Heads Up Hollywood

Since Tang En Pictures and Hasbro reached a series of strategic cooperation, Tang En Pictures has not stopped the acquisition of IP rights, and the next target is Mattel's Barbie doll!

However, Mattel is different from Hasbro in that it has a conservative style and old-fashioned thinking, and cannot keep up with the times. It cannot understand the concept of "big copyright" of all-round cooperation proposed by Tang En, and has not expressed its position for a long time.

Tang En didn't pay much attention to it.

In his view, this is a cooperation that is of great benefit to both parties. As long as Mattel is not stupid, he will definitely agree.

Great movie!

And with the popularity of "Spider-Man", Twain has formed a personal brand, which is an absolute guarantee for blockbuster commercial blockbusters. The "Barbie Doll" series he personally planned and produced will be less influential?

As long as you give Mattel enough time, they will definitely react.

But now almost two months have passed, and Mattel still has not made any reply. But secretly, quietly reached an agreement with Disney...

Tang En didn't want to judge others with the greatest malice, but what happened in front of him forced him to associate it.

Disney and Tang En Pictures have an irresolvable knot, especially the summer competition. "Sixty Seconds" failed at the box office, sending Disney's stock price down sharply and drawing the ire of Disney chairman Michael Eisner.

Could it be that Disney is getting in the way?

The more I think about it, the more likely it is!

Mattel's vision has always been low, rigid and stubborn, and it is their consistent style to pay too much attention to immediate interests. It may be related to the fact that the founder Ruth Handler is a woman with low vision and conservative corporate culture.

Now, Disney has taken out the ace series of "Disney Princess" as bait, and reached a cooperation with Mattel. Even if more than 80% of the profits of the "Disney Princess" series will be taken away by Disney, this can still bring Mattel a lot of money every year. Profits of less than $50 million.

This is a real benefit compared to the far-fetched concepts, theories, and ideas of Tang En Pictures!

If it is Hasbro, maybe for the long-term benefit, it will make more full discussions and investigations. But in the eyes of Mattel, the future is too bleak, and the money you get is money!

Tang En's face gradually turned ugly.

The reason why Mattel has not expressed its position for so long, and did not reveal its attitude of cooperating with Tang En Pictures, is behind this... Is there really Disney's inspiration?

With Michael Eisner's narrowness and coldness, after "Sixty Seconds" received such a humiliating impact from "Spider-Man", it is not impossible to propose some additional conditions for cooperation with Mattel.

Tang En didn't care about Mattel's life or death, all he cared about was Barbie. Because at this stage, only the IP influence of "Barbie" can compete with "Disney Princess".

It just looks like Barbie is going to fly away now...

Tang En was not reconciled, so he directly picked up his mobile phone and made a call to Hasenfeld, the CEO of Haibaibao. He said concisely, "I heard that Disney authorized the brand 'Disney Princess' to Mattel to make dolls. Yeah?"

Alan Hasenfeld thought that Twain, the shareholder, was trying to blame him, so he quickly explained, "Twain, I'm very sorry. You must know that Hasbro is best at boys' toys and girls' toys... We have a relationship with Mattel. There is a big gap. It is only natural that 'Disney Princess' is licensed to Mattel."

Tang En said: "I'm not asking for responsibility, I just want to know, did Disney get along with us before?"

Alan Hassenfeld said: "No, we never knew that Disney would be so eager to deploy doll products. After all...the 'Disney Princess' brand has only been established for less than a month. Operating time, to promote the brand."

"Half a year..." Tang En seemed to understand something, "You mean, according to the normal marketing model, Disney will carry out brand promotion for half a year, and then authorize the toy company to develop Disney princess dolls, right?"

"Theoretically, it is true. Only when the brand's popularity is wider and bigger, can they propose better sharing conditions when negotiating with toy companies." Alan Hassenfeld paused, and then said: " However, Disney’s animations have been seen by children all over the world, and their influence is large enough, so Disney’s rapid release of the layout can also be justified.”

"Plausible?"

Tang En snorted coldly.

Through the conversation with Alan Hassenfeld, he became even more convinced that he was targeted by Disney again!

On the surface, "Spider-Man" is fighting "60 Seconds".

Secretly, Disney has already quietly made a move and reached a cooperation with Mattel, successfully curbing Tang En Pictures' attempt to reach a strategic cooperation with Mattel to obtain the copyright of Barbie dolls.

It's a good move to draw salary from the bottom of the pot!

Disney, ruthless enough!

