Heads Up Hollywood

It was late, and Tom Rothman hadn't gotten off work yet, and he was waiting for news.

Today is the early screening of "Spider-Man".

In Hollywood, small-scale films such as literary films and horror films will set up spot screenings, while blockbusters like "Spider-Man" usually set up early screenings.

The two parties have a common purpose, which is to build momentum, which is a marketing tool.

For commercial blockbusters that are confident in the quality of the film, by setting up an early stage, some fanatical movie fans, professional film critics, and media people can build word-of-mouth in advance, and form a benign word-of-mouth fermentation for the official release the next day.

Once it takes off, it can affect the theaters and adjust the number of theaters and the proportion of filming in a targeted manner.

Of course, once word-of-mouth loses momentum, it will also cause immeasurable consequences.

For example, "Transformers 5" only received a box office of 5.5 million U.S. dollars in the early stage, and the word-of-mouth was even more messy, which directly led to the disintegration of Paramount's months-long publicity offensive.

Therefore, 20th Century Fox's movie "Titan A.E." did not set an advance show, and it was released nationwide on June 24th.

Now, Tom Rothman just wants to confirm, how is the word-of-mouth of "Spider-Man"? He's already lined up inside the premiere.

Half an hour later, the assistant hurried into his office, "Boss, there is news!"

Tom Rothman was a little anxious, "How is it?"

The assistant was a little embarrassed, and shook his head, "Not very good."

Tom Rothman's heart skipped a beat, his face sank, "Say!"

"During the screening of the film, the laughter never stopped, and twice, the audience gave a standing ovation."

The assistant glanced up at Tom Rothman, and found that his face was livid, and quickly lowered his head, "After the screening... the scene got out of control."

"Out of control?" Tom Rothman's eyes lit up, "Is there dissatisfaction among comic fans? Have you done anything?"

If there is such a scandal in "Spider-Man", it will definitely cause quite a stir through Fox's publicity.

Now, Fox has explained clearly to Disney that they never had any smearing behavior against "60 Seconds".

So who is behind the scenes?

They couldn't guess that it was Amy Pascal, the strong woman of Columbia Pictures, and the first impression was Dunn Walker.

Now, "Sixty Seconds" has basically collapsed. After two days of release, the box office is less than 6 million US dollars. It couldn't be more miserable!

Tom Rothman doesn't want to follow in Disney's footsteps.

The assistant looked bitter, and shook his head again and again, "No, it's...it's because the fans are too enthusiastic, they don't let the crew leave the stage at all! Dunn Walker led James Franco, Jessica Alba and other crew members, continuously After three times of thanking the audience, the audience is still enthusiastic and applauded continuously."

Tom Rothman, who was originally excited, stood up full of anticipation, but when he heard these words, his face turned ashen, and he sat back heavily.

The performance of the audience is the best proof of the quality of the movie!

There were endless applause and thank you. This is by no means a sensational effect that can be caused by the publisher's arrangement of a few supporters. It must be that "Spider-Man" has won the favor of movie fans and aroused everyone's general emotional resonance.

Twain's past films, such as "Titanic", "My Big Fat Greek Wedding", and "Star Wars Episode 1: The Phantom Man's Menace", all had a good reputation, and the box office market was even more invincible.

This is the brand guarantee of Tang En's movies.

Now, such a "out of control" performance happened again at the premiere ceremony, one can imagine what kind of sensational news will appear in the entertainment pages of major newspapers tomorrow.

"Spider-Man" is already unstoppable!

Tom Rothman leaned on his desk slumpedly. At the age of 46, he seemed to have aged ten years in an instant.

In terms of ability, he is not inferior to anyone, and the creation of Fox Searchlight Company is the best proof.

But facing Tang En, he always seemed to have a feeling of restraint.

When he was in harmony with Twain, Tom Rothman won the power of 20th Century Fox; but when he was hostile to Twain, he encountered setbacks repeatedly.

In any case, prepare in advance.

Even commercial action blockbusters like "Sixty Seconds" are under the pressure of "Spider-Man", and there is no breathing room, not to mention "Titan A.E.", which had a poor reputation during the test screening.

Failure is inevitable, and a scapegoat must be found!

Tom Rothman took a deep breath, and suddenly opened his eyes wide, staring at his assistant carefully.

The assistant's heart trembled, and he was so frightened that he didn't dare to breathe.

"Jimmy, starting tomorrow, you are going to secretly investigate West, remember, it is West Cotton!"

Tom Rothman's words made the assistant suddenly realize, "Boss, you mean... But West's work ability is very strong, everyone can see it, and the board of directors also appreciates him."

