Heads Up Hollywood

Chapter 466 The Great Eisner

Tang En Pictures has already signed a contract with CBS, and will exclusively authorize the broadcast of the first season of "American Idol" to CBS TV station, as well as related peripheral TV broadcasts, will be handed over to CBS.

For example, "American Idol" will have a "homecoming tour" segment, and the final three finalists will have the opportunity to return home to canvass votes before the finals. From the time they get off the plane, CBS will broadcast the whole process live on TV. The contestants will go home to see their families and hold a grand celebration parade with their families.

These inspirational, cheerful, family carnival stories can often attract more interest from the audience.

"American Idol" has a series of rich marketing activities, not only that, there will be a follow-up ticketed compilation tour; cooperation with Universal Music to release related albums; charity performances during the Idol Giving Back Week...

But for such a popular show, ABC didn't think about taking it with all its strength, and gave the opportunity to its competitor CBS.

Twain gave up the better signing conditions of NBC and FOX, and handed "American Idol" to CBS. The signing contract was 5 million US dollars, plus 55% of the commercial advertising revenue.

According to Bill McNick's prediction, such a contract may bring in 120 million U.S. dollars in revenue for Dunn Films just from advertising revenue!

Tang En was thinking about another thing.

Is Michael Eisner really planning to break the can?

Just watch Tang En Pictures hand over "American Idol" to the sworn enemy CBS without doing anything?

During this time, Tang En received a lot of calls from NBC and FOX bosses to fight for the opportunity to rebroadcast "American Idol", but Michael Eisner was missing!

Maybe it was because he knew that Tang En would speak loudly, so he simply kept silent, maybe...he really didn't care.

Compared to ABC's troubles, Disney's bigger trouble is the amusement park.

The adults-oriented Disney California Adventure Park has received few tourists and few positive reviews after its new opening; Disneyland Paris in Europe has been losing money year after year.

Under the influence of the "911 terrorist attack", the global tourism industry has been severely hit, and Disneyland bears the brunt.

Of course, the thinner the foundation, the greater the potential for growth.

For example, during the development stage, the GDP of the four Asian tigers has doubled year after year, creating various development miracles; but when they reach a "developed" state and approach saturation, it is very difficult for the annual growth rate to reach 3%.

Disney is now at a trough, so it has the conditions to create beautiful data.

Michael Eisner recently stated in a high-profile meeting on the board of directors that Disney's annual growth rate will exceed 20% in the next five years!

Perhaps, this is his greatest confidence.

...

Twain really didn't want to help CBS to get rid of ABC.

It's best for CBS and ABC to go toe-to-toe, which is best for him.

But there was no way, Michael Eisner's mind seemed to be flooded, and he suddenly gave up all contacts with Tang En.

During this time, Tang En and Natalie have been running to the recording studio of Universal Records, just to record the song "Something_Just_Like_This". They recorded many versions, but the producer was not satisfied.

Of course, the problem wasn't with Tang En. He still possesses the ability of "Prince" Prince, and his singing skills are top-notch!

It's Natalie.

Don't look at her bragging about being the lead singer of a band when she was a child, it's all an illusion. That kind of children's theater troupe focuses on cuteness and cuteness, not singing skills. Recording a single now requires solid basic skills.

Natalie knew that the problem was with herself. Although Tang En didn't say anything, she knew it in her heart.

She is very self-motivated, so she specially bought an ipod, and recorded many demo versions of singers, and listened to them repeatedly whenever she had time, working very hard.

On this day, Tang En and Natalie continued to come to the headquarters of Universal Records, which was located in Hollywood, very close to each other.

As always, get acclaimed music producer David Gordon to record the song.

"Try to finish recording the song today!"

Tang En was cheering up Natalie, and secretly winked at David Gordon. This old man is a black man, so funny.

Natalie said angrily: "I've decided, if the recording doesn't work well this time, I'll edit it later, it will delay my studies too much."

David Gordon yelled exaggeratedly, like a comedian, "Natalie, you finally figured it out!"

Tang En laughed out loud.

Natalie glared at him angrily.

David Gordon said nonchalantly: "Every singer needs post-editing, and Madonna is the same! Even Britney, sometimes the pitch of the song is too high, and it also needs post-editing. It's not shameful."

It is normal to correct the inaccurate sound in the post-production of music; but the post-editing is too much. For example, a song is sung a hundred times repeatedly, and the editor picks out the amazing lines in each time and extracts them. , synthesized together, the song must be very good.

This post-editing method, even a child with tone-deafness, can be restored to the level of Elvis Presley!

