Football Giants

Chapter 1013: You do not, I do!

In the lobby of the Yang family villa, Mr. and Mrs. Yang sat on the main table, and Mr. and Mrs. Yang Wenfeng sat on one side. They both stared at Yang Huan, especially Yang Wenfeng, with a little anger in their eyes. ※A look at the book w_ww.

Although Grandpa Yang is not like Yang Wenfeng, he is somewhat blamed.

There is a feeling of tension in the hall, as if there is going to be a family battle, which is about to touch.

This made Zhang Ning who was sitting next to Yang Huan a little flustered, looking at Yang Wenfeng and then at Yang Huan, she was also quite at a loss.

"Uh, dad, why are you looking at me with such a look?" Yang Huan asked with a wry smile.

It's okay if you don't ask, Yang Wenfeng gets angry when asked.

"Hey, you brat, I'm so embarrassed to ask? What do you mean by buying a football team for me? Do you think your father's money is so good? Four billion, my little ancestor, You thought it was four hundred thousand?"

Yang Wenfeng finished his count, still shaking his head in regret.

It seems that he should be regretting now, why did he indulge him so much in the first place?

The result is good, this kid is getting more and more outrageous, more and more excessive.

"I know, you have the ability, you have money, but money is not such a trick? That's four billion!"

He has worked so hard for most of his life and saved such a large family business. According to his conscience, it is difficult for him to come up with four billion cash in one go, but his precious son is good, and he threw it out.

Young people have ideas and courage, which is a good thing, but the problem is, nothing can be too much!

Yang Wenfeng felt that Yang Huan's decision this time was too hasty.

It is estimated that he is used to the smooth wind in Europe, thinking that he can toss like this in China, but he does not know that the domestic environment can be the same as the foreign environment?

How many people are crying out in foreign countries, but when they arrive at home, they are immediately deflated.

"Have you ever thought about it, now that it has smashed four billion in one breath, what's next? People Yangcheng Hengda burned two billion in three or four years, how do you plan to make it? Also burned two billion? Even more ?"

Yang Wenfeng doesn't seem to understand it, it's not worthwhile to calculate this account!

"I'll deal with this matter, and immediately let the people outside remove the news to clarify that it is fake news. I will talk to the Sino-Singapore Group. It will be a big deal to sponsor them for a few years, but this deal will stop!"

Yang Wenfeng still has this ability.

But who knows, Yang Huan laughed when he heard it, "Dad, that's you wrong."

Yang Wenfeng was taken aback when he heard it. ▲Read the book. ◇1◇k to read

Not only him, but even Old Man Yang and the others were a little surprised.

"Let me tell you this, even if it really costs 4 billion, I think it's worth it!" Yang Huan said seriously.

Yang Wenfeng didn't notice anything else. He just heard Yang Huan say it. Could it be that it wasn't four billion?

But Grandpa Yang heard it out, his old man doesn't catch a cold about money or something, so he wants to know what his grandson thinks.

"A Huan, you just talk about it."

Yang Huan nodded to the old man, "Grandpa, I'll ask you a question. I heard that you have been following football recently. Do you know how many years are the professional clubs in Europe and the wealthy?"

When Grandpa Yang heard this, his brows frowned, and he thought about it hard, "It seems that a hundred years have passed, right?"

"Yes, basically a hundred years have passed, 50 or 60 years are rare, but have you ever thought about why these teams can survive so long?"

At this time, both Old Man Yang and Yang Wenfeng were a little silent, they really didn't know.

"From a macro perspective, professional football can survive for so long because of the needs of fans."

After a pause, Yang Huan smiled slightly, "I don’t know if you haven’t seen it. Since the subprime mortgage crisis in the United States, to the debt crisis in Europe, first the US government, then the European Union, are all unanimously developing the sports industry, especially football. , And now, our country has begun to attach importance to this."

"I have a friend, James Murdoch, the son of News Corp. He told me that whether it is in the TV era, the Internet era, or the mobile Internet era, content is king. Whoever controls the content is the king!"

"Among all the high-quality content, sports events are a crown, and football is the most brilliant and valuable gem in this crown."

"At the same time, you look at all the Darfur countries, especially European and American countries. The sports industry is the most high-quality resource in the tertiary industry. There are five major leagues in Europe, as well as the Champions League and the European Cup, not to mention the United States. The sports industry is in full swing. Doesn't this explain the problem?"

Father Yang and Yang Wenfeng listened, nodded in unison.

I have to admit that Yang Huan's remarks are indeed very convincing.

In fact, Yang Wenfeng can also see the potential of the sports industry in China.

Therefore, in the past few years, the transformation direction of the Yang Group led by Zhang Ning is inseparable from the two major areas of sports and entertainment, and quite good progress has been made.

"In the past few years, in Europe, I gradually discovered a very interesting phenomenon, that is, the most potential market in the football industry is China!"

As soon as Yang Wenfeng heard this, he shook his head, "I don't quite understand. One look ※※△Book. Look at 1k."

Everyone knows that Chinese football is the area where all fans complain the most, and there is almost no one who does not make fun of Chinese football.

A country that can't even enter the World Cup, dare to say that it is the most potential football market in the world?

Don't really laugh at others' big teeth.

Yang Huan shook his head after listening, "Father, you don't understand football, especially professional football."

