Disaster Artist

Chapter 72: long overdue

"The best thriller movie of the year? Not necessarily. But definitely one of the best movies of the year to watch on the big screen."

"The weakness of the plot can be seen at a glance. This is obviously not a brain-burning work, but the director uses a powerful audio-visual language to hold the audience firmly in their seats and lead us to experience such a fearful journey. It's worth the price."

"The clever use of lighting, sound effects, and composition makes the film exude a trendy, charming and unique charm."

"Audio-visual effects? In place! Thought-provoking? In place! Thriller? In place! Besides, the film is less than ninety minutes long? It's perfect!"

"I don't like the story, it obviously doesn't unearth more, the trivial squabbles seem stupid and clumsy, but I like the audiovisual enjoyment that the director brings, and beyond the novel computer desktop narrative, the director really makes us Every audience is involved."

"Is it a good story? Apparently not. Is it a good movie? Apparently it is. They don't contradict each other, so what are you waiting for?"

"If someone wants to find some thought-provoking truth in this movie, I will advise him not to think too much, just enjoy the immersion and impact brought by the audio-visual level of the movie, this is the correct way to open it. ."

……

Belatedly, ten days after the release of "Unfriending", this unheard-of film finally entered the attention of the mass media.

Comments are coming online one after another.

In today's film industry, film criticism has developed a complete and mature system, cutting into films from various angles:

The reviews of professional media come from a professional website "Media Review". All the movie reviews of major professional media around the world will be included in it. There are about 100 media, and the final score is called "Media Review". This represents the most professional and authoritative commentary.

The comments of the mass media come from a portal website "Delicious Food", which looks like a food website but is actually a review website. They will collect comments from large and small media, even if they have nothing to do with movies, but as long as they are willing to publish movie reviews, they will be accepted. Included, even some personal media.

Overall, more than 400 media were included.

It is precisely because of this that the comments on "Delicious Food" are very popular. They include two data, one is "Delicacy", which comes from mass media; the other is "Popularity", which comes from ordinary audiences. Both figures include percentages and specific scores, reflecting a movie's popularity index.

Generally speaking, comprehensive media reviews represent professional opinions and affect more word-of-mouth; the delicacy and popularity of delicacies represent market opinions and affect the box office more.

Of course, the relationship between word of mouth and the market is very complex, and it is difficult to generalize so simply, but all in all, a high score is always a good thing.

In addition, there is also a rating for senior movie fans and avid movie lovers, which comes from Qingzhu.

Although Qingzhu is not an officially recognized authority, thanks to the professionalism and objectivity of the vast number of netizens, a large number of movie fans with professional aesthetic tastes have gathered, and even many actors and directors have also settled in one after another, and gradually it has become a measure of the general public. The wind vane of film reputation.

In some cases, the influence of green bamboo is even more direct than the effect of media reviews and delicacies. For ordinary audiences, they will not investigate the media reviews and delicious food ratings of the film, but they will easily Green Bamboo Search to see how much the movie is rated.

Of course, the consequent consequence is that, in a situation like the "Super Power Legion", the fans of the traffic niche students frantically poured into Qingzhu to score points.

Finally, there is a movie theater's own rating.

This score comes from the alliance formed by the eight major theater chains themselves. They will investigate the audience who actually watch the works in the movie theater, and ask for the score after the show. When the sample survey exceeds 10,000 copies, the statistical score will be announced. This item is called The data of "Cinema Rating" is very informative:

Intuitively showing the preferences of movie theater audiences is often a direct reflection of whether the box office is good or bad.

However, theater ratings are not something that every movie can investigate——

If it is not released in the eight major theaters, it will naturally not have this score; if the sample survey does not exceed 10,000 copies, there will also be no score.

To put it simply and rudely, it can be understood that most art films do not have theater ratings, and the most urgent need for commercial films is excellent theater ratings.

To sum up, comprehensive media reviews and delicacies represent the opinions of the media, the former is for the public and the former is for the public; the green bamboo ratings and cinema ratings represent the opinions of the audience, the former is for the public and the latter, at least, the trend is relatively speaking.

At this time, Ji Xu was reading the media review.

Compared with the public feedback, as a producer, I still look forward to professional opinions. After the film was released to the theater, the media comprehensive review finally scored.

"A Qian, A Qian, listen to this review from the 'Film Review' magazine."

"Ninety percent!"

"Genius work! This is the work we look forward to seeing on the big screen in the summer!"

"Hahaha, the 'movie review' says you're a genius, a genius!"

Ji Xu laughed heartily, because she was so happy, her eyes narrowed into long thin slits, like a snickering fox.

Along with that, Lu Qian's mood also brightened up~www.novelmt.com~ Gently raised his jaw and said dutifully.

"Did you deliberately choose praise comments? You should also look at criticism."

Seeing Lu Qian's proud appearance, Ji Xu's smile suddenly blossomed, but he rarely made fun of Lu Qian, because he could fully understand Lu Qian's mood.

"Trust me, professional media can see the way. They all know how much thought you put into creating a sense of immersion. Just look at the media reviews."

"Seventy-nine points!"

"Now, 29 media have been counted, and the average score is still 79 points!"

"Aqian! Aqian! How long has it been since a horror movie had such a high score? Hahaha!"

Scores don't lie.

For thriller/horror movies, it is indeed very, very difficult to get good reviews, whether it is the media or the audience, especially after everyone has become accustomed to the routine, they will become more and more critical——

Professional media are cruel and ruthless, and they are never soft-spoken and criticized. It has become a common phenomenon that the media does not pass the comprehensive review. If a thriller movie passes the media review, it has reached the level of news coverage. It is called "worth seeing".

This is the harsh reality of the current film industry.

Now, the "Unfriending" media's comprehensive rating has reached 79 points in one go. Even with the gradual increase in the number of included ratings, the average score should still decrease, but this performance is already appalling and completely worthy of Won the title of "the biggest dark horse in summer".

Even the "Lanchuan Times", one of the top and most authoritative media in the world, gave such an evaluation, "the most worth watching work this summer".

No wonder Ji Xu was so happy.

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