But this completely loses the artistry of music and becomes a scam.

Before that, Natalie always wanted to work hard on her own, but seeing that February was coming to an end and the recording was still unsuccessful, she could only choose to back down.

Tang En laughed and said, "Editing is editing. Movies are also editing. What's the difference? Besides, you're an actor, not a singer, so don't be ashamed."

"But why are you singing so well?" Natalie pouted, sullen.

"Me? Hehe, I'm in a good state now, maybe in a few months, my singing skills won't be as good as yours." Dunn waved his hand, "Hurry up, let's hurry up, at 9 o'clock today, Michael Eisner will participate in the Senate Hearing held by the Commerce Commission."

"Is it a piracy issue?"

"Um."

"Oh." Natalie nodded, "That should be concerned, the problem of piracy is getting worse."

...

In David Gordon's office, Dunn and Natalie were watching TV with great interest, listening to Michael Eisner's speech.

Protecting film and television content from digital copy infringement is of great significance to Hollywood.

Now, Internet pirated downloads are becoming more and more rampant, which has launched an impact on the DVD business of movies; what's more, the record industry, young people have started to download pirated songs, and have given up buying record albums. The outlook is bleak.

Even AOL Time Warner has released the news that in order to solve the deficit problem, the first department to sell is its music department, and Warner Records will go solo...

Michael Eisner's speech was clearly carefully crafted, both aggressive and conservative. While arousing everyone's attention to this topic, it must not offend the many partners in the technology industry that cooperate with Hollywood.

In the ensuing panel discussion, Michael Eisner was in a group with Peter Chernin, chief operating officer of News Corp., and Emerson Lee, senior vice president of Intel.

The content of such a group discussion is not as scripted as the individual speeches just now.

Without the content design of public relations personnel, Michael Eisner’s remarks began to increase their pertinence. He began to criticize the piracy and copyright infringement on the Internet, and said coldly: “It is difficult for me to negotiate with such companies. They are A bunch of thieves who think they grow by stealing!"

Congressman Ben Nelson from Brass State immediately questioned: "Which company is it? If it is a blatant infringement, it will definitely be punished by law!"

Michael Eisner thought for a while, then said slowly: "Actually, there are some companies... computer companies, their advertisements, full-page advertisements, and billboards everywhere in San Francisco and Los Angeles, clearly stated on."

"What is written?"

"Choose yourself, make your own, carve yourself!"

Michael Eisner obviously lost his temper, and the more he talked, the more excited he was, he didn't even notice the weird expressions of many people at the scene, "They just use this kind of advertisement to promote products and encourage children to buy their computers. Kids choose, make, and carve themselves. In other words, if they buy this computer, they can use it to steal and then share what they steal with their friends."

In front of the TV, Tang En raised his eyebrows slightly. He always felt that the slogan "Choose your own, make your own, and engrave yourself" is very familiar! Very familiar!

"David, do you know this advertisement?" Tang En asked hard.

David Gordon shook his head, "Where did I hear it, I can't remember."

Sitting beside him, Natalie snorted softly, and threw the ipod around her neck into Tang En's arms.

"what?"

"Didn't you ask this advertisement?"

Tang En's complexion immediately changed, "You mean..."

"That's right, self-selected, self-made, and self-carved are Apple's TV commercials to promote iPod." Natalie's white chin slightly raised, a little bit proudly.

Even though Twain is good at everything, he can sing so well, but in terms of ingenuity, Natalie is three points better.

At least she will never forget most of the things she has seen.

"Ha ha ha ha!"

In someone else's office of Universal Music, Tang En laughed unscrupulously, tears came out of his laugh.

"Hello? Are you crazy?" Natalie looked at him in shock.

David Gordon also had a look of astonishment, "You...are you okay?"

Tang En didn't seem to have heard their voices, and with a rare gaffe, he laughed loudly, "Okay, okay! It turned out to be an advertisement for the iPod! Eisner, Eisner, I've only heard of the great Gates Bi, only then did I know that it was the great Eisner! Really amazing! Now that you have offended Jobs, I see what else you can do!"

If the sky does evil, you can still live; if you do evil yourself, you can't live!

Dunn lobbied Jobs to buy out Pixar's contract and terminate the cooperation with Disney, but he refused.

Unexpectedly, the backyard caught fire!

Michael Eisner blatantly bombarded Apple for piracy in a formal and solemn occasion like Congress!

The nature of this matter is absolutely no worse than Twain's bombardment of the Golden Globe Awards at the award ceremony!

Haha, turn around!

Now it's fun!

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