Exploiting Hollywood 1980

Except for the special place of the movie itself (such as the place where the original story takes place), the premieres of most movies in America will be held in Los Angeles or New York.

In these two cities, there are large theaters that are suitable for the premiere, and there are enough media to cover the premiere to increase the box office of the film.

Ronald released his own film for the first time and chose two places for a long time. The advantage of Los Angeles is that it is convenient to invite stars, and the advantage of New York is that there are more national media. In order to allow more audiences to see the movie from media reports and be attracted to the cinema, Ronald decided...

Two cities each hold one.

The best movie theater for premieres in Los Angeles is the Dome, and the best in New York is the Ziegfeld Theatre, both of which have halls that can hold more than 2,000 people and various facilities for press and interviews for premieres.

But Ronald couldn't rent any of them. Here you can not only rent with money, but also need to have a suitable relationship and book in advance.

Since Ronald temporarily postponed the release time of "Dirty Dancing", he had to settle for the next best thing and find other theaters to open the premiere.

Both Universal and Paramount extended an olive branch to allow Ronald to premiere in their theaters. But those theaters are generally newly built multiplex systems, without large projection halls and media facilities.

In the end, it was Roger Coleman who took the initiative to lead the line and found the well-known Twin Films in the industry, and lent the Twin Theaters in Los Angeles and New York to Ronald for the premiere.

As the name suggests, the Twin Theater is a twin-style theater composed of two auditoriums with thousands of people.

Ronald reserved two halls, one for premiere audiences and the other for subsequent general screenings. And the media facilities in the twin theaters in both places are just used to receive reporters from all walks of life.

"The scale is very good. It looks like a blockbuster film from the seven major studios, which has the scale of its premiere."

Jim Cameron marveled at Ronald's arrangement. As a small company, Daydream is able to make such a large-scale premiere and invite so many media and celebrities to support it. It has to be said that it is very admirable.

"I hope you and Gail like it." Ronald greeted all the stars at the door. Next to him is Diane, wearing a long red dress, greeting Gail Hurd.

"Oh, Jim, Jim..." Gail, with short hair, showed more and more the temperament of a professional female producer, "You should wish Ronald's movie a hit."

"My fault\

,"Cameron smiled and corrected his speech with Ronald.

"Dude, there's no need to do this between us, when the time comes, tell me what you think after reading it." Ronald gave his old friend a questioning look. Why does Gail always seem to find fault with your words?

"Yes, I'll give you my thoughts after reading it." Cameron made a look of "I'll talk to you later", walked over obediently and stretched out his arms for Gail to hold, and the two walked in.

"Huh..." Diane stuck out her tongue and looked at Ronald as she attended the premiere as the organizer's female companion for the first time.

"A little tired?" Ronald stepped forward and asked. Wearing such a close-fitting skirt and high heels, greeting and seeing off every guest, and posing for a group photo with them, it is no easy task for a former rebellious girl like Diane.

"Oh, I'm starting to regret wearing these high heels. These high heels are killing me." Diane supported Ronald with a painful expression. In order to look commensurate with Ronald, Diane had to choose for a long time last night before deciding to wear this body-constructing dress and a pair of tall shoes.

"I put a pair of your shoes in the lounge, the heels will be much more comfortable, you rush in before there are too many people..." Ronald covered the eyes of others, and whispered to Diane's ear .

"Really? Thank you, Ronnie." Diane quickly trotted into the lounge to change into comfortable shoes, regardless of her demeanor.

Ronald put on a professional smile again, and continued to act as a hospitable host to the guests. In fact, the premiere was at night, and in the dark background, the photojournalists and paparazzi of the big media had to turn on the flash to the maximum and shoot the upper body of the person with a bang bang bang, so that readers could recognize who it was. Whoever is done.

Under such lighting conditions, no one can take photos with layers and the beauty of clothes without the aid of lights.

Diane's clothes and shoes are obviously overdressed, which is more suitable for the stage shrouded in professional lights like the Oscars.

But Ronald knew that Diane's psychology was purely to play the role of his female companion well. He just asked his assistant to secretly hide a pair of mid-heeled shoes in Diane's size in the lounge, so as not to make her work too hard.

After a while, Diane came out wearing comfortable shoes, and her steps were much easier this time. I still don't have much experience in attending formal occasions, but fortunately, brother Ronnie is well prepared.

Thinking of this, she walked forward with a smile and took Ronald's arm.

"Miss Lane." It was the manager of the Cinema market research company who was greeting Ronald.

