Disaster Artist

Spring, March, the sun is just right, the fourth weekend, the global box office rankings are still not late, announced on time——

Champion, "Raid 2", 606 million, down 17.89%...

buzzing.

There was a roar, the tides ebb and flow, and the whole Lanchuan was directly fried, cheering and screaming, amazement and astonishment all intertwined.

History, born again -

The opening weekend box office exceeded one billion, but it handed over a drop of less than 20% in the third weekend of release. This is the first time in history!

To be precise, prior to that, for the works whose opening weekend box office reached more than 700 million, the best drop in the third week of release was "Jedi Knight" released at the end of last year, 39.5%, which was basically the same as the drop in the second week. This has also become the best driving force for the film to write an all-time high.

In other words, the box office drop in the third week, let alone 20%, not even 35% of the works, not a single one.

until now.

History has been rewritten to fill in an important blank; moreover, considering the production and publicity costs of "Raid 2", the total sum does not exceed 10 million, which also completely subverts the entire film industry's approach to film production, promotion and distribution. Cognition, shock aftermath, this is the beginning.

Even if you put aside the opening weekend box office data, even if you put aside the premise of the decline figures, etc., and simply read the box office data of the third week of its release, "Raid 2" can rise to the second place in history——

Second only to "Jedi".

"Jedi Knight", whose premiere box office was as high as 1.735 billion, although the drop figures were not as stunning as "The Raid 2", but the basic figures were high, and the weekend box office of 650 million still broke out in the third week. , narrowly beat "The Raid 2" and continued to maintain the historical record for the third week of the box office.

boom!

Boom boom boom!

Any language, any vocabulary, any praise, all turned pale at this moment, only shock and shock reverberated in my mind for a long time.

That is to say, as the screening entered the third week, "Raid 2" not only did not gradually weaken, but once again attracted a new group of audiences into the cinema to express their support.

The exclusive interview of "Entertainment Weekly" is a great credit!

No one would have imagined that a well-planned behind-the-scenes footage could actually create such an effect and even bring out a series of chain traffic.

Professionals have entered into in-depth analysis of market performance, and then found that——

Everything is traceable.

"Raid 2" is not a super blockbuster like "Jedi Knight". In essence, people's expectations for this movie are still B-level movies.

At the beginning of the release, the audience who poured into the cinema for the first time were either series movie lovers, action movie lovers, or purely Lu Qian movie fans. A refraction of the boom and the popularity of Lu Qian's soaring popularity.

However, with the spread of word of mouth, people gradually realized that "The Raid 2" is definitely not a B-level movie, but a wonderful and magnificent A-level movie.

One after another, movie lovers interested in large-scale commercial popcorn, and then curious melon eaters and pure passers-by attracted by traffic, attracted attention because of wave after wave of hot spots.

At the same time, there are few other works in the March Cinema that can compete. When audiences who don’t know anything about the hot spots enter the cinema to spend their time, they are easily attracted by the “raid 2” that “seems to have heard”.

Come and go.

The second and third weeks of "The Raid 2" also ushered in a blowout.

In other words, the label that was once criticized as a "B-grade movie" has become a key word in making history in this case.

finally!

"Raid 2" also walked out of an unimaginable magical curve. It was released for three weeks, and the cumulative box office continued to sing high——

Four billion!

A full 4 billion, on the Sunday afternoon of the third week of release, the cumulative box office of "Raid 2" officially exceeded 4 billion, and there is still no slowdown in the upward momentum.

As soon as Wednesday or Thursday, "The Raid 2" should be able to surpass "The Lover" and become Lu Qian's second highest-grossing work, and then only "The Raid" is left in front of him; however, no one doubts that "The Raid 2" "The total box office will not exceed the previous work, the focus should be on:

Ten billion, is it possible?

Obviously, "Raid 2" has already pointed at 10 billion, trying to become the first work in the history of the spring file to break the 10 billion box office.

Previously, "Dream World" has always maintained the record of the total box office champion in the spring, with 7.3 billion, which is still very far away from the height of 10 billion.

The same goes for Raid 2.

The main reason is that people have a fixed perception of the spring season. Because the whole season lacks vitality and saves energy for the upcoming summer season, the market potential is relatively limited. Even if a record is created or history is broken, the market may not be able to provide relevant information. corresponding support.

2k novel

"Raid 2" wants to subvert history, and the first thing that bears the brunt is the performance of the next April——

Because the summer season is about to kick off in May, thousands of troops will flock to it, and the word-of-mouth effect of "Raid 2" is estimated to have reached a bottleneck, and I am afraid that it will be weak.

April, then, is make or break for Raid 2 to accomplish its feat.

But the movie market is such a thing, the box office figures are not only determined by the movies themselves, but also by competitors.

Simple assumption.

In March, people walked into the cinema ~www.readwn.com~ and found that there was no movie worthy of attention. After picking and choosing, only "The Raid 2" was worth mentioning, so even if you are not interested in action movies, Should be watching too.

In May, the choices in the cinema are dazzling, and the options may not be one or two, but five or six. Considering the time and wallet, you can only choose one or two of the most interesting items, and three at most. Then there are bound to be movies that are discarded.

Now, April plays that role.

The good news is that April is still the spring season, and the major film companies did not expect that "The Raid 2" would make waves this year, so there is nothing special about the pre-arranged films.

Bad news, despite the lack of competition in April, there is a sleeping dragon hidden in it, and no one can predict the box office prospects of this dragon -

"Dawn of Justice" from Streamer Films.

That is, Zhang Benqing starred in the superhero blockbuster of the Dark Knight for the first time. Moreover, the streamer film not only sacrificed the number one popular hero of Detective Comics, but also mobilized the three superheroes of Detective Comics to gather together and concocted this group of stars. Bright "Dawn of Justice".

In the final analysis, because of the end of the "Dark Knight" series, Fantastic Pictures took advantage of the emptiness to enter into a full-scale rise, so that Streamer Pictures also became anxious, eager to find brand-new fist products, and eager to find new products in the superhero film market. Back to competitiveness.

Thus, there is this "dawn of justice".

After nearly eighteen months of controversy, "Dawn of Justice" is finally about to be unveiled, in the first week of April.

Then……

Unintended, really unintended, "Liuguang Pictures VS Blue Whale Pictures 3.0" is about to debut.