Heads Up Hollywood

An old house where a treasure.

It was Dunn's luck to meet a mentor like Jack Welch.

Tang En looked at him quietly and listened carefully.

Jack Welch said: "You must have heard that when I was leading General Electric, I pursued the business philosophy of 'number one and number two principle'. It means that in the global market competition, any business department of General Electric must He is one of the best in the industry, otherwise he will be laid off directly."

Tang En frowned and said: "This is very difficult to do in the media industry. The current situation is already an oligopoly. Even with the strong promotion of News Corp., the Fox TV network can hardly shake the foundation of the three major TV networks, and Hollywood is even more so. The six giants divided up the market."

Jack Welch laughed: "So you want to buy Universal Pictures and become an oligarch in the film industry, and then buy NBC Network and become an oligarch in the TV industry?"

Tang En said honestly: "I can't think of any other way. This is not a situation that can be opened with money."

Jack Welch said: "The method is right, but the way of thinking is wrong."

"Appreciate further details."

"Businesses and entrepreneurs have the same pursuit, but the expression of ideas is very different, and sometimes it is completely opposite! Tang En, you are pursuing wealth, beauty and power. There is nothing wrong with that. But the mission of the enterprise cannot be like this. Big, there will be more and more employees, and a strong, correct, and popular spiritual belief is needed to bring everyone together."

Tang En disagreed, "Shouting a slogan? Just like Google's 'Don't Be Evil', the actual effect is not great. Google search is now engaged in PPC."

Tang En has experienced too many things like promoting slogans in his previous life, and they are basically bullshit, such as the slogan of a certain company: "Customer first, teamwork, embrace change, integrity, passion, and dedication."

It's not about engaging in pyramid schemes and brainwashing, shouting a few slogans, can this bring impetus to the enterprise?

Jack Welch said seriously: "This is Google's problem. The essence of an enterprise must be mission, action and results. Let me give you an example, and you will understand."

“There was a company in the water treatment business whose mission was 'We're in the water treatment business, and it's a good business. In a matter of months, we focused on a project that was developed six years ago that would save water for our customers and save them from fines from the EPA.”

"In this context, the new CEO decided to redefine the company's mission as 'we provide clean water, provide greater benefits to customers, and promote the sustainable development of the world's environment'. Not only that, he also set up a A big screen for the public showing how much water the company saves the world every day."

“It’s so exciting that the employees of this company tell everyone about their work, they save the world by saving water, what a great and exciting mission! Employees have With boundless passion for work, and striving to increase sales in order to save the world, the performance will naturally improve.”

Tang En's eyes widened immediately, and he almost burst out laughing, "You mean, the businessman's mission... is to change the world?"

Jack Welch shook his head and said: "The mission of a businessman is to make money! But if you can use slogans that change the world, you will make more money. Edison used the image of an inventor to do business, Bill Gates used a PC computer publicity to make money, there is no difference in essence.”

Tang En came up with an American humor, "I really want to thank Edison. Without him, there would be no Hollywood today."

Jack Welch was a little embarrassed.

It is true that Edison is notorious, but he is the founder of General Electric, and he can be regarded as the grandfather of Jack Welch. Tang En's irony is a bit embarrassing.

Tang En resolved the embarrassment with a smile, "I understand that personal ambitions must be hidden under beautiful packaging. An attractive concept is the driving force behind the entrepreneurial spirit. Only a wonderful imaginary community can mobilize the enthusiasm of all employees. "

Jack Welch said: "I don't come to Hollywood much, but it gives people the feeling of staid life, like a dying old man, which is very different from the vibrant and competitive Silicon Valley. "

Tang En meditated and frowned, "In the entertainment circle, that is, film, music, TV and other business sectors, at most amusement parks and interactive entertainment, how can there be any lofty concepts to package?"

Jack Welch looked at him deeply, "Don't you want to dominate Hollywood? After decades of development in Hollywood, the power structure has long been established. If you want to break the power structure and override everything else, you must break the status quo! If If you don’t know how to change the world, start by changing Hollywood!”

"Change Hollywood?"

Tang En's eyes widened, his heart beat violently, and he was deeply touched.

He is born again, of course he is not willing to keep things as usual, he wants to deeply imprint himself in Hollywood.

