Disaster Artist

Chapter 699: discourse authority

Fan the flames? Smooth sailing?

Robbery? Borrowing arrows from grass boats?

Maybe both, maybe not, but what is certain is that Blue Whale Pictures is not ready to follow the rules, they want the right to speak.

It's an ambition, but is it beyond Blue Whale's current capabilities?

Ambition may achieve great things, but it may also devour the soul. The most important thing is to cooperate with the strength of ambition, so is Blue Whale Pictures "snake swallowing elephant"?

Rushing, all eyes fell on Lu Qian.

Ji Xu spread her hands, showing a helpless expression, and looked at Lu Qian with respect, "I tried my best, but everyone knows who the real devil is."

The corners of Lu Qian's mouth rose, and he chuckled, still thinking about joking, "I'm not an alien, so there's no need to investigate with such eyes."

"Haha, it's not funny at all." Chen Mu ruthlessly demolished the stage.

Lu Qian didn't mind either, and looked at Chen Mu, "Thank you, you are the only one who responded and didn't let me be cold."

Chen Mu: ...

Lu Qian continued unhurriedly, "Now everyone knows that the awards season has its own rules, awards ceremonies like the Golden Sparrow Award have the right to speak, and the whole awards season has formed a routine, then, Has anyone ever wondered how these rules came to be?"

"...Isn't there a beginning..." Su Ziyi stopped because he knew it was impossible.

When the Golden Book Award was just established, it was a self-entertainment award in the industry, and the results of the first 15 years of awards were not authoritative.

When the Golden Sparrow Award was first established, it was a singing and dancing party that shouted "entertainment first", and its influence and awareness in the first 30 years were very limited.

As for other Film Critics Association awards, they are basically awards selected by local film critics who are comfortable in one corner. They have not formed a force on a global scale, and are not directly related to the Golden Book Award, the Golden Sparrow Award, etc. Among them There is no shortage of young associations established between ten and twenty years.

In short, the concept of awards season was not formed in the first place.

"To be precise, the awards season centered on the Golden Book Award has gradually emerged more than 30 years ago, because the Golden Book Award has become more and more influential on a global scale, and it has become a benchmark in the industry. No single awards ceremony can call on more than 6,000 people in the industry to select an award, which also makes the Golden Book Award stand out.”

"So, everyone is eager to get the Golden Book Award, after all, this is the affirmation of peers in the industry."

"Naturally, the public relations and publicity around the Golden Book Award will slowly rise. Even if the wine is fragrant, you need to shout, which is normal."

"However, some people see the thread hidden under the surface: compared with the awards themselves, compared with the quality and talent itself, compared with the film itself, it is actually a public relations game, as long as enough judges can be persuaded to win enough votes, then Being able to control the trend of awards.”

"An award selection for peers in the industry has also become a public relations campaign."

When the words came to this point, everyone understood—

Exactly two decades ago, two years after Ma and Zhang Benqing were born to win the Golden Book Award for Best Screenplay, a producer, Wei Wei, jumped at the chance.

Relying on the running and appealing of the Longquan Gang, Ma Ma and Zhang Benqing, two fledgling newcomers to the society, upset the top of the Golden Book Award, and broke the stereotype of screenwriters in the entire industry, which undoubtedly proves that the awards season is the most powerful. Also, the importance of PR and advocacy.

There is no doubt that this incident gave Wevey inspiration.

Then, Wevey systematically developed a public relations strategy, starting with public opinion leaders, relying on a combination of private parties and publicity to build momentum, and finally brewed the biggest upset ever at the Golden Book Awards Ceremony-

From box office to word-of-mouth to artistic value, "Writing My Love", which was mediocre, beat the "Thunder Rescue", which exploded the market at the box office, word-of-mouth, business and art, and not only won the Best Actress Award, but also reached the top Best video.

Twenty years later, the upset of "Write My Love" is still considered a shameful stroke in the history of the Golden Book Awards.

Moreover, after the precipitation of time, "Thunder Rescue" is considered to be one of the best war movies in the past two decades, but "Write My Love" has long been forgotten in the corner of history.

Wei Wei, great credit.

However, people are angry and angry, but they have to admit that Wei Wei is indeed a master at manipulating people's hearts and propaganda.

"The concept of awards season started with Wevey, and it has been carried forward in Wevey's hands."

"The rules of the awards season and the PR strategy we are familiar with now all come from Wevey, who is still the most successful producer in the history of the Golden Book Awards."

It is no exaggeration to say that Wei Wei can really call the wind and rain even if he can't cover the sky with one hand during the awards season.

In the past 20 years, Wei Wei's works as a producer have received more than 300 nominations at the Golden Book Awards ceremony, and the number of final awards has easily exceeded 50 - the exact number is even impossible to calculate, because There are too many, and he can be seen in every corner.

"Now in Lanchuan, does everyone like Wei Wei?"

"No, of course not. In fact, among the seven major film companies and five major brokerage companies, there are not a few people who grit their teeth against Wei Wei, but no one can dare to challenge Wei Wei."

"Too big to fail."

"Because Wei Wei's body maintains too many contexts and too many interests, even if people want to eat his flesh and drink his blood, things are not that simple."

In the living room, there was silence. What Lu Qian said were facts, and they were no strangers to them, but they never connected things together—

Does the "symbiotic relationship" between awards season and Wevey mean that Wevey has the right to speak in awards season?

But is it possible?

One producer has a say in the entire awards season? It sounds really ridiculous and exaggerated~www.readwn.com~ After all, Wei Wei has not yet reached the level of covering the sky with one hand.

However, in retrospect, when the awards season arrives every year, it is not the seven major film companies that come to mind, but Wei Wei. Before you know it, Wei Wei has become the "signboard" of the awards season, as if Same this year.

Works such as "The Price of Salt", "Decoding Game", and "Queen of Mops" have already made their way to the Gold Sparrow Award nomination list, ranging from Best Film, Best Director, Best Actress, Best Actor, and Best Actress. Best Adapted Screenplay for a Supporting Actor, they can be seen in all sub-items.

And these works have one thing in common, the producer list has Wevey's name.

Perhaps, Wei Wei does not have the right to speak in the awards season, but the reality is that the fate of Wei Wei and the awards season has been closely intertwined.

Wevey, a man above the top of the pyramid.

But more importantly, why did Lu Qian mention Wei Wei at this moment?

Things went round and round, but no one could follow Lu Qian's thoughts. Instead, there were more and more question marks. Could it be that...

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