Heads Up Hollywood

As early as 1996, the General Administration promulgated some regulations and regulations on co-productions.

However, the mainland film market was still very weak at that time, and no foreign businessman was willing to enter the mainland market to make movies.

The change started in 2002.

From "Heroes".

The appearance of "Hero" opened up the era of blockbuster movies in the mainland film market, and opened countless movie clubs that have been transformed into ktv and nightclubs. In addition, the Hong Kong government's film market is over, and filmmakers have gone north...

The number of co-productions suddenly increased.

However, during this period, the General Administration did not make some clear requirements, and co-productions became a way for many Hong Kong businessmen to circumvent policy restrictions to make money.

The share of foreign films in the mainland is 15%, but the share of co-productions can be as high as 43%.

The first batch of Hong Kong government filmmakers who went northward were actually taking advantage of policy loopholes, randomly finding a few mainland actors and staff, and using them like cows and horses, beating and scolding whenever they wanted Just scold, play if you want, and dump if you want. Make a so-called co-production film, and then sit back and enjoy 43% of the account.

The leaders also know this kind of film chaos, but they deliberately indulge it, giving foreign filmmakers and investors the opportunity to take advantage of the loopholes to make money.

Only when there are opportunities for profit will more filmmakers be attracted to the mainland.

With the success of "Mulan," everything has changed.

Sino-US co-productions, Hollywood blockbusters with an investment of 100 million US dollars have been shot, this is a demonstration of strength! This is the embodiment of the potential of the mainland film market!

The General Administration has enough confidence, and its methods are also tough.

Even the world's best-selling Hollywood blockbusters have been filmed, and they are co-productions completed under formal procedures. Those irregular co-productions should be abolished. The order of the mainland film market should be carefully managed!

The leaders stopped procrastinating and quickly came up with the latest relevant regulations on co-productions. The most important one is that Chinese actors in co-productions must not be less than 50%! In case of special circumstances, an application must be made for the approval of the General Administration.

For the Chinese side, "Mulan" is not just a movie, it has really had too much influence in all aspects.

Of course, the most grateful person is New Universal.

This time, the suggestion of co-productions was put forward again, in order to continue the road of Sino-US co-productions, and promote the rise of the mainland film market through the Hollywood model. Including various local governments, they are also actively promoting the development of film-related industries such as special effects industrial parks, animation industrial parks, and film and television shooting bases.

For a time, the momentum of the movie was in full swing.

The project this time is about the evacuation of overseas Chinese by the Chinese Navy. This is a movie that can strengthen the country's prestige. If it is made well... it will definitely be a super hit in the Chinese-speaking area!

Not to mention anything else, agencies and units at all levels must organize collective viewing, which is the guarantee of the box office.

However, Tang En was a little bit in trouble here.

Co-produce a movie that highlights the power of the Chinese navy? It's a bit taboo!

The current situation of New Global is already very sensitive, and this thunder cannot be trampled on.

Do you recommend it to Warner?

Warner also has a lot of investment in China.

Unexpectedly, within a few days, a letter came from the Chinese side, saying that the co-production proposal was cancelled, and the project was killed.

The General Administration has reviewed it, the military approved it, and the civil affairs approved it, but the Ministry of Foreign Affairs rejected it, thinking that the film does not conform to the country's foreign policy.

This movie is about the evacuation of Chinese nationals by the Chinese navy to protect them from Iraqi artillery fire during Iraq's invasion of Kuwait. It also shows that Iraq is the invading party and Saddam is the villain.

But the current international situation is that the United States is fighting in Iraq and is arresting Saddam Hussein. Many countries, including China, are against this war.

If this movie is made, doesn't it imply that the US is attacking the big villain? This is not acceptable.

Tang En secretly rejoiced that the second cooperation failed.

There are such things as censorship in every country.

Even if it passes there, Hollywood will have to kill it.

Although the film cooperation failed to be reached, New Universal's cooperation with China has begun to become more and more abundant, such as... the order from Dolby Laboratories!

With the official launch of the Blu-ray Disc, the first batch of Blu-ray discs appeared, and all Columbia Pictures movies will exclusively release high-definition discs in Blu-ray format.

This marks the competition for high-definition formats of Blu-ray and hd-dvd, which has officially started!

New Universal is currently in the hd-dvd camp, but the contract is about to expire.

