Hardy Empire 1945

Chapter 311: : All nonsense

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Victor reported to Hardy on the sales of Shenxian Pills, and finally said: "From the perspective of the current market, the annual profit margin of the pharmaceutical factory can reach about 1.2 million Hong Kong dollars."

In fact, most of the profits were taken away by Hardy's sales company.

However, Hardy knows that it is just the beginning. When the word of mouth continues to ferment and the market recognition becomes higher, this sales volume will increase greatly.

"Let the sales company continue to dig into the domestic market. The second is to open up the European and American markets. Sales there may not be as good as those in the United States. However, there are many countries, and the accumulation is as large as the more." Hardy said.

"I understand the boss."

"There is another thing the boss, that is, some people have responded that the price of Shenxian pills is too high and it affects sales. Can the price be reduced?"

Victor asked.

Hardy waved his hand immediately.

Definitely: "Never reduce the price. I tell you, anyone who can afford it will not care about the price. Those who care about the price are not our target customers. Shenxian pills are not necessary drugs, but for those who want to seek extra happiness. Prepared by others."

"Furthermore, the price cut has a great impact on word-of-mouth, which is far greater than the profit growth rate it brings to us, even if there is more advertising, the price will not be reduced."

Hardy thought for a while.

"Notify Sha Tongyi that I will go to the Chinese Medicine Research Institute in the afternoon."

"Good boss."

More than a month after the establishment of the Chinese Medicine Research Institute, there are now a dozen Chinese medicine practitioners and a dozen young scholars who have studied Chinese medicine and Western medicine at the same time.

Hardy affirms Chinese medicine, but never denies Western medicine.

He knows that Western medicine is the future trend, and his purpose of establishing the Institute of Chinese Medicine is not to confront, but the main purpose is to help his company research health care products.

make money.

Another purpose is to master a group of real Chinese medicine talents, in case they and their family members get sick, they can help them see a doctor.

These two purposes are very utilitarian, and Hardy never concealed his utilitarianism.

The final goal is to ‘carry forward the national culture and inherit the national spirit. "That is to save more fire for the future of Chinese medicine.

Sha Tongyi escorted Hardy into the Institute of Traditional Chinese Medicine. When he entered the door, he heard the noise inside. Good guys, a few young doctors and a few old Chinese medicine doctors were arguing with red faces, and Sha Tongyi quickly stepped forward to stop them.

When everyone saw that the boss and the big boss were coming, they quickly put out the fighting.

"Why are things arguing?" Hardy asked.

A young doctor stepped up and said, "Because of a single medicine, American ginseng, we think that American ginseng has a good health effect. The old gentlemen think that ginseng has a good health effect, so they are arguing about it."

Hardy smiled.

He felt that it was okay to have a dispute, only a collision would sparkle.

I said again,

Who said that foreign myrrh, American ginseng is a typical herbal medicine. It is native to Canada and the United States. It is very similar to ginseng, except that the medicinal properties are somewhat different. It has been used by people since the 17th century. It is mainly used for anti-fatigue and improving body resistance. .

Many foreigners also make American ginseng tea.

Next, Hardy will have a discussion with doctors from these research institutes, hoping that everyone will make contributions in preserving and promoting the cause of Chinese medicine. In the future, Hardy Group is also planning to open a Chinese medicine hospital or even a Chinese medicine university in Hong Kong. At that time, you can go to the hospital for consultation, or you can go to school to teach.

"Boss, do you really want to establish a University of Traditional Chinese Medicine? I am looking forward to this for many years. I don't know when I will see it?" Zhao Weihan, a famous doctor, asked a little excitedly.

"Soon, I have instructed Victor to propose to the University of Hong Kong to build a school of Chinese medicine. The school is divided into two faculties, the Department of Western Medicine and the Department of Traditional Chinese Medicine. Although both sides have their own focuses, they must have contact with each other's medicine."

"As for the hospital, I have let Tong Yi look for it."

After hearing the boss's words, everyone felt rejoiced, and it was a joy to follow a strong boss. The difficult things in the past were done in a few words.

Money is super power!

When I came to the dean’s office, only Hardy and Sha Tongyi were left in the room. Hardy said, "Looking back, the institute publishes a magazine of its own. Writing an article can stimulate their enthusiasm for research and save quarrels all day long."

"The sales of immortal pills in the United States are very good. You continue to increase production to more than 1 million tablets per month."

"Preparing to develop new products, targeting women, the elderly and children. I told you before that health care products must be targeted at the crowd and must capture the hearts of consumers."

"There is another point that is more important. We must know how to study human nature so that consumers can pay for it."

Sha Tongyi was a little puzzled.

"Boss, can you elaborate more?"

Hardy said:

"It's very simple. For example, health care products for women can be made into oral liquids. The name is'women oral liquid'. It focuses on beauty and beauty and anti-aging. What women want most, beauty, and fear, old age, let's just Mainly in this direction."

"Western medicine vitamin E has the effect of nourishing skin and skin care. Oral liquid can be added, and other ingredients are extracted from traditional Chinese medicine. I believe it can make a very good female health care product."

"But you have to keep in mind a few points. First, it is convenient to take. Nowadays, people are inert and troublesome. They will give up if you trouble. Second, the taste must be good. The good medicine is bitter and outdated. Customers need a sense of experience. It tastes really good."

