Heads Up Hollywood

The hit of "Monsters, Inc." did not save Michael Eisner's power crisis.

For this animated film, Disney only has the distribution rights, and can only get 10% of the revenue, and more of the big heads belong to Pixar.

The impact on the stock price is not great. The decline of the ABC TV network is the fundamental factor that shakes Disney's stock price.

CBS crushed ABC's "Who Would Be a Millionaire" with "Survivor" and "CSI."

What is heartbreaking is that for the two hit shows "Survivor" and "CSI", the first partners the production team found were Disney!

Michael Eisner strongly rejected these two programs because they were inconsistent with Disney's values, but he became the trump card in Redstone's hands.

Recently, Roy Disney fired again in the boardroom, accusing ABC of using "cannon fodder" like "Millionaire" to deal with hit shows like "CSI."

He even said in an interview with The New York Times, "If 'Millionaire' is why ABC lost its No. 1 spot in the audience, I'll eat my hat!"

"Millionaire" is not blamed, it must be human factors!

On January 7, Michael Eisner reacted again and quickly took down the president of ABC Group, Stu Bloomberg, on the grounds that his taste in choosing programs was "eccentric" and "dark", which did not conform to Disney's values.

Resolve the crisis and consolidate power!

However, after experiencing many setbacks, and having two failed firing experiences of Jeffrey Katzenberg and Michael Ovitz, Michael Eisner has obviously learned to behave, and his personal style has also greatly improved.

Michael Eisner called Stu Bloomberg into his office and had a long chat with him, first thanking him for "stopping the bullet" on "Millionaire" and then telling him about his $9 million bonus contract Still valid, will be transformed into a production agreement.

The friendly communication convinced Stu Bloomberg that he returned to the office and offered to resign to the board of directors.

The successful firing this time made Michael Eisner reflect on his overly aggressive and powerful methods in the past.

Now, Disney is facing a strong blow from CBS in the TV field; in the movie field, it can't even come up with a decent work...

Something has to change.

In particular, Robert Iger, the president and chief operating officer of Disney, personally blamed him for being handsome, and took command of the operation of the ABC TV network in an effort to restore vitality.

Recently, he proposed to poach David Letterman and his "Late Late Show" program from CBS, which means that the war between ABC and CBS will further expand the battlefield!

Michael Eisner agrees to the poaching idea!

He's going to fight Viacom!

This time, Michael Eisner must be careful, prudent, and humble enough to find more external partners to fight against Viacom, which is in full swing.

The direction of the movie, the first person who thought of it was naturally Dunn Walker!

"'Band of Brothers' is much more popular than 'Six Feet Under'. I'm curious, didn't Redstone ask you to hand over 'Band of Brothers' to Showtime?"

The two sat on Dun En's new Boeing 747 plane and flew to New York.

Michael Eisner went to ABC Corporation to investigate, and responded to some questions from Congress on pirated discs; Dunn went to New York to participate in the promotion of "Resident Evil".

Michael Eisner's remarks are somewhat gloating, and somewhat suspected of sowing discord.

Tang En's expression was calm, and he sipped the red wine slightly, "I offered it, but I rejected it. Try it, Merlot wine, 70-year cellar, rare in the market."

Michael Eisner was not interested in tobacco and alcohol, and his face was joking, "Reject Redstone? That old guy, you can't be messed with!"

"Not easy to mess with? Don't you mess with it too?"

Tang En looked at him amusedly.

Sitting opposite each other at the round table, the two didn't look like enemies who had a deep hatred in the past, but friends for many years.

Michael Eisner straightened his face, and said coldly: "Redstone is too deceitful. He plays both black and white. The fundamental reason why Disney's stock price is so bad is him!"

As soon as these words came out, Tang En understood.

This guy is determined to have a real fight with Lei Shidong!

In the previous life, Viacom had a short period of prosperity for a few years, but in the fight with Disney, both sides suffered losses.

Disney's brand value continued to decline, and Viacom's stock price was sluggish and forced to disintegrate.

Michael Eisner stepped down because of this, and Redstone's media empire is gone...

As a bystander, Tang En is of course happy to see the success!

One Eisner, one Redstone, not one good thing!

The bigger the fight between these two, the better!

Tang En didn't mind adding fuel to the flames, and said mysteriously: "To be honest, I have a secret."

"Um?"

"Comcast's president, Roberts Jr., hehe...he mentioned to me that he wants to join hands with me to suppress Disney's stock price."

"What?"

Michael Eisner looked shocked!

At his level, of course he knows what this means. Comcast is likely to have a synergistic relationship with Viacom.