"Hi," Ronald turned back and gave Diane an encouraging smile, "Mr. Carlson is helping us test the general audience ratings of random theaters in five states randomly sampled across the country tonight, and tomorrow we will know how the audience thinks of this movie." How much I like the movie."

"First thing tomorrow morning, I promise." The manager nodded to Diane, and went in to prepare for the investigation of the field.

"How many points will it be?" Diane asked Ronald secretly.

"Romantic comedies generally don't get too high a rating, I'm happy with a B+. Hi Roger!"

"Hi, Ronald, I'm really happy today." Roger walked slowly with Julie Coleman and his wife.

Ronald hurriedly took a group photo with Diane and his former boss and his wife, who were kind to him. "How does it feel?" Roger Coleman patted Ronald on the shoulder, and the two posed for photographers.

"To be honest, I'm very nervous. It's completely different from just being a director before with my own money. I'm still waiting for your box office forecast?"

"Haha, take it easy and enjoy it slowly. I'll go to the movies first." Roger Coleman laughed, and Ronald also "enjoyed" the feeling of being a boss.

"Ronnie, the box office will be fine, right?" Diane's hand slowly stroked Ronald's arm to relieve him. Unexpectedly, when Ronald confided his true feelings in front of his former boss, he would be nervous, and he seemed quite calm.

"Yeah, but I don't have time to think about it now..." Ronald also let out a long breath.

"Let me tell you, Jim and Gail were inside just now, and their voices were a bit loud, as if they were arguing." Diane rarely saw Ronald showing a nervous side, and quickly told Ronald the gossip he had just seen inside. listen.

"Don't say it," Ronald pressed hard on Diane's waist. Cameron is indeed a bit abnormal. Gail may be too much pressured by the producer. In general, there are some condescending attitudes towards her husband Cameron from producers to directors. This is not a good thing Phenomenon.

"Hey, Tom, Mimi, it's nice to have you here."

"Ronald, Diane," Mimi Rogers grinned her crooked mouth and came up to embrace the two.

"Ronald, what can I say?" Tom Cruise's hair grew a little longer, he wore a red bow tie, red suit towel, and Mrs. Mimi a tight black dress with white The corsage was just right to match the outfit.

When Cruise saw Ronald, he was still a little embarrassed that he was not invited to the wedding.

"It's good to wish you good luck, you have to say something nice to your fans for my movie." Ronald joked with him, and then hugged Cruise tightly, "The wedding cake is still very sweet." tasty."

"Hahaha..." Cruise let go of his thoughts, took several photos with Ronald and Diane, then pointed to Ronald, and said to all the reporters at the scene, "I like this man's movie very much. Works, personal recommendations, you all have to come and see."

"Tom, when will you work with Ronald again next time?" The reporter was very face-saving, the flash clicked, and many reporters wanted to come up to ask questions.

"Today is the premiere of Ronald's movie, and I only answer questions about my good friends." Tom Cruise showed a heart-throb smile and praised Ronald's new movie to the reporter.

Diane watched from the side. When he filmed "The Urchin of the World", Cruise was still a supporting role, much less than Patrick Schwyz. Now he is a big star, but Schwyz starred in " Dirty Dancing also relies on Cruise to help urge audiences into theaters.

All this is changed by the men around me.

"Here, Brother Ronnie." Diane took out a handkerchief from her small bag and handed it to Ronald, who was sweating a little due to nervousness and flashing lights.

"Oh, thank you." Ronald didn't expect Diane to be so careful, picked up a handkerchief and wiped it, "Am I too nervous?"

"Relax, your movie will definitely please the audience."

"Hi Ronald".

Here comes another star couple, the Jewish Michael Douglas and his wife. Ronald hugged them separately.

"Those critics didn't give you a hard time, did they?" Douglas had the task of conveying kindness to Ronald.

"No, I'm glad they kept their mouth shut this time." Ronald still expressed his dissatisfaction.

"Welcome, Diandra," Ronald then hugged Mrs. Douglas, turning the unhappy page over.

"I wish your movie a big hit. I heard it tells the story of JFK? I am very interested in the story of that period." Deandra Douglas is more than 10 years younger than her husband and is the daughter of an Australian diplomat , but I am quite interested in Ronald's movies.

"Diane, right? I met your father when I was in New York." Douglas hugged Diane again.

The stars have arrived one after another. Ronald finally took a photo with Chris Columbus, the director of "The Adventures of the Nanny", and handed over the next reception task to Michel Cannold. Enter Screening Room 1 of the Twin Theater with Diane.