Yang Wenfeng was immediately depressed. He was ridiculed by his son in person like this. Where would he put his old face?

The wife next to him gave him a vicious look. Who made you laugh at him for no reason?

"As I mentioned when I was in Southampton, professional football has unique social attributes. It is not a pure industry, and no industry is complete. Just like real estate, there must be a lot of supporting facilities. Industry and professional football are the same."

"If you want to develop the tertiary industry, the sports industry is indispensable, and professional football, as the most high-quality content in the sports industry, will definitely be ranked first. This can be seen by the enthusiasm of domestic fans. You're welcome, as long as there are this group of fans, are you afraid that there is no hope for Chinese football?"

Speaking of this, Yang Huan smiled, "It's just a matter of time!"

"As for now, professional clubs are losing money. This is normal, because even in Europe, it is difficult for professional clubs to make money. The main consideration is social effects and sustainable development, but this is not a problem. , It’s like people engaged in the Internet, they usually have an idea, that is, to circle people in first, and then slowly find ways to realize it."

Why doesn't Yang Huan worry that Madrid's Plaza de Glory will not make money?

The reason is very simple. In each game, there are 60,000 to 70,000 people to watch the game. People are already circled. You just need to find a way to cash him. This method will not make money. It doesn’t matter. I will change it tomorrow. , No more, I will change.

As long as Atletico Madrid can still attract these tens of thousands of fans and come to the scene to watch every game, sooner or later, this group of fans will be willing to pay.

"The current situation of domestic football is that people have circled, and the number of fans is increasing, and with the development of the domestic economy and the increase in income, their consumption potential is increasing. Big."

This, even Yang Wenfeng himself does not deny it.

"It is not the national team that hinders the Chinese football industry exhibition, but the lack of standardization of professional leagues. Professional clubs have not been able to form an effective and modern management mechanism, but now all of this is slowly changing, gradually following International integration."

"How much did domestic league TV live broadcasts cost before? How much do they sell now?"

"Also, a few years ago, the Football Association took a big deal and directly sold all the team's jersey sponsorship to Nike, but now? I can guarantee that when the Nike contract expires, they are ready to Let's vomit blood!"

Yang Huan's remarks are really not aimless, because now there are many voices who propose to re-draw the contract with Nike.

"Football is an industry with this unique social attribute. Once the European Football League is prosperous, it is too far away from us and lack of interaction. It can only be seen from a long distance through the screen. This is nothing. Secondly, it lacks. A sense of identity."

"I dare to say that if the domestic level is the same, no, there is no need to be the same, as long as there are similar levels of substitutes, I believe that local fans will gradually turn to the domestic league."

"Yangcheng Hengda has only been burned for a few years. Take a look at how popular it is in China? If all 16 teams in China burn like this, the Chinese professional league will be popular in less than five years, and it is bound to sweep the country and even show it properly in the future. It’s possible to go abroad."

Having said that, Yang Huan smiled, "Dad, then think about it again. As the world's largest and most potential consumer market, China has the hottest, most attractive and popular professional football league in China, you tell I, the Central Committee has no potential?"

Father Yang and Yang Wenfeng were really shocked by what Yang Huan said.

Not to mention, listening to his analysis, it really is the truth.

Even looking at the past period of time, several top domestic consortia have swarmed into the professional football market. There is a feeling that they are afraid of being turned away. It is obvious that they have all realized this.

Just as Yang Huan said, after passing this village, there will be no such shop.

If you don't make a move now, the market has been cultivated for a few years at night, and it will be difficult to enter again.

Even if I reluctantly let you in, I'm afraid I will have to pay a lot of money.

Thinking of this, Yang Wenfeng also had to admit that his own son had a deeper and more thorough thinking than himself.

But who is Yang Wenfeng?

He has always been the only one to train people. When was he trained?

Therefore, even if he agrees with and supports Yang Huan's idea, he cannot praise him.

"Well, even if you are right, but you said, a capital of the city, you buy four billion?"

As long as he thinks of these four billion, Yang Wenfeng's heart hurts.

That's all white silver!

"Who told you it was four billion?" Yang Huan laughed.

"This..." Yang Wenfeng was stunned for a moment. This was what the newspaper said, "Could it be... isn't it?"

"Of course!" Yang Huan said with a smile, "You said, am I so stupid? If someone sells four billion, I will buy it? I don't know how to bargain? Besides, what I just said is that even if it is four. One billion is worth it, doesn’t it mean that I have to spend four billion to buy it, right?"

"Hey, you kid, can you speak directly?" Yang Wenfeng suddenly became angry.

But everyone present laughed.

Everyone knows that Dad Yang is trying to save face.

"Three billion, cash!"

"Cash?" Yang Wenfeng was stunned.

If you say 3 billion, it's really not expensive, but this is the cash...

"Our company may not be able to withdraw so much cash for a while!" Yang Wenfeng said with difficulty.

Who knows, Young Master Huan smiled, "It's okay, you don't, I have."

"You?" Yang Wenfeng was overjoyed.

Oh, it's really a good son, filial piety.

Unexpectedly, the next sentence of Young Master Huan almost caused him to have a cerebral hemorrhage, "I lend you, but remember to pay the interest!"

"What?" Yang Wenfeng jumped up directly.