netflix.

Netflix is ​​not a subsidiary of Tang En Pictures, 80% of the equity is in Tang En Capital, and 20% of the equity is in the hands of the management.

Reed Hastings is a very good manager. After getting the investment from Twain, he quickly led Netflix out of the predicament. raw water.

Now Netflix is ​​profitable!

However, the profit is still too small, and it is difficult to satisfy the appetite of the management. Reed Hastings discussed with Tang En some time ago whether Netflix can be listed.

Many members of the founder team are still living in rented houses.

Tang En went over this time just to convince him.

This time to market, the timing is not good!

If it doesn't work, then in the name of Dunn Films, Netflix will be acquired in the form of "stock + cash". Those who are short of money will take the cash, and those who want to hold shares will take the stock.

Anyway, Tang En Pictures' listing is not far away.

Looking at it now, within 3 years!

Now Tang En is more and more comfortable.

Not to mention the internal reputation in Hollywood, the official influence has been greatly improved.

The latest news is that this year's high-profile "US National Security Strategy Report" is about to be released. At present, the federal government is organizing various departments to conduct detailed research and discussions.

Filmmaker Twain also received invitations from the White House and the Ministry of Defense...