Heads Up Hollywood

The Oscar ceremony is over.

For many traditional film companies, the past "natural year" is considered to be over, and it is time to truly face 2006.

The past 2005 was really not a good time for Hollywood.

All kinds of internal contradictions aside, Hollywood is the endorsement of movies after all.

But in the past year, Hollywood movies have really lacked bright spots.

Under the huge controversy, "Brokeback Mountain" successively won four awards at the Oscars: Best Picture, Best Director, Best Adapted Screenplay, and Best Original Music.

The main reason is that there are too few excellent movies, and "Brokeback Mountain" is almost the only one.

Even more miserable is the commercial film market.

With Twain's success, the $1 billion box office has become synonymous with super movies.

It's disappointing, though, that there wasn't a single film that grossed more than $1 billion worldwide last year.

The highest-grossing film was "Harry Potter and the Goblet of Fire" with $890 million worldwide, followed by "Star Wars: Episode III: Revenge of the Sith" with $850 million worldwide. Then there's Iron Man, $780 million worldwide, and then The Da Vinci Code, $760 million worldwide...

For this reason, compared with the booming box office market in 2004, Hollywood's total box office revenue in 2005 dropped by 7%.

Major film companies began to look forward to 2006, to draw an end to the "nightmare" of the past year.

For the revival of 2006, Hollywood has prepared countless delicious dishes. To be on the safe side, it has also offered a large number of sequels, remakes, and tie-in countless big-name stars and expensive computer special effects, hoping to bring those who are gradually far away from the world. Theater audiences were re-engaged.

A revival battle is about to begin.

The cartoon market includes "Charlotte's Web", "Cars", "Dark Scanner", "Penguins Are Crazy", "Wash away the little mouse", "Ice Age 2: The Ice Melts", "Don't Mess With Ants", "Over the Hedge", etc., most of which are CG animations.

2006 will also be the first year that CG cartoons completely replace hand-painted cartoons!

In terms of sequels, major companies have also launched painstaking masterpieces.

DC will launch "Batman 2" in the summer file, and "Superman Returns" in the Christmas file! It is even rumored that Marlon Brando will be "resurrected" in this film through technological means, playing Superman's father.

Paramount's sequel masterpiece is undoubtedly "Mission: Impossible 3", which has almost become the only masterpiece that Paramount can get.

Twentieth Century Fox focused on launching "X-Men 3: The Last Stand".

Of course, the more interesting thing is New Universal!

This year's summer, New Universal will present 14 films to fans all over the world!

Among them, there are as many as 10 that are worth looking forward to!

On May 5, Marvel Studios' masterpiece "Daredevil 2" was released. The series is a heterogeneous style of the Marvel superhero masterpiece, ranking 7th among the 10 most anticipated movies in 2006.

On May 30, Pixar's masterpiece "Cars" was released. Pixar's movies are suitable for all ages and have always attracted the attention of the market. It ranks 5th among the 10 most anticipated movies

On June 2, "Broken Men and Women", starring Jennifer Aniston and playing a focal role in the Big Five and the new Universal "Civil War", will be released. After several twists and turns, the film was finally positioned as a PG-13 rating.

On June 9th, "Pirate Alliance 3: At World's End" will debut! There is no doubt that this series is currently one of the most popular series in the world. The three starring Johnny Depp, Tom Hardy and Anne Hathaway are all popular all over the world because of this series. Among the most anticipated movies, it ranks No. 2!

On June 16, "Fast and Furious 3: Tokyo Drift" was released. Due to contract differences, Vin Diesel was not able to appear in the film, which led to a sharp decline in the popularity of the series, but it is still a speeding movie worth watching in the summer.

On June 30, the fashion masterpiece "The Devil Wears Prada" specially created for the conscience of female audiences was released. The combination of Meryl Streep and Anne Hathaway is also enough to attract the attention of movie fans.

On July 7th, the heaviest drama of the summer vacation is coming!

The Marvel superhero blockbuster "The Avengers", directed by Dunn Walker himself, is grandly debuting under the eager anticipation of fans all over the world!

