Heads Up Hollywood

In Tang En's mind, there was a big game of chess.

Before, I suffered from financial constraints and had no room for development. Since he made a lot of money in the stock market, he started a series of strategic planning. From film to TV, from TV station to animation industry, of course, there are more important IP property rights!

IP property rights are the most important source of profit in the future, and it is the root cause of the Matthew Effect caused by large companies!

After the 1990s, the traditional toy sales model has been unable to keep up with the times, and Hasbro's sales have been decreasing year after year. Hasbro subsequently changed its business strategy, launched a series of acquisitions, and went public last year.

But I didn't expect that just after the new year, I ran into a bubble crisis!

Although Hasbro is listed on the New York Stock Exchange, not Nasdaq, Hasbro has already started its transformation into a game company through acquisitions in previous years.

In order to reduce the impact of the bubble crisis, Hasbro immediately sold its interactive game department and returned to the toy market, intending to carry out a series of in-depth development of its toy copyrights.

This kind of thinking coincides with Twain and Andrew Mooney, the newly appointed president of Disney's consumer products department!

Hasbro's toy images, including My Little Pony and Pokemon, have entered Disney World, Disneyland and Disney City, and participated in the development of Disney's game department.

Correspondingly, Hasbro has obtained the right to use the copyrights of many Disney movie derivative toys, which can be described as a combination of benefits.

At the same time, they also received a strategic cooperation invitation from Tang En Pictures!

Compared with Disney's traditional and conservative copyright development model, Tang En Pictures has a larger structure, a wider scope, more strategies, and more sincerity!

Comics, animation, movies, TV, toys, games six major copyright integration!

Tang En also invented a novel concept specifically for this purpose - the pan-entertainment copyright model.

Hollywood is the mecca of entertainment, and movies are the leader of entertainment.

For a cooperation invitation like Tang En Pictures, as long as Hasbro's board of directors is not stupid, they will not refuse at all!

After more than 20 days of negotiations, Hasbro and Tang En Pictures finally reached a consensus on the ownership and distribution of the "major copyright" on June 3, involving a total of 12 major items and more than 70 minor items. All strategic cooperation.

Like the previous cooperation between Hasbro and Disney, the cooperation between Hasbro and Tang En Pictures does not involve financial transactions, only the exchange of interests and the distribution of future profits.

For example, Marvel Entertainment can freely use the comic copyrights of seven toys including Transformers, Special Forces, Masked Fighters, MSI Superman, Magic Knight, Cosmic Knight, and New Age Warriors, and create related original stories.

For example, Hasbro can use Marvel comic images and stories to repackage and market its toys.

For example, Tang En Pictures' copyright use rights are only 10 years. If Tang En Pictures has not launched a major movie project within 10 years, Hasbro can take back all copyrights unconditionally. If the movie fails at the box office, Hasbro can also take back the copyright and change the partner.

This is a bit like when Marvel sold the copyright of superheroes.

The difference is that there are successful precedents for comic book movies. Both "Superman" and "Batman" are popular all over the world, so many companies buy copyrights.

However, playing the modified movie...everything is unknown.

Besides Tang En, who would dare to play like this?

It is normal for Hasbro to make concessions in terms of copyright in order to make its toy projects into big movies and drive sales. Even the contract stipulates that Hasbro will pay no less than 10% of the movie investment in sponsorship fees. If the global box office exceeds US$500 million, Hasbro will also provide an additional sponsorship fee of 1% of the film cost for every US$100 million increase in the global box office.

In exchange, Hasbro received more revenue from the derivative rights of the film. Especially for toy sales, Tang En Pictures only takes 20% at most. This is simply the most embarrassing agreement that Hollywood has signed with a toy company since ancient times.

Hasbro previously obtained licenses for Disney's Mickey Mouse, Donald Duck and other toys, and Disney will take 80% of the total profits!

With this kind of condition, Hasbro begged for it crying and begging. There are so many toy companies, and there are at least dozens of toy companies kneeling and begging Disney to cooperate.

In order to achieve this strategic cooperation involving many channels, Tang En showed enough sincerity, and Hasbro also gave him full trust, and even allowed Tang En to conduct a small part of Hasbro toys for the filming of the movie. image modification.

In short, Tang En Pictures and Hasbro have reached the largest copyright strategic cooperation between a film company and a toy company in history!

Alan Hassenfeld is the chairman, chief executive officer, and president of Hasbro. His father is the founder of Hasbro, and his brother is the leader of the previous generation.

He is not very interested in comics, animation, and TV. What really impresses him are movies, movies made by Tang En!

"Twain, now that the contract has been signed, I want to know when the movie will be filmed?" Alan Hasenfeld also knew that many of the promises on the negotiating table were nonsense.

