Entertaining Children

The process of police inquiries and interviews with reporters is very simple, but the impact of this incident is not simple at all.

When Xiao Yao returned to the lounge behind the booth, it was nearly an hour before "Wall-E" was played. According to Xiao Yao's attitude, he won't come out again before "Wall-E" is played, so the audience who witnessed what happened in front of the Disney exhibition area also dispersed.

When Xiao Yao came out, some fans took out their mobile phones to take pictures. When Xiao Yao jumped off the booth, some spectators also turned their mobile phone cameras to Xiao Yao, and took pictures of the whole process of catching people. After the incident, some viewers posted the video they took online.

It took less than an hour from some viewers breaking the news on the Internet to the broadcast of "Wall-E", so these online revelations have not yet shown any influence. But in addition to breaking the news on the Internet, the audience who witnessed what happened in front of the exhibition area were also news disseminators on the spot.

The bloody incident had already spread in the venue, and it was the time when everyone was talking about it. While the audience who had seen Xiao Yao arresting people dispersed to all parts of the venue, they also spread the news that Xiao Yao helped the security guards arrest people to every corner of the venue, and the ears of many other people who came to the comic exhibition.

I heard that the perpetrator of the bloodshed incident was a Chinese star who came to promote the movie at the Disney booth, and he would appear at the Disney booth at ten o'clock to promote his own animated movie. People who were interested in the Huaxia star who caught the perpetrator also came to the Disney booth.

At ten o'clock in the morning, before the feature film of "Wall-E" was broadcast, not only the audience and fans at that time came back, but the Disney exhibition area was already crowded with people, and they were completely surrounded. When Xiao Yao came out, there was a huge cheer immediately in front of the exhibition area.

Xiao Yao knew why so many people suddenly appeared in front of the booth, but at this time Xiao Yao never mentioned the case that happened just now. He appeared as the main creator of "WALL-E", and just introduced some details of this animated film to the audience.

In the afternoon, not only the videos sent by the viewers who broke the news on the Internet began to have an impact, but some fast-moving media also reported the bloodshed in the morning on the Internet. So when the full-length film was played in the afternoon, Disney's exhibition area was once again surrounded by audiences who wanted to see the Chinese star.

Judging from the number of onlookers in front of the booth on the first day, the publicity effect must be far better than Disney and Xiao Yao's expectations.

In the evening, the police officially announced the results of the investigation of this high-profile case. The case is not complicated, it is just a matter of revenge.

Comic Con is a large-scale public exhibition, and the number of spectators and tourists entering and leaving every day reaches tens of thousands.

There are also many anime fans who come dressed in cosplay and bring props of various materials. It is impossible for the security department to set up security gates like the airport security check to conduct detailed security checks on the people entering the venue. The popularity of the exhibition does not have much impact.

The bloodshed did not have much impact on the popularity of Comic Con, but it had a great impact on the popularity of Xiao Yao and Disney. Of course, it's a good side effect.

In the next few days of the Comic Con, not only a large number of audiences gathered in front of the Disney booth every day, but also many American stars who came to the Comic Con to promote their works came to the Disney booth to say hello to the Chinese star, Have a chat.

The incident about Xiao Yao was hot news at the Comic Con. These local stars who came to visit were not without suspicion of "chasing the heat", but Disney is a big company in the United States, and it has cooperated with many stars.

On the other hand, if Xiao Yao hadn't subdued the assailant, no one knew whether the assailant would have caused more damage during his escape. If a large-scale injury event is really caused, it will have an impact on all exhibitors at the Comic Con. Xiao Yao's behavior can be regarded as helping all the exhibitors of the entire Comic Con. They came to take a look and care about it. In fact, it makes sense, and it doesn't exactly give people the impression of "following the heat".

Another point is that these local stars also carry "traffic". When they came to Disney's booth to find Xiao Yao, they were actually helping Disney increase its popularity. Hot spots and hot spots, traffic plus traffic, this is actually something that is beneficial to both parties, so Disney and Xiao Yao also welcome the arrival of these stars, and the communication and exchanges between the two parties are very pleasant.

The animated film "Wall-E" itself is of very good quality, giving the impression that it is not inferior to Hollywood's 2D animated films. With the popularity of this hot news event at the Comic Con, Xiao Yao became a popular figure in the American media and on the Internet, and the good reputation of his movie quickly spread in the United States.

After the four days of Comic Con, the entry for this movie was launched on IMDB, and there were thousands of comments at once, and the score of netizens also reached a high score of 8.5 points.