After years of foreshadowing, Marvel's superheroes will gather together to stage an unprecedented superhero masterpiece!

This is the most anticipated movie in 2006!

After many years, Twain, who was in charge of the film again, has also become the focus of countless film critics and filmmakers.

In addition, the comedy film "Living Together" released on July 14, the action film "Miami Vice" released on July 28, and the crime film "The Insider" released on August 16 are also highly anticipated by the market.

In particular, "Miami Vice" directed by Michael Mann has brought together many stars, and the production cost exceeds 100 million US dollars, which is the largest project investment of Universal Pictures this year. Among the 10 most anticipated movies of the year, the film ranks 6th, one place higher than Daredevil 2!

However, the scale of the film is too large and can only be rated R, which will inevitably affect the box office revenue. It is worth mentioning that the Chinese actress Gong Li is the lead actress in the film.

...

The summer vacation is still far away.

After the Oscars ended, there were three films competing fiercely in the market in March. The Marvel masterpiece "Thor" released on March 10; Ice Calamity, and "Mulan," which was released on March 30.

The villain in "The Avengers" is Loki, and the movie "Thor" clearly explains the preface of this story and makes a stand.

"Thor" stars Channing Tatum, and "Jane Foster" stars Rachel LeFfeffer.

They are all newcomers, with no reputation.

Unlike "Iron Man", "Spiderman", and "Ant-Man" who are human beings, "Thor" is a god, lacking a series of foreshadowing, and the audience's sense of substitution is not strong. Coupled with the story of this brother engaging in base sales and corruption, for male fans, it really lacks bright spots, and the result can be imagined.

In "Thor 1" and "Thor 2" in the previous life, the actor Chris Hemsworth is also a small person, but the heroine is the new Oscar queen Natalie, which has a certain promotional attribute.

On the major posters, Natalie took the lead, with Chris Hemsworth as the leftovers.

In the marketing process, Natalie is also the core.

I don't know, I thought it was a "Female Thor".

This kind of marketing strategy has indeed achieved success. Both "Thor 1" and "Thor 2" generated profits only through the box office market. Natalie also became the actress with the highest income and the highest cost performance in Hollywood in those years.

Later, when Chris Hemsworth became popular, Natalie's role was naturally weakened. There is more and more interaction between superheroes, and "Jane Foster" has become a dispensable character. And the CP combination of Natalie and Chris Hemsworth really didn't spark any sparks.

Natalie wants to continue interfering in script creation to add luster to her character, but Marvel disagrees; Marvel wants to cancel the dividend clause and only pay the basic film salary, but Natalie refuses; Natalie asks to make female characters flesh and blood, and cannot Acting as a vase, Marvel disagreed; Marvel asked Natalie to continue to play "Jane Foster" in her life to gather Marvel fans, but Natalie refused...

A series of contradictions ensued.

Later, Marvel directly fired a female producer invited by Natalie, completely cut off her crew power, which became the fuse of the conflict and the relationship broke down completely.

Then, Natalie turned down the role in "Thor 3".

The film contract between Marvel and Natalie is 3 films. According to normal logic, this is a breach of contract! To pay huge liquidated damages!

However, Natalie is not an ordinary actress who only listens to the director's request to act. She is also an invisible producer, a bit like Reese Witherspoon and Angelina Jolie, with a high status in the industry.

In order to invite her to star in "Thor 1", Marvel offered a lot of favorable conditions. She has the best treatment among all Marvel actors, not only the highest salary, but also the dividend clause. It even gave her the right to participate in the creation of the script, as well as the marketing and distribution strategy of the film.

As it turned out, Natalie's use of this power was not successful. Coupled with her lack of bright spots and a lot of ridicule in the movie, Marvel regretted it a bit and began to limit her power.

It can be said that both parties have breached the contract.

Natalie doesn't want to continue filming "Thor 3" for money, and Marvel doesn't want to cooperate with this picky boss anymore.

Such a sharp contradiction has actually achieved an amicable termination of the contract.