Tom Rothman's face darkened, "No one can avoid making mistakes! He has been working at Fox for 11 years. From the deputy of the distribution department to the president of the distribution department and the director of the global marketing department today, he must have made many mistakes. I hope you Go find out. Get this done and I'll give you a place in the distribution department."

The assistant's eyes lit up immediately, and he immediately shouted: "I promise to complete the task!"

...

"Hey, are you still awake?"

Natalie was wearing pajamas and holding a stack of newspapers in her arms. Looking at Tang En who was lying on the bed soundly asleep, she angrily threw the newspaper on him.

unacceptable!

Last night, Tang En brought home two Victoria's Secret supermodels, Adriana Lima and Alessandra Ambrosio, as well as new friend Charlize Theron, old lover Su Faye Marceau.

Among the four women, three were models. It was not surprising. Sophie Marceau was also open-minded. Tang En coaxed and tricked the four of them into a big bed together.

It was more than three o'clock in the middle of the night before Tang En returned to Natalie's side contentedly, and fell asleep with his arms around her.

Tang En looked tired and rubbed his eyes. Seeing Natalie's angry look, he felt a little guilty. After all, he played too much last night and was too crazy.

"Morning, baby."

"It's still early, it's already ten o'clock!" Natalie lifted Tang En's quilt at once, and after seeing his strong and muscular body, she put on the quilt angrily, "You don't know how to wear pajamas! "

Tang En smiled, sat up, and hugged her into his arms, "Okay, dear, don't be jealous. Eh? There are so many newspapers, is there any good news?"

Natalie twisted her body, "Look for yourself!"

Tang En said with a shy face: "I haven't woken up yet, my eyes are blurry, can you help me read?"

"Why?"

"Just because... I am your man, is that enough?"

"Shameless!"

Natalie hammered his chest fiercely angrily, but she still took the newspapers and picked some important ones.

"The "Los Angeles Times" said that your movie redefined the superhero. Heroes are not sacrifices, but heroes. You told everyone a truth through the movie. Heroes are also people, and heroes have their own mortal lives. This life is by no means his. Use superpowers to control when punishing bad words and good words."

"The Chicago Reader believes that "Spider-Man" is the cornerstone of superhero movies. It is thick, steady, and unremarkable, just like the foundation of the World Trade Center, bearing the heavy responsibility given by the times. You are successful, although the whole movie is not lacking The inherent pattern of the Hollywood factory, but the feelings of the film have opened a new chapter for the comic film.”

"The "Film Review" said... Forget it, what they said is too nonsense, I'll change it!"

"Come on, listen to me." Tang En was dissatisfied and immediately interrupted.

Natalie rolled her eyes, and said unconvinced: "Movie Review must be trying to curry favor with you, they say you are already unstoppable, you used "Titanic" to create a box office myth, you restarted Star Wars , and now redefining comic book movies with Spider-Man. You're changing Hollywood, you're creating a new era... this is disgusting, it's bullshit!"

Tang En laughed loudly, thinking that she was very cute, and couldn't help but kept kissing her face, "How can it be nonsense? In my opinion, this is completely an objective fact!"

"Hmph! Megalomaniac!"

"Okay, are you still angry?" Tang En gently hugged her from behind, and asked softly, "Has the box office come out yet?"

"Well, it came by fax early in the morning."

"How many?"

"$29.45 million."

Tang En turned pale with shock, "How much?"

Natalie finally couldn't help laughing, "You idiot, you heard that right, it's $29.45 million!"

Tang En gasped.

This is definitely an astonishing advance box office revenue!

Although in later generations, there will often be an advance box office of more than 40 million US dollars, but it is only 2000 now!

The current movie ticket price is only 5.39 US dollars on average, and the movie ticket price in ten years later has risen to 7.89 US dollars.

The early-screen box office of 29.45 million US dollars, although it failed to break the early-screen box office record of "Star Wars Episode 1: The Phantom Menace", but that is Star Wars, and it is American culture that has been popular for decades!

Moreover, when "Star Wars Episode 1" was released, more than 2 million people were absent from their jobs because fans were too expecting, directly causing economic losses of more than 300 million US dollars.

But "Spider-Man" is different, this is just the first superhero movie produced by Marvel Studios that relies entirely on Twain's personal reputation!

Will "Spider-Man" create a hero culture exclusive to Marvel just like "Star Wars"?

"Sixty Seconds" was released in two days and only earned $6 million at the box office. But "Spider-Man", just one early show, has already raked in nearly 30 million US dollars at the box office. What kind of gap is this?

There is no doubt that in this summer, the hit "Mission: Impossible 2" is just an appetizer.

The real feast, is "Spider-Man"!

The pioneering work of the Marvel universe, "Spider-Man", will present an unstoppable momentum, just like the bubble crisis in Nasdaq.

Can not resist!

Unrestricted!

unstoppable!