Such a situation is undoubtedly a very good start for the promotional activities of the entire animated film, and it also makes subsequent promotional activities easier and more effective.

In American film promotion, there are also methods and means such as road shows and arranging the main creators to appear on TV programs.

Although Disney is a big company, the name of Yang Xiao, a Chinese star, is no stranger to many Americans, but Xiao Yao is not an American after all, and he does not develop in the United States. It is difficult for the former Xiao Yao to have a great influence on ordinary American audiences. This also means that there is still a big difference in treatment between Xiao Yao and some first-line stars in the United States in terms of many activity arrangements.

However, following a hot social news event at the Comic Con and the initial high word-of-mouth influence of "Wall-E", Xiao Yao's treatment and attention when participating in these promotional activities have increased a lot.

With more attention being paid, the content of these promotional activities that Xiao Yao participated in has also been enriched a lot, and his own abilities and talents have also been more comprehensively displayed. In addition to insisting on not showing his martial arts as a performance content, Xiao Yao's amazing skills in musical instruments, photography, painting and even traditional Chinese calligraphy have the opportunity to show in front of the American audience one by one. These activities not only let American audiences have a more comprehensive and specific understanding of Xiao Yao, but also achieved very good results in promoting the film.

After more than ten days of promotional activities in the United States, Xiao Yao finally concluded the American promotional activity by attending the movie premiere held in a theater in Los Angeles. After that, his promotional activities in the United States ended and he flew to Europe instead.

From the perspective of the global film market, the United States is the world's largest ticket holder, China ranks second, followed by Japan, India, and the United Kingdom. The United Kingdom, which has the largest box office market in Europe, has an annual total box office of only about one-tenth of that of the United States, so Xiao Yao's film promotion arrangements in these European countries are much simpler than in the United States.

Xiao Yao has traveled to several European countries, including Britain, France, Germany, and Italy, but the promotional activities in each country are basically just attending a premiere ceremony, and the scale is much smaller than that in the United States.

It took more than 20 days to complete a promotional itinerary in the United States and Europe. By the time Xiao Yao returned to China, it was already late October.

During the period when Xiao Yao went to the United States and Europe to promote the animated film "Wall-E", all the hardware preparations for Xiao Yao's personal studio were completed, and all the main core framework personnel were in place, and it was ready to be established.

According to Fang Yiran's idea, the establishment of the studio should have a listing ceremony, invite some celebrity friends to come to celebrate, and some media to come to report. She drew up a list of guests in advance, and before Xiao Yao returned to China, she called and told Xiao Yao that the studio was ready and wanted to hold a listing ceremony, and wanted him to confirm the list of invited guests. They sent invitation letters in advance and made arrangements in advance, so that Xiao Yao, the rightful master, could carry out the listing ceremony immediately after returning to China.

However, Xiao Yao had no plans in this regard. He feels that it is very common for celebrities to open personal studios now, and it is not unusual to open their own studios. Open an official account of the studio on Weibo and other social media, and post an official statement. There is no need for a grand opening ceremony with great fanfare.

Different from the personal studios of many stars in China that are separated and established independently with the support of the brokerage company but still belong to the original brokerage company in terms of affiliation, Xiao Yao's personal studio was opened by relying on his own personal ability, similar to that of his parents. It has nothing to do with Qi Jia's studio. Xiao Yao himself is the real and only boss and has the absolute right to speak in the studio, so Xiao Yao's decision is the final decision of the studio.

Before Xiao Yao returned to China, a newly certified account of Xiao Yao's personal studio appeared on several major social media in Huaxia, and an official statement was issued on the establishment of Xiao Yao's personal studio.

With Xiao Yao's current situation, setting up a personal studio should be a logical thing to do. Compared with Xiao Yao's previous hot topics, this is actually not a big news, but some media still made some further reports on this matter.

When it comes to the establishment of Xiao Yao's personal studio, the only thing the media and the public care about is Qi Jia's studio. Xiao Yao has always appeared as an artist contracted by Qijia Studio before, and he is the son of the two bosses of Qijia Studio, and he is the "prince" of Qijia Studio, as long as Qijia Studio does not close down , Sooner or later, it will all be his, yet he still wants to open another personal studio, which seems a bit strange.