Tang En said: "Comcast acquired AT\u0026T's cable department. The development of cable TV has reached its limit and reached the edge of monopoly. They have channels, but no content, so...Mr. Eisner, you should Comcast's plan Bar?"

"A vicious takeover of Disney?" Michael Eisner turned his back, and then snorted coldly, "Just because Comcast, an upstart, wants to eat Disney? Idiots!"

"I'm afraid Comcast has helpers!"

Tang En continued to fan the flames, with an unfathomable expression on his face.

Of course, Michael Eisner couldn't believe what Dunn said, but the competition between Disney and Viacom had become public and intense.

From the TV circle, it has spread to the movie circle!

In today's Hollywood, it is not Twain Pictures that is fighting Disney movies, but Paramount!

There is only one big-budget film released at the same time as "Monsters, Inc.", and that is Paramount's "A Murderer"!

It's a pity that this bad movie was abused by "Monsters, Inc."

"Viacom and Disney, only one company is destined to survive!"

Michael Eisner took a sip of his glass of wine with a firm tone.

Of course, this was also a statement for Tang En.

Tang En smiled slightly, filled it up for him, then raised his glass again, raised it to him, and said, "To be honest, between Viacom and Disney, I will definitely choose the latter!"

Michael Eisner had expected it a long time ago, and asked with a smile: "Why?"

Tang En said lightly: "Because Viacom is in the business circle of New York, and Disney is from Hollywood! Regardless of our previous conflicts, if the foreign invaders invade, we should join hands to defend against the enemy!"

"What a team to defend against the enemy!"

For the first time ever, Michael Eisner had another big drink with Tang En.

Tang En said with a smile: "My girlfriend has attracted a lot of criticism during this period. I am very grateful to Disney Channel for its fair and objective comments."

Michael Eisner said: "Twain Pictures has not made a movie targeting Disney for half a year, and for that, I am also very grateful."

Tang En laughed loudly, and generously filled him a glass again.

Michael Eisner postponed again and again and said nothing, "Twain, I have consulted some people for your request. You can't move those cartoons! Unless..."

"Um?"

"Unless it is jointly developed by Disney as the mainstay and Tang En Pictures as the supplement."

Tang En frowned and said, "Mr. Eisner, this is not true, right? The copyright of cartoons is not fake in Disney, but looking at Hollywood, who can develop this dusty and obsolete series? Those old cartoons, In my hands it's a treasure, but in Disney's hands, it's just jewels and dust!"

Michael Eisner shook his head and said: "That is Disney's property, and it is the embodiment of Disney's brand value. I think you must understand this truth, so there is no need to argue. Copyright transfer is absolutely impossible, even if it is an adaptation copyright."

Tang En smiled sinisterly, "Mr. Eisner, you keep your promises at Disney, how can you handle such a small matter? I bet it must be because you feel that your position in Disney is unstable and you don't want to touch it." Sensitive issues like this."

Michael Eisner was not surprised when he was told, "You should understand, I'm at Disney, you still have a chance to touch those cartoons, if I leave...you will lose forever Chance."

The corner of Tang En's mouth twitched, "It seems that this matter is really difficult to handle! Roy Disney disagrees, and neither do you."

"No, no, no, you misunderstood. I didn't say I don't want to. My prerequisite is joint development! Only by promoting the development of Disney's film industry can I explain to the board of directors." Michael Eisner even said.

Tang En said proudly: "Isn't it just to make Disney's movies better, how difficult will it be?"

Michael Eisner's eyes brightened slightly.

Tang En said: "The adaptation of cartoons, the cooperation is fine, it must be Tang En Pictures! Oh no, it's Rose Films, you know, this is my company that promotes feminism. As for Disney's film industry...you Know the current hit "The Chronicles of Narnia"?"

"What do you mean?"

""The Chronicles of Narnia" is jointly produced by Tang En Pictures and Warner Bros., each with 50% of the shares. Warner dominates, they're a big company, and I hate that feeling."

A somewhat excited expression suddenly appeared on Michael Eisner's face.

This is a big project!

"The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe" has been released for two months, and the North American box office has exceeded 250 million US dollars! Tied with "The Lord of the Rings: The Fellowship of the Ring", it is the most popular movie at the moment!

Such a popular series will drive a strong peripheral industry, even if it accounts for 50%, it will still be hundreds of millions of dollars in revenue.

Tang En is really willing to let go?

Sure enough, Tang En waved his hand with pride, "Since it's a cooperation, we must show sincerity. I'm willing to transfer the copyrights of the follow-up volumes of "The Chronicles of Narnia" to Disney!"