Disaster Artist

Lu Qian, or Blue Whale Pictures, always seems to have this ability——

The mediocre premieres, the routine premieres, and the premieres of official publicity can bring surprises with low-key expenses and simple forms.

Even the "The Raid 2" premiere was no exception.

From Tang Shouyi to the appearance of stars such as Kojilin, this can only be regarded as a small additional surprise, and the real focus comes from a corridor in front of the dome theater.

"One".

Strictly speaking, this wording is not accurate; it should be "a section", which intercepts a section of the entire corridor and restores it at the entrance of the cinema.

Blue Whale Pictures built a set of corridors at the entrance of the dome theater. The corridors are not complete, but are like the classic side profile in "The Raid".

Every audience who arrives at the scene to attend the premiere, and even ordinary people who pass by by chance, can walk through the corridor and experience it in person.

So, where in particular?

On the surface, this is an ordinary corridor. There are no organs, no secret rooms, and no checkpoints. There is no difference in going back and forth ten or eight times. It seems that it has nothing to do with the movie.

But the problem is that even if it is a theme park, it is often difficult for the audience to integrate into the interaction, just like the "Fast and Furious" facility set up in Universal Studios, it is said to experience the movie scene, but there is no such thing at all. Any interaction is basically a roller coaster facility.

The corridor in front of me looks no different from a theme park.

However!

The real "organ" is right in front of the set, where there is a shelf with a tube on top of it, which looks like a telescope and a kaleidoscope, aiming at the corridor in the side section.

Just stand behind the tube, put your eyes together, like admiring a kaleidoscope, and then you can see a completely different scene.

There is a video in the kaleidoscope, and the portrait is lifelike, showing the classic bridge section of the side section of the corridor in the "raid", which is projected in front of you.

Therefore, when a person enters the corridor, presses the button at the entrance, and then can feel the 4D experience effects such as sound effects, lighting, vibration, etc.; at the same time, another person stands behind the kaleidoscope and can see his friends. Put yourself on the screen and play the role of Artest.

All the way! Fight to the end!

Interactive effect, full marks.

At this time, you can realize that this is definitely not an ordinary theme park, but an artistic attempt to form the interaction between people and shadows.

Although the whole facility is still a little rough, there is no way to fully achieve the effect of the movie experience, and the participants still need to be wary of the possibility of appearing stupid, but it is undoubtedly a very bold attempt.

Whether it is the participants who are in it, or the bystanders who choose to observe, they can feel the magical effect after the fourth wall of the film is broken.

The sky is the limit!

Whimsical!

More importantly, Lu Qian conceived all of this, and worked with different teams to truly evolve into reality——

Just for a movie premiere.

From the studio's point of view, this is unimaginable.

To put it simply, money is not spent on a knife's edge and is wasted:

Because a lot of money was spent on this project, the publicity expenses for the premiere of "The Raid 2" dropped significantly, and what finally appeared was a simple and shabby premiere.

Is this worth it?

The answer, without a doubt, is yes.

Not only the ordinary audience present, but even the reporters could not control their curiosity and excitement, and they lined up obediently to experience it.

Moreover, it is absolutely not enough to experience the queue once. You need to play the role of "participant" and "bystander" at least once, so that you can feel the effect.

The grand event at the entrance of the dome theater is endless and crowded, which is much more lively than the theme park——

The most important thing is that Blue Whale Pictures announced that this experience is free of charge, and anyone can experience it for free. The only suggestion is that if you find it interesting after the experience, then buy a movie ticket and watch "The Raid 2".

Recommended, but not required.

In this regard, reporters have said, "How can you not be willing? Not to mention how much a movie ticket costs, just talking about the feeling after the experience, even people who have no interest in the 'raid' should be curious. , I don't need to remind, I may go directly to the cinema to watch 'The Raid 2'."

high!

It's really high!

It can be seen from the actual effect-

The dome theater is constantly crowded, and the flow of audiences who come to experience it has never been interrupted. On average, more than 1,000 people come to the scene to line up every day.

