Heads Up Hollywood

The history of New Universal's fortune is the history of Twain's struggle, and the history of Hollywood's industrial development in recent years.

In the past few years, when Tang En encountered a crisis, he had to use public speeches or university lectures to explain his film industry philosophy.

From the initial platter investment, to the later blockbuster theory, and then to the road to the industrialization of special effects film and television... It can be said that the development of the Hollywood industry in the past few years has almost all copied Tang En's film theory.

This time, the crisis reappeared.

Tang En repeated his old trick.

He came to USC and gave a public film lecture.

"It is now 2005. The real value of the film industry is not how much profit the film itself can generate, but how many opportunities it provides for companies to cooperate with other fields. Films have opened up a magical kingdom. I once talked about the popularity of blockbuster films What is gratifying is that over the years, fellow filmmakers have been doing the same, but it is far from enough, and the sources of blockbusters can be varied.”

"It can be a story, an image, a piece of art, a pop culture, or even a hit TV show. Well-known popular hits, such as Batman, Star Wars, Harry Potter, Mission: Impossible, etc., are all of this type, including a big-budget movie about children's toys that Tang En Pictures is producing-"Transformers."

"In today's Hollywood, blockbusters are the core of diversified operations!"

"Movies are the source of blockbusters. Hollywood continues to multiply its influence and profit through TV products, theme parks, consumer goods, soundtrack CDs, computer games and interactive entertainment. Film content production has always been a key feature of Hollywood. The center of attention, but diversified operations, from image management to copyright management, are the core barriers of Hollywood giants."

In fact, this concept is somewhat similar to the concept of ip.

However, the concept of "ip" cannot be used in Hollywood, which means "intellectual property" in English. This is unbelievable in the United States. Because all walks of life and all things have intellectual property protection, this is the general consensus of the whole society.

Intellectual property and hot money are not equivalent at all.

Only in countries with unfavorable protection of intellectual property rights will the term ip be used instead of hot money. Because here, only popular models may be able to receive a small amount of property rights protection.

It was not the first time for Tang En to give lectures in front of the public. He was wearing black-rimmed glasses, a straight blue shirt and trousers.

The audience in the audience were not only USC students, but also teachers from the USC Film Theory Laboratory, professors of theoretical film, and of course many filmmakers from Hollywood.

Although the infighting between New Universal and the Big Five alliance is going on vigorously, many senior filmmakers want to keep their distance and are unwilling to participate.

But Tang En's movie lectures are really attractive!

In the past few years, Tang En's lectures have created at least two lucrative industries for Hollywood!

First, the platter investment industry!

At present, there are nearly 20 assorted investment companies in Hollywood, and Legendary Pictures, the first company to initiate a assorted investment, has been successfully listed, with a market value of 6.2 billion US dollars.

Second, the special effects industry!

In the 1990s, the special effects industry sprung up in Hollywood. But in the 21st century, a large number of special effects companies have closed down one after another, and there are no more than 5 special effects companies in the United States that can survive with ease! It was Tang En's actions that promoted the cooperation between the Korean special effects industrial park and Hollywood, and found funds, policies and cheap labor for Hollywood special effects companies.

At present, two special effects companies have been listed on "Hansdaq", one with a market value of 500 million US dollars, and the other with a market value of 300 million US dollars, and they have achieved considerable success.

In addition, several consulting companies for popular movies have been born. Although they are not large-scale, they can still generate millions of dollars in income every year, and they are doing well.

All in all, Tang En's movie lectures are not just about movies, he is talking about movie business!

Anyone who can quickly respond to his film lectures and give feedback on business thinking along his line of thought will probably start a very good film-related company!

Even if it can't reach the multi-billion-dollar scale of Legendary Pictures, but it can make millions of dollars a year, which is very good.

Therefore, even though the current competition between New Universal and the Big Five alliance is fierce, and many filmmakers don't want to enter the muddy water, no one wants to miss the opportunity to start a business and become a boss.

As we all know, Dunn has invested in many excellent companies, such as Google, SpaceX, Apple, Amazon, Yahoo and so on. But the investment of these companies is more of wishful thinking, and the lack of real theory is still there.

You can only look up, not imitate.

The film industry is different, Tang En almost has the charm of turning stone into gold!

can learn!

As long as you follow his ideas, you will definitely make money!

Earn a lot of money!

In the audience, including Roger Birnbaum, Scott Rudin, Arnon Milkan and other Hollywood gold medal producers also attended, trying to discover new opportunities from Tang En's theory.

Tang En on the stage continued his speech with ease, talking and laughing freely: "In the 1960s, Hollywood was restricted by the Paramount Act, and could only enter the TV industry through content production to expand its source of income; With the secondary distribution of entertainment products, Hollywood has rapidly expanded its video tape/DVD channel. Entering the 21st century, Hollywood has ushered in an opportunity where both opportunities and challenges coexist.”

"Globalization has come, and the Hollywood market is no longer North America, but the whole world! Large media groups have increased their content concentration and used their large and comprehensive industrial chains to earn a lot of diversified income for Hollywood films. Here I am To provide a piece of data, last year, Hollywood’s major film companies collected a total of more than 38 billion US dollars in revenue worldwide. Among them, home entertainment products, TV distribution and movie box office each accounted for about 1/3.”

"Note that this is only the direct income related to movies, excluding commercial advertising, brand licensing and derivative income. Last year, the theme park business in the United States alone reached 9.5 billion US dollars! Among them, Universal Studios was 3.6 billion US dollars. This is Everything is inseparable from the brand image promoted by blockbuster movies."