Sometimes, it is not as important as a person's face, such as Tang En, a famous and wealthy director.

Tang En smiled and said: "Alan, haven't I already said that the current special effects technology is far from enough, and within five years, the film project will not be approved."

Alan Hassenfeld frowned, not very satisfied with Tang En's statement, "It's too long!"

"In fact, there is no need to worry. Our strategy is to use comics as the sentinel and animation as the vanguard. After all, the cost of movies is too high, so we must be cautious."

Tang En's optimistic look obviously couldn't convince Alan Hasenfeld, "Tang En, in the 1980s, we cooperated with Marvel and launched a series of "Special Forces" comics and animations, which was not very pleasant. "

Tang En smiled and said: "But didn't the result also make this set of special forces toys sold all over the world? Besides, Marvel is my company now, Alan, you should be able to see my sincerity."

"But I've had enough of that shoddy cartoon!" Alan Hassenfeld showed a bit of irritability on his face.

The reason why Hasbro's toys are sold all over the world is the promotion of cartoons, most of which are Japanese animations.

But this kind of animation was okay in the 1980s, but now it seems that it is rotten!

This is also part of the reason why Hasbro's toy sales have declined year after year.

The quality of that kind of garbage cartoon is not as good as that of "Tom and Jerry" and "Donald Duck and Mickey Mouse" half a century ago. It is heartbreaking.

This directly touched Tang En's heart.

Tang En Pictures failed to recruit Chris Meledandri, so they gave up the strategy of building their own animation department. Without soul characters, the animation department cannot be established at all.

Tang En's current thinking is to make a few cartoons at will, hand them over to Nickelodeon Channel, and just pay back the favor.

From now on, both sides will be cleared!

The reason why he made such a big battle is mainly to make plans for future movies.

"Alan, although we have reached an agreement on the copyright of seven sets of toys, it is impossible for all toys to be adapted into movies. Some of them will be made into cartoons, some will be made into TV series, and some will be made into movies. This is our original intention."

Tang En's face was not red and his heart was not beating.

In fact, his initial idea was to imitate the "Avengers" and create a "Hasbro Alliance" series, and then fantasize about sweeping Hollywood like the Marvel Universe.

But soon, Marvel Entertainment and Marvel Pictures resolutely denied Tang En's unrealistic idea.

The most direct reason is that there are too many monks and too little porridge!

There are more than 5,000 superheroes under Marvel. In addition to the Avengers, there are more than a dozen large and small alliances and organizations, all of which have stories and adaptation prospects.

If all seven of Hasbro's toys are put on the big screen, is there still room for Marvel heroes?

The film market is so big in total, it is impossible that the more films there are, the more income will be. This is an anti-parabola.

It is impossible for Marvel to starve its own heroes to death for the sake of other people's children.

So Tang En had already made up his mind, just like in his previous life, only put the Transformers on the big screen, and add special forces at most.

If the sales of comics are good, and the story of "Hasbro Alliance" is also very good, maybe it can be moved to TV stations in the future.

The TV market is much broader than the movie market.

Tang En was not an actor after all, no matter how well he concealed it, he couldn't escape the scrutiny of an old fox like Alan Hassenfeld.

Alan Hasenfeld thought for a long time, as if he was making a major decision, and suddenly asked, "Twain, are you interested in joining Hasbro's board of directors?"

"ah?"

Tang En was stunned in surprise, and immediately understood that Alan Hasenfeld had come up with a big move in order for Hasbro's movie project to be approved as soon as possible.

Entering the board of directors means that Tang En will be a director of Hasbro, and the premise of a director is a shareholder.

Hasbro is a company owned by the Hassenfeld family, which holds more than 70% of the shares. In other words, Alan Hassenfeld's words are tantamount to the resolution of Hasbro's board of directors.

"I personally take out 5% of the shares and transfer them to you at the current stock price. How about it, are you interested?"

Hasbro is a listed company with a total market value of about 1.6 billion US dollars, and 5% of the shares are 80 million US dollars. This is no pressure for Tang En.

...

Last year, Disney hired Andrew Mooney, a senior brand marketing expert from Nike, to serve as the president of Disney's consumer products department, mainly responsible for the copyright integration and redistribution of Disney's characters.

Andrew Mooney also lived up to expectations. After reaching a series of strategic cooperation with Hasbro, he recently made another bold and creative choice.

He integrated the princess images in Disney's princess animation films over the past few decades, and registered them as the brand trademark of "Disney Princess".

The next step is to carry out a series of marketing and promotion for the "Disney Princess" brand series.

The number one IP with the highest peripheral property rights revenue in Hollywood history was born!