Disaster Artist

Can't read it?

Wrongful, really wronged.

Qingshan Cinema, the world's largest movie chain at present, said: This is simply the injustice of the snow in June!

They really, really haven't read it.

The upward trajectory of "unfriending" is really too ferocious. To be honest, it killed everyone by surprise. Even the old fritters in the industry ignored the alarm.

600,000 investment, new director, new actor, computer desktop narrative not suitable for the big screen, and a thankless horror genre...

No one keyword seems to have any impact. First, the news of the dome theater, and then the rumors of the streamer film industry, these things have already made the large-scale theater chain with ears and eyes notice the "unfriend", but after comprehensive consideration, they made a judgment and choice:

They don't need this movie. After all, the box office battle in the summer is so lively that the screening room is already too busy for the pre-existing film list, and behind every movie is a large film company, not one of them. It's so annoying, they really don't need to pay attention to "such a movie".

Competitors did not follow the trend in a hurry even if they were out of the cinema. Companies with a scale like theirs often have their own processes and rules, and they are rarely led by the nose.

Then?

Then things developed a little... swiftly.

One week, it broke out; another week, it broke out several times.

The rising momentum of "Unfriending" is really too fast and too fierce, so that when major theaters notice the box office curve, they will react again, but they still can't keep up with the speed of netizens——

The appeal letter received 30 million retweets and 100 million likes in just 24 hours, and another 700,000 replies.

What level is this?

The level of the top search list.

This is also the third time that "Unfriend" has entered the hot search list since its birth, and then reached the top for the first time.

In fact, the major theater chains led by Qingshan Cinema have responded very, very quickly. They contacted Ji Xu immediately, arranged a meeting, and prepared to discuss the screening rights. However—

Bad news.

The screening rights for the first two weeks were exclusively bought out by Chaotuo Cinema.

This is simply a bolt from the blue.

Even if the major theater chains are willing to spend money and give more box-office dividends, but no, no, no, this is the fundamental reason why they "can't read it", and they are also very embarrassed.

Now the major theater chains finally understand what the wishful thinking of the Chaotuo Cinemas is, and I am afraid that Nong Chenjie will wake up with a smile when he sleeps.

With the full popularity of "Unfriending", who hasn't heard of Beyond the Cinema?

The major theater chains all slumped, but the problem is that the arrow is on the line and has to be released.

If they have been refusing to show "Unfriend", it is a trivial matter to be ignored in this Internet hotspot, and the loss of members due to the inability to meet the needs of members is a major event; more importantly, it is a fool to have money and not make money.

Anyone with a discerning eye can see that "unfriending" is now unstoppable, and there is no need for publicity at all. It only needs to be released on the big screen, and it is enough to sit and wait to count the money.

Dry! Why not do it?

Then, the major theater chains discovered that this little-known Ji Xu was a tough guy.

Ji Xu was never in a hurry, even if the theater party couldn't urge him, he was not in a hurry, but he always apologized politely, and his attitude was too good. The bigger it is, the more anxious the theater chain will be. The sour taste is really hard to describe in words.

The number of retweets of the appeal letter is still rising, and the people who eat melons who do not know why are also booing together. Before they know it, it has exceeded 100 million retweets. This has also become a beautiful landscape in summer, and no movie has ever been able to get it. This kind of treatment is really red to purple.

In the end, Ji Xu made reasonable requests very, very "politely", slightly higher than the expectations of the theater, but not arrogantly open, subtly exceeded the bottom line of the theater, and promoted cooperation with a cordial and polite attitude , It was not until the signing of the contract was completed in black and white that the middle-level leaders of the theater chain realized that it was a bit strange:

Seems like... being slapped by Ji Xu?

However, there are not many pits, and it is not to the level of humiliation or anger. It is just a little funny, and after hesitation, he still smiles.

I have to say that Ji Xu left a deep impression on the major theater chains.

Before the end of the first week of July, Qingshan Cinema was the first to release an official announcement, and "Unfriend" will be launched next week!

The members cheered.

Subsequently, the other five cinema chains including Qiqi Cinema, Jiaoyang Cinema, Wiener Cinema, Belden Group, and Echo Cinema also announced good news one after another.

As of this time, seven of the world's eight major cinema chains have joined the "unfriend" screening, but there is one exception, that is, the Xia Solstice Cinema.

The vice president of Xiazhi Cinema made a blunder after drinking at a private reception, showing his true temperament, "43% of the box office dividends? Are they crazy? It's just a self-employed person who dares to speak like this. I don't know how high the sky is, how can we do it? Promise, absolutely impossible."

"How long have the movies been released? How much market capacity is there? How is it possible to make money?"

In a mature film market, ~www.novelmt.com~ often has the highest box office opening weekend, and the subsequent weekend box office shows a slow downward trend. The decline is within 20% to 40%, which can often be regarded as normal. % is amazing, higher than 40% is not as expected, and then the screening cycle is generally around 22 weeks.

That said, the entire box office numbers are predictable.

Of course, there are occasional exceptions, which are not optimistic at the beginning of the premiere, and the box office counterattacks later; or, it is unexpectedly popular, breaking the law of the box office development curve; or, for drama films and art films, the box office decline curve is also relatively special... … all kinds of special cases still exist objectively.

But on the whole, the box office curve of the movie is like this, the first weekend is the highest, and then every weekend regularly declines.

"Unfriending" has been counterattacking for two consecutive weeks in the last week of June and the first week of July. According to the rules, the market capacity has become increasingly saturated, and it should slowly decline in the future. Major theater chains will enter the market at this time. It is true that more risks need to be taken, and if the box office ratio drops further, the revenue will naturally be depressed.

Obviously, Xia Solstice Cinema has its own considerations.

But it is true and false, false and true, and no one knows how true these words are. However, from the results, the Summer Solstice Theater did not show "Unfriend", which directly led to the loss of 8% of members, which also made the theater executives devastated. , had to re-launch a wave of activities to restore members.

Moreover, watching other movie theaters make a lot of money, but I don't know what the summer solstice movie theater is like——

The follow-up box office curve of "Unfriending" once again broke the rules and brought surprises again, far beyond imagination.