Since this is the case, then there is no need for Tang En to hide it anymore.

Draining from the bottom... not only he can play Disney!

Tang En has already conceived a sinister idea in his heart, let's wait and see!

Tang En was not in a hurry to make a move. He got up directly and went to Bill McNick's office.

In the office, there is a special guest - James Cameron.

"James, are you here?" Tang En's gloomy face slightly improved, and he looked at him in surprise.

Cameron stood up with a smile, and shook hands with Tang En, "I haven't congratulated you yet, "Spider-Man" is a box office hit, making other movies in the same period breathless!"

Tang En smiled modestly, "It means that you have not met a real opponent. Among a group of small shrimps, even a loach can be a big one!"

Cameron laughed.

Bill McNick saw that Tang En was excited and asked, "Tang En, is there something wrong?"

Tang En didn't shy away from Cameron, "How is the Mattel matter going?"

Bill McNick even frowned slightly, "No, their attitude is very vague, and they have been refusing to give a clear answer."

Tang En sneered, "Forget it, since they don't know good from bad, let them fend for themselves!"

This is not alarmist talk.

With the development of the times, Mattel's conservative strategy has led to lower and lower revenues. After Disney took back the copyright of "Disney Princess" and turned around to cooperate with Hasbro, it directly lost the world's largest toy company. throne. Within a few years, it faced the risk of being forcibly acquired by Hasbro.

Bill McNick was startled, he knew how much Tang En had put in for the Barbie doll, "Tang En, did something happen?"

"Disney is a good opponent!"

The meaning of Tang En's cold mocking sentence was already obvious.

Cameron glanced at Tang En, thoughtful, and suddenly smiled: "Traditional action movies like "Sixty Seconds" are a bit behind the times. Teenagers in the new century prefer "Spider-Man" "This is a new type of action movie that is full of vigor, drive, and fighting spirit."

Tang En laughed loudly, "James, then I will lend you a good word!"

Bill McNick poured cold water very bluntly, "Disney's influence cannot be defeated by just one movie!"

Tang En said confidently and confidently: "If one doesn't work, then two; if two don't work, then ten! Doesn't Disney like to fight? Well, from now on, every movie produced by Disney will be rewarded Twain Pictures' target!"

Bill McNick worked at Disney back then. Although he was forced to resign because of conflicts with Michael Eisner, he was not without affection for Disney.

"Twain, this is endless!"

Tang En looked very indifferent, "Disney has sneaked up on me repeatedly, do you still want to resolve it with me? Dreaming! Even if Michael Eisner kneels in front of me, I will kick him out!"

"good!"

Cameron slapped his hands for fear of chaos, "Twain, I just like your vigor and drive. Everyone says I'm a studio tyrant, but the real tyrant in Hollywood is Michael Eisner. I support you Deal with him!"

Tang En looked at him with a half-smile, "James, it's not like your character to follow me like this!"

Cameron's voice faltered, and he couldn't help but blush.

Bill McNick said with a smile: "That's not easy. I want you to make it easier for me to pass the threshold."

"Oh?" Tang En's eyes lit up, "Is it a new movie?"

"Apart from this, what else is worth his visit?" Bill McNick laughed and teased Cameron.

Cameron coughed lightly, "It's nothing serious, but I have some disagreements with the production department about the movie's budget."

"Budget?"

Tang En couldn't help but chuckle.

This guy, sure enough, is talking nonsense on this issue again.

Twain was very busy during this period, so he hadn't paid much attention to Cameron's new movie, and left it to Bill McNick to handle it.

Anyway, he and Cameron had the experience of cooperating on "Titanic" and they had a good relationship with each other. This project will definitely belong to Tang En Pictures.

Although this story of sea rescue was never filmed by Cameron in his previous life. But James Cameron's name is synonymous with commercial blockbusters.

Tang En has 100% trust in him... except for his budget request.

"Don't laugh, I'm talking about this very seriously. Tang En, I look forward to the second cooperation with you. The last time I filmed "Titanic", you were the producer and I was the director. We achieved a lot. Excellent results. How about you being the producer this time?" Cameron looked at Tang En with piercing eyes.

"Okay, I'm also looking forward to this cooperation."

"But I need the final editing rights."

"Can."

Cameron grinned as if he had succeeded in a trick, "Tang En, since you are the producer, you will be responsible for the budget. Hehe, I am the director, and I am only in charge of filming. You need to provide me with what I need. conditions of!"

"ah?"

Tang En exclaimed that he had been fooled.