Heads Up Hollywood

Bill McNick was still a little conservative, and said in a deep voice: "Tang En, the three blockbuster films are scheduled for the same schedule, which will definitely dilute the box office."

Tang En laughed loudly, "Bill, you are right, dilute the box office! But I believe that the diluted box office will definitely not be "Spider-Man"!"

Bill McNick shook his head frequently, "Twain, your confidence is blind."

Nina Jacobson interrupted: "I don't think so, "Spider-Man" is the best superhero movie I've ever seen, it transcended an era! "60 Seconds" is a traditional Action movies, "Titan A.E." is even more incomprehensible, no matter from any aspect, "Spider-Man" wins."

Bill McNick sighed.

Tang En reached an agreement with the president of Marvel Studios, and it was useless for him to say anything.

Tang En asked: "Bill, how much is Universal's promotion fee?"

"$60 million."

"Too little!" Tang En frowned and snorted coldly, "Since Fox and Disney want to fight, let's do it! Isn't there still more than 50 million US dollars in the company's account? Take out 40 million US dollars, plus Great publicity!"

This time, even the "lunatics" in Bill McNick's eyes were shocked.

Add $40 million?

Didn't the total cost of publicity reach 100 million US dollars?

incredible!

In the history of Hollywood, there has never been a movie that has cost more than $100 million to promote.

Prior to this, the promotional cost of "Godzilla" produced by Warner Bros. reached 85 million US dollars, which is already an astronomical figure.

"Titanic" and "Star Wars Episode 1" are just more than 60 million US dollars in promotional expenses.

But Twain is different. He has seen the era of special effects blockbusters that often cost 100 to 200 million US dollars for publicity and distribution. The $100 million publicity, in his opinion, is not too much.

"That's the decision. I want to see how aggressive Disney and Fox are in fighting! The US$100 million publicity fee is the clarion call for our counterattack!"

Dunn would never admit defeat, nor was he afraid of challenges.

He just didn't want to create too many enemies in a short time.

Since Disney was shameless and came to the door repeatedly, there was no need for Tang En to continue to forbear and hide his clumsiness.

If you want to fight, then fight!

"Disney, don't blame me for being too harsh!"

Tang En clenched his fist, secretly ruthless.

He wants to break the roots of Disney!

...

Twain is going to attack Disney, not in the sneaky way of assigning Nina Jacobson to poach director Nate Shyamalan in the past, but in a fair and honest way!

Warner, Dunn didn't pay attention to him.

After the merger of America Online and Time Warner, in just two or three years, they lost more than 100 billion U.S. dollars! Time Warner, which owns 45% of the new company AOL Time Warner, also lost more than $50 billion on average.

The world's largest media giant, once the world's largest, fell and embarked on the road of selling property, and the journey was very miserable.

Even if Tang En really angered Warner, I believe they don't have the energy to deal with the dispute with Tang En Pictures.

What's more, Tang En already had a countermeasure.

As for Twentieth Century Fox...

Tom Rothman has great ambitions, but unfortunately he is not capable enough.

He actually took "Titan A.E." and "Spider-Man" head-to-head, isn't this a convulsion?

Among other things, the movie "Titan A.E.", even the deep fans of Tang En have never seen it, it is destined to be a bad movie that failed miserably at the box office!

It is conceivable that Tom Rothman's time in charge of Fox will not be too long. Once he steps down, the pressure on Tang En Pictures will be gone.

All Tang En really cared about was Disney.

Others don't know, but the foresighted Tang En is very clear about how strong Disney will be in the future!

Occupying half of Hollywood alone, it is comparable to MGM in the golden age of Hollywood!

To have a grudge against such a giant, Tang En naturally had to plan ahead.

While quietly weakening Disney's influence, it is also necessary to accelerate the expansion of Tang En Pictures' sphere of influence.

Twain Pictures must speed up its development!

It's just that...the Universal Pictures acquisition, as Bill McNick said, is nowhere in sight.

Dunn Films received a receipt from Seagram Company. Their tone was very tactful, saying that the company had other plans and currently had no intention of selling core assets.

To put it bluntly, it is to discuss mergers and acquisitions with Vivendi Group wholeheartedly.

Tang En's development in the film industry has been greatly hindered.

Isla Fisher knocked on the door and came in. Seeing Tang En frowning, he softly persuaded: "Are you still worried about Disney and Fox?"

Tang En smiled and waved his hands, "Is there something wrong?"

Isla Fisher said: "Bill asked me to ask you, the new film "Never Compromise" directed by Soderbergh has been released for three days, and it is currently the top box office of the week. Mr. Long Meyer will invite us to watch the movie , in the in-house screening room at Universal Pictures."

""Never Compromise"?" Tang En blinked, "Steven's movie must be good! If that's the case, call all the management and go to the movie tonight!"

Tang En understood that Universal Pictures was forming a friendship with Tang En Pictures.

