Heads Up Hollywood

In the morning, Dunn and Greg Hunter finished their talks.

In the afternoon, drove to Dick Clark Television Productions.

After getting out of the car, looking at the "Dick Clark" sign hanging on the office building, Tang En felt very uncomfortable.

Last year, after completing the acquisition, he wanted to change the name of the company.

Tang En's company is named after someone else, it's too awkward!

It was blocked by Bill McNick and others on the grounds of stabilizing the overall situation.

"When Universal Pictures is acquired and the industry is restructured, we must change the name!"

Tang En secretly frowned.

In the past, Dick Clark Television Productions held the production rights of more than 20 awards shows. But with the changes of the times, the "evening party" mode has become less and less popular with the audience.

The company's revenue naturally fell.

But with Tang En's participation, Dick Clark's company has added a new business sector - reality show!

And with the popularity of "American Idol", reality TV shows will become the company's biggest source of income in the future.

Tang En gave the employees jobs, and his personal authority quickly accumulated within the company, surpassing the company's founder, Mr. Dick Clark, in a short period of time. Changing the name would definitely not be a problem.

Soon, Tang En waited for Michael Eisner, who arrived on time, and the two went to visit and inspect the project planning and production process of "Wise and Brave".

After only half an hour, Michael Eisner was full of praise, "Okay, very good! The combination of sports and youth is in line with the brand values ​​of Disney and ABC!"

CBS's leading reality show "Survivor" originally wanted to enter ABC, but he rejected it because the content was too tense and struggling, which did not conform to Disney's brand.

"Smart and Brave Breakthrough" is different, it is tailor-made for ABC!

Sports, great!

ESPN, the nation's largest sports television network, is part of the ABC Group.

And the youthful and fit figure, the cheerful and joyful atmosphere are also in line with the spirit of Disney.

Michael Eisner is very satisfied!

Tang En invited him to take a walk in a small simple garden behind the office building, and said, "You should know that last year, "Six Feet Under" landed on Showtime. I will never forget this event!"

Michael Eisner smiled slightly, "If "American Idol" is handed over to ABC, together with "Smart and Brave", I promise to beat CBS within two years!"

Don't know each other, he knows Tang En very well now, if Lei Shidong dares to manipulate Tang En in "Six Feet Under", there will be a day when he will be revenged by Tang En.

Tang En curled his lips, an imperceptible sneer flashed across his face, and he shook his head, "Disney, are you okay?"

Michael Eisner said: "Controversy is inevitable, but it does not affect the overall situation. When I wanted to acquire the ABC Group, I encountered greater resistance. Isn't it successful?"

Tang En nodded, and said lightly: "Then let's talk about cooperation. This matter... has been delayed for too long."

"no problem."

Michael Eisner looked relaxed.

He has worked on too many big projects.

Six years ago, Disney acquired the Metropolitan ABC Group. He just had a three-person meeting with ABC major shareholder Warren Buffett and ABC Chairman Peter Murphy at the Hollywood Country Club. the merger of the two companies.

When it comes to negotiating, Michael Eisner has a lot of experience.

Fortunately, Dunn now holds the initiative.

At the level of two people, it is impossible to haggle over trivial matters.

Basically, it is to determine the general framework of the cooperation, and let the negotiation teams of the two companies discuss the specific details.

First, "Wisdom and Braveness" will be handed over to the ABC TV network. For the specific broadcast agreement, ABC will pay 50% of the commercial advertising revenue;

Second, the remaining copyrights of "The Chronicles of Narnia" are all handed over to Disney and given away for free. And when necessary, Disney can purchase the relevant copyrights of the film "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" at an appropriate price to ensure the integrity of its series copyrights;

Third, Pixar and Disney negotiated to terminate the contract without paying liquidated damages. The three animated films released by Disney for Pixar in the past few years will share distribution rights with Pixar;

Fourth, if necessary, Sillywood Animation Studio will assist Disney Animation Studio to complete the transition from hand-drawn animation to computer animation;

Fifth, which is the most important thing, the right to adapt Disney's classic cartoons to live-action movies.

In other respects, Tang En made more concessions, especially the copyright of the "The Chronicles of Narnia" series, which is extremely valuable at present!

$1 billion is not a lot, and $2 billion is not much!

Tang En's "sacrifice" of such a great benefit must be compensated with this batch of classic old cartoons.

On this point, the two sides have also conducted many debates.

Twain asked for control of the film, which means taking more shares in the remake.

Regarding this point, Michael Eisner agreed that Disney can only occupy 45% of the investment share, and let Dunn Films and Rose Films occupy 55%.

But in terms of distribution rights, Michael Eisner does not want to make concessions!

What does distribution right mean?

It represents the corporate brand that the product presents when it faces the public.

Such as ipod Walkman, we all know that this is the brand of Apple. But the components inside come from major semiconductor companies all over the world.

Those classic cartoons are Disney's "treasures of the town house".

It is the root cause of Disney's brand value of more than 20 billion US dollars today!

Disney can make concessions on the production rights so that Tang En Pictures can get more profit sharing, but in terms of brand naming, Disney can't back down!