"Through the expansion of the global market, media companies can maintain a growth rate of 15% per year, which is an amazing statistic. Everything looks perfect and booming, right? If you think so, you are wrong. Hollywood We are facing the threat of an extremely huge monster, that is—”

Tang En pulled a long tone and sold a pass.

A word "Internet" appeared on the big screen behind him!

Hollywood threatened by the Internet?

To be honest, it is difficult for some old men to understand such a theory.

There are some trendy young people who nod their heads frequently and their eyes shine.

In this day and age, only experienced netizens, and only "bad boys" who surf the Internet every day without doing business, realize the power of the Internet.

Naturally, these senior film professionals couldn't understand Tang En's argument.

Tang En said without hesitation: "In the past three years, the total box office in North America was 9.15 billion US dollars, 9.23 billion US dollars and 9.38 billion US dollars respectively, with a growth rate of only 1.3%. What does this mean? This means that the profit growth of media companies , is much faster than the growth of the box office. In other words, the growth of the box office can no longer keep up with the development speed of the current film companies.”

"Comparing another data, it can be understood that in the past three years, the total number of movie viewers in North America was 1.57 billion, 1.53 billion, and 1.51 billion respectively. In the past 10 months of this year, the data is even more bleak. Preliminary It is estimated that the total number of movie viewers this year will be less than 1.5 billion! The growth of the box office is not due to the increase in the number of moviegoers, but because the ticket prices are getting more expensive!"

"If you only increase the annual box office revenue by increasing ticket prices, then this behavior will become more and more vicious if it continues in the long run. We can even boldly imagine that 20 years later, the annual number of moviegoers in North America It will drop below 1 billion."

This question is indeed a problem that plagues Hollywood.

After the 1990s, the process of the Hollywood film industry was preliminarily determined and achieved great success. Movie fans frantically flocked to movie theaters. During that time, the number of moviegoers increased year by year.

But after entering the new century, the growth ended and the recession began.

Every year, mpaa holds various industry conferences to brainstorm ideas to alleviate the situation, but failed to achieve good results.

The reason is that there are too many channels to watch movies now!

If you want to watch movies, you can rent discs, but if you subscribe to TV, you can wait in front of the TV...you can even download pirated movie sources.

Except for the visual blockbusters with special effects that still attract fans to the cinema, the appeal of ordinary feature films to movie fans has been greatly reduced.

Not even as comfortable as being at home.

Watching romance movies at home, couples can create sparks of love while watching movies; watching horror movies at home, you can scream together, this will be a very good memory; watching comedy movies at home, the whole family roars The feeling of laughter and joy is not something that a movie theater can bring.

This is also the investment direction guided by Tang En's hot money theory.

Producers would rather spend a lot of money investing in one big production than spend relatively little money to make three small and medium-sized productions.

Seeing the dignified expressions on the faces of many filmmakers in the audience, Tang En continued his topic and said, "The box office is only a part of a movie's revenue, but it is a crucial part! The reason why a movie is called a movie is because There are movie theaters. Of course, some people may think that the current giant entertainment groups are all diversified operations, and the revenue from the box office is less, which can be earned back in other directions, such as discs, such as TV broadcast fees. However, the Internet may Destroy it all!"

"The future of physical stores will be fewer and fewer, replaced by eBay and Amazon. The future of music will be fewer and fewer, replaced by online music. The future of newspapers will be fewer and replaced by Google, Yahoo, and Facebook. By the same token, what about the movie industry of the future? Can Hollywood block the onslaught from Silicon Valley?"

"As you may know, the federal government has reached a new telecom service agreement with telecom operators. From February next year, the Internet speed will be greatly improved! At that time, narrowband will become broadband! At that time, Internet users can even watch high-definition videos online! Remember, it’s a dvd version or even a hd-dvd format!”

"This year, a video website suddenly became popular. You all know it? That's right, it's YouTube. Marvel Pictures, Dunn Pictures, and Pixar all have official accounts here, and they will release online movie promotional videos and some production highlights. At the end of April, the website uploaded the first video content. Now in October, youtube has collected more than 20 million short videos, attracting 4 million people to view and watch every day. It only took 5 months to surpass msn video. It has become the most viewed video site of this century."

...

In this era, smart phones have not yet appeared, but semi-smart phones have become very popular, and 3G networks have even been launched for nearly ten years.

At the scene of the lecture, no bigwigs from the Big Five companies appeared.

However, they also sent people to sneak in in order to obtain first-hand news as soon as possible.

Many people transmitted the content of Tang En's speech to the other end of the phone through mobile phones and other communication devices.

Even Murdoch is watching in real time.

"Facebook will replace the newspaper industry in the future? Heh! The ambition is really big!" Murdoch attaches great importance to the network platform MySpace that he has worked hard to build, and he doesn't care about New Global's Facebook at all.

The two sides are not of the same weight class at all.

However, when it comes to video content, Murdoch has to be serious.

myspace is not just a blog platform, but also includes many content services, including video clips.

However, because this kind of short videos uploaded by users will involve a lot of copyright issues, Murdoch was afraid of trouble, and did not allow users to upload content independently in the video section of myspace.

Unexpectedly, a rising star YouTube had an opportunity to suddenly attack and quickly occupy this market.

Even so, Murdoch does not want to enter this field to compete with youtube.

When it comes to copyright, it costs copyright fees.

This would be an unimaginably huge expense! Only Internet companies that don't treat money as money will do such nonsensical things. If you want YouTube to monetize traffic, you don't know the year of the monkey.

However, through Tang En's speech, Murdoch also deeply understood his meaning.

The network is going to speed up!

The future of online video is great!

And online video is not just news, commercials and selfie clips, but also movies and TV series!

Undoubtedly, Tang En was referring to this business!

Murdoch's face changed slightly, realizing that a threatening big change is happening in Hollywood.

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