Heads Up Hollywood

The acquisition of Netflix was very smooth, and the cooperation between Netflix and Paypal was also very pleasant. It is said that Reed Hastings and Elon Musk met from noon and chatted until the early morning of the next day.

Both of them have a master's degree at Stanford University, and both started their own businesses in Silicon Valley, so they have a lot in common.

Good news also came from Michael Ovitz. He and Shirley Hirschler walked among several major private equity funds on Wall Street and gained the trust of Merrill Lynch. It is said that the negotiation went very smoothly.

It is estimated that by the end of September, a cooperation agreement will be reached with 3 private equity funds and Bank of Merrill Lynch. Among them, the 3 private equity funds will invest 150 million U.S. dollars to invest in Legendary Films in the form of equity financing.

Counting the US$100 million invested by Tang En Capital, the US$20 million invested by AMG, and the US$80 million invested by Michael Ovitz, the newly established Legendary Pictures directly has a book capital of US$350 million!

That's not all, Merrill Lynch will provide a loan of 120 million to 180 million US dollars in a debt-first model.

If these few funds arrive in the account, there is no doubt that Michael Ovitz, who has been silent for many years, will immediately look down on Hollywood with the posture of an emperor, and become the object of attention and curry favor of the entire Hollywood.

Tang En, who is behind Legendary Pictures, will also receive due respect.

However, the peace talks between Michael Eisner and Twain failed, so it is conceivable that he must have left behind.

This is a matter of attitude.

At the "Spider-Man" celebration reception, there were quite a few people, and the quarrel between Michael Eisner and Twain was quite loud, which attracted attention. If Michael Eisner was calm afterwards and didn't react at all, his reputation in Hollywood would definitely suffer a lot.

In fact, in the eyes of the senior executives of Universal Pictures, under the impact of Twain, Michael Eisner is no longer as majestic as the legend said.

What Tang En didn't expect was that Disney, which had little influence in the film field, chose a new angle. Michael Eisner recruited Mattel Toys as a thug.

As early as June, Mattel signed a cooperation agreement with Disney, and Mattel will obtain the right to distribute the toy images of the "Disney Princess" series for the next five years.

At the same time, Disney also successfully sniped Tang En Pictures' attempt to cooperate with Mattel to jointly develop "Barbie Doll".

Mattel's conservatism and stupidity made it lose a good game. In the end, it could only establish Mattel Animation Studio by itself to independently develop the animated film "Barbie".

It is now September, and Mattel has gradually realized that Disney's plan is very sinister.

Originally, they established Mattel Animation Studio, thinking that relying on the mountain of Disney and their influence, they could easily produce excellent animated films.

After all, the image of "Barbie doll" has an extraordinary influence on a global scale.

Unexpectedly, Disney did not give Mattel Animation Studio the slightest help, but set up tricks in secret everywhere to hinder the production of the "Barbie Doll" movie.

The reason is simple, "Barbie" is too popular, once this series is successful, it will have an impact on the "Disney Princess" series.

Mattel is a toy company. They are completely amateurs in making movies. Without the help of Disney, they can only bear the pain and choose a new partner in Hollywood-Mainframe Entertainment.

What kind of company is this?

There are 7 people in the whole company!

But for Mattel, such a result is acceptable. At least with the help of a professional animation company, the animation film can finally start shooting. The name of the film is "Barbie and the Nutcracker Fantasy Journey".

The film distribution business was handed over to Universal Operations.

Because he paid special attention to the "Barbie" series, Twain burst out laughing on the spot after seeing a few completed shots through Universal's relationship.

This is also called a movie?

The quality of the film is simply not as good as a shoddy cartoon.

This kind of animated film, even with the gold-lettered signboard of "Barbie", has absolutely no possibility of entering theaters.

Mattel gave up on cooperating with Tang En Pictures, and could only pay for their own stupidity.

Fortunately, the sales of the "Disney Princess" series of toys are so hot!

Especially the sets of "Snow White", "Aurora", "Bell Princess", "Ariel Princess" and other toy sets are selling like crazy!

It has only been more than a month since the toy was officially launched, and its sales have exceeded 100 million US dollars.

You know, the annual sales of Barbie dolls are only 1.6 billion US dollars!

The contract period between Mattel and Disney is five years. Now that Twain Films has been offended, and the production of the big "Barbie" movie has started, regardless of what Disney has thought in the past, it is only serious to maintain the cooperation.

The brand "Disney Princess" is the value!

So upon hearing Michael Eisner's request, Mattel did not hesitate at all, and directly acted as a thug, firing at Twain!

...

"Mattel and Disney have established a very good cooperative relationship. The two parties will carry out cross-cooperation on multiple image brands under their umbrella. Disney is a large company with a healthy brand image, and it is exactly the partner we are actively looking for."

"To be honest, as early as May, we received a relevant application from Tang En Pictures. They wanted to cooperate with Mattel on a series of toys such as Barbie dolls. However, considering the strength and brand influence of Tang En Pictures, After that, we rejected the application."

"Indeed, the quality of the films produced by Tang En Pictures is very good, but in terms of brand marketing, Disney is the originator. Disney has a history of nearly 80 years. This big company with a long history and deep roots in the hearts of the people, no matter from any aspect Speaking of it, they are stronger than Twain Films."

"And you have to understand that a Barbie doll is a toy. Even if it is made into a film and television work, it must be an animated film. However, Tang En Pictures has no experience in this area. In comparison, Disney's animation resources are the best in Hollywood. "

"That's right, with the help of Disney, we have officially established a project for Barbie's animated film, and the film will be released to the public during Christmas next year."

"We don't know much about the strategic partnership between Tang En Pictures and Hasbro, and we are not interested. But in my opinion, it should be that Hasbro's toys tend to be masculine, and Disney has no intention of developing them. If Disney is also interested in If you are interested in toys like Transformers, I don't think there will be an opportunity for Tang En Pictures, haha."

...

Dunn has already returned to Massachusetts and continues filming "A Beautiful Mind".

In the interval between shooting, he took several newspapers from the assistant director Abel Smith, and then saw some remarks made by the Mattel spokesperson at the press conference.

Tang En was angry and funny.

The one who is angry is this Mattel company, who is really ignorant of the heights of heaven and earth. It is fine to refuse to cooperate with Tang En Pictures, but to step on Dunn Films and come to flatter Disney, it is really shameless;

It was Mattel's executives who were laughing, their brains were really cramped, and they lost face because of Disney's petty profits. And they didn't realize the strong promotion of film and television works to an IP at all.

Who said Barbie dolls can only be made in animated movies?

If this brand is operated by Tang En, there will definitely be a live-action Barbie doll movie in the next ten years!

After the new century, it is not without reason that Mattel has been declining and sinking day by day.

Mattel's top management, at least the CEO, is too short-sighted, too conservative in strategy, and too narrow in thinking!

Abel Smith was also recruited by Tang En from the bottom of society, and he said angrily: "This Mattel is really a little bit confident to be a gun for Disney."

Tang En curled his lips in disdain, "Mattel? To be honest, I don't bother to compete with this half-dead company, so they chose to cooperate with Disney, and I didn't do anything. Now...they dare to mess with me Come on, then I'm sorry, I'm not polite!"

"Boss, do you want to..."

Abel Smith's eyes lit up. He has always been Dunn's queen team, and he has filmed two movies with him, so he knows his character very well.

Tang En snorted coldly, "Maitel, just shameless! If you want to be cannon fodder, I will fulfill him!"