The structure of the Twin Theater is as simple as a double yolk egg. In the middle is the ticket hall, and behind it is the lounge. There are two passages on the left and right, leading to No. 1 and No. 2 respectively, two large projection halls that can accommodate thousands of people.

"Can Nanny's Adventures hold up?" Ronald asked Columbus on the road.

"Disney said that it can last about another two weeks. The total box office will be more than 33 million, but it will not reach 35 million."

Columbus straightened his glasses. He was satisfied with the result of his film debut.

"It's already very good. Today's teenage romantic comedies can break even if they exceed 30 million yuan."

"To be honest, I am very grateful for your help. This movie helped me regain my confidence. I thought that after working as a screenwriter for so many years, I had lost the ability to direct."

"Don't say that, this babysitting adventure is very well done, and I think you will be approached to direct a second film soon."

"Now we have a few scripts to discuss." Columbus smiled. "Elizabeth called and asked me to take them for you. She was a little disappointed that you didn't attend the premiere of The Nanny Adventures."

"Don't mention it, I've been very busy these two months." Ronald briefly told Columbus about the mess he encountered.

"What's the expected box office of the movie?" Columbus directed a movie for the first time, and also tasted the warmth and warmth brought by the box office. Seeing Ronald's so many troubles, he became worried about him.

"My unified answer now is that I don't know. Let's see the ratings of Cinema tomorrow."

"Your movie will definitely sell well. I won't be attending the party after the premiere later. Monica and I have found a nanny to take care of the children at home. I don't want to encounter the scene played by Elizabeth Sue when I go back. "Columbus made a joke and sat down.

Michelle Cannold came in and came on stage to say something. None of the leading actors came today, and most of the audience came to watch this movie because they were curious about the discussion about the JFK era in the newspaper. Others simply heard that Tom Cruise was coming.

Ronald sat in his seat, nervous for a while. Looking around, except for some celebrities who are Cruise's little fans, most of them are middle-aged women.

"What's the matter with you? Are you okay?" Sitting beside him, watching Ronald undo his tie nervously, Diane couldn't help but hold Ronald's hand, but unexpectedly, his hand was sweating. I have never seen such a nervous Ronald.

Brother Ronnie has always relied on Diane in various crises. He is a capable person who can solve any troubles. It seems that he is under a lot of pressure to make his palms sweat like this.

"It's okay, the weather is really hot today." Regardless of the low air conditioner in Hall 1 of the Twin Theater, Ronald began to find reasons to avoid saying that he was nervous.

Can you not be nervous?

Originally, the target customers of this movie were teenage girls aged 17-23. As a result, Pauline Carr raised her arms, and female film critics began to clamor. Everyone discussed the background of the story of the "Dirty Dancing" movie, the golden age of Kennedy in 1963.

As a result, such a large proportion of the audience who came today were nostalgic middle-aged women.

These people don't look like audiences who are crazy about sexy dances. Back then, "break dancing" attracted mainly teenagers and high school audiences.

When I think that all the pictures I take are young girls' first first love, and those who can be mothers and aunts, will the audience be as moved as teenagers?

"Are the critics trying too hard? Attracting the wrong audience?"

The more Ronald thought about it, the more frightened he became, "Why is the air conditioner turned on so low today? Dolly, Dolly!"

Ronald whispered to Dolly Bernstein, the assistant manager of the publishing department.

Dolly ran over quickly and squatted on the edge of Ronald's seat near the aisle. The overhead light on the ceiling had already dimmed, and the screening was about to start. Did Ronald find something wrong?

"Is the air conditioner in this theater broken? Why is it so hot? You go and see?"

Ronald asked Dolly in a low voice.

"It's not bad, I feel that the air conditioner is turned on quite loudly."

"Ah, yes, forget it."

Ronald took out the handkerchief Diane gave him again, and wiped it on his forehead and neck.

"I don't think so, maybe I'm not wearing a coat?" Dolly Bernstein gave Ronald a strange look, then walked to the back seat with a mutter.

"Relax, Ronnie." Diane noticed that Ronald was abnormal, and waved for a waiter in a white suit and black tie. The Gemini Theater attached great importance to the premiere, and Ronald gave enough budget, and arranged a lot of waiters in the hall to serve the VIPs at any time.

"Give us a can of iced Coke." Diane ordered to the waiter.

"Come right now, iced Coke."

The lights on the pedestals of the aisle dimmed, the other lights went out, and the words "Daydream Films" appeared in red cursive letters on the screen, and the movie began.

"Boom... boom boom...

Boom...boom..."

