Heads Up Hollywood

The Victoria's Secret show is a huge marketing campaign.

Just as Disney uses cartoons to enhance Disney's brand value, the Victoria's Secret Show is a direct reflection of the brand value of "Victoria's Secret".

For the annual Victoria's Secret show, in addition to live performances, Victoria's Secret officials will also contact the production company to film the big show, and then produce a standard version for distribution through TV stations and DVD channels.

The average cost of a Victoria's Secret show is between US$15 million and US$20 million.

This includes the cost of fantasy underwear, appearance fees, air tickets and accommodation fees for nearly 60 supermodels, clothing, props costs, performance guest costs, staff salaries, venue rental fees, advertising fees, etc.

This year marks the 10th anniversary. The fantasy underwear worn by Gisele Bundchen cost as much as 15 million U.S. dollars, which also pushed the cost of this big show to a historical peak of 28 million U.S. dollars.

However, the cost is high, and the money is also high.

On-site tickets can recover 1 million US dollars, and subsequent related authorizations for magazines, newspapers, TV stations, and the Internet can recover about 3 million US dollars.

The television broadcasting rights of Daxiu Video can recoup 10 million US dollars in North America alone, and globally...at least 30 million US dollars, targeting more than one billion viewers around the world.

Counting the sales of the dvd channel, another 3 million to 5 million US dollars can be recorded.

Don't look at the high cost of the Victoria's Secret show, but the ability to make money is also high!

Much more profitable than those shows in Las Vegas!

Broadway is also far behind.

This is not counting the auction of fantasy underwear and some live props!

After a Victoria's Secret show, it is normal to earn 40 to 50 million US dollars.

This is just the profit of the big show and has nothing to do with underwear sales.

Every year at the Victoria's Secret Fashion Show, a series of new underwear will be launched, driving sales soaring.

The Victoria's Secret show is almost the most successful promotion ever.

This year's Victoria's Secret Show is a battle of the gods, and with the blessing of the superstar Michael Jackson, it can be said to have achieved great success.

After one show, earning 100 million U.S. dollars is no problem!

However, this is not a long-term solution.

It is impossible for Victoria's Secret to recruit so many supermodels every year.

Especially when Poseidon is getting old, Empress Eugene wants to retire, and Empress Ji doesn't want to perform underwear shows anymore, it is already very difficult for Victoria's Secret to repeat this year's grand occasion.

And Michael Jackson!

It is impossible for a pop superstar of this level to appear on an entertainment show, and it is even more impossible for him to appear on the stage of the Victoria's Secret Show.

It is conceivable that if no changes are made in the future Victoria's Secret show, it is impossible to reach the height of this year.

In other words, if no changes are made, the Victoria's Secret show will only go downhill every year!

In the end, just like in the previous life, recruiting a group of Internet celebrities to come to the show, and relying on their personal fame to increase the popularity of the big show, this is really not a good idea.

Among these Internet celebrities, even Miranda Kerr is considered proficient in business, which shows how poor the overall quality is.

It's not that there are no models with high professional quality. Brazil, Venezuela, Ukraine, Belarus... There are too many top-level models in these countries.

Just because of lack of fame, she was rejected by Victoria's Secret.

This obviously violates the current selection criteria of the Victoria's Secret Show.

Now that Tang En has taken over the "Victoria's Secret" brand, he will definitely not let this trendy underwear brand gradually be marginalized by the underwear market.

There must be constant heat!

When the big show came to an end, Tang En took Taylor and Lily to the backstage.

Not to see a supermodel change, but to Anne Fougerduval, the chief producer of the Victoria's Secret show. In this Victoria's Secret show, she represents the Victoria's Secret official, and the object of cooperation is the production team of the Golden Globe Awards Ceremony arranged by Universal Television Production Company, which can be described as unprecedentedly strong.

The atmosphere in the backstage was very lively.

The supermodels all felt the unprecedented success of this big show, and they were all very excited. When they took over the interview, they danced and screamed again and again.