Calculated by one person per minute, that is to say, from morning to night, no matter whether the theater dome is open or not, there are people waiting in line at the door, so that the theater has to arrange six rounds of staff rotation, 24 hours a day. To serve, to guide people.

A whole month!

Crowds still show no signs of abating, not only not, but continuing.

In this regard, "Entertainment Weekly" conducted a sample survey -

Assuming that Blue Whale Pictures charges for the experience, one yuan per experience, they can earn more than 300,000 in just one month.

As for the box office contribution of this experience to "Raid 2", it is even more difficult to estimate, because the upsurge on social networks has never stopped, so that later, someone made a special trip to Lanchuan just to experience it for themselves. .

A month later, Blue Whale Pictures announced the end of the experience, and they still did not want to affect the positioning of the Dome Cinema:

theme park?

This is probably the last thing the Dome wants to be labeled.

However, in the midst of mourning and choking, Chaotuo Cinema announced a good news. They reached a cooperation with Blue Whale Films. The experience setting of this section of the corridor will be transferred to Chaotuo Cinema and continue to provide the service of visiting experience.

The only difference is that this time there is a fee.

Chaotu Cinema said that after all, they are movie theaters, not theme parks. Therefore, in order to limit passenger flow, they require the most basic "one yuan" admission fee. After the experience, each audience can follow their own thoughts and needs. Then pay any additional amount you are willing to give—

Even if it is zero dollars, there is no problem.

Blue Whale Pictures and Chaotuo Cinema also stated that all income will be donated to charitable foundations that research future technologies such as visual effects, film technology, interactive experience, etc. The two companies will not take a penny, and all daily maintenance costs and staff costs are shared by both companies.

Super Plus enjoy!

On the social network, there was cheers and admiration, and they admired Blue Whale Pictures and the behavior of detaching from the theater line, and they really contributed to the development of the film.

Just look at this upsurge, you can imagine how turbulent and outrageous the upsurge of "Raid 2" is——

Perhaps, Blue Whale Films invested most of its funds in the research and construction of an experience project, so that the premiere of "Raid 2" was a bit shabby, but the facts once again proved that Lu Qian's ingenious imagination has achieved tremendous success. success.

"Brother Shen!"

"Um!"

Shen Changqing was walking on the road, and when he met someone he knew, he would say hello or nod to each other.

But no matter who.

Everyone's face has no superfluous expressions, as if they are very indifferent to everything.

to this.

Shen Changqing is used to it.

Because this is the Ministry of Suppression, it is an organization that maintains the stability of Daqin~www.readwn.com~ The main responsibility is to kill monsters and monsters, and of course there are some other side jobs.

It can be said.

In the Demon Suppression Division, everyone had a lot of blood on their hands.

When a person is used to seeing life and death, he will become indifferent to many things.

When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.

The town magic department is very big.

Those who can stay in the Town Demon Division are all powerful masters, or those who have the potential to become masters.

Shen Changqing belongs to the latter.

Among them, the Demon Suppression Division is divided into two occupations, one is the guardian envoy and the other is the demon slayer.

Anyone who enters the Demon Suppression Division starts from the lowest level of demon slayer.

Then he was promoted step by step, and finally he was expected to become a guardian envoy.

Shen Changqing's predecessor was a trainee slayer in the Demon Suppression Division, and he was also the lowest-ranked slayer.

Has the memory of the predecessor.

He is also very familiar with the environment of the Town Demon Division.

It didn't take too long, Shen Changqing stopped in front of an attic.

Different from other places full of chills in the Demon Suppression Division, the attic here seems to stand out from the crowd, showing a different tranquility in the **** Suppression Demon Division.

At this time, the door to the attic was open, and occasionally people came in and out.

Shen Changqing just hesitated for a moment, then stepped inside.

Enter the attic.

Circumstances have changed in vain.

A burst of ink fragrance mixed with the faint smell of blood rushed towards his face, causing his brows to instinctively wrinkle, but then quickly stretched.

There is almost no way to clean the **** smell on everyone in the Zhen Mosi.