Disaster Artist

Times have been changing.

After the film market is gradually standardized, genre films are always guaranteed at the box office. It doesn’t mean that genre films will not fail, but the probability of failure is relatively small, because audiences are more interested in this type of film, and the basic price can be guaranteed. In the end, form a trend.

Once, action, comedy, horror, love, science fiction, etc., all had their own good times, and then they were replaced by other types of movies and slowly declined.

In the past ten years, there is no doubt that the global film market has been dominated by superhero movies, and as long as it is a genre movie, it can win heated discussions.

In addition to Streamer Films and Fantastic Films, there are also some independent comics adapted by small film companies, which have also achieved good results; and the trend of adapting superhero comics is further moving towards TV, drama and other arts The form is diffused and fully spread out.

Of course, there are many works, and the quality is inevitably mixed. Some of them are duds, some are well-received works, and some works that perform well but are lower than expected, but from the overall trend, "superhero" seems to be a box office guarantee. , always wins attention.

Until "Dawn of Justice".

fiasco.

rout.

Complete defeat.

A violent failure, so that the entire Lanchuan looked sideways——

Full of astonishment and surprise.

Some people may think that Fantastic Pictures will gloat, fall into trouble, and even take advantage of the fire; but in fact, it does not, but instead triggers comprehensive vigilance.

In fact, the box office performance of "Knights League 2" last year was lower than expected, and the final data did not exceed "Knights League". The industry has already started discussions:

Is the genre film already starting to get tired of aesthetics? As with all genre films, has the superhero movie craze started to fade?

If so, how should they recover from the decline? If not, how are they supposed to avoid this trend and keep superhero movies alive?

Discussion is always going on.

Following the "League of Knights 2", the fiasco of "Dawn of Justice" was a wake-up call.

Perhaps, the craze of superhero movies has not collapsed for the time being, and the market still has potential to be tapped, but there is no doubt that aesthetic fatigue has gradually emerged, and the audience's requirements for genre movies are becoming more and more critical and demanding. It means that film production companies should pay more attention to quality.

Pull the hair and move the whole body!

Despite the fiasco of the streamer film industry, there should also be fans behind it, but everyone must be vigilant, because the film industry is a collective after all.

They are all grasshoppers on a rope.

but--

Is the box office of "Dawn of Justice" really a disaster? For lay viewers, they can't understand it. Isn't the box office data not bad?

Although it's not as good as "Knight League 2", and it's even less on the same level as "Knight League", but it's not so much a fuss... Right?

In the end, "Dawn of Justice" was released worldwide for only fifteen weeks, far below the usual twenty-two weeks for commercial films, and it was hastily rolled off the assembly line.

Relying on the superhero effect in different parts of the world and the fanatical fans of detective comics, the total box office number of "Dawn of Justice" is fixed at 5.6 billion.

To be precise, it should be more than 5.6178 billion.

Compared to the film's opening weekend and the catastrophic drop in the following week, it's surprising that "Dawn of Justice" still managed to smash 5.6 billion at the box office.

Looking at the mourning of the major media and the disappointment of the streamer film industry, the people who eat melon thought that the box office of this movie might not be able to cross the threshold of 2 billion, but it easily exceeded 2 billion, and even exceeded 5 billion. , Such box office figures are enough to make countless people envious.

By the way, the final total box office of "Love" stopped at 4.93 billion before the threshold of 5 billion.

Look!

The box office of 5.6 billion is not that bad. Why do you keep shouting "fiasco"?

However, movie box-office receipts are not calculated that way.

First of all, the box office figures need to be divided among the producers, distributors, and theaters.

Second, production costs need to be taken into consideration.

Again, publicity and distribution costs cannot be ignored.

Finally, in addition to the box office, film production companies can also recover a batch of copyright fees by relying on peripheral forms such as CDs, VODs, rentals, and placement cooperation. These incomes are calculated separately.

Considering the production cost of "Dawn of Justice" of 1.8 billion, and the publicity and distribution strategy that is comparable to throwing money all over the sky, the final income is worrying.

In this regard, the streamer film industry has not released any official data. According to the revelations of "Inside the Movie", "Dawn of Justice" caused the streamer film industry to lose about 300 million.

In fact, the loss of 300 million is not considered serious blood loss, but only a small deviation from the track.

In the past three years, Fantastic Pictures has flourished and dominated the film industry with the help of the Marvel Universe. However, in fact, they invested in two sci-fi commercial blockbusters, but they suffered a crash failure. More than 100 million, which directly led to the dismissal of a series of high-level executives in the production department.

"Sword Comes"

If there is no comparison, there will be no harm. At this time, it can be seen that the 300 million loss of "Dawn of Justice" is not so bad, and the streamer film industry can afford to lose.

But people in the industry understand that the loss of 300 million is just a book number. What really hurts the streamer film industry is the trapping of the entire detective comic universe——

"Dawn of Justice~www.readwn.com~ not only failed, but also lost money, which also means that the streamer's plan to rely on this work to quickly catch up with the magical film industry is completely bankrupt, and the follow-up layout of the streamer film industry is completely bankrupt. also have far-reaching effects.

More importantly, none of Shi Wenxun's two works for Streamer Films made a profit at the box office, so what's next?

Should they continue to believe in Shi Wenxun? Or, is this a mistake and they should stop in time?

If a decision is made wrong, then it is far from a loss of 300 million, and it is very likely to be a loss of 30 billion or more. This is the reason why "Dawn of Justice" is called a "fiasco".

Therefore, with a box office of 5.6 billion worldwide, "Dawn of Justice" is still considered to be a rout. It is really difficult for people who eat melon to imagine why someone calls a work with a box office of 5.6 billion a failure, after all , This box office figure is a height that countless movies can't reach.

At the same time, the Lanchuan industry also saw a phenomenon:

Even if the quality and word of mouth were so bad, "Dawn of Justice" finally managed to control the loss, which once again proved the market potential of superhero movies.

Does this mean that the "superhero movie bonus" can continue to be harvested for a while?

However, for the streamer film industry and for "Dawn of Justice", the hardest blow is not the box office failure, but the cold-

No attention.

The heated discussion surrounding "Dawn of Justice" only lasted for two weeks. After entering the third week, it fell off a cliff, and all dissipated in a blink of an eye. All the halo, all the hot spots, all expectations, all praise, all swarmed towards another movie. And go:

"The Raid 2".