Blu-ray costs less, and Sony's strength is stronger.

If nothing else, after the contract expires, New Universal will also switch to the Blu-ray camp.

The emergence of new high-definition formats will inevitably cause changes in the industry.

Bear the brunt of the DVD player.

In the past month, New Universal took a heavy hand!

Bought the advertising rights of almost all TV stations in the United States with more than 3% ratings, including the Golden Globe Awards, Grammys, Oscars, and Super Bowl advertising positions, and New Universal won them all!

There are also Yahoo, msn, facebook, youtube, AOL, Netflix, Rotten Tomatoes and other websites, as well as popular newspapers such as the New York Times, Los Angeles Times and Wall Street Journal.

The advertising fee is as high as 250 million US dollars!

What is advertised is the super powerful Dolby DVD player!

It can play regular dvds, hd-dvds, blu-ray discs, and even some dvd games.

It can be said responsibly that Dolby DVD player is the most powerful and compatible DVD player in the world at present!

This DVD player was launched in North America half a month ago, and then rolled out to the global market within a month.

Now, Tang En got the report.

In the past two weeks, the sales volume of Dolby DVD players in North America has reached 950,000 units!

Colin Green, the vice president in charge of sales, was very excited, and reported impassionedly to Tang En: "Boss, DVD players have sold like crazy, and we have received a large number of orders. In addition to the inventory of 650,000 units in warehouses and dealers, we At least 500,000 units are still out of stock in North America!"

Tang En has been preparing for the DVD player plan for several years.

Now the product is finally available.

After a series of brainwashing marketing and overwhelming publicity, the Dolby DVD player has finally become a generation of explosive products, and the sales are no worse than when the ipod was released a few years ago!

However, the price cannot be compared at all!

The official price of Dolby DVD player is 1299 US dollars!

The price of the ipod is only one-tenth of the price.

Since the high-definition format of hd-dvd was released, Tang En has been paying attention to the DVD player market, and he knows this market very well.

HD-DVD high-definition disc players have been available for more than two years, and the total global sales have exceeded 3.8 million units, of which 1.8 million units were sold in North America.

That's right!

In two years, the total North American sales of hd-dvd players of all major brands was only 1.8 million units!

The average price is US$1,000, and the total sales are US$1.8 billion!

As soon as Dolby DVD player appeared, it immediately swept the DVD player market like the autumn wind sweeping the fallen leaves.

The half-year orders in North America alone exceeded 2 million units!

Sales are expected to exceed $2.5 billion!

This shows what?

This shows that there are more ordinary and cheap DVD player consumers, who have begun to enter the high-end market and buy Dolby DVD players that can watch high-definition DVD players!

No way, this is the only DVD player in the world that can play both DVD, HD-DVD and Blu-ray!

One machine in hand, you can win all formats!

The American people are lazy and ignorant, and the messy video format can drive them to collapse.

Dolby DVD players took care of that for them.

No matter what format, Dolby DVD players can recognize and play it!

This is a must-have product for movie fans!

Indispensable!

Even the Sales Department and the Consumer Products Department made a bold estimate that the sales of Dolby DVD players in North America this year will exceed 3 million units! The total output value reached 4 billion US dollars!

Dolby Disc will rule the high-end consumer market for DVD players, except for those $50 ultra-cheap Chinese-made DVD players!

"$1,299 list price, no problem?"

This was the price chosen by Tang En, and he paid close attention to it.

Colin Green said: "No problem! In the short term, there are indeed a large number of consumers who are hesitant, but it doesn't matter. Dolby DVD players are still in the stage of being out of stock. People with spending power and fanatical movie fans will not care about this. The price difference. Compared with the high-definition DVD players of the past, our functions are significantly more powerful."

Tang En said: "Within half a year, a DVD player with the same function will definitely appear!"

The DVD player has no technology and no patents.

As soon as the Dolby DVD player appeared, colleagues in the industry would definitely buy it back and disassemble it for research, and then they would soon be able to produce similar products.

Colin Green said deeply: "That's true. In fact, it doesn't take half a year. Three months is enough. We only have a monopoly period of three months."

Tang En nodded.

He is an expert in movies, and in terms of hardware sales... he will not just point out. He proposed the strategic direction of high-definition DVD players, and let more professional people handle other tasks.

Tang En looked down at the report in his hand, very satisfied!