Changing Hollywood is indeed an exciting and good concept!

He proposed "platter investment", which changed the financing model of Hollywood movies for decades; he changed the frame setting of the Marvel universe and the pirate world; The TV network, which is an unpopular TV field, has successfully entered the mainstream field of vision...

In the future, he still has more things to change!

Jack Welch looked at Tang En's radiant look, smiled and said: "Hollywood is too old, but it lacks the changes to adapt to the times. As you said, many old guys who have retired for 20 years are still interested in Hollywood. It's unfair to exert influence. The current structure of Hollywood must have caused dissatisfaction among many people, this is the cohesive force of Tang En Pictures!"

Tang En took a deep breath, as if his spine had strengthened a lot, he was full of vigor, and had a feeling of pointing the world: "Okay, if I want to change the world, I will start with Hollywood!"

Jack Welch smiled, "That's right! When your company goes public, you will know the importance of the mission of changing the world. The stock price of traditional companies usually reaches 20 times the price-earnings ratio. But high The stock price of technology companies should be at least 80 times the price-earnings ratio, and even 100 times! 200 times! Why? Because changing the world means replacing tradition. potential and room for development!"

...

Changes can be made in many ways, such as methods, content, channels, etc. First of all, there must be a slogan.

Tang En returned to the company, sat there all afternoon, and came up with a sentence: "New order, new model, new force, new Hollywood!"

This concept directly aroused Bill McNick's shock, "Twain, what are you going to do?"

Tang En said excitedly: "During this time, I found that the employees of the company were a little at a loss. My big boss is too rich, it seems that if they lose their direction and goals, they will sink with me. This is my The new corporate spirit designed for Tang En Pictures is to lead everyone out of confusion and struggle again! Our goal is very ambitious, we want to build a new world of Hollywood!"

Bill McNick repeatedly pouted his lips and frowned, "Twain, this is no joke!"

"You think I'm joking?"

Tang En was really angry and funny. In terms of the situation, Bill McNick was still too far behind Jack Welch.

Jack Welch hoped that Twain could become a legend like Edison, Rockefeller, Akio Morita, Bezos, and Gates. He not only made a lot of money, but also changed the current way of the world and became an eternal business legend.

Selfish desire and public morality are balanced, this is a perfect life.

Bill McNick was obviously still confined to the small circle of Hollywood, and he was afraid that such a big move by Twain would cause a backlash in the industry.

Tang En waved his hand, and said calmly: "DreamWorks also put forward a similar slogan when it was established. Not enough! They were disabled by the Sixth National Congress, but I was able to stand out! They chose to compromise in an oppressive environment, and I will fight to the end!"

Bill McNick and Twain have been working together for two years. His statement like this means that there is no doubt, and he can only sigh, "If this is the case, we will be hit by traditional forces!"

Tang En mocked disapprovingly, "The six giants, except Disney, are all our partners."

Bill McNick said: "Studios care more about profit than order. I mean the group of people who hide behind the scenes and have a decisive influence on Hollywood."

Tang En uttered a vulgar remark, "Those old people don't die?"

Bill McNick had a black line on his forehead.

He is a producer, and he is also a member of the old forces.

"Hollywood is obviously a commercial market, but it is subject to the intervention of many non-commercial factors. Why? This is darker than the White House and Wall Street! The market is the market, and the criterion of the market is to make profits. It's not about enduring those old things bossing around!"

Tang En was a little annoyed. The old guys headed by Kirk Douglas would always jump out and criticize him. He used to tolerate it, but now he has had enough.

"Forget it, don't care about them. Today's film companies are all backed by large media groups, facing huge pressure to make profits, and are increasingly ignoring them. Their real influence is only the Oscars. Anyway, I At such a young age, I didn't plan to win a real personal award."

The personal award Tang En can win is of course the Best Director Award, but he is only 23 years old, which is too young.

"Bill, in a few days, I will inject a large amount of money into Tang En Pictures, about...not less than 7 billion US dollars!"

"Seven billion... dollars?"

Bill McNick's eyes widened.

Tang En waved his hand, "You go and make arrangements. I want to take down the two companies imax and Dolby Laboratories in the shortest possible time. Oh yes, you can also send an invitation application to Vivendi and tell them clearly , I want to buy, ring, ball!"