CCTV originally planned to replace "Magic Mobile" with "Wulin Gaiden" in the past few days, and broadcast four episodes a day in a row to catch up with the progress of the previous two days, and then broadcast it simultaneously with Mango Channel.

In this way, no one will take advantage of anyone, and no one will suffer.

This is also the rule of the industry.

Generally, if there are two or three TV stations that have won the first round of broadcast rights of the same TV series, they will not deliberately "rush" to grab the first bite of the ratings.

That's a broken rule!

After all, the TV station doesn't just broadcast a TV series, if you play "rush" this time, it is tantamount to taking the initiative to grudge with others, and in the future, other TV ** will join forces to get you, that is, there is no place to cry.

So under normal circumstances, everyone coordinates the schedule and broadcasts it simultaneously.

After all.

You can't spend the money of the first round, you are slower than others, and it becomes the effect of the second round...

Mango Station has no opinion on this.

Because of "Wulin Gaiden", a TV series that dominates the screen, their Mango TV only spent 8 million, how can it be considered a big profit, and CCTV spent 16 million, don't you want to broadcast it with yourself obediently?

This time, Mango Terrace is a pure pick-up achievement!

And....

When Su Ye first found CCTV, the price given at that time was only 50,000 yuan, and it was the first round of exclusive broadcasting rights.

Mango Terrace is also rejoicing.

Fortunately, the director of CCTV film purchase at that time was a fool.

Otherwise, the script of "Wulin Gaiden" has nothing to do with Mango Channel, and everyone can only drool and watch CCTV complete another achievement of dominating the screen there.

Who would have thought that this toss would make Su Ye's income skyrocket from four million to twenty-four million?

!

But.

Just as Mango TV and CCTV were preparing to operate like this, Su Ye thought about it, but put forward a surprising suggestion.

"I'm just a suggestion, you can listen to it casually, how to decide it's still your TV station's business. "

Su Ye said: "But I don't really agree with the simultaneous broadcast, which will divide the ratings of both sides." "

The truth is clear.

The number of viewers who watch TV dramas every night is roughly fixed in a short period of one or two months, and it will not fluctuate very much.

Well....

CCTV and Mango Channel broadcast "Wulin Gaiden" at the same time, which is bound to form a situation of fighting in the ring, and for Su Ye, it is still his left hand and right hand, which will only share each other's ratings.

Of course.

Su Ye has already recorded 24 million in his pocket, and the ratings actually have nothing to do with him.

However, as his pioneering debut, Su Ye certainly hopes that the higher the ratings of "Wulin Gaiden", the better.

"What do you mean?".

The directors of the two TV stations were a little surprised, and they both looked at Su Ye with inquiring eyes.

Su Ye said calmly: "Actually, I suggest that CCTV can start broadcasting half a month later." The Biaowang Conference is in early November, and there is still a month and a half to go, so there is still time to do it. "

"Secondly, CCTV and Mango TV are staggered. Mango Channel advanced the broadcast time to 6 o'clock, and CCTV broadcast it at 8 p.m. prime time as usual. "

Huh?

Everyone was stunned for a moment, even the people at Mango Terrace didn't know why.

Obviously, everyone is the first round of broadcasting, and CCTV also spent more than double the price, but let CCTV broadcast half a month later, what is the reason?

And also.

Let Mango Channel broadcast it at 6 o'clock in advance, won't that occupy the time slot of the cartoon?

If Su Ye was not the director of "Wulin Gaiden", and someone else had changed, if he dared to say such a thing, I am afraid that CCTV would call the security guards to take him out...

Su Ye smiled calmly and continued: "Why do you do this? Because 'Wulin Gaiden' is a comedy!".

Su Ye made this suggestion, of course, he had the confidence.

Because....

"Wulin Gaiden" is the TV series with the highest rewatch rate in China, and there is no one.

Twenty years later, why can it break 10 billion broadcast hits on the broadcast platform?

It's because the audience likes to rewatch it over and over again.

Every time I watch it, I think it's interesting and fun.

This is actually a very common state in the comedy circle, and "Wulin Gaiden" is just one of the leaders.

To give a more typical example: Zhou Xingxing's movie.

"Journey to the West", "Kung Fu", "The King of Comedy", "God of Food", "Jiupin Sesame Official", "Tang Bohu Dots Autumn Fragrance", "The Story of Deer and Ding", "Truant Weilong" and so on...

These classic star comedies, how many people have rewatched them more than a dozen times or more than 20 times?

What should I do if I am bored and have not watched a movie?

Take Xingye's old movie out and rewatch it.

Obviously, the plots of these movies can almost be memorized by the audience, but this is the charm of comedy, you will still be amused every time you watch it!

"Wulin Gaiden" is the premiere, on the one hand, many viewers will always fail to watch it all for various reasons. On the other hand, audiences who have already watched it will also want to revisit it, which is the charm and characteristics of comedy. "

Su Ye narrated, "Mango Channel's advance to 6 o'clock is to stagger the overlap time with CCTV to avoid the viewers being shared. "

"As for the cartoon time at 6 o'clock, don't worry, because the remote control is in the hands of adults, and "Wulin Gaiden" is a comedy, it can replace cartoons, just like live-action children's films like "Dinosaur Express" and "Ultraman", children will also be attracted..."

"That's the case. "

"I can safely predict that CCTV's 'rebroadcast' ratings will surpass the premiere of Mango Channel. "

And the premiere effect of Mango TV will not be affected. "

After Su Ye finished speaking, the entire conference room was silent.

The directors of the two TV stations pondered carefully, but they felt that it made sense.

The replay ratings of TV series have exceeded the premiere, which is not very rare in the film and television industry, and it basically happens in high-quality and classic TV series.

Of course, CCTV is only half a month late, and it is not a "rebroadcast" in the real sense.

But the truth is the same.

Viewers who have already watched it will watch it again because they like it too much, and viewers who have not watched it will not let go of the replay if they have already missed it once.

The two phases are superimposed, and the ratings of the replay exceed the premiere!

Because in the 90s, there was no online video website, and the TV series you wanted to watch could only be watched on TV, and if you missed it, you could only wait for the next rotation...

That will be at least a few months away!

"I feel like it works?".

Director Zhang of CCTV took the lead in expressing his views.

changed to other types of TV series, no one dared to try this.

But....

As a sitcom, "Wulin Gaiden" is completely fine to do so.

"Okay, that's it!".

In the end, it was CCTV's Director Hu who made the decision, and the matter was settled...

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