If the distribution rights were also handed over to Tang En, then this batch of classic cartoons would really be completely out of Disney's control.

Disney's brand value will no longer exist.

Tang En was silent for a long time, showing a look of reluctance, "Michael, I repeat, I am full of sincerity for cooperation, but I also hope to see your sincerity."

Michael Eisner was full of surprises, "Of course, I am looking forward to the cooperation!"

Tang En said: "I know that Disney attaches great importance to brand value. In this regard, I am willing to make concessions and give up the distribution rights of the box office market and peripheral markets to Disney."

Michael Eisner immediately said: "No problem! I agree that the distribution rights of the disc market and the TV market can allow Tang En Pictures to operate."

The brand value of a film is most reflected in its distribution in the box office market, followed by the peripheral market, and finally the disc market and the TV market.

Show a movie on TV and who knows what company is behind it distributing it?

Tang En shook his head, "Not enough!"

"Um?"

"Michael, don't you need me to say that?"

Michael Eisner chuckled.

Twain's willingness to hand over the distribution rights of the box office and peripherals to Disney is indeed a very big concession.

"I need online distribution rights!"

"network?"

This vocabulary is too far away for Michael Eisner, a 60-year-old man.

Michael Eisner frowned, "This is not a good direction, the Internet is the source of piracy. I don't think movies should be released on the Internet!"

Tang En looked at him in surprise, "Could it be that none of Disney's movies...has cooperated with companies like Yahoo and Comcast?"

Now, many companies in the United States provide online video-on-demand and online download services, including companies such as Netflix, Viacom, Comcast, and Yahoo. The paid download is about $5 per movie.

However, this industry has just emerged, and the Internet speed is too slow, so the market is very small.

Last year, Hollywood earned only $6.5 million from online downloads, which is not worth mentioning.

On the contrary, piracy is very powerful.

"Of course not! Downloading from the Internet is condoning piracy!"

Michael Eisner clearly detested piracy and looked indignant.

Tang En was amused and annoyed when he heard this, but he was more secretly happy.

Michael Eisner has misunderstood the network, and it couldn't be better.

Twain can also spend less time talking and win over the Internet copyright.

Streaming media network copyright, in 2002, was not worth mentioning. But it doesn't take too long. By 2005, when the global narrowband becomes broadband, online video will suddenly become popular.

Youtube appeared at this stage.

Hulu, a streaming video website jointly established by major film companies, was also officially established.

After Netflix gets involved in streaming media, it will be out of control.

Tang En's use of "known" against "unknown" is really a bit of a bully.

But there is no way.

In terms of negotiation skills, ten Dunns are no match for Michael Eisner.

Even though Tang En has the absolute dominance in this cooperation, he also made a lot of concessions during the negotiations. If he doesn't use foresight to earn some benefits, he can't do anything with an old fritter like Michael Eisner.

"No, I have to own the internet copyright!"

Tang En said very stiffly.

Michael Eisner thought for a while and nodded, "Okay then, the remake of the cartoon, the distribution rights of the box office market and the peripheral market belong to Disney, and the distribution rights of the disc market, TV market and Internet market belong to Disney. It is owned by Tang En Pictures."

Tang En smiled slightly, "Very good! Then, there is one last question left, what about trademark rights?"

"What?"

Michael Eisner's eyes widened suddenly, in disbelief.

What are trademark rights?

For example, the image of "Dumbo" in "Dumbo" was created by Disney, and the trademark rights belong to Disney, which is basically equivalent to patent rights.

Twain still wants the trademark right, isn't that too much of a joke?

Michael Eisner looked at him in shock.

Tang En laughed and waved his hands, "Just kidding, don't be nervous."

Michael Eisner had a black line on his forehead, "Twain, this joke is not funny at all. You have to understand that if I dare to move my trademark rights today, Roy Disney will shoot me tomorrow!"

"Ha ha!"

Tang En laughed out loud.

Anyway, you're done!

The live-action remake of Disney cartoons was a strategy that Alan Horn implemented in an all-round way after he switched from Warner Bros. to Disney in his previous life, and it was a huge success in one fell swoop!

Tang En has now obtained the right to adapt, and in terms of brand value, it has little effect on Tang En Pictures.

It was a typical Disney-style film.

Tang En Pictures got... money!

Lots of money!

"Maleficent" has a box office of $500 million, "Maleficent" has a box office of $750 million, "Cinderella" has a box office of $540 million, "The Jungle Book" has a box office of $960 million, and "Beauty and the Beast" has a box office of $1.26 billion...

More importantly, this kind of film, with Disney's brand bonus, the operation of the Disney Store and Disney Consumer Products Department, and peripheral sales, will be very popular.

A set of original princess dresses from the movie can be sold for $199!

Who dares to think?

It is a luxury among children!

This is the appeal of Disney.

Twain is sitting on 55% of the shares. It is conservatively estimated that it is very easy for a movie to make a profit of 200-300 million US dollars.

What's more, Tang En also got the copyright of the Internet...