Exploiting Hollywood 1980

  Chapter 536

   "Baryshnikov is so cold to everyone, I don't think he is targeting you because of this." Nisita advised Ronald to calm down.

   "I don't think so, otherwise why did he finally ask me to go to his movies and learn his **** acting?" Ronald said angrily.

   "The key is whether the producers still hold the original view of Ronald's creativity," Paula Wagner said.

   "Let's start..." Seeing that her persuasion was ineffective, Nisita asked Paula's public relations manager to start her proposal. Having signed a non-disclosure agreement in advance and Paula's old relationship, you can safely discuss Ronald's plight.

   "Thanks, the situation we're facing now is..." the PR consultant begins his usual opening.

   "Bell bell bell".

   "Your call", Richard took a call and handed the receiver to Ronald.

   "Ronald, I don't know about this."

   was a call from "Rocky" director John G. Iverson to clarify for Ronald. This is all Stallone's personal decision, he didn't know it before, otherwise he would definitely stop him.

   "It's okay, I know it's nothing to do with you, Sly and I have a bit of 'history'."

   "You have to be careful, the director may be questioned by the producer when he encounters such rumors."

   "I understand, I'll handle it, thank you for calling."

   Ronald hung up the phone.

   "Please continue..." He raised his hand, apologizing for interrupting the PR expert.

In front of   , a woman dressed as a white-collar worker is Eva, the chief PR specialist of a small PR workshop in Hollywood.

  The profession of public relations mainly relies on personal abilities and relationships. Therefore, this kind of exclusive small workshop is generally the main one, and everyone recognizes the person who is an expert, not the brand of the company.

  "Okay, then I'll continue." Eva, wearing red glasses, twisted her waist and walked to the front of the whiteboard, "Like I said, if there is a scandal, and no one knows about it, then he is not a scandal."

  Eva drew a circle on the whiteboard with Stallone's name written on it.

"But your incident has lost the opportunity to control it at the first time. Stallone is a big star, and many people watch his talk show. The audience will immediately believe his statement, no matter how absurd the logic inside. "

  Eva draws lines of influence outside the circle.

   Ronald nodded, still underestimating Stallone's status in the hearts of American audiences.

   "Audiences usually have their own troubles to deal with, kids' teeth straightened, utility bills to pay, annoying clients, stern bosses, etc. They watch talk shows just for fun.

   When coaxing their children and thinking about how they will deal with the boss’s questioning tomorrow, they have limited energy and can only remember one or two gossips that are easiest to spread.

   That is, there is a "Longwei boy", which imitated Stallone's Rocky, and it seems not bad. "

  Eva poses as a parent, imitating the reaction of the general audience to Ronald.

   "The power of a superstar lies in this. When the audience hears his name, they can concentrate and listen to what he has to say for the next fifteen seconds.

  We can only accept this result now. Most of the viewers who watched TV have now assumed that you are imitating "Rocky". We have to start from this place and find a way to turn the situation around. "

   "Isn't there any way to refute his fallacy?" Ronald asked.

"No way, even if you go on your friend David Letterman's show and show evidence that you are an independent 'Longwei Kid', the audience will still only remember what Stallone said. The public will not go into it independently. Thinking about who's right and who's wrong, they just need a funny gossip from a star's mouth.

   Then, bang! That is the truth. ' Eva made a final gesture.

   "But I wrote the script myself."

   "Stallone was nominated for an Oscar for Best Screenplay."

   "But my boy Longwei, and his story are completely different."

   "In the end, it was the protagonist who had special training with the help of the coach and defeated the defending champion."

   "He's boxing, I'm karate... um..." Ronald himself lost his voice.

"The crux of the matter is that Stallone didn't say you were plagiarism, he said imitation. Although the Writers Guild makes a clear distinction between the two. But in the eyes of ordinary people, your movie is Stallone's 'Rocky' teenager. version. You can't file an arbitration in the writers' union and let the union make a name for you."

   Stallone, a superstar who said on TV that Ronald's movie is very similar to Rocky, must have been carefully planned. He used his power to oppress people, and no matter how he responded, there was no way to eliminate the other party's slander.

   Both belong to the type of action inspirational film, and the structure of the story is unavoidable imagination. Coupled with Stallone's malicious suggestion on the show, in order to save trouble, he used the "Rocky Three" Stallone abandoned the unused episode.

