Disaster Artist

In June, the summer is hot, and it is a good time to go out and enjoy the sunshine and holidays. The movie theater undoubtedly occupies a place in the list of the best choices for family fun——

Popcorn, air conditioners, commercial blockbusters, who can refuse?

In the second week, "Pangu" hit the box office strongly. The opening weekend swept 350 million box office, and there was no suspense to become the box office champion.

However, the overall performance is slightly lower than expected, and the data is not the best work in the opening weekend of this summer, which also adds a suspense to the competition in the box office rankings of the bayonet.

For other competitors, this is undoubtedly good news, rejoice!

In the third week, the "Super Power Legion" debuted!

Undoubtedly, this is the biggest expectation of this year's streamer film industry. It invested 1.5 billion to build it, and then spent 200 million to promote it. Just one premiere cost 30 million, plus a lot of money. Popular traffic niche students joined, and the discussion on social networks has always been high.

"Pangu" VS "Super Power Legion", after the summer schedule has been finalized, this group of biweekly duels is considered to be the biggest attraction this summer.

none of them!

As a result, the word-of-mouth and box office of "Pangu" did not meet expectations, and unfortunately it failed to release all the market energy, which gave the "Super Power Legion" more room to play.

Under the spotlight, the "Super Power Legion" finally officially unveiled its mystery, but...

How should it be described?

I can't say I'm disappointed, but I can't say I'm pleasantly surprised. The mediocre performance is a little mediocre——

It doesn't seem to have reached such a level. The visual effects and comedy effects are still good, and even the traffic niche is not so annoying; but the praise is flooded, but it has not reached such a level, the characters have not stood up, and the climax battle has not ignited When I wake up, I always feel that something is missing.

The ambiguous/ambiguous quality makes it difficult for the audience to react, and it is difficult to burst out emotions.

The huge fan base of the popular niche students began to show their power, and they scored points on Qingzhu, hoping to brush the movie's score to more than nine points in one go.

Unexpectedly, such a move would instead stimulate other ordinary viewers. It should have given a standard of five to seven points, but it turned out to be a rebellious one and two points.

"Drag the average score down."

"Against mindless scoring."

"Can traffic fans get out of the way?"

The topic of the movie itself is not enough, and the discussion has not been heated up, but the factors outside the venue are buzzing.

So, what about the box office performance?

The box office figures are like yam mixed with natto, sticky and wet, and they scored 300 million in three days over the weekend, slightly inferior to "Pangu", but not too bad.

The official streamer film industry hyped it up, "the opening weekend exceeded 300 million", but the audience's reaction was ambiguous.

Compared with the film's investment cost and publicity momentum, the box office figures of the opening weekend are still unsatisfactory. If the subsequent box office trend is not good, it may still lose money——

After all, box office revenue still needs to be shared with distribution and theater chains, and not all of it goes into the pockets of the production company.

This week, "Super Power Legion" still successfully topped the weekend box office champion, while "Pangu", whose box office dropped by as much as 45% in the next week, retreated to the runner-up position.

From "Pangu" to "Super Power Legion", the works that everyone expects have not been able to detonate the market, and the audience who are looking forward to entering the cinema to pass the time are caught in an embarrassing situation:

It seems that these two works are not so attractive.

Uh, what should we do now?

"Entertainment Weekly" gave the answer:

"Why don't you go to the cinema and watch 'Unfriend'?"

Wait, is it "unfriending" again?

But soon, netizens discovered that the media that mentioned this movie was not only "Entertainment Weekly".

"Dark horse at the box office! 'Unfriend' made it to the top 30 of the weekend box office charts!"

"A miracle of a movie theater, 'Unfriending' has a full-blown weekend box office blowout."

"'Unfriend', the first dark horse this summer!"

what happened?

Above the box office charts in the third week of June, don't pay attention to the top ten blockbusters for the time being, but glance down a little, and then you can see "Unfriend" at the thirtieth place. name.

Three days on weekends, 920,000.

What's even more shocking is the number of theaters, one.

In other words, "Unfriending", which was only shown in the dome theater, swept the box office of 920,000 in three days over the weekend, which is almost equivalent to the level of sold out and sold out, and then unbelievably entered the weekend box office rankings. Top 30 on the list.

The scary thing is that in the top 100 of the box office list, there are only three films with less than five screening venues. , the screening venues are five and two.

A horizontal comparison shows how incredible and appalling the results of "unfriending" are.

Indeed, the weekend box office of 920,000 is a drop in the bucket compared to the 300 million of "Super Power Legion", but "Super Power Legion" was shown in 4,200 theaters, and then look at " Unfriend", shock and admiration burst out involuntarily.

Not only "Entertainment Weekly", other news media are also frying.

At this moment, they realized with hindsight that the screening of "Unfriending" at the Dome Cinema has become a phenomenal event.

With a lot of buzz, "Unfriend" once again entered the hot search list, detonating all the hot spots~www.novelmt.com~ It seems that everyone is discussing this movie, but the magic lies in:

Most people have never seen this movie!

Then, the style of painting evolved into—

"Who has the film source? Online and so on."

"Who knows where to see this movie?"

"Why is everyone talking about a movie they haven't seen? Is this some kind of performance art?"

"What's the matter with 'unfriend'? Why can't I understand the hot search?"

"When will we be able to see 'Unfriend' in the cinema?"

Stepping on the hot spot, detached from the theater line and made his debut.

"Dear viewers, from June 23rd, the best thriller movie of the year 'Unfriending' is about to land on the Beyond Cinemas, which can be seen in 500 cinemas around the world, and the midnight screenings are already open Pre-sale, everyone is welcome to walk into the cinema and enjoy a heart-stopping journey.”

There are 500 cinemas, as can be seen from the number of films that are out of the cinema line. They are still a little conservative. They have not released a large-scale full release from the beginning. They need to test the water——

At the same time, it can also be regarded as "hunger marketing", from one movie theater to 500 movie theaters, step by step to hoist the audience's hunger.

Sure enough!

Boom!

Boom boom boom!

The entire social network was instantly fried. Netizens who had been waiting for nearly ten days were finally able to see this legendary movie in their own city.

All the netizens went crazy for a while.

On June 23rd, the midnight show at 12:00 a.m. on Monday, 500 theaters and more than 1,000 big screens, the pre-sale tickets were all sold out in less than three minutes!