Disaster Artist

"Entertainment Weekly" is on fire!

The hashtag continued to climb, and finally rose to the first position in the hot search list. In just three hours, the topic traffic easily exceeded 100 million.

In addition, it is still soaring. The entire upward curve is not a skyrocketing style, but a slowly rising style. The final stage presents an explosive vertical hurricane, which deeply shows the accumulation of topic traffic, and at the same time, there are long birds and birds. Yu Yun is waiting for release.

Exactly three days ago, "Entertainment Weekly" released a notice——

"Entertainment Weekly X Lu Qian", a special interview of "Raid 2" will be launched soon.

This was also the only interview with Lu Qian himself during the publicity of "Raid 2", which mobilized the curiosity and enthusiasm of the social network early.

exclusive!

This gimmick came out and easily attracted countless attention.

Next, a preview a day, a one-minute short film a day, for three days.

"Entertainment Weekly" cut out those topical, impactful, and fanciful clips, warmed up layer by layer, and gradually gathered more and more eyes.

first day.

Chen Mu, "I don't like directors. To be precise, everyone hates directors."

Su Ziyi, "Yes, we have to do it because of the lustful power."

Bai Cheng, "Indeed, the director is a cunning guy."

Finally, Guan Zhou raised his hands and made a gesture of surrender, "I choose silence."

The short trailer of less than one minute shows the art of editing vividly.

In fact, netizens all know that it is impossible for these crew members to really speak ill of Lu Qian behind their backs - at least they can't leave evidence during interviews, but with such a clip as the "Entertainment Weekly" preview, curiosity still surges involuntarily.

Especially in combination with the rumors of the "Love" and "Raid 2" crew, there are more and more disputes surrounding Lu Qian, so what does Lu Qian look like in the eyes of the crew members?

Announcement, detonating hot spots.

The same goes for the next two days.

The next day, in the trailer, Lu Qian said that he was really furious and swearing, and said to the camera with a smile,

"Do you want me to demonstrate?"

Immediately followed by a series of silencers, the entire interview site was stunned, and then burst into laughter, making people even more curious about the real words behind the silencers.

On the third day, in the trailer, everyone shook their heads, expressing the same point of view.

"We really don't think we can do it."

"In fact, I had an argument with the director because it wasn't practical."

"I understand the director's artistic creation concept, but there is no practical feasibility."

Finally, Chen Mu finished his concluding remarks, "To be honest, at that time, we all thought the director was crazy."

One day, another day.

One step, another step.

"Entertainment Weekly" really understands the laws of social networks, and has completed the foreshadowing layer by layer, pushing the expectations of the interview to the peak.

At this point, you can feel that "Raid 2" has played a huge role in the spring file, and has played a huge role. There are almost no competitors on the hot topic list. On the movie topic list of social networks, the traffic of this work is More than the other nine works in the top ten combined.

Naturally, it is attracting attention.

It's just that netizens are a little worried, whether "Entertainment Weekly" has released all the breaking points in advance, and the real interview video may be boring and disappointing——

After all, film promotion, what else can be new?

Anyway, netizens just want to see the handsome guy licking the screen. As for the interview content, no one really expects to have quality and quantity.

So, everything is just a performance, and then the netizens cooperate with the performance?

It was not until "Entertainment Weekly" was brewing for three days and finally released the interview video on time, netizens realized that——

Not at all!

Forty-five minutes.

It was a very, very solid forty-five minutes, a forty-five minutes full of surprises, and then the netizens became a collective sensation.

Dry goods!

It's all dry stuff!

"Entertainment Weekly" is really too conscientious. Forty-five minutes, not a single minute is full, which is absolutely eye-opening.

Moreover, the content in the trailer is not the point! The content that is really worth discussing is all in the feature film, and the essence is left behind.

No wonder!

At this time, netizens suddenly realized that it is no wonder that "Entertainment Weekly" is so confident, because they know that the effect of this interview has far exceeded expectations.

After a brief summary of the interview video, it can be divided into two key points:

First, the crew members.

From Guan Zhou to Hong Yuanhe, as well as Chen Mu, Bai Cheng, Su Ziyi, Ji Xu, etc., all appeared on the scene.

No gag, no funny paddling, no greeting, all honestly discussing technical issues related to filming.

Analyzed the most hotly discussed sets of shots from netizens, from design to conception to rehearsal, and then encountered difficulties during the shooting process, corrected, adjusted, and revised, and finally evolved into a completed version displayed on the big screen.

Professional analysis was carried out frame by frame, and was even ridiculed by netizens as,

"Film School Instructional Videotape".

But that's the point!

Not boring at all.

Whether it's "Entertainment Weekly" or the crew of "Raid 2", everyone came prepared, and the interviews with one question and one answer focused on the collision of inspiration and technical problems, rather than actual operation and specific problems.

It's like a magic reveal.

The key lies in the principle of magic, not how to present this magic seamlessly, thereby creating the illusion that "I can easily complete this magic as long as I watch this revealing video"~www.readwn.com~10 Ten thousand netizens are all masters of magic and the king of mouth cannons.

But professionals know that understanding the principle does not mean that it can be executed perfectly, otherwise, there will be no threshold for the director's job.

However, this is the effect that "Entertainment Weekly" needs to create, so that netizens have a sense of intimacy and exploration. After the mystery is revealed——

The doubts were solved, so the audience couldn't wait to enter the cinema again to see how those pictures and shots were presented.

Second, Lu Qian.

Throughout the interview process, Lu Qian's discourse content can also be divided into two parts.

The first part revolves entirely around Raid 2.

Lu Qian did not avoid the existence of Qiao Fuyong, and took the initiative to point out Qiao Fuyong's contribution to the film:

When he took over the guide tube in the middle, it was impossible to completely overthrow Qiao Fuyong's shooting materials, but it was also impossible to continue Qiao Fuyong's style and continue to shoot. Therefore, how to re-deconstruct according to Qiao Fuyong's shooting materials, this also became Lu The first problem to bear the brunt of.

The final effect of "Assault 2" is so different from the previous work, largely because of Qiao Fuyong's existence, forcing Lu Qian to find another way to open up the situation.

Naturally, photography, lighting, motion, sound effects, editing, etc., all need to be opened up to a whole new level.

Inspiration and creation, collision and integration.

This is also the key point that Lu Qian constantly emphasizes.

There is no doubt that the positioning of "Entertainment Weekly" for the entire special project is clear and accurate, and the spark that finally collided with the entire crew is impressive.

"Sword Comes"

However, this is still not all, there are surprises!