Tang En also saw the tears of "Black Pearl" Taylor Banks who was interviewed. She is getting old, and this will be the last time she will appear on the Victoria's Secret stage.

It attracted the sighs of many young models, and they all shed tears.

It was also the last time on stage, but Heidi Klum was much more cheerful, smiling and beaming.

This is also related to reality. Although her modeling career has come to an end, her transformation has been very successful. She has cooperated with Universal TV to launch a fashion reality show "Project Runway", which is broadcast on the USA TV network, and the ratings It is very popular, second only to "Universal Next Top Model" among fashion variety shows.

Seeing Tang En, Heidi Klum waved at him from a distance, walked over with a smile, and jokingly said, "How about the arrangements for the evening? Is there a swimsuit party? I'm free tonight."

Tang En shook his head, "No."

Heidi Klum pursed her lips and said, "That's... not even wearing a swimsuit? It's okay, we can all do it."

He didn't care about the two little girls, Little Taylor and Little Lily.

In the model circle, this kind of fifteen or sixteen-year-old girl is too mature to be mature.

No need to shy away.

Tang En gave her an angry look, "Didn't you read the newspaper? I'm not free!"

Heidi Klum covered her mouth and smirked.

Of course she knew that Tang En brought the whole family here. Tonight, it might be difficult to hold a special swimsuit party for supermodels on the yacht like in previous years.

Tang En found Anne Fougerduval, who was discussing something with the director, and when she saw Tang En approaching, she hurried forward.

"Today's show was perfect!"

"mj's role is too great."

Tang En smiled, and said earnestly: "This time the show is so high-profile, what should we do in the future? It's too late."

Anne Fougerduval is a little bit in a bind, it's a bit beyond her purview.

Tang En didn't make it difficult for her, and said, "Go back and write a report to see which movie elements are suitable for the Victoria's Secret show, such as Avengers, Disney Princess, or Transformers and Pirates."

Anne Fougerduval blinked her eyes, and immediately understood Tang En's meaning, "Use popular movie elements to add highlights to the Victoria's Secret show?"

Tang En nodded: "Well, go back and study the "The Theory of Explosive Money" I wrote, it will help you."

"Okay! Okay!" Anne Fougerduval seemed to see a new world, her eyes lit up, "Yes, adding color to Victoria's Secret with popular Hollywood elements... This is indeed a good idea. But the transformation Don’t forget about King Kong and Avengers, this is a typical male theme, and Victoria’s Secret focuses on the female market.”

Tang En couldn't help laughing, and said with a smile: "Transformers is not suitable, but the Avengers may not be the same, and more and more heroines will appear in the future. Don't worry, take your time first. Next year, we can play a Disney princess show." Let’s test the water first.”

"OK, I see!"

Anne Fougerduval immediately understood the constructiveness of Tang En's proposal.

This year is the release year of "Star Wars Episode 3: Revenge of the Sith", and the Star Wars theme is very popular. Just imagine, if this year's Victoria's Secret Fashion Show had supermodels appearing with lightsabers, how dazzling would it be?

This is much more interesting than Big KK and others holding toy spears on stage.

Of course, the big KK catwalk with a toy gun is enough to become a classic moment in the history of the Victoria's Secret show. But this kind of toy gun is still not the same as a lightsaber.

In the past, "Victoria's Secret" was a real fashion brand, far away from Hollywood, and could not borrow Hollywood movie brands at all.

Now it is different, Victoria's Secret has become a subsidiary of New Universal!

This makes the movie and Victoria's Secret have too many intersection elements.

Not to mention super brands such as Disney princesses and Star Wars, if we can break the copyright restrictions and provide designers with some inspiration for the magic robes in the "Harry Potter" series, we can make Victoria's Secret underwear more So many innovations! There are more show ideas!

At this moment, Anne Fougerduval suddenly felt that the future of "Victoria's Secret" was full of light.