"Third, there must be an effect, but the effect must not be too good."

Sha Tongyi looked at Hardy in surprise, "Why don't the effect be too good? Isn't it more attractive to customers if the effect is good?"

Hardy shook his head.

"There is a principle in economics. The cost of developing new customers is more than 5 times the cost of maintaining old customers. We must continue to develop new customers, but we must keep old customers."

"It tastes good and has an effect. One bottle in the morning and evening every day, so that customers can develop a habit and ensure that customers are always online, so that our sales can be guaranteed, instead of working hard all day to develop new customers."

Sha Tongyi admired the boss's skill in his heart.

No wonder people can make a lot of money.

Study these thoroughly.

It seems that I am really not a business man. No wonder I have been squandered for so many years, and it is difficult to make progress after a certain level of development.

Be an honest manager of a pharmaceutical factory by yourself.

Hardy continued:

"Women focus on beauty and beauty, and delay aging, while the elderly focus on longevity. For example, "Ginseng Royal Jelly Oral Liquid", and children focus on brain strengthening, and the more they drink, the smarter they become."

Sha Tongyi kept remembering in his notebook that these are his goals for future work.

......

Go home.

Han Yezhen is drawing pictures in her studio.

Hardy went over to deliver a box.

"what?"

Han Yezhen has a look of inquiry in her big eyes.

"birthday present?"

"Ah, do you remember." Han Yezhen jumped up and hugged Hadi.

"Of course, how could I forget your birthday." Two days later, Han Yezhen's birthday. As a scumbag, the most basic cultivation is to remember each woman's birthday and hobbies.

Gifts for birthdays, Valentine's Day and Christmas are indispensable.

As for the types of gifts, don’t be afraid of monotonous repetition. Don’t be too careful. You can still send jewelry for Christmas, Valentine's Day, and jewelry for birthdays.

A gift that a woman likes is often not your carelessness.

But you don’t need money.

Just like that.

The box opens.

Inside is a green crystal glass imperial green necklace, as well as two bracelets of the same level.

"Wow~~ So beautiful!"

Han Yezhen exclaimed in surprise.

"It should look good when you put on a cheongsam and wear this." Hardy said.

"Well, wait for me, I'll change my clothes." As he picked up the jewelry box, he just turned and left. Thinking of something, he tiptoed and kissed Hardy heavily.

not long time.

The woman came out wearing a cheongsam with the emerald necklace around her neck and a bracelet on the wrist of one hand.

"Does it look good."

"certainly."

"Yejin, hold a small birthday party at home the day after tomorrow, and invite people to come and have a fun. Didn't you know some ladies and wives? Call them."

"Will it be too troublesome, I think it would be nice if we two celebrate?" Han Yezhen is actually not that kind of particularly outgoing woman, her personality is more reserved.

"It's good for you to show your face." Hardy said.

Han Yezhen is very smart, she can be thorough. She will be based in Hong Kong in the future, so it is necessary to establish her own contacts. Men are helping themselves to establish contacts.

"Then I will let someone prepare a birthday party." Han Yezhen said.

"Let Victor do it for you." Hardy said.

Han Yezhen said, "Victor is now the president, and you always use him as an assistant."

Hardy said indifferently: "If I don't use him like this one day, I'm afraid he will be more worried."

Han Yezhen thinks so too. If you don't need you, it means you are useless. Then it is very likely to replace you. The reason why the emperor is close to the minister is often because of a certain personal relationship.

......

The birthday party is simple and grand.

It is simply held in Taipingshan Manor, there is no special place to go to the Peninsula Hotel.

It is grand because everyone who comes today is rich or expensive. The Governor of Hong Kong, the Commissioner of Police, the ****, the presidents of major foreign banks, the senior executives of HSBC, the general managers of all companies in the Hardy Group, and the decent figures in Hong Kong are all here. NS.

to be honest,

Those who cannot attend Han Yezhen’s birthday party without receiving an invitation can only say that your status in Hong Kong is not yet there.

The women gathered together and talked about jewelry, clothes, cosmetics, and parents.

The men gathered together and talked more about national affairs. Nowadays, the most concern of people is still the war in the interior.

"Your Excellency, does the British government have any idea of ​​participating in the inland warfare?" a foreign bank president asked.

Grantham took his self-confidence: "At the urging of the British and American governments and under the pressure of the international community, the two sides have agreed to peace talks and believe that things will develop in the direction we hope."

"Also, the British government has once again increased its troops in Hong Kong. One thousand soldiers will arrive this month, and the number may eventually exceed 10,000. We have the ability to protect Hong Kong. You can rest assured."

He is the governor and needs to settle down.

It is his responsibility not to let Hong Kong mess up ~www.readwn.com~ during his tenure.

Even if he had to run at the end, he would shout for people to withstand it. It was safe here.

Then the first one ran away.

Someone looked at Hardy and asked, "Mr. Hardy, do you have any views on the future security of Hong Kong? Will the US government send troops?"

Hardy smiled.

"Send troops, maybe not. President Johnson has made it clear before that he will not send troops to participate in matters here."

"But I will mediate through diplomacy and politics. I am still more optimistic about the future security of Hong Kong, otherwise I would not choose to invest here."

It's all nonsense.

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