The rhythm of Dirty Dancing started. In the later stage, Ronald made old-fashioned shots of the backup dancers showing their demeanor in the basement. Now on the screen, it looks like a faded old movie, and the audience is instantly taken aback. Thoughts brought back the hot era of 1963.

"Produced by Ronald V. Lee."

Ronald's was also typed on the screen in red cursive.

The title of "Dirty Dancing" is also written in big red cursive characters, and then the names of Patrick Schwitz, Jennifer Gray, and Cynthia Rhodes appear in order of size.

"Your Coke, sir." The waiter quickly returned with a glass of Coke and ice on a tray, with a straw inserted in it.

"Ah, thank you." Ronald took a $20 bill from his pocket and handed it over as a tip.

"Thank you, sir." The waiter stepped aside happily, such generous guests are not common.

Ronald was distraught, took two sips of Coke and couldn't get enough of it, dropped the straw, gulped down the glass, and bit the ice cubes at the bottom of the glass.

It's just too stressful.

Ronald looked around. In the newly renovated No. 1 auditorium, small dim lights were installed in the aisle to guide the way. With the dim light, Ronald could clearly see the expressions of the audience around him.

His neck twists and turns. Those middle-aged audiences are not like young people who will laugh out loud or even yell at the plots they like in the movie. These people still have old-fashioned movie-watching etiquette. The screen is motionless, and I don't know what they are thinking, do they like it or not?

"It was the summer of 1963, and our family was on vacation in the Catskills... everyone called me Baby at that time..."

Jennifer Gray's monologue in the voice-over brought the audience back to the scene of that era.

"She's Jewish..." Ronald had sharp ears, and heard the voice of an audience a few rows behind. When he turned his head, there was no sound again.

I'm sweating more, do I like this or complain? These middle-aged audiences are still somewhat knowledgeable. Through the name of the resort in the borsch belt and Jennifer Gray's nose, they recognize that this is a story about a Jewish girl.

Ronald began to fidget again. He didn't know how these middle-aged audiences felt about Jews back then. After all, in the not-too-distant past, the Jews had a bad reputation in society. They were all small shopkeepers engaged in grocery stores and laundry.

Moreover, the Jews are known for their shrewdness. Many people have been fooled by them, taken advantage of and so on. This is different from Italian bakeries and Chinese restaurants. At least the food provided by those industries is delicious, which can offset the dissatisfaction of many customers.

"It seems that it is right to hide the issue of Baby's ethnicity without making it clear, but cleverly hiding it. I don't know what the audience will think of it after seeing it." Ronald breathed a sigh of relief, and the previous movie was released. It's not that hard, is it?

The film continued, and soon Penny, played by Cynthia Rhodes, was pregnant and abandoned by the waiter at the restaurant. Baby performed an operation on her and asked her father a large sum of money to give Penny an emergency. In the end, because this type of operation was illegal in many states at the time, only one quack doctor could be found for $500.

Penny had sequelae, so Baby went to ask his father, a surgeon, to clean up the mess.

"Oh, that's me. That's how we are. We don't have the right to perform surgery. Some people have to find a hotel and let those doctors or nurses who make money and do their best to use those dirty instruments to perform surgery."

"Yeah, I remember, I had a girlfriend, she couldn't pay, she did it herself with a wire hanger, it was so miserable. It was really hard to be a woman in those days, Roe v. Wade After the judgment came out, our life was better."

Ronald heard the whispering of the audience behind him again.

His sweat started to flow again. This episode was already very controversial. The original sponsors and acne cream sellers all withdrew their funds because of this episode. Now it is seen by these female audiences who are mothers.

Do they like their own plot, or are they dissatisfied with this filming?

Middle-aged audiences also have troubles with middle-aged audiences, because they are too polite, talk to the point and don't want to influence others.

"Waiter," Ronald waved to the waiter, "give me another Coke with ice."

Ronald simply took off his tie, then tugged at the collar, panting heavily.

"Sir, your Coke." This time a waiter was changed to deliver the Coke. Ronald still handed her the $20 as usual.

"Thank you, your movie is very good." The waitress whispered something, then took Ronald's finished Coke and pushed it aside.

"Finally someone said it looked good." Ronald curled his lips.

A 100-minute movie, Ronald ordered 4 cups of Coke, and the waiters in the front row all received generous tips. There are legends about the generous Ronald in the Twin Theater.

"Because, I've found, the time of my life..."

In the last episode, Baby was lifted off the stage by the backup dancer, accelerated all the way, took off, and jumped onto Johnny's head. Johnny held the Baby in both hands, raised it higher, raised it higher...

The audience and backup dancers in the movie all started applauding.