Universal must have known about Tang En Pictures' acquisition offer to Seagram Group.

That night, it was called watching movies, but it was actually a communication.

Twain exchanged a lot of ideas with the chairman, CEO, and president of Universal Pictures, Ron Meyer, and also stated strongly that "Spider-Man" will not back down. On the contrary, Tang En Pictures will directly invest and increase publicity.

After the screening was over, Tang En shook hands with Lon Mayer with a smile, "You have invested in such an excellent film, I have a hunch that in the next Oscar, "Never Compromise" will definitely be on the list."

"Haha, then I will borrow your good words!" Lon Meyer smiled brightly.

Another executive from Universal seemed to be flattering Tang En, and said with a little sarcasm: "The investment of "Never Compromise" is only 51 million U.S. dollars. After three days of release, it has already won the champion of the weekly box office chart. At the same time The upcoming Disney sci-fi blockbuster "Mission to Mars" has an investment of up to 100 million U.S. dollars, hehe, it will cost me a lot!"

Tang En was really in a good mood, "Disney? Hehe, in my opinion, Disney is still playing with cartoons. Live-action movies will only make things worse!"

Ron Meyer laughed and said, "Who says it's not? New Line's "Reaper" has an investment of only 25 million US dollars. Although it's a horror film, it ranks third at the box office, but it's only less than "Mars Mission". $3 million."

""The Grim Reaper"?"

Tang En was taken aback. This is a very classic series of horror films, with low cost and high box office.

"Have you seen it?" Lon Meyer asked in surprise.

Tang En shook his head, "I just didn't expect a horror movie to have such a high box office."

Ron Meyer said: "Not only that, horror films have always been the favorite in the DVD and video tape market. Don't look at "Never Compromise" is well shot, and may even be nominated for an Oscar, but the DVD and video tape market must not be as good as "Death Comes." ", not to mention the rebroadcast fees of cable TV stations."

"Cable TV station?" Tang En blinked.

Ron Meyer explained: "Yes, like AMC, HBO, and SHO. This kind of TV station shows dramas like "Never Compromise" with low ratings, and the audience prefers visual feelings. Horror movies, Mysteries, thrillers, and action movies are their favourites."

Tang En's eyes lit up immediately.

Television stations in the United States are mainly divided into two categories, wireless television stations and cable television stations.

Wireless TV stations are public TV stations that can be viewed wirelessly through satellite signals, similar to ABC, CBS, and NBC, and are aimed at all age groups, so the censorship is strict, and R-rated movies like "Death Comes" are impossible to show.

Cable TV stations are pay TV stations that can broadcast some large-scale content, especially professional cable TV stations like HBO, and can even broadcast adult films.

The types of movies purchased are also different for different audiences.

Put lengthy and boring feature films on professional cable TV stations, and the ratings will not be too high.

Tang En grasped these words of Lang Meyer very keenly, and was deeply touched!

Twain doesn't even have to think about public TV networks like NBC and CBS. The purchase price can be tens of billions of dollars, and he can't afford it at all.

But the TV industry must also be within the scope of Tang En's layout. Cable TV stations with lower prices and higher profit margins have become the best way for him to step into the field of TV production!

There are too many classic ideas and ideas in Tang En's mind. If it is limited to the film industry, it would be too wasteful.

More importantly, Tang En is very clear that the income of the film industry only accounts for 20% of Disney's revenue, and more than 70% of the revenue is generated through the TV network!

If you want to compete with and suppress Disney, you must build a huge TV network!

Of course, these are the future industrial layout.

Now, Tang En is interested in low-budget horror films, or some plasma B-level films.

These films can provide enough materials for future professional cable TV stations. It's impossible to screen super blockbusters like "Spider-Man" often, right? That's a shame!

Especially Tang En felt ashamed.

Through the sunglasses system, Tang En recruited a large number of excellent screenwriters and outstanding market analysts.

In the past two years, under the leadership of the market analysis department, the screenwriting department has written more than 30 scripts. At least 5, highly recommended by Andrew O'Hare.

But Tang En couldn't make up his mind to spend tens of millions or even hundreds of millions of dollars to invest in a movie that he couldn't predict.

He chose to invest in films such as "Wedding Crashers", "Spiderman", and "Poisonous Web", which have been tested in the market in previous lives and achieved great success.

Andrew O'Hair's market judgment attribute is 97, not 100!

Once an accident happens, Tang En Pictures can't bear it at all.

But small-budget horror films are different. With an investment of one or two million, even if they lose money, it doesn't matter. They can let market analysts and screenwriters show their talents and write good stories.

The investment of "Chain Saw" is only 1.2 million US dollars, how much is the box office?

$56 million in North America and $103 million worldwide!

It can be seen that as long as the story is wonderful, even horror movies and B-grade movies can be famous all over the world.

This is an opportunity for Dunn to give his team.