Because it was easy to get together and parted, after the separation, the conflicts between the two sides eased instead, they talked about each other well, started some friendly interactions, and seemed to intend to cooperate again.

"Jane Foster" is really not a vase character. In the comics, after "Thor" Thor died, it was Jane Foster who picked up Thor's Hammer and became the "Female Thor"!

In "Civil War," Thor joins Captain America's side against Iron Man's side.

In "Civil War 2", it was even more powerful. The female Thor joined the Iron Man camp and became the backbone of the fight against Captain Marvel!

In the feminist era, "Jane Foster" is an important role in Marvel's tilt towards female superheroes, and is the core of heroines.

No matter what happened in the previous life, in this life, it is impossible for Twain to let Natalie play the role of Jane Foster.

Natalie's movie philosophy is seriously at odds with Marvel's principles.

For long-term planning, Natalie is not suitable for Marvel cooperation.

This certainly solved many potential hidden dangers for Marvel in the future, but at the same time, it also added a lot of trouble to Marvel right now.

"Thor" lacks a big star... the box office is not doing well!

The box office in the first week was only 55 million US dollars.

The two newcomers, Channing Tatum and Rachel Lefeffer, really can't support this big production with an investment of more than 100 million US dollars.

In the second week of its release, "Thor" gave up the weekly box office champion.

Once the cartoon "Ice Age 2: Melting Ice" was released, it set off a movie-watching frenzy, and the box office in North America exceeded 70 million US dollars in the first weekend!

In another week, the North American box office of "Thor" has accumulated 96 million US dollars, and the North American box office of "Ice Age 2" has reached 120 million US dollars.

Successful overtake!

In the era when Marvel is sweeping the world, a cartoon can break the myth of Marvel's monopoly, which really makes 20th Century Fox happy.

...

According to the current box office trend, the North American box office of "Thor" is about 130 million U.S. dollars, and the global box office is about 360 million U.S. dollars. It's not a loss, but this must be the least profitable superhero movie in Marvel Pictures.

Twain made a special trip to Marvel Pictures to hold a meeting and tell everyone his confidence in Marvel. At the same time, he said that "Thor" was not popular in the market because of the "myth" story and lacked a sense of substitution. After the superheroes interact, the popularity of the "Thor" series will also rise.

However, the media exploded.

"Thor" was defeated by a cartoon?

This is the blockbuster Marvel superhero blockbuster of the past few years! And it's also the lead film of "The Alliance of Vengeance"!

Such a big production can't even manage a cartoon with a production cost of 80 million US dollars?

so funny!

For a while, the media focused on the words "failure", "loss", "cliff-like decline", and "Marvel's ebb" on "Thor". At the same time, countless praises were sent to the cartoon "Ice Age 2: Melting Ice" that defeated "Thor".

In today's Hollywood, if Pixar is truly the No. 1 animation studio, then Blue Sky Studios is No. 2!

Disney Animation Studios, Sillywood Animation Studios, Warner Bros. Animation Studios, Lego Animation Studios... none of these are climate change.

Blue Sky Studio, really great!

This kind of media campaign naturally aroused dissatisfaction from the top and bottom of New Global.

The reality is like this, when the moon is full, it will lose money, and when the water is full, it will overflow.

Marvel Studios, which has been doing well in the box office market for the past few years, has been criticized. The Blue Sky Studio, which has been promoted to the sky by the media... It is only natural that the "spillover" incident occurred.

"Boss, good news!"

As soon as Tosca Musk got the news, he reported to Tang En immediately, very excited.

"What's up?"

"An accident happened at Blue Sky Studio!"

Tang En couldn't help laughing, "Are you so happy that something happened to them? Is there a need to gloat so much?"

Tosca Musk aired: "I'm not for you!"

"I?"

"Haven't you been following Chris Meledandri?"

Tang En's eyes lit up suddenly, "You mean..."

Tosca Musk said eagerly: "That's right, because "Ice Age 2" was too successful, coupled with the enthusiasm of the media, there was a serious power disagreement between Blue Sky Studios and Twentieth Century Fox Animation Department .”