Football’s First Defender

Real Madrid's commercial development capabilities are definitely one of the best teams in world football today.

Among many world-class wealth statistics lists, Real Madrid has always been the team with the strongest commercial capabilities in the football field.

For a team like Real Madrid, which has rich brand value all over the world, its sources of commercial value are very extensive. Real Madrid has been open-sourcing over the years to create more wealth and value through overseas markets. But the team's basic set is still Europe.

In fact, for professional football in Europe, their basic set is of course the European continent.

Regardless of the fact that the population of continental Europe is not that large, that is, hundreds of millions of people, the entire Western European region itself is an old-fashioned capitalist country. The country is developed, the people are rich, and the people are willing to invest money in football.

The major clubs in Europe, even Real Madrid, which has been focusing on developing overseas markets in recent years, have to say that the income of the European region is the bulk of the team's overall income.

This is the power derived from the popular football culture.

Football has completely become a part of the lives of most Europeans.

For many Europeans, football is not just a sport, but an indispensable thing in life, just like haircuts and bathing. Although they are not absolute necessities of life, they are missing. Lives will definitely be affected.

It can even be said that for football, the European people, just like the Chinese people, like to go to the skewers and drink when they relax on weekends. There is entertainment.

From this point of view, the promotion and popularity of European football has been extended to almost everyone who has been in contact with football. Naturally, there is a well-developed youth training system, which can do its best to dig out the country's football talents.

At this point, it can only be said that China's youth training still has a long way to go. Not only is the youth training not professional enough, but people's views and the foundation of the people are not at the same level as in Europe.

For the investment in football, watching the game, buying jerseys, various souvenirs of the daily team, including all aspects of investment in children's football equipment, it can be said that most European families, a family member, for The investment in football has been persistent since childhood.

You have to buy genuine jerseys every season, and you have to buy home and away jerseys.

For the players that their home team likes, everyone has to buy their jerseys.

The high welfare life in Europe, the money in the hands of the people, a lot of money is really spent on supporting their own teams.

It is precisely because the income share of Europe is too high, so for many leagues, the further development of the team and the league has formed a great constraint.

Take the La Liga game that Yang Feng just transferred to as an example.

With the rise of online platforms and the popularity of mobile clients for the five major leagues, the proportion of online media is gradually increasing after football broadcasts are traditional TV media.

The traffic effect brought about by the sharp increase in the number of online viewers has also attracted many advertisers.

The income from reposting fees of the five major leagues is steadily increasing.

La Liga's broadcast income has also risen very high due to the massive fans of Real Madrid and Barcelona around the world, but compared with the Premier League, which is now called the first league by fans, it is still not enough.

Looking at the Premier League, compared with the luxury broadcast fees signed in Asia such as China, Japan, and Southeast Asia, La Liga is only greedy.

The Premier League, because the game time is in the afternoon, corresponds to the prime time in East Asia. In the Asian market, fans are harvested on a large scale, and the annual broadcast fee doubles and rises. La Liga is also jealous.

But like the Premier League, most games are moved forward to the afternoon, and fans in Spain have to take the lead in protesting.

No way, this is the power of habit.

Spanish fans are used to gathering together on weekend afternoons or evenings, or going to the stadium, or going to bars, watching football, drinking, and socializing. The football field is their weekend social platform.

For these people, there are fans of all ages, but they all have one thing, that is, they are used to watching games near the evening, or at night.

Therefore, it is unrealistic for these people who have a huge tradition of watching games and have the inertia of watching games to change their viewing habits in order to cater to TV broadcasts.

It is unrealistic for all La Liga teams to adapt to playing in the sun at noon and afternoon.

La Liga has tried many times, but they were all given up because of too much resistance, especially the resistance from small and medium teams, which is the biggest.

In this regard, there is actually a big difference between La Liga and the Premier League in the way of broadcasting.

The Premier League games that year were inconspicuous among the five major leagues. The Premier League games were completely England, or the internal games of a series of countries in the UK, and due to the style of the Premier League games, there were not many International players joined.

After all, the Premier League has been called "British" for a long time. The tactics in the game are completely traditional. Its income cannot be compared with Serie A, known as the "Little World Cup". Compared with the other five major leagues, it may be a little stronger than Ligue 1.

Therefore, in order to expand the influence of the Premier League at that time, it was not for China, but for countries in the traditional British sphere of influence such as Southeast Asia and Australia to watch the Premier League. watch.

Therefore, when local Premier League fans, even local European Premier League fans, are already familiar with the Premier League game time, especially after it happens to coincide with other league time, coupled with the gradual increase in investment in the Premier League, the strength of the team has increased, and the team's stars The increase has made the Premier League not only gain popularity in Europe, but also completely defeat other leagues in Asia.

That's the advantage of game time.

Moreover, most of the Premier League's own broadcast fee share is shared equally among the Premier League teams. This method of equal sharing allows each team to have money for signings.

Or there is no way to introduce enough stars, but every season, the Premier League team can still guarantee the joining of several powerful players.

As far as the team strength of the Premier League itself is concerned, in addition to the teams that have no pursuit, there are also players with registered permanent residence who are too watery. The team also has a strength advantage.

The Premier League has no underdogs is not empty talk.

This is the difference between the Premier League and La Liga.

La Liga's division of broadcast fees is based on "traffic".

In other words, the higher the viewing rate and the larger the number of viewers, the higher the rebroadcasting fee will be.

