Disaster Artist

As a producer, Ji Xu is naturally not satisfied with the screening in the dome theater, he has already made plans early on.

Taking the dome theater as the starting point, and then one city a week, slowly, step by step to expand the screening range, following the heat wave of publicity and momentum, slowly seeking more theaters for the screening, looking forward to the eventual opening of the situation.

Even the streamer film industry can't cover the sky with one hand, and those private cinemas won't have a hard time with the box office——

Large-scale chain theaters cannot broadcast, only their own cinemas can broadcast, which can become a breakthrough and a carnival for niche fans.

In response to the "blocking" of the streamer film industry, a unique, niche, and eccentric route of "unfriending" was established, and it was specially broadcast in local personal cinemas with unique characteristics. Obviously, the distribution strategy has been formed in Ji Xu's mind.

Ji Xu's goal is not just to recover costs, or even to achieve profitability, but to break the blockade of Streamer Films in a new way, and start to pave the way for Lu Qian's next work early.

In this regard, Ji Xu's overall outlook and future vision are much better than Lu Qian's.

And in order to successfully implement the whole plan, the box office performance of the Dome Cinema is particularly important, because this is Ji Xu's bargaining chip to persuade other individual cinemas.

Because Ji Xu mentioned the number of viewers, Lu Qian also asked a question.

"How are the box office numbers of the dome so far?"

But I didn't expect that such a sentence accidentally touched Ji Xu's excitement, and the whole expression instantly brightened, and he could already feel the surging excitement without words, and the excitement and throbbing came to him.

"What do you think?"

Ji Xu also deliberately sold a pass, but Lu Qian was not in a hurry at all. He turned and walked back to the room, ready to change his clothes, but Ji Xu became anxious and finally left the sofa, trotting all the way to catch up.

"Guess what?"

"A Qian, why don't you cooperate with the performance? Otherwise, it will be ineffective."

"..."

Silence is spreading. It should be a double reed, but it has become a single mouth, but Ji Xu is not discouraged, and immediately reveals the answer by asking and answering.

"Saturday's box office is about 40,000, which is still a little short."

"The box office on Sunday just exceeded 50,000, which is not much."

Ji Xu finally gave the answer, and Lu Qian's footsteps could not help but stop, his face full of surprise clearly expressing his surprise.

"It's approaching 100,000 in two days?"

This not only means that the cost of buying out the theater dome has come out, but also the cost of early publicity has come out. If you maintain such a posture, it will definitely not be difficult to recover all the production costs of "Unfriending".

Ji Xu nodded in affirmation, rubbed her hands involuntarily, and a smile bloomed between her brows.

"The most gratifying thing is that, without extensive publicity, the attendance rate of the midnight show on the first weekend has reached 60%, which is an important indicator for a thriller/horror movie."

Because audiences who really love horror movies often choose the midnight screenings deliberately to increase the viewing atmosphere in pursuit of excitement. It is obviously a screening in the middle of the night, but many times the attendance rate is even better than the prime time at night.

"Sure enough, the Dome Cinema is still very powerful, and its appeal among senior film lovers is very impressive. If this trend continues, we will be able to recover the cost in about two weeks."

The production cost of "Unfriending" is very, very low. With Lu Qian's careful calculation, all production costs from start to finish are controlled within 600,000 yuan. Even if you add the buyout of the Dome Cinema and the cost of pre-promotion, all the investment expenses are also still within predictable control.

Even so, it is not a small sum of money, but Ji Xu now thinks that the cost can be recovered in just two weeks?

Such a result is really gratifying.

Lu Qian's mood also soared. Looking at Ji Xu's happy face now, his smile also bloomed, but he still retained a trace of reason.

"This is the weekend, and the audience traffic is relatively large. Next is the working day, and the expectations still need to be adjusted a little."

Not to pour cold water, but to remain objective. This is the first weekend of "Unfriending" just released. There is still a long way to go, and they can't be too hasty.

Ji Xu also nodded in agreement, eager to try.

The excellent box office performance in the first weekend further confirmed Ji Xu's confidence, and the follow-up plans can also be slightly advanced. Then he and Lu Qian began to discuss, where should the next city after Lanchuan be chosen?

Is it an international metropolis with more prosperous business and culture but also more competitive? Or is it a medium-sized city with a relatively small market capacity but a wider promotion space?

Both have their own advantages and disadvantages, which mainly depend on positioning and strategy.

But I didn't expect that Ji Xu hadn't decided on a direction yet, and the Dome Theater ushered in a full-scale blowout at the box office on Monday.

The audience flow in a single day is like a volcanic eruption. The box office number broke through the threshold of 150,000 in one fell swoop, and finally made 180,000, which is twice the sum of the combined box office of the two weekends!

The attendance rate of the midnight show directly reached 100%, and the sales speed of the tickets was terrifying~www.novelmt.com~ Even though the Dome Cinema was fully prepared, the supply was still in short supply, and there were already audiences requesting an extra show at the midnight show.

"Why can't there be another screening?"

"There's no problem with the one-and-a-half show."

"Just one more show, we just want to watch the midnight show."

The astonishing performance and crazy enthusiasm left everyone stunned.

Lu Qian was no exception. Even though he had already prepared for the weekend box office figures and made mental preparations early, the grand event on Monday was still astounding.

There was a short blank in my mind, and I couldn't understand what the "one-day box office 180,000" group of numbers represented. Everything was not real, but I just felt a surge of joy that surrounded me, and then finally. Still unable to hold on, clenched his fists, raised his arms and shouted.

Ji Xu is like a madman, jumping high in the air, screaming and cheering, running and kneeling, using all his strength to express happiness, but still not enough to convey one ten thousandth of his inner emotions. The wanton vent made Su Zi hide her face and cry like a fool.

Even Bai Cheng, who has always had no interest in the box office or comments, can deeply feel the significance of the box office blowout, and hummed happily.

"Today's big meal! Today's big meal! Today, oh, today, today's big meal today! Pork trotter steak and grilled chicken, pizza burgers and coke, the whole feast is on the table, let's have a big meal together, oh yeah oh yeah oh yeah..."

The catchy melody made Ji Xu hum along with him. Looking at Bai Cheng's glowing face, he didn't know whether it was because he was happy at the box office or because he was happy with the big meal.

However, this is still not all, the blowout of the box office seems to be unable to stop the car.