   Ronald is a little annoyed, can a star be unreasonable?

   Stallone sometimes doesn't make much sense. He's Italian, and he made his debut in exploitative films for Roger Coleman, and he's very skilled at this kind of trickery between peers.

   "So what's our plan?" Ronald asked Eva.

   "The first solution is to simply admit that your movie does refer to Rocky's story. In this way, all his blows are equivalent to marketing your movie, right?

   Anyway, the Writers Guild knows it, and the Directors Guild also knows that you didn't imitate Rocky's story. I've read Albert's review, and your movie isn't an action movie at all. Rather, it tells about the philosophy of karate and a kind of father-son relationship. "

   "This plan passes", Ronald didn't want to admit defeat. If you are bullied in vain, will you endure it for a little box office? They are not bad at the box office. If you admit it, you will never get rid of this stain in the future.

   Also, the executives of the studio don't really know what's going on here. If they think they are imitating, they may be questioned about their originality.

"Another plan is to not admit or deny it. Wait for the news to be covered by other entertainment news on its own. The audience's word-of-mouth, in fact, only spreads after watching the movie. Stallone's statement can only affect some people who did not go. Audiences who have seen the movie."

   "Is there any more?" Ronald heard that he was resigned again, and he couldn't breathe.

   This may be a more feasible solution in reality, but being plotted like this, I always want to counterattack him.

  Stallone, you can't pick up girls yourself, and you can't take anger on me Ronald.

   "There is another way to let you breathe, but I don't recommend it. Besides, it requires unprecedented resources." Eva took off her red glasses and looked at Paula Wagner who recommended her.

   "You said", Paula knew that Ronald was very angry, and it would be good to let him listen to the plan.

"That is to find stars who can rival Stallone in the circle and balance the halo brought by his fame. As long as there are stars who come out and speak for you, then the audience will naturally focus their attention on whether you imitate 'Rocky' or not. ', and on to the disagreement between the two stars.

   But the downside of this is that this turmoil will continue. Is it really beneficial to your goal? Perhaps the impression of this incident in the mind of the producer will become deeper and deeper. "

  Eva still advises that if you want to eliminate the influence of the producers in the industry, it may not be a good choice to continue to make things worse.

   "What kind of star do you want?" Ronald immediately thought this method was good.

   "A male star like him, or more famous than him, with more fans. Do you have any big-name friends in the circle who are willing to speak for you?" Seeing that the persuasion failed, Eva had to put forward conditions.

   She sighed secretly. There are not many clients who can listen to their public relations consultants' professional opinions and choose appropriate strategies. Most of the customers in the entertainment industry are always more emotionally impulsive.

   "Do we have any?" Nisita asked.

   Paula didn't speak, Tom Cruise wasn't famous enough, and she didn't want him to be involved in this kind of thing.

   "Maybe, which star can we look for in CAA's agency?" Richard asked when everyone didn't speak.

  The two agents more senior than him remained silent. Ronald didn't have such a big influence yet, and he didn't have enough exchange resources to get CAA's big stars to speak well for him.

   "If not, I suggest..." Eva saw that everyone was silent and wanted to sell her first two plans.

   "No, I have..." Ronald said.

"Is this going to use Coppola's influence?" Nisita thought to himself, "If Coppola, a big customer, is willing to pull Ronald, then let him go. Anyway, he and Stallone They are all Italian, and there is a channel for communication with each other. It’s good to be a peacemaker in the end and eliminate things.”

   "I can contact..." Nisita began.

   "I wonder if George Lucas has enough influence?" Ronald said a name that no one thought of.

   "Lucas? That's certainly enough. If he can help you with a word, it will be very effective." Eva immediately blurted out affirmation when she heard the name that made all the middle school boys scream.

   "But...you and him..." Paula Wagner asked halfway.

   All four looked at Ronald. Can he ask Lucas to come out and say good things?

   Ronald said straight in his heart that it was a pity that when he was helping Walter Murkey, Lucas said on the plane that he owed him once, and he didn't expect to use this ace so soon.

"As long as you can get Lucas to say good things about 'Longwei Kid', no one will believe Stallone. After all, he is not good at being a director." Eva stared at Ronald, not expecting this young client, And a thick thigh.

   "I have a little friendship with him, he will help with this." Ronald took out the phone book, "Please give me some privacy for calls."

   (end of this chapter)