Dolby DVD players were launched in the United States for 13 days, and a total of 950,000 units were sold!

On sale for $1299!

The total output value is 1.23 billion US dollars!

Of course, this money cannot all belong to New Universal, and it also includes costs.

What Tang En got in his hand was the cost report.

The material cost of each Dolby DVD player is US$185, the assembly fee is US$8.5, the patent fee is US$45, the dividend fee for scientific researchers is US$4.8, the profit in the hands of distributors is US$20-30, and the small amount of money shared on each machine Shipping and insurance charges...

All in all, the cost of a Dolby DVD player sold in the United States will not exceed $300.

Compared to the retail price of $1,299...that is, for every Dolby DVD player sold, New Universal can earn $1,000!

Selling 950,000 units is equivalent to earning 950 million US dollars!

You know, in the early stage, Dolby Laboratories spent only 80 million US dollars on research and development for the development of DVD players, and only 120 million US dollars in negotiations, technical support and various property rights acquisitions, plus 250 million US dollars in advertising expenses...

Well!

In just half a month, New Universal has made a net profit of 500 million US dollars in the DVD player project!

According to the current half-year order of 2 million in North America, New Global can earn 1.5 billion US dollars from North America alone!

Who says the real economy doesn't make money?

The key is to find the right direction!

The profit return rate of this product is higher than that of Wall Street's financial games!

Undoubtedly, the success of this big business will make every shareholder of New Universal bow down to Tang En and be convinced.

This big boss can not only play around in Hollywood.

In the hardware market, we also have unique understanding and vision!

As the third largest shareholder of New Universal, the Dolby family can also straighten their chests and backs.

Tang En looked at the report and was very satisfied.

However, there is only an assembly fee of $8.5, which is quite emotional.

Sure enough, it is Foxconn, and it really is cheap labor.

If this is produced in the United States, the foundry fee for each machine will be at least 50 US dollars.

This is the advantage of made in China.

The retail price of a DVD player made in China is only 50 US dollars. The DVD player made in the United States costs 50 dollars just for labor costs. It is also said that the unemployment rate of American workers is high, can it not be high? Factories have all moved to Asia.

"By the way, what about overseas orders?" Dunn shook his head and asked further.

Colin Green didn’t even need to look through the documents, and said in a familiar manner: “Japan has 650,000 units, South Korea has 150,000 units, Hong Kong has 3,000 units, the United Kingdom has 350,000 units, Germany has 130,000 units, and France has 180,000 units. The total overseas orders received exceeded 1.5 million units!"

Tang En's eyes lit up, "Japan's order is equal to the sum of Britain, France and Germany?"

Colin Green said: "It is true that the Japanese market attaches great importance to traditional industries. Just like the record industry, under the impact of the Internet, the global record industry is sluggish, and only Japan's record industry is still growing. By the way, there are still Thanks to Netflix Japan."

Tang En smiled, "That's a good thing!"

Netflix and Netflix Japan, as DVD rental platforms, naturally cannot do without the advertising of Dolby DVD players. It's funny to say that Japan should be dominated by Sony. The fact that Dolby DVD players can receive such a large order is also related to Sony's strategic mistakes.

Sony also has a DVD player business and has been selling a variety of DVD players in the past two years. It’s just that Sony’s bureaucracy is very strong. The Blu-ray Disc is developed by the Languan Research Group, and the DVD player business belongs to the DVD player production department.

The production department is not optimistic about Blu-ray, so it does not produce it. Instead, it produces high-definition video disc players such as HD-DVD, which is Blu-ray's competitor.

Very ridiculous.

Just like a Sony phone.

We all know that Sony's camera technology is the best in the world, but the camera department does not authorize the mobile phone department, fearing that the camera function of Sony mobile phones is too powerful, so no one will buy Sony cameras. So much so that the mobile phone department had to develop camera technology from scratch, and had to buy patents from outside, which wasted a lot of money and hadn't come up with anything.

It is only a matter of course that such an established company is surpassed by a new company.

Anyway, New Universal took advantage of it.

"How big is the order to Foxconn this time?" Tang En asked.

The first batch of orders had been placed half a year ago. Unexpectedly, the sales were extremely hot, and the world was facing a shortage of goods. It was necessary to hurry up and let Foxconn work overtime for production.

Colin Green said grandly: "At least 2.5 million units!"

"Yes!" Tang En waved his hand, "Go for it!"