There were also a few young people in the audience, who looked like Tom Cruise fans, clapped their hands twice, and then stopped when no one responded.

Ronald's heart sank. Of all the premieres of his films, this was the only film that didn't get applauded from the audience from beginning to end.

All the supporting characters on the screen began to dance, Penny put her arms around Dr. Housman to thank, Baby's sister danced with Johnny's cousin, Mrs. Housman also started to dance with her husband, and finally the two old ladies put their shawls together Lost, holding hands with each other and jumping up.

The lights in Auditorium 1 began to light up, and Ronald's heart sank again. Not a single spectator got up and jumped along.

When "Breakdance" premiered in New York, it ended with a large-scale dance scene, but the audience jumped up on the spot and blocked the actors on the stage to prevent them from leaving.

Ronald braced himself up, squeezed out a smile, and accompanied a few stars who came to enjoy the show, to the lounge next to him, preparing to wait for the interview and party after the premiere.

"Fantastic, the movie is really good."

"It's really good, your control of the dance scene is first-rate."

The stars said that they did not know how much sincere praise they had, and congratulated Ronald one by one, and then went to the lounge between No. 1 and No. 2 screening halls next to it.

Ronald walked out of Screening Hall 1, reluctant to go in for a long time. He asked a waiter for a cigarette and smoked.

"Is it really a bad shot?" Ronald asked Diane.

"I think it's very good-looking, but the audience's reaction doesn't seem to be enthusiastic." Diane held his hand and gently rubbed the palm of his hand, telling him not to be so stressed.

"Huh...Maybe it was a mistake to invest by myself." Ronald took a puff of his cigarette and reflected silently. This time, he invested all his net worth, including the pocket money of Douglas Jr. for two years.

"Ronald," Roger Coleman came quickly, "what are you doing here?"

"I'll see the audience's reaction." Ronald thought, this is a window for him to observe the box office. Originally, many audiences would chat about the movie while waiting in the bathroom, and it was also a good place to get real feedback.

But this time, they didn't talk much.

The staff of Cinema on the other side are looking for audiences who are willing to take the questionnaire, and give them small gifts in exchange for the opportunity to take the questionnaire.

Many people did not take the questionnaire after going to the bathroom, and waved their hands to reject the chocolates that were offered. One by one, they filed out, walked out of the No. 1 screening hall, and walked quickly along the direction of the gate.

"Hey..." Ronald sighed, this reaction was really bad.

"You may be getting rich, Ronald." Roger Coleman also watched them go out, but his judgment was contrary to Ronald's.

"Why?" Ronald looked at Coleman in surprise, and he didn't seem to be ironic or comforting himself.

"Follow me out and have a look..." Coleman didn't answer, pushing Ronald out.

Ronald pulled Diane and walked outside.

I saw more and more viewers flocking out, and no one was willing to waste time doing Cinema's questionnaire.

After they left the No. 1 screening hall, the flow of people split into two streams and gradually accelerated.

Ronald followed a stream to the box office in the lobby.

"Give me another Dirty Dancing."

"I want two too."

"Give me two, how many games are there tonight? I want one for every game."

"Ah?" Ronald's mouth was wide open. These middle-aged female audiences turned their heads to the box office to buy tickets for the next show. Would you like to go in and watch it?

"Do you know? Ronald, you may have won the first prize of the powerful lottery." Coleman said beside him. He has seen a lot, having produced films since the 1950s and getting into the distribution business in the late 1960s.

One look at this posture, you know it will be a strong film. This kind of movie that middle-aged women, housewives, and professional women all watch can accumulate a very high box office even without relying on marketing. Those audiences of the "Sound of Music" movie may seldom go to the cinema once a year, but once they like a movie, the energy to call out friends is not comparable to that of young people.

Once the circle of housewives starts to talk about a movie on the phone, and professional women use this movie as a topic of conversation at work, if anyone in the circle does not watch it, it means that the social circle does not even have a place to talk.

"Where did the other half of the people go?" Diane asked from the side. The other half of the audience went out of the cinema directly without buying tickets, but their walking speed was not as fast as those who bought tickets to watch the next show. slow.

"Go and have a look." Ronald came to his senses, and walked out with them hand in hand with Diane.

As soon as I left the cinema, I saw a record store around the corner, and the audience went straight in, and then walked out happily holding a record.

In less than a few minutes, someone wrote "Dirty Dancing" on the blackboard at the entrance of the record store. The album is sold out today. It is being replenished. If you need it, you can leave your name and call to order.

"Shxt!" Ronald yelled, "I have to call Jimmy Reiner and print it quickly."

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