Football’s First Defender

After applying for the labor certificate, Yang Feng can finally go to the UK with peace of mind, and go directly to London to prepare for the team's pre-season training camp!

Before the start of the training camp, the Chelsea club specially held a welcome ceremony at Stamford Bridge for the generals who joined the Blues in the summer transfer window. A total of about 20,000 fans came to welcome them to join the Chelsea family!

In this year's summer transfer window, Chelsea carried out a large-scale cleaning of players. Shevchenko and Pizarro left because they did not adapt to the Premier League. Makelele wanted to return to Ligue 1 for retirement due to age issues. Boulahrouz , Ben Haim and other players are also not controversial, and the team's bloated lineup has been greatly streamlined!

In the transfer market, right back Bosingwa was signed early to strengthen the wing, Portuguese international midfielder Deco added football art, and Chinese central defender Yang Feng! Coupled with the original main lineup, the strength of the team's lineup has even increased slightly!

At the same time, because the transfer window has not yet closed, it is said that Scolari, who is particularly fond of wingers, is still asking the team to continue chasing Real Madrid star Robinho, and Chelsea is in the leading position among the contenders!

But this transfer negotiation, which is destined to be long, will naturally not catch up with Chelsea's new aid meeting! Yang Feng, Deco and Bosingwa were arranged by the club to appear at Stamford Bridge together!

Even Yang Feng, who was born as a defender, showed off his footwork on the court, which attracted a lot of cheers from local Chinese students in London!

With the dust of Yang Feng's labor certificate settled, Chelsea officials made it clear that Yang Feng will not be loaned out in the plan for the new season. The copyright of the Premier League live broadcast in the new season has become a favorite!

Countless Chinese fans want to watch the live broadcast of Yang Feng in the Premier League, and Yang Feng is not like the previous Chinese players. Most of them joined some unknown teams. Yang Feng joined last season's Champions League runner-up. Premier League giants Chelsea!

With the expectation of domestic players, and the level of the Premier League is not bad, Chinese fans, of course, are no longer satisfied with watching Bundesliga and Serie A games that are getting more and more boring and lack the suspense of championship competition!

However, as CCTV with the largest audience traffic, it does not have the copyright of the Premier League at this time! There is no way, I am not willing to spend money, and most of the major leagues conflict in the weekend games, of course I chose the cheaper Serie A and Bundesliga!

The copyright of the Premier League matches is now in the hands of Tiansheng Company!

And compared to the current free live broadcast mode, after Tiansheng won the copyright of the Premier League for 3 seasons for 50 million US dollars, it changed the way of earning advertising fees by broadcasting for free in China, and directly imitated Europe to conduct paid live broadcasts!

It can only be said that the leadership of Tiansheng has seen too much abroad, but forgot how to combine it with the actual situation in China!

Before 2010, if you want to create a paid-for live broadcast mode of football games in China, and the price is so high, Tiansheng Company, if you don’t lose money, there is no reason!

Imagine that in 2010, the average monthly consumption of Chinese residents in culture and entertainment was only 135.6 yuan, and among them, the purchase of study materials by students may still account for the vast majority of the amount. The football channel of Tiansheng Company even targeted the Premier League. The live broadcast of the game costs 188 yuan per month! Far beyond what ordinary people can bear!

For Chinese fans, instead of spending such a large amount of money to watch the game, it is better to watch the highlights honestly, or look for pirated signals from abroad on the Internet!

At that time, the Internet was not yet formalized. Although everyone had copyright awareness, it was more common to turn a blind eye and turn a blind eye. Although pirated foreign signals were not good, as long as it was free, the clarity and so on It doesn't matter anymore!

In the free era, it may also be the reason why there were Chinese players struggling in the Premier League at that time. In mainland China, 40% of the fans liked to watch the Premier League. The number of Premier League fans exceeded 30 million. In 2008, after the entire paid season, Tiansheng has less than 30,000 paid users! The fans have shrunk by a full 1000 times! Not surprisingly, Tiansheng Digital Paid Amateur had a cumulative loss of 190 million in 2008, which can be described as a heavy loss!

Under the market environment at this time in 2008, it was a dead end to promote the live streaming service! There are not only the influence of subjective and objective factors in the market environment, such as Chinese fans not accepting the charging model, backward hardware facilities, resistance from traditional radio and television operators, rampant piracy, etc., but also Tiansheng’s own reasons, such as blind optimism, overestimation of market loyalty, market The positioning is inaccurate, the charges are too cumbersome, etc.!

Perhaps in the expectation of Tiansheng Company, among the 30 million Premier League fans, 1% of them, 300,000 people can insist on paying to watch, and they can easily recover their costs and make a lot of money!

However, the ideal is very full, and the reality is very skinny! Facts have proved that most Chinese football fans just use football as a pastime tool. If they want to squeeze out nearly 200 yuan a month from their daily expenses to watch football games, that would be a waste of money!

In fact, at this time, facing a huge shortfall, Tiansheng Company originally planned to have to sell the copyright to major local TV stations, as well as carry out webcasting with a certain wave and Penguin, in order to recover some costs!

Yang Feng's transfer to Chelsea at this time has undoubtedly increased domestic attention to the Premier League! Although there are still a small number of brain-twitching Tiansheng management who want to take advantage of Yang Feng's popularity, continue to insist on the fee system, and will not delegate the broadcasting rights!

But most people are wise. After a year of promotion, the poor results have made most people understand that Chinese Premier League fans are big pigs, and white girls are fine. If you want them to spend money, think too much up!

However, the demand brought by Yang Feng for watching the Premier League really gave Tiansheng a bite!

CCTV, as well as the broadcasting rights of local TV stations, as well as the prices of live streaming rights have been greatly increased compared with Tiansheng's original plan!

And because CCTV finally bought almost all the copyrights of Chelsea games, and there were few other games. Many fans wanted to watch Chelsea’s rival games at that time. In addition, the Premier League games are indeed more competitive than other leagues. For Tiansheng’s paid channel , also ushered in a lot of user growth!

Of course, this also has a lot to do with Tiansheng Company's price reduction in the new season! Compared with the rigid 188 per month in the previous season, the new season's Premier League half game is 388, and the annual game is 588 (688 in Guangdong), which is indeed a lot of conscience!

Anyway, as CCTV finally spent a lot of money to buy the copyright of the new season of the Premier League from Tiansheng, Chinese fans finally breathed a sigh of relief, they can watch Yang Feng's games for free, and they don't have to go to the Internet to watch the scumbag picture quality of pirated copies!

Yang Feng's butterfly has successfully changed the choice of Chinese fans to watch the game! The Premier League has become the first choice for Chinese fans in the new era earlier!