Ye Jiaying and Xiao Siqi have been married for so many years and have never had any children of their own. There has never been any negative news about the family of three. It seems impossible to say that there are any emotional problems within the family. So why did Xiao Yao suddenly want to "stand on his own" and break away from his home studio? Or is it that Xiao Yao's studio is actually a subsidiary of Qi Jia's studio, and it was established separately in order to distinguish Xiao Yao from other artists in the studio and better allocate resources for him?

With these questions in mind, some media reporters went to Xiao Yao's studio and Qi Jia's studio to ask for interviews with relevant parties.

The explanation from Xiao Yao's personal studio is that Xiao Yao is promoting animation films abroad, but he is not in China. The person in charge of the studio, who is also Xiao Yao's agent, still came forward to accept the interview. The reason she gave for Xiao Yao's establishment of the studio is very simple, it is to integrate the resources and business at hand.

Xiao Yao's attitude towards the media on certain matters is already well-known, and the manager's style is still not much different. Xiao Yao's studio didn't get a satisfactory answer, so the media reporters naturally turned to the two bosses of Qi Jia's studio who were better interviewed, that is, Xiao Yao's parents.

Xiao Yao must have told his parents about the establishment of the studio. Xiao Siqi and Ye Jiaying are also prepared for the possible reaction of the media after the establishment of Xiao Yao's studio.

When Xiao Siqi was being interviewed, he sighed in front of the reporters and called Xiao Yao, this brat, his wings were hardened, he looked down on the studio at home, and wanted to go out and fly by himself.

Judging from Xiao Siqi's previous style, the reporters couldn't tell whether Xiao Siqi's words were complaining or showing off. In comparison, Ye Jiaying was more reliable and answered many questions from the reporters.

Facing the reporters' interviews, Ye Jiaying replied that the reason why Xiao Yao opened the studio was indeed to integrate the business and resources at hand. This answer is almost the same as Fang Yiran's, but the difference is that when the reporters asked further questions, Ye Jiaying also gave a further answer.

The box office and follow-up related income of the animated film "Wall-E" alone, he is not at the same level as other artists under the studio, and he is at the same level as his parents. He opened his own studio It is also a very normal thing. As for his personal studio, he is also in charge of it, and has no affiliation with Qi Jia. Because the contract between Xiao Yao and Qi Jia has actually expired long ago, strictly speaking, Xiao Yao is no longer an artist under Qi Jia's studio.

Regarding the expiration of the contract, many reporters did not expect it, and Ye Jiaying also explained it in detail.

When Qijia Studio was first established, Xiao Yao was still underage, and the brokerage contract was signed by Xiao Siqi as the guardian. The contract was for two years until Xiao Yao reached the age of majority. The reason why Xiao Yao was signed at the beginning was because Qijia Studio had just been established, and Xiao Yao was recruited to make up the third small signboard. After the studio gained a firm foothold, whether Xiao Yao was with the people in the studio was not that important to the studio.

In fact, when Xiao Yao became an adult, he re-signed the contract with the studio for a period of three years. In the past three years, Xiao Yao's income from the studio's commission was far more than the studio's investment in Xiao Yao, which made Xiao Siqi and his wife feel that they were taking advantage of their son. So after the contract expired last summer, the studio did not renew the contract with Xiao Yao. Anyway, they are all a family, and it doesn't matter if they sign the contract or not.

These news came out, and soon attracted some complaints from netizens. Of course, it is not to complain about Xiao Yao, but to take Xiao Yao as an example, to complain about some cheating second-generation stars and rich second-generations.

The reaction to these things was not great. When Xiao Yao finished promoting "Wall-E" in Europe and America, and returned to Shanghai, the discussion on the Internet about Xiao Yao's establishment of a personal studio was almost over.

Now that the studio has been established, the first thing Xiao Yao does after returning is of course to come to the studio and formally meet with his employees. After all, in addition to the core members who participated in the interview at the beginning, the studio has added a lot of manpower during this period, and these people have not met each other with Xiao Yao.

Xiao Yao's first official appearance in his studio was not so grand, it just gathered everyone together for a brief meeting. There is no rostrum, no microphone, Xiao Yao just stood in the public office area of ​​the studio, greeted everyone, introduced himself, and then listened to everyone's self-introduction, and it was over.

After the meeting, Xiao Yao also entered the working state. The first thing is to call the heads of all departments to hold a working meeting to understand the current situation of the studio.

The heads of each department are professionals recruited with high salaries, and Xiao Yao does not need to explain any tasks personally. Xiao Yao mainly listens. As for speaking, that is to say, talk about your own thoughts and explain your own style And the development direction of the studio.

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