This has also caused that the bulk of La Liga's broadcast fees are actually given to Real Madrid and Barcelona. Atletico Madrid has re-emerged in recent years and barely got a share of the pie.

And other teams, it is completely leftovers.

Especially for many small and medium-sized teams, except for the match against Real Madrid and Barcelona, ​​their ratings will skyrocket and they will get huge broadcast fees.

Therefore, for the so-called advance game time, these small teams will not see much benefit, but it will affect their game day income.

You know, football is just a way for fans to relax. On rare weekends, for most Spaniards, they can go to the beach, go shopping, and do many things in the afternoon. After the afternoon, they can drink beer and relax. Coming down to the stadium to watch a game is the correct order.

The game in the afternoon will inevitably cause fans to divert, and the impact on everyone is still very large.

So, even though La Liga is trying all the time, if you take one or two games out of each round and play at noon, you may not have too many opinions.

But if you want to make this kind of thing the norm, it's still too difficult.

Teams like Real Madrid, Barcelona and even Atletico Madrid want to promote La Liga time to adapt to the Asian market, because this can bring them more lucrative income in terms of broadcast fees, but they lack the support of other teams. It's been stuck there for years.

In the final analysis, La Liga's basic game is still in Europe or in the mainland, and it cannot be moved, and there is no way to move it.

However, for Real Madrid, although they are stuck in the league broadcast reform, but in the commercial promotion of their own team, Real Madrid is still trying to get more through active commercial promotion. Profit, to enhance the strength of the team.

The advantages of this membership-based team have emerged.

There is no real boss, as long as there is no corruption and the team's funds are fully used for the team, then the team can naturally have sufficient financial reserves all the time.

You know, Real Madrid originally wanted to strengthen appropriately this summer, because the team's own lineup is already luxurious enough. It would be nice to buy a Morata as a substitute and guarantee a 22-man star lineup.

But when Yang Feng appeared in the transfer market, the financially healthy Real Madrid still had enough energy to immediately mobilize funds to join the battle to snatch Yang Feng and bring Yang Feng directly to the Bernabéu.

Yang Feng not only attracted the interest of Real Madrid because of his strength, but also because his Chinese identity, combined with Real Madrid's brand, can bring the team better profit returns in the Chinese market, and even the Asian market.

In recent years, Real Madrid has been focusing on developing the Asian region and the North American market.

The main correspondence is the Chinese market and the US market.

The vastness of these two markets is still a "football desert". If enough fans can be cultivated, it will be huge for the team's commercial income.

It's just a pity that this year, although Yang Feng joined, if Real Madrid can take advantage of the opportunity to go to Asia and start the "Real Madrid China Tour", it will definitely be of great help to the further promotion of Real Madrid in China.

However, limited by the contract, and the friendly match schedule has already been set, Real Madrid still has to go to North America to participate in the friendly match in North America.

However, within Real Madrid, the summer itinerary for next year has been re-changed to a trip to China, and it will be completely focused on China, giving full play to Yang Feng's leading role.

You know, in order to have Chinese elements, Real Madrid signed a Chinese teenager before to join Real Madrid's Castilla to increase the recognition of Chinese fans.

But the most embarrassing thing is not being strong enough to officially fall into the first team.

For this young player's business plan, many can't be formed.

But it is different with Yang Feng, Yang Feng's outstanding personal strength, for Real Madrid, can completely make Yang Feng another sign of Real Madrid.

With Cristiano Ronaldo in the frontcourt and Yang Feng in the backcourt, the peerless duo is the best player in football today in both offense and defense.

If Real Madrid can really win the UEFA Champions League again this year and become the first team to defend the UEFA Champions League after completing the restructuring, then it can be used as a hot spot to put Ronaldo and Yang Feng together to promote and attract fan.

However, as the players participating in the European Cup gradually returned to the team, Real Madrid also began to carry out the team's tactical drills.

This summer, Real Madrid's transfer work has been carried out quite quickly. In other words, because Real Madrid is determined to complete the feat of defending the Champions League, it has been increasing investment in the past few years to create a super luxurious Galaxy battleship.

In addition to Yang Feng joining Real Madrid for 85 million euros, Real Madrid also bought back Morata from Juventus for 30 million euros to continue to strengthen the strength of the striker.

And Real Madrid's squad has become the strongest squad on paper in today's football.

Truly two world-class lineups.

If we say that the most used lineup in the previous season was the frontcourt BBC combination, the midfielder Magic Flute, Kroos and Casemiro, the backcourt Ramos Varane partnered with double central defenders, and Marcelo and Carvajal were separated. Left and right, the goalkeeper will be Navas.

So Real Madrid's current ultra-luxury second team lineup, although compared with the first team's offensive strength in the frontcourt, is definitely more than enough to play in La Liga.

Morata, who was repurchased back to the Bernabeu this year, is definitely not worth the 30 million repurchased at Juventus. Real Madrid is this year in order to strengthen their substitute strength and try their best to attack the defending champion of the Champions League. Otherwise, they will repurchase it back. , If it is resold, the price may be at least 50 million euros.

Morata is the center forward, Asensio and Vazquez are separated on both sides.

In fact, countless Real Madrid fans like Asensio and Vazquez very much, because the positive attitude of the two on the court can make the entire Real Madrid team look more dynamic.

Asensio, as the new "prince" of Real Madrid, has always performed well in the game, and Vazquez's enthusiasm is the biggest reliance.

These outstanding offensive players, even as substitutes, still have the salaries of the main players, which comes